CISO Tribune

Vendor comparison · 2 companies

Incode vs Persona

Incode is an identity platform that verifies people, businesses and AI agents, with identity verification, deepfake detection, authentication and workforce products. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Identity verification and Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Incode
  • Persona
Incode vs Persona: Products, Customers and Funding Compared
IncodeIncode is an identity platform that verifies people, businesses and AI agents, with identity verification, deepfake detection, authentication and workforce products.incode.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Identity Verification[3]Document, biometric, and liveness checks in a single flow.
  • TrustGraph[3][18]A trust network that connects people, AI agents, and actions across 700+ enterprises.
  • Deepsight[3][7][10][12][16]Incode's proprietary deepfake and liveness detection engine.
  • Authentication[3]Returning customers sign in with a glance, matched to the identity verified at onboarding.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
San Francisco, United States[2]San Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • October 14, 2026Incode launched TrustGraph, a privacy-preserving trust network for detecting repeat fraud and agentic fraud across institutions.[18]
  • March 4, 2026Incode secured iBeta Level 3 Presentation Attack Detection conformance for its face liveness technology on iOS and Android.[17]
  • December 2, 2025Incode Technologies announced the launch of Deepsight, an AI defense that detects and blocks deepfakes, injected virtual cameras, and synthetic identity attacks.[16]
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 4, 2026[5]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Incode sells mainly to organizations in financial services, fintech and neobanks, crypto, marketplaces, gaming and gambling, travel and mobility, telco, and the public sector. Incode names banks, telcos, and marketplaces among the organizations that verify with it. Workforce is aimed at employers that need to verify employees, contractors, and freelancers.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
September 27, 2026November 2, 2026

Where they overlap

  • Identity verification is the primary category of both Incode and Persona; both are also filed under Fraud prevention.
  • Both are headquartered in San Francisco, United States.

Where they differ, field by field

  • Incode lists Identity Verification, TrustGraph, Deepsight and Authentication. Persona lists Manual review.
  • Persona was founded in 2018.

How they differ

CISO Tribune files both Incode and Persona under Identity verification and Fraud prevention, with Identity verification as the primary category for each. Both companies are headquartered in San Francisco, United States. Persona was founded in 2018.

Incode sells an identity platform with document, biometric, and liveness checks in a single flow, plus Authentication, Deepsight for deepfake and liveness detection, and TrustGraph, a trust network across 700+ enterprises. Incode also sells Workforce, which covers hiring, onboarding, MFA resets, and help desk, and it describes identity for AI agents tied to a verified human. Persona sells a modular identity platform covering verification, fraud prevention and identity orchestration, with configurable use cases such as KYC/AML, KYB, and age assurance. Persona's platform includes a manual review hub and the ability to spot connections between users to block fraud rings.

Incode says it serves financial services, fintech and neobanks, crypto, marketplaces, gaming and gambling, travel and mobility, telco, and the public sector. Incode cites Klar, TikTok, and Airbnb among its customers. Persona names Anton Payments, a B2B2C payments platform, as a customer. Incode launched TrustGraph on October 14, 2026, and secured iBeta Level 3 Presentation Attack Detection conformance on March 4, 2026. Persona launched a Singpass integration on July 6, 2026, and announced a partnership with Chainlink on May 5, 2026.

What it sells: Incode

What Identity Verification does[3]
The user photographs their government ID and takes a selfie. Incode says AI checks document legitimacy and detects tampering and forgery. Facial recognition cross-compares the live capture with the ID portrait.
What Deepsight does[3][7][10][12][16]
Deepsight protects organizations from deepfakes, AI-driven impersonation, synthetic documents, camera injection, and device tampering. Its device integrity layer detects tampered, emulated, or rooted devices. Its camera integrity layer blocks virtual cameras and prevents video injection with camera source validation.
What Authentication does[3]
iOS, Android, and Web SDKs cover the app and the browser, and call-center flows confirm a caller with a selfie. Deepsight screens the capture for deepfakes, video injection, and device tampering.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Incode and Persona

What do Incode and Persona sell?
Incode sells Identity Verification, TrustGraph, Deepsight and Authentication. Persona sells Manual review.
Are Incode and Persona in the same category?
Yes. Identity verification is the primary category of both on CISO Tribune.
Where are Incode and Persona headquartered?
Both are headquartered in San Francisco, United States.
When were Incode and Persona founded?
Persona was founded in 2018.
Who are Incode and Persona sold to?
From its own pages, Incode sells mainly to organizations in financial services, fintech and neobanks, crypto, marketplaces, gaming and gambling, travel and mobility, telco, and the public sector. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Incode and Persona announced recently?
October 14, 2026: Incode launched TrustGraph, a privacy-preserving trust network for detecting repeat fraud and agentic fraud across institutions. July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Incode

Incode is an identity platform that verifies people, businesses and AI agents, with identity verification, deepfake detection, authentication and workforce products. Incode says its AI-driven technology is built entirely in-house. Incode says it confirms that the person behind every account, every transaction, and every AI agent is real, is who they claim to be, and can be trusted. Incode verifies people and the AI agents acting on their behalf, extending trust to every interaction.

Incode combines document, biometric, and liveness checks in a single flow. In the capture step, the user photographs their government ID and takes a selfie. Incode says AI then checks document legitimacy and detects tampering and forgery. Incode's facial recognition cross-compares the live capture with the ID portrait, while passive liveness and Deepsight confirm a real human is present. Incode combines custom-built AI models, deterministic identity checks, and direct integrations with government systems of record. Incode lets customers customize colors, fonts, and layouts from the dashboard and deliver a consistent experience across mobile, web, and embedded flows. Incode also offers a dashboard to uncover fraud trends, monitor conversion, and tune performance.[1][7][8][9]

Deepsight is Incode's proprietary deepfake and liveness detection engine. Incode describes Deepsight as protecting organizations from deepfakes, AI-driven impersonation, synthetic documents, camera injection, and device tampering. Deepsight's behavioral layer flags anomalies in device motion and user behavior that signal bots or scripted fraud. Deepsight's device integrity layer detects tampered, emulated, or rooted devices that open the door to spoofing and injection. Deepsight's camera integrity layer blocks virtual cameras and prevents video injection with camera source validation. Deepsight for Documents protects the document layer, catching forged IDs, passports, and supporting documents.[10]

GovFaceMatch matches biometrics against government systems of record. GovFaceMatch performs a face match against DMV and government records. Incode says matching runs inside the DMV’s secure environment, with no biometric data stored and no government PII shared. TrustGraph connects people, AI agents, and actions across 700+ enterprises.[11]

Incode lets returning customers sign in with a glance, matched to the identity verified at onboarding. iOS, Android, and Web SDKs cover the app and the browser, and call-center flows confirm a caller with a selfie. Incode screens each sign-in capture for deepfakes, video injection, and device tampering with Deepsight. Incode verifies identity without an ID document, using biometrics and trusted data, and checks a few fields against government, credit and telco records. Incode estimates a user's age from their face entirely on their device, without ever transmitting the image to a server. Incode says age and liveness models run entirely on the user's phone, and no biometric image or PII ever leaves it. Age checks complete, on average, in under 5 seconds. The Privacy Lens blurs or pixelates the face so it is never visible, not even on the user's own screen.[11][12][13]

Workforce covers the employee lifecycle: hiring, onboarding, MFA resets, and help desk. Employees complete one guided identity check with a government ID and a live selfie. From then on, a quick selfie confirms it is really them at every moment that matters, with no passwords, app downloads, or extra devices. Incode plugs directly into Okta, Microsoft, Ping, Workday, ServiceNow, and more. Incode defines Know Your Employee (KYE) as a risk-based approach to verifying employee identity throughout the employment lifecycle. Incode business verification (KYB) offers eight checks for US businesses, and customers choose only the checks each applicant needs, through one API. Incode accepts Google Wallet digital IDs, and users verify with a mobile driver's license or state ID in one tap, sharing only the fields the check needs.[14][15]

Incode gives every AI agent a verified identity, bound to an accountable owner, tokenized, and continuously monitored. Incode ties every AI agent's actions to a verified human principal using high-assurance identity verification and liveness detection. Agent activity is detected across human surfaces and machine-to-machine protocols, separating agents from the people they act for. Incode links every agent to a verified human through high-assurance identity checks before sensitive data is accessed or critical actions are taken. Incode monitors agent activity patterns for anomalies and deviations from expected behavior.[15]

Incode serves financial services, fintech and neobanks, crypto, marketplaces, gaming and gambling, travel and mobility, telco, and the public sector. Incode covers 190+ countries and territories and supports 4,900+ document types. Incode cites Klar in fintech, where 7M+ users are verified from an ID and a selfie. In social media, 18M+ users a year are age-verified across TikTok's appeal flow. In travel and marketplaces, Airbnb extends verified trust in 200+ countries and regions. Ricardo Amper founded Incode on June 17 in San Francisco. Incode reached a $1.25B valuation following its Series B round. Incode acquired MetaMap and AuthenticID. Incode acquired Identiq and committed $100M to privacy-preserving identity infrastructure. Incode holds SOC 2 Type II certification and iBeta PAD Level 3 certification.[1][4][10][13][14][15]

Incode on the record

Sources

Incode full record

  1. [1]incode.comIncode · incode.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Interac chooses incode to strengthen identity verification in canadaIncode · incode.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]AI Identity Verification Software & KYC Platform | IncodeIncode · undated page, accessed October 25, 2026 · Tier A
  4. [4]Incode Launches Agentic Identity to Verify and Secure AI Agents in the Era of Autonomous ComputingBusiness Wire · published October 27, 2025 · Tier A
  5. [5]Incode Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 25, 2026 · Tier C
  6. [6]Incode: AI-Powered Identity Verification CompanyIncode · undated page, accessed November 4, 2026 · Tier A
  7. [7]Identity Verification — IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  8. [8]UI customization — IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  9. [9]Advanced analytics | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  10. [10]Deepsight: Deepfake Detection & Liveness AI | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  11. [11]Products | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  12. [12]Authentication: Face Login for Returning Users | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  13. [13]On device age estimationIncode · undated page, accessed November 4, 2026 · Tier A
  14. [14]Workforce: Employee Identity Verification & KYE | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  15. [15]Agentic Identity: Verified Identity for AI Agents | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  16. [16]Incode Launches Deepsight, the World’s Most Accurate Deepfake DefenseUK Tech News · published December 2, 2025 · Tier A
  17. [17]Incode reaches iBeta Level 3 with passive selfie livenessSecurityBrief US · published March 4, 2026 · Tier A
  18. [18]Incode launches TrustGraph, the First Trust Network Built for the Agentic EraWRAL · published October 14, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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