Persona

What the company sells

Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.

Persona describes a configurable identity platform that adapts to business needs, from identity verification to KYC/AML, KYB, age assurance or any other use case. Persona says the platform helps customers verify, prevent fraud, and orchestrate identity across the entire life cycle.

On the verification side, customers configure an extensive library of global verification methods and risk signals to verify any individual or business. Persona says customers consolidate and manage all their identity data and operations in one platform. Persona also says customers configure controls for how data is processed, stored, retained, and accessed to meet the regulatory requirements their business is subject to.

On the investigation side, Persona says its platform lets teams spot connections between users to discover and block fraud rings. The platform also includes a manual review hub for investigations. Persona describes use cases that include manual review investigations with a customizable identity hub, automatic reverification of users at any point in their life cycle, and age verification workflows adapted to shifting regulations.

Persona offers a profile report that uses partial PII to view users' full identity records so customers can assess risk without hurting conversions. Persona states that profile report usage must first be approved by Persona's compliance team.

Persona also lets customers bring data into the platform from identity, risk, and business platforms.

One named customer, Anton Payments, is a B2B2C payments platform founded by Ryan Olson. For its merchants, Persona handles business registry verification, document verification for articles of incorporation and certificates, ultimate beneficial owner (UBO) verification, and watchlist, sanctions, and adverse media reports. For end-users receiving payouts, Persona handles government ID verification with optional selfie, database verification, TIN verification, and phone and email risk reports.^{[1][3][4][5][6][7][11][12]}

Categories

• Identity verification (primary category)
• Fraud prevention
• Compare Persona with companies in the same categoryside by side

Headquarters

San Francisco, United States^[2]

Founded

2018^[2][13]

Ownership

Not established from our sources

CISO on record

Not yet on our record. Send a verified source

Website

withpersona.com

Products and services

Product names as the company writes them; what each does, in our words, from the company's own product pages. Never how well it does it.

• Manual review^[4][6]

  A customizable identity hub for manual review investigations.

  Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Competitors and alternatives

The other companies on our record filed under the same categories, category by category: first those that lead with that category and share more of Persona's categories, then alphabetical. A list from the record, never a ranking.

• On identity verification, Persona competes with AU10TIX, Incode, Jumio, LexisNexis Risk Solutions, Socure, Trulioo, Veriff, 1Kosmos, Nametag, Forter and 8 more.

• On fraud prevention, Persona competes with Forter, Sardine, TransUnion, BioCatch, Charm Security, Feedzai, Sift, AU10TIX, Incode, Jumio and 15 more.

What review platforms show

The headline rating and review count each platform showed in public search results on the day we looked, with the link. We do not read or reproduce the reviews, and a rating is the platform's, not ours.

• G2 · 4.2 out of 5^[10]seen November 4, 2026
• Gartner Peer Insights · no rating shown · 70 reviews^[14]seen November 4, 2026

Recent news

Dated company events from the last twelve months, each in one sentence of ours with its source. Newest first.

• July 6, 2026

  Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification. Persona^[9]

• May 5, 2026

  Persona announced a partnership with Chainlink to support compliant on-chain identity. Business Wire^[8]

References

Every fact above cites one of these by number. Tier A is the company itself, a regulator or a filing; tier B is trade or business press.

1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A: the company, a regulator or a filing
2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A: the company, a regulator or a filing
3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A: the company, a regulator or a filing
4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A: the company, a regulator or a filing
5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A: the company, a regulator or a filing
6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A: the company, a regulator or a filing
7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A: the company, a regulator or a filing
8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A: the company, a regulator or a filing
9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A: the company, a regulator or a filing
10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A: the company, a regulator or a filing
12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A: the company, a regulator or a filing
13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A: the company, a regulator or a filing
14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

Last verified November 2, 2026. Our code found the quoted passage behind each fact on its source page when the fact was recorded, and re-checks every record against its sources each month.

Recorded September 27, 2026, expanded November 4, 2026 from the references above.

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