CISO Tribune

Vendor comparison · 2 companies

Persona vs Veriff

Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. Veriff sells an identity verification platform that covers identity, biometric, and business verification. CISO Tribune files both under Identity verification and Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Persona
  • Veriff
Persona vs Veriff: Products, Customers and Funding Compared
PersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.comVeriffVeriff sells an identity verification platform that covers identity, biometric, and business verification.veriff.com
What it sells
  • Manual review[4][6]A customizable identity hub for manual review investigations.
  • Fraud Protect[10]Fraud Protect is the core package of fraud mitigation features, designed to protect an organization during the IDV process.
  • Liveness[4][11]Veriff’s Liveness solution uses AI and biometric facial analysis to verify users with a quick selfie.
  • Age Validation[9]Veriff’s Age Validation solution confirms whether users are above a minimum age threshold.
Categories
Headquarters
San Francisco, United States[2]Tallinn, Estonia[3]
Founded
2018[2][13]2015[2]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
  • March 17, 2026Veriff appointed Rob Brazier as Chief Product Officer to oversee its product strategy.[18]
  • February 25, 2026Veriff launched an upgrade to Veriff for Marketplaces, its trust and safety suite for marketplace participants.[19]
  • February 17, 2026Veriff partnered with Data Zoo to integrate Data Zoo's authoritative global data into its identity verification platform.[17]
  • February 5, 2026Veriff announced it has acquired Vespia, an Estonia-based Know Your Business technology provider, with financial terms undisclosed.[2]
  • January 27, 2026Veriff reported a 100% detection rate of synthetic fraudulent documents in benchmarking against the IDNet dataset.[20]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[7]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.From its own pages, Veriff sells mainly to high-growth brands that need identity, biometric, and business verification. Veriff's case studies cover fintech, crypto, and marketplace teams that use Veriff for identity verification, biometric authentication and KYB. Veriff offers a Self-Serve option aimed at SMBs. Veriff offers custom-priced Enterprise identity verification built around the customer's use case. Veriff's Age Validation page addresses businesses that provide age-gated content, goods, or services.
Last verified
November 2, 2026September 27, 2026

Where they overlap

  • Identity verification is the primary category of both Persona and Veriff; both are also filed under Fraud prevention.

Where they differ, field by field

  • Persona lists Manual review. Veriff lists Fraud Protect, Liveness and Age Validation.
  • Persona is headquartered in San Francisco, United States. Veriff is headquartered in Tallinn, Estonia.
  • Persona was founded in 2018. Veriff was founded in 2015.

How they differ

CISO Tribune files both Persona and Veriff under Identity verification and Fraud prevention, with Identity verification as the primary category for each. Persona is headquartered in San Francisco, United States, and was founded in 2018. Veriff is headquartered in Tallinn, Estonia, and was founded in 2015.

Persona sells a modular identity platform for verifying people and businesses online, covering verification, fraud prevention and identity orchestration. Persona describes use cases such as KYC/AML, KYB and age assurance, and its platform includes a manual review hub and the ability to spot connections between users to block fraud rings. Its one named customer is Anton Payments, a B2B2C payments platform. Veriff sells an identity verification platform covering identity, biometric and business verification. Its products include Fraud Protect, Liveness and Age Validation, and Fraud Protect adds the facial biometrics of suspected fraudsters to a blocklist. Veriff also offers a Self-Serve option for SMBs and custom-priced Enterprise verification, and its case studies cover fintech, crypto and marketplace teams. Both companies address KYB and age-related verification, though they describe the work in different terms.

On May 5, 2026, Persona announced a partnership with Chainlink to support compliant on-chain identity, and on July 6, 2026 it launched a Singpass integration. Veriff announced on February 5, 2026 that it had acquired Vespia, an Estonia-based Know Your Business technology provider. On February 17, 2026, Veriff partnered with Data Zoo to integrate Data Zoo's global data into its platform.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

What it sells: Veriff

What Fraud Protect does[10]
Veriff Fraud Protect uses machine learning powered checks, fraud network mitigation strategies, and in-house experts to help protect an organization against fraud. Fraud Protect adds the facial biometrics of individuals suspected of fraud to a blocklist, preventing repeated attempts to access the business. Insights and fraud risk signals from Fraud Protect features are available in Veriff Station.
What Liveness does[4][11]
Veriff says passive liveness eliminates the need to perform actions such as blinking, smiling, or nodding. Veriff offers optional background video recording for advanced fraud prevention checks with minimal input from users.
What Age Validation does[9]
Veriff extracts the date of birth from a submitted ID, checks it against the customer's age threshold, and returns a pass or fail verdict automatically. Veriff can automatically decline users below a predefined age threshold.

Questions about Persona and Veriff

What do Persona and Veriff sell?
Persona sells Manual review. Veriff sells Fraud Protect, Liveness and Age Validation.
Are Persona and Veriff in the same category?
Yes. Identity verification is the primary category of both on CISO Tribune.
Where are Persona and Veriff headquartered?
Persona is headquartered in San Francisco, United States. Veriff is headquartered in Tallinn, Estonia.
When were Persona and Veriff founded?
Persona was founded in 2018. Veriff was founded in 2015.
Who are Persona and Veriff sold to?
From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. From its own pages, Veriff sells mainly to high-growth brands that need identity, biometric, and business verification.
What have Persona and Veriff announced recently?
July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification. March 17, 2026: Veriff appointed Rob Brazier as Chief Product Officer to oversee its product strategy.

About Persona

Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.[1][3]

Persona describes a configurable identity platform that adapts to business needs, from identity verification to KYC/AML, KYB, age assurance or any other use case. Persona says the platform helps customers verify, prevent fraud, and orchestrate identity across the entire life cycle.[4]

On the verification side, customers configure an extensive library of global verification methods and risk signals to verify any individual or business. Persona says customers consolidate and manage all their identity data and operations in one platform. Persona also says customers configure controls for how data is processed, stored, retained, and accessed to meet the regulatory requirements their business is subject to.[4]

On the investigation side, Persona says its platform lets teams spot connections between users to discover and block fraud rings. The platform also includes a manual review hub for investigations. Persona describes use cases that include manual review investigations with a customizable identity hub, automatic reverification of users at any point in their life cycle, and age verification workflows adapted to shifting regulations.[4]

Persona offers a profile report that uses partial PII to view users' full identity records so customers can assess risk without hurting conversions. Persona states that profile report usage must first be approved by Persona's compliance team.[11]

Persona also lets customers bring data into the platform from identity, risk, and business platforms.[12]

One named customer, Anton Payments, is a B2B2C payments platform founded by Ryan Olson. For its merchants, Persona handles business registry verification, document verification for articles of incorporation and certificates, ultimate beneficial owner (UBO) verification, and watchlist, sanctions, and adverse media reports. For end-users receiving payouts, Persona handles government ID verification with optional selfie, database verification, TIN verification, and phone and email risk reports.[1][4][5][6][7][12]

Persona on the record

Sources

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

Veriff full record

  1. [1]veriff.comVeriff · veriff.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veriff acquires Vespia, advancing its vision for a unified Trust PlatformVeriff · undated page, accessed September 27, 2026 · Tier A
  3. [3]Our locationsVeriff · veriff.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]The Global Leader in Identity Verification Software - VeriffVeriff · undated page, accessed October 30, 2026 · Tier A
  5. [5]HMAC Authentication and Endpoint Security | Veriff.comVeriff · undated page, accessed October 30, 2026 · Tier A
  6. [6]Verified and Trusted by Customers Worldwide - VeriffVeriff · undated page, accessed October 30, 2026 · Tier A
  7. [7]Veriff Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  8. [8]Comprehensive Document & Identity Verification - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  9. [9]Increase Conversions with Easy Age Validation - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  10. [10]Secure Your Business with Veriff Fraud Protect - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  11. [11]Fast, Convenient & Accurate Liveness Detection | Veriff.comVeriff · undated page, accessed November 3, 2026 · Tier A
  12. [12]Welcome to the Trust Center - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  13. [13]Veriff pricing & KYC plans | Self-Serve & EnterpriseVeriff · undated page, accessed November 3, 2026 · Tier A
  14. [14]Case Studies - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  15. [15]Rebellion redefine banking from SpainVeriff · undated page, accessed November 3, 2026 · Tier A
  16. [16]Security and ComplianceVeriff · undated page, accessed November 3, 2026 · Tier A
  17. [17]Veriff and Data Zoo partner to strengthen global identity trustVeriff · published February 17, 2026 · Tier A
  18. [18]Veriff appoints Rob Brazier as Chief Product Officer to lead next phase of trust infrastructure strategyVeriff · published March 17, 2026 · Tier A
  19. [19]Veriff upgrades Marketplace suite to strengthen trust across dual-sided digital ecosystemsVeriff · published February 25, 2026 · Tier A
  20. [20]Veriff sets new industry benchmark: 100% detection rate of synthetic identity documents in global IDNet testingVeriff · published January 27, 2026 · Tier A

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