CISO Tribune

Vendor comparison · 2 companies

Nametag vs Persona

Nametag sells identity verification that combines cryptography, biometrics and AI to verify the real person behind high-risk account actions. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Identity verification. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Nametag
  • Persona
Nametag vs Persona: Products, Customers and Funding Compared
NametagNametag sells identity verification that combines cryptography, biometrics and AI to verify the real person behind high-risk account actions.getnametag.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Recruit[2][7]Verifies a candidate's identity at application, interview, and offer stages.
  • Onboard[3][4][7][8]Verifies a new hire's identity at device provisioning and credential issuance.
  • Helpdesk[4][5][6]Lets agents verify users from a turnkey console or inside an ITSM platform.
  • Self-Service Account Recovery[4]Redirects locked-out employees to a custom-branded self-service recovery page.
  • Agentic AI[12]Verifies the human behind an AI agent action before the action executes.
  • Step-up[10]Provides step-up authentication for high-risk scenarios.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Nametag sells mainly to organisations that need to verify the identities of employees and customers and secure access to their accounts. Financial services is one industry Nametag addresses directly, with user flows and e-ID support for financial services users. Recruiters and hiring teams are served through candidate checks whose pass or fail decision is written back to the candidate record. Support agents are served through verification from a console or inside an ITSM platform. Customer support teams are addressed through solutions that protect customer accounts when customers contact support.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 4, 2026November 2, 2026

Where they overlap

  • Identity verification is the primary category of both Nametag and Persona.

Where they differ, field by field

  • Nametag is also filed under Customer identity and access management, Workforce IAM and SSO and AI model and agent security. Persona is also filed under Fraud prevention.
  • Nametag lists Recruit, Onboard, Helpdesk, Self-Service Account Recovery, Agentic AI and 1 more. Persona lists Manual review.
  • Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

How they differ

CISO Tribune files Nametag under Identity verification, Customer identity and access management, Workforce IAM and SSO, and AI model and agent security, with Identity verification as its primary category. CISO Tribune files Persona under Identity verification and Fraud prevention, also with Identity verification as its primary category. Persona is headquartered in San Francisco, United States, and was founded in 2018.

Nametag sells products tied to specific workforce moments: Recruit for candidate checks at application, interview, and offer stages, Onboard for device provisioning and credential issuance, and Helpdesk for agent-led verification. Nametag also sells Self-Service Account Recovery, Agentic AI, which verifies the human behind an AI agent action, and Step-up authentication for high-risk scenarios. Its integrations include Workday Recruiting, Greenhouse, ServiceNow, Zendesk, and Okta. Nametag names financial services as one industry it addresses directly.

Persona sells a modular identity platform for verifying people and businesses online, covering verification, fraud prevention, and identity orchestration. Its stated use cases include KYC/AML, KYB, and age assurance, and it offers a manual review hub and tools to spot connections between users and block fraud rings. One named Persona customer is Anton Payments, a B2B2C payments platform. On July 6, 2026, Persona launched a Singpass integration, and on May 5, 2026, it announced a partnership with Chainlink to support compliant on-chain identity.

What it sells: Nametag

What Recruit does[2][7]
Recruit integrates natively with Workday Recruiting and Greenhouse. In Workday, verification triggers automatically as a candidate advances stages. Nametag writes a pass or fail decision back to the candidate record.
What Onboard does[3][4][7][8]
Onboard is built specifically to combat North Korean IT worker schemes and other hiring fraud, ensuring only verified hires can set up new devices or obtain directory credentials. Onboard supports 11,000+ document types, omni-channel verification across voice, chat, and email, and native iOS and Android apps.
What Helpdesk does[4][5][6]
Helpdesk integrates with ServiceNow and Zendesk, sending verification requests and showing results directly inside those existing workflows. Nametag's patented technologies match the user's live selfie to their government-issued photo ID.
What Self-Service Account Recovery does[4]
Nametag connects to identity providers, then redirects locked-out employees to a custom-branded self-service recovery page. Once verified, self-service users can reset their own passwords and MFA tokens based on customizable group-based permissioning.
What Agentic AI does[12]
When an AI agent attempts a sensitive task, Nametag confirms a specific verified person authorized it, and creates a cryptographic record of that authorization at that moment. Agentic AI is currently integrated with Okta, which enforces authentication policies requiring Nametag verification in defined AI scenarios.
What Step-up does[10]
Step-up is available as an External Authentication Method for Okta, Microsoft Entra, and Cloudflare, and can be embedded directly into ServiceNow and Zendesk support workflows. Nametag's mobile SDK lets organisations build custom, secure step-up authentication flows directly inside their own mobile app.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Nametag and Persona

What do Nametag and Persona sell?
Nametag sells Recruit, Onboard, Helpdesk, Self-Service Account Recovery, Agentic AI and 1 more. Persona sells Manual review.
Are Nametag and Persona in the same category?
Yes. Identity verification is the primary category of both on CISO Tribune.
Where are Nametag and Persona headquartered?
Persona is headquartered in San Francisco, United States.
When were Nametag and Persona founded?
Persona was founded in 2018.
Who are Nametag and Persona sold to?
From its own pages, Nametag sells mainly to organisations that need to verify the identities of employees and customers and secure access to their accounts. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Nametag and Persona announced recently?
July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Nametag

Nametag sells identity verification that combines cryptography, biometrics and AI to verify the real person behind high-risk account actions. Nametag provides ready-to-use solutions for secure employee onboarding, self-service account recovery, helpdesk verification and more. Nametag builds these solutions on Deepfake Defense identity verification. Nametag provides end-to-end solutions for secure account recovery and helpdesk verification by matching government-issued IDs to selfies.[1][2][3][4][5]

Nametag's identity assurance engine combines cryptography, biometrics, AI and other features to combat digital injection attacks and AI-generated deepfakes. Nametag's patented technologies match the user's live selfie to their government-issued photo ID, which prevents the user from impersonating someone else. Returning users can reverify their identity with a selfie, or move their reusable identity to a new device. Users open Nametag on their phone by tapping a link, with no pre-enrollment or app download needed. Nametag lets organisations send a verification request through normal support channels, prompt it automatically, or direct users to a branded self-service microsite. Biometric comparisons happen in real time, and the data is discarded once the decision is returned.[1][3][6][7]

Onboard verifies a new hire's identity at device provisioning and credential issuance. Onboard is built specifically to combat North Korean IT worker schemes and other hiring fraud, ensuring only verified hires can set up new devices or obtain directory credentials. Onboard supports 11,000+ document types, omni-channel verification across voice, chat, and email, and native iOS and Android apps. Ambiguous or contested results route to Nametag's in-house identity and fraud experts, who resolve them to a definitive pass or fail. Nametag connects to identity providers, then redirects locked-out employees to a custom-branded self-service recovery page. Nametag offers plug-and-play integrations with Okta, Microsoft Entra, Cisco Duo, Cloudflare and other platforms for IAM and Zero Trust providers. Once verified, self-service users can reset their own passwords and MFA tokens based on customizable group-based permissioning.[1][2][3][8][9][10]

Nametag describes a helpdesk problem in which bad actors use AI-enhanced social engineering to trick support agents into resetting accounts for someone they are not. Helpdesk agents can verify users from a turnkey console or inside an ITSM platform. Helpdesk integrates with ServiceNow and Zendesk, sending verification requests and showing results directly inside those existing workflows. For customer verification, Nametag scans the customer's photo ID and matches it to a live selfie using the Deepfake Defense identity verification engine. Customers tap a link or scan a QR code to open Nametag, with no app download and no pre-enrollment required. Customers can scan a QR code, verify their identity, and reset their passwords or MFA devices on their own. Nametag's mobile SDK lets organisations build custom, secure step-up authentication flows directly inside their own mobile app. Step-up is available as an External Authentication Method for Okta, Microsoft Entra, and Cloudflare, and can be embedded directly into ServiceNow and Zendesk support workflows.[1][5][6][10][11]

Recruit verifies a candidate's identity at application, interview, and offer stages. Recruit integrates natively with Workday Recruiting and Greenhouse. In Workday, verification triggers automatically as a candidate advances stages. Nametag writes a pass or fail decision back to the candidate record. Nametag lets organisations control what information is collected, where it is stored, and how long it is retained. Recruit and Onboard together cover the full Hire solution.[7]

Nametag verifies the identity of the human behind an AI agent action before that action executes. When an AI agent attempts a sensitive task, Nametag confirms a specific verified person authorized it, and creates a cryptographic record of that authorization at that moment. Agentic AI is currently integrated with Okta, which enforces authentication policies requiring Nametag verification in defined AI scenarios. Nametag can be set up as an Identity Provider in Okta, with Okta policies that require Nametag as the authentication factor. Nametag adds a verification layer at the moment an AI agent takes a sensitive action, while the identity provider still manages accounts and access policies.[12]

Nametag integrations create a persistent verified identity across identity providers, IT service management platforms, HR systems and other critical infrastructure. Nametag offers user flows and e-ID support for financial services users. Nametag complies with SOC 2 Type II, HIPAA, GDPR, and CCPA/CPRA. Nametag has a dedicated Incident Response Team that monitors, identifies, and responds to security incidents 24/7. Nametag's service is hosted on infrastructure operated by third-party cloud providers. Nametag encrypts data both at rest and in transit. A Nametag co-founder spent 14 years at Microsoft in senior leadership roles around the world before co-founding the company.[1][2][3][4][5][7][10][11][12][13]

Nametag on the record

Sources

Nametag full record

  1. [1]getnametag.comNametag · getnametag.com · undated page, accessed November 4, 2026 · Tier A
  2. [2]PressNametag · getnametag.com · undated page, accessed November 4, 2026 · Tier A
  3. [3]Nametag - Identity Verification and Account ProtectionNametag · undated page, accessed November 10, 2026 · Tier A
  4. [4]About Us - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  5. [5]Security FAQ | Nametag Legal CenterNametag · undated page, accessed November 10, 2026 · Tier A
  6. [6]Helpdesk Verification and Impersonation Defense - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  7. [7]Candidate Verification - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  8. [8]Secure Employee Onboarding - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  9. [9]Self-Service Account Recovery - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  10. [10]Self-Service Password Reset (SSPR) - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  11. [11]Customer Verification Solutions - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  12. [12]Agentic AI Security with Verified Human Signatures - NametagNametag · undated page, accessed November 10, 2026 · Tier A
  13. [13]Identity Verification Solutions for Financial Services - NametagNametag · undated page, accessed November 10, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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