CISO Tribune

Vendor comparison · 2 companies

Jumio vs Persona

Jumio sells identity intelligence solutions that use biometrics and AI to establish and maintain trust from onboarding throughout the entire customer lifecycle. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Identity verification and Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Jumio
  • Persona
Jumio vs Persona: Products, Customers and Funding Compared
JumioJumio sells identity intelligence solutions that use biometrics and AI to establish and maintain trust from onboarding throughout the entire customer lifecycle.jumio.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Jumio Identity Graph[3][5]A network of 30M+ identities that connects signals across events, time and customers.
  • AML Screening[1][3][10]AI-powered AML screening and monitoring against sanctions, PEP lists and adverse media.
  • Selfie Verification[7]Uses face-based biometrics to match a selfie to the ID document photo.
  • Jumio Go[8]Real-time, fully automated identity verification powered by AI and machine learning.
  • selfie.DONE™[3][5]Recognizes trusted, enrolled users with just a selfie.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Palo Alto, United States[2]San Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 21, 2026Jumio reported a strong second quarter of 2026, citing platform developments, executive hires and customer growth.[14]
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Jumio sells mainly to banks and financial institutions that need AML screening and remote onboarding. Jumio describes AML screening as essential for financial institutions, gaming operators, and other regulated businesses required to comply with anti-money laundering regulations. Jumio Go is aimed at enterprises that onboard and authenticate online customers. Jumio names an airline among its customers, whose guests verify travel documents in the airline's app. Jumio products are delivered through APIs, SDKs and web apps, including mobile apps for iOS and Android.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
September 27, 2026November 2, 2026

Where they overlap

  • Identity verification is the primary category of both Jumio and Persona; both are also filed under Fraud prevention.
  • Both are headquartered in the United States.

Where they differ, field by field

  • Jumio lists Jumio Identity Graph, AML Screening, Selfie Verification, Jumio Go and selfie.DONE™. Persona lists Manual review.
  • Jumio is headquartered in Palo Alto, United States. Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

How they differ

CISO Tribune files both Jumio and Persona under Identity verification and Fraud prevention, with Identity verification as the primary category for each. Jumio is headquartered in Palo Alto, United States, and Persona is headquartered in San Francisco, United States. Persona was founded in 2018.

Jumio sells identity intelligence built on biometrics and AI, including Jumio Identity Graph, a network of 30M+ identities, and selfie.DONE™, which recognizes enrolled users with a selfie. Its other products include Selfie Verification, Jumio Go for real-time automated verification, and AML Screening against sanctions, PEP lists and adverse media. Jumio says it verifies more than 5,000 ID document types across 200 countries and territories. Persona sells a modular identity platform for verifying people and businesses online, covering verification, fraud prevention and identity orchestration. Its platform handles use cases such as KYC/AML, KYB and age assurance, and includes a manual review hub and tools to spot connections between users and block fraud rings. Both companies therefore cover identity verification and AML-related checks, while Jumio describes named products and Persona describes a configurable platform.

Jumio sells mainly to banks and financial institutions that need AML screening and remote onboarding, and it names Alaska Airlines, whose guests verify travel documents in the airline's app. Persona sells mainly to organisations that verify individuals and businesses online, and it names Anton Payments, a B2B2C payments platform. Persona launched a Singpass integration on July 6, 2026, and announced a partnership with Chainlink on May 5, 2026.

What it sells: Jumio

What Jumio Identity Graph does[3][5]
Jumio says its network of 30M+ identities reveals patterns others can’t see. Jumio connects signals across events, time, and customers through the Jumio Identity Graph. Jumio offers pre-vetted identity profiles across the Jumio Identity Graph to determine user reputation.
What AML Screening does[1][3][10]
Jumio offers AI-powered AML screening and monitoring against global and regional sanctions, politically exposed persons (PEP) lists and adverse media. Customers can check profiles of entities on lists including OFAC, HMT and UN. Screening can be performed using a customer portal or REST APIs.
What Selfie Verification does[7]
Jumio’s Selfie Verification uses AI and advanced face-based biometrics to analyze facial features. It checks that they match the image on the submitted ID document and that the person is real and present.
What Jumio Go does[8]
Jumio Go is for enterprises that onboard and authenticate online customers. Its identity verifications are real-time and fully automated. It supports mobile SDK (iOS and Android), mobile web and cloud API service options.
What selfie.DONE™ does[3][5]
selfie.DONE™ is powered by the Jumio Identity Graph. It instantly recognizes trusted, enrolled users with just a selfie. Jumio routes a user to a full ID verification flow if risk indicators appear.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Jumio and Persona

What do Jumio and Persona sell?
Jumio sells Jumio Identity Graph, AML Screening, Selfie Verification, Jumio Go and selfie.DONE™. Persona sells Manual review.
Are Jumio and Persona in the same category?
Yes. Identity verification is the primary category of both on CISO Tribune.
Where are Jumio and Persona headquartered?
Jumio is headquartered in Palo Alto, United States. Persona is headquartered in San Francisco, United States.
When were Jumio and Persona founded?
Persona was founded in 2018.
Who are Jumio and Persona sold to?
From its own pages, Jumio sells mainly to banks and financial institutions that need AML screening and remote onboarding. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Jumio and Persona announced recently?
July 21, 2026: Jumio reported a strong second quarter of 2026, citing platform developments, executive hires and customer growth. July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Jumio

Jumio sells identity intelligence solutions that use biometrics and AI to establish and maintain trust from onboarding throughout the entire customer lifecycle. Jumio says it delivers continuous, contextual, and intelligent identity insights throughout the customer lifecycle. Jumio says its network of 30M+ identities reveals patterns others can’t see.[4]

Jumio connects signals across events, time, and customers through the Jumio Identity Graph. Jumio offers pre-vetted identity profiles across the Jumio Identity Graph to determine user reputation. selfie.DONE™ instantly recognizes trusted, enrolled users with just a selfie, and is powered by the Jumio Identity Graph. Jumio says early deployments in Brazil show 60% of users performed these fast-lane verifications, driving a 20% lift in completion rates.[5]

Jumio verifies more than 5,000 physical and digital ID document types across 200 countries and territories. Jumio accepts digital IDs, mobile driver’s licenses and digital wallet credentials from across the globe. Jumio’s Selfie Verification uses AI and advanced face-based biometrics to analyze facial features and ensure they match the image on the submitted ID document and that the person is real and present. Jumio Go delivers real-time, fully automated identity verifications powered exclusively by AI and machine learning.[6][7][8]

Jumio says risk signals combine metrics into a single risk score that shows the potential risks of customers before onboarding and throughout the customer lifecycle. Jumio gives access to 500+ data sources to confirm customers’ personally identifiable information and assess their risk. Jumio checks the risk and reputation of the user’s IP address and determines their ISP’s location. Jumio offers customizable risk workflows that start with background signals like Device Risk and trigger additional checks only as needed.[9]

Jumio offers AI-powered AML screening and monitoring against global and regional sanctions, politically exposed persons (PEP) lists and adverse media. Jumio lets customers check profiles of entities on global and national sanctions lists including OFAC, HMT, UN and thousands of other watchlists. Jumio customers can choose to perform screening by using a customer portal or REST APIs.[10]

Jumio offers two-way video-based verification to onboard remote banking customers online. In unassisted mode, Jumio customers independently capture video evidence of their identity documents, take a picture of their face and perform a liveness test without an online agent. When future user authentication is needed, Jumio captures a fresh selfie, performs liveness detection and generates a new biometric template that it compares to the original template. Jumio customers can store encrypted user biometric templates on their own servers. Fastfill uses OCR, barcode and MRZ scanning to populate forms automatically.[1][8][11][12][13]

Jumio says it integrates into websites, iOS and Android applications via APIs, SDKs and web apps. Jumio states that all data is transmitted and stored with strong AES 256-bit encryption and that Jumio is PCI-DSS Level 1 compliant. Jumio states that it has achieved ISO/IEC 27001:2013, PCI DSS and SOC2 Type 2 certifications. Alaska Airlines guests can verify their travel documents directly in their Alaska Airlines app through a partnership with Jumio.[4][5][7][8][9][10][11][13]

Jumio on the record

Sources

Jumio full record

  1. [1]jumio.comJumio · jumio.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Jumio goJumio · jumio.com · published April 15, 2025 · Tier A
  3. [3]Leading AI-Powered Identity Verification Platform | JumioJumio · undated page, accessed October 25, 2026 · Tier A
  4. [4]Automated ID & Identity Verification and AML Solutions | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  5. [5]selfie.DONE™ Powered by the Jumio Identity GraphJumio · undated page, accessed November 5, 2026 · Tier A
  6. [6]ID Verification Software | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  7. [7]Selfie Verification for Identity | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  8. [8]Real-Time Automated Identity Verification Solutions | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  9. [9]Enhance Security with Risk Signals | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  10. [10]Automated AML Screening & Monitoring Solutions | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  11. [11]Video Verification Solutions for Financial Institutions | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  12. [12]Biometric Authentication & ID Verification Solutions | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  13. [13]Fastfill: ID Scanning and Auto Form Fill Solutions | JumioJumio · undated page, accessed November 5, 2026 · Tier A
  14. [14]Jumio Accelerates the Shift to Identity Intelligence with Strong Q2 2026 GrowthBusiness Wire · published July 21, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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