CISO Tribune

Vendor comparison · 2 companies

Feedzai vs Persona

Feedzai sells Feedzai RiskOps, a platform that unifies defense across the entire financial crime lifecycle. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Feedzai
  • Persona
Feedzai vs Persona: Products, Customers and Funding Compared
FeedzaiFeedzai sells Feedzai RiskOps, a platform that unifies defense across the entire financial crime lifecycle.feedzai.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Feedzai RiskOps[4]Unifies defense across the entire financial crime lifecycle.
  • Feedzai IQ[9][16]A suite of AI-native fraud intelligence solutions giving network-derived risk insights.
  • ScamPrevent[8]Identifies signs of customer manipulation and coercion.
  • Transaction Fraud[6]Combines behavioral, non-monetary, and monetary data to prevent fraud.
  • Farol[6][7]Feedzai's always-on AI agent for fraud teams.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
New York, United States[2]San Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • June 9, 2026Feedzai announced the availability of Feedzai IQ Score, a network-derived fraud risk scoring solution for banks of all sizes.[16]
  • April 30, 2026Feedzai launched a report for financial institutions to benchmark and assess their fraud management performance.[17]
  • March 24, 2026Feedzai unveiled RiskFM, a tabular foundation model built for financial data and risk decisioning.[18]
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[5]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Feedzai sells mainly to financial institutions, from global banks to emerging fintechs. Feedzai addresses acquirers and payment service providers with IQ Signals, which is designed for them, and with an offering that gives merchants tools to manage their fraud risk. Feedzai describes IQ Score as built for financial institutions that want to strengthen their fraud defenses without replacing their existing systems. Feedzai says IQ Score is particularly well suited for institutions facing legacy constraints or siloed data.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 2, 2026November 2, 2026

Where they overlap

  • Feedzai and Persona are both filed under Fraud prevention.
  • Both are headquartered in the United States.

Where they differ, field by field

  • Feedzai's primary category is Fraud prevention; Persona's is Identity verification.
  • Feedzai lists Feedzai RiskOps, Feedzai IQ, ScamPrevent, Transaction Fraud and Farol. Persona lists Manual review.
  • Feedzai is headquartered in New York, United States. Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

What it sells: Feedzai

What Feedzai RiskOps does[4]
Feedzai RiskOps is described as a platform that connects identity, fraud, and financial crime across the entire customer lifecycle. Secure Onboarding is its entry point.
What Feedzai IQ does[9][16]
Feedzai IQ gives financial institutions access to network-derived risk insights without replacing their existing systems. It includes IQ Score, a real-time risk scoring API, and IQ Signals, a set of fraud intelligence outputs.
What Transaction Fraud does[6]
Feedzai's Transaction Fraud solution combines behavioral, non-monetary, and monetary data. Feedzai says the solution protects every payment channel.
What Farol does[6][7]
Farol helps fraud teams do more with less by accelerating rule analysis, investigations, and reporting. Feedzai says Farol is embedded in customers' tools and workflows.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Feedzai and Persona

What do Feedzai and Persona sell?
Feedzai sells Feedzai RiskOps, Feedzai IQ, ScamPrevent, Transaction Fraud and Farol. Persona sells Manual review.
Are Feedzai and Persona in the same category?
They share Fraud prevention. Feedzai's primary category is Fraud prevention and Persona's is Identity verification.
Where are Feedzai and Persona headquartered?
Feedzai is headquartered in New York, United States. Persona is headquartered in San Francisco, United States.
When were Feedzai and Persona founded?
Persona was founded in 2018.
Who are Feedzai and Persona sold to?
From its own pages, Feedzai sells mainly to financial institutions, from global banks to emerging fintechs. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Feedzai and Persona announced recently?
June 9, 2026: Feedzai announced the availability of Feedzai IQ Score, a network-derived fraud risk scoring solution for banks of all sizes. July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Feedzai

Feedzai sells Feedzai RiskOps, a platform that unifies defense across the entire financial crime lifecycle. Feedzai says it serves customers from global banks to emerging fintechs and stops fraud and financial crime in real time. Feedzai says it has pioneered AI to stop financial crime for more than a decade. Feedzai RiskOps connects identity, fraud, and financial crime across the entire customer lifecycle. Feedzai says it turns fragmented signals into AI-first real-time decisions. Feedzai says it unites behavioural and device intelligence to identify abnormal behaviour and signs of manipulation early.[1][4][8]

Feedzai's Transaction Fraud solution combines behavioral, non-monetary, and monetary data. Feedzai says the Transaction Fraud solution protects every payment channel. Feedzai's 360-View Customer Profiles use advanced machine learning and behavioral analytics to create a unique risk profile for every customer. TrustScore aggregates intelligence from Feedzai's global customer base to detect more fraud across different use cases and geographies. Feedzai says it is typology-agnostic, detecting fraud across inbound and outbound transactions, all channels and payment rails, including card fraud (CNP and POS), account takeover, synthetic identity, new account fraud, scams/APP fraud, money mules, phishing, and malware. SEB reports that, by actively monitoring transactions, it stopped more than half of all fraud attempts last year.[6][7]

ScamPrevent analyzes scam risk using transactional, behavioral, device, and network intelligence with built-in scam strategies. Feedzai monitors active calls during incoming and outgoing payments, identifies Remote Access Tools (RATs), tracks unusually long sessions, and uses Active Defense to block risky activity. Feedzai offers scam detection models trained on large volumes of historical data to detect scam activity and reduce losses. ScamAlert is a GenAI agent that lets customers assess the legitimacy of a payment request that starts outside of the banking app.[8]

Feedzai IQ is a suite of AI-native fraud intelligence solutions that gives financial institutions access to network-derived risk insights without replacing their existing systems. Feedzai IQ connects an institution to a global transaction network representing over $9 trillion in annual transaction intelligence. IQ Score is a real-time, AI-powered risk score that evaluates each transaction against fraud patterns observed across the global Feedzai network. IQ Signals is designed for acquirers and payment service providers, delivering pre-calculated risk indicators based on attributes such as card BIN, email domain, and zip code. Feedzai says Feedzai IQ uses federated learning to extract fraud patterns and risk signals without ever sharing raw customer data.[4][9][14][15]

Feedzai RiskOps starts with Secure Onboarding, which Feedzai describes as the entry point where identity is established, intelligence begins, and risk profiles are born. With Feedzai Secure Onboarding, every signal compounds and the risk profile sharpens. Advisory-led Risk Recipes deliver preconfigured fraud strategies built on intelligence from banks across the world. Feedzai offers Digital Trust for New Account Fraud, which flags fraudulent account openings. Feedzai says it can detect fraudulent applications from bots, money mules, and synthetic or stolen identities. Feedzai's Digital Trust continuously analyzes device intelligence, behavioral biometrics, and malware threat data to authenticate customers.[4][11]

On the anti-money-laundering side, Feedzai's AML TM solution includes a comprehensive rule library grouped into over 20 out-of-the-box scenarios. Feedzai's AML TM solution provides extensive out-of-the-box detection rules covering a wide range of typologies and potential money laundering scenarios, complemented by self-service custom rule creation. Feedzai's AML solution uses a machine learning model optimized for alert prioritization. Feedzai's built-in SAR Manager feature supports the automated generation and electronic filing of SARs, STRs, and other essential compliance reports. Out-of-the-box templates are available for the US, Brazil, UK, France, Germany, Lithuania, Malaysia, and South Africa.[12]

Feedzai uses Neterium's API to screen customer and transactional data against Sanctions, PEPs, and Adverse Media lists. Feedzai streamlines the onboarding process by offering immediate and accurate screening against global watchlists. Customer Screening uses data providers including Acuris and LSEG (World-Check). Clients can use their own private lists for screening. Potential matches trigger alerts in Feedzai Case Manager for analyst review and alert dispensation. Feedzai's transaction screening meets strict settlement mandates, such as those of the EU IPR, with real-time interdiction on selected rails. A full audit trail is available through the Feedzai platform to show when a record was screened, against which data lists, and whether any matches were returned or not.

For acquirers, Feedzai says it detects and stops fraud, monitors merchant behavior, and delivers new revenue opportunities on a single platform. Feedzai describes protection for acquirers from onboarding to settlement. Farol is Feedzai's always-on agent, which helps fraud teams do more with less by accelerating rule analysis, investigations, and reporting. Feedzai says Farol closes alerts 20% quicker and conducts rule analysis 13x faster. Feedzai says Farol is embedded in customers' tools and workflows. Feedzai's Research team looks one to four years ahead, exploring AI, data visualization, and systems that solve tomorrow's financial crime problems.[1][3][4][6][7][14][15]

Feedzai on the record

Sources

Feedzai full record

  1. [1]feedzai.comFeedzai · feedzai.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Us hq nycFeedzai · feedzai.com · published March 12, 2025 · Tier A
  3. [3]Create a Safer and Fairer World - Feedzai CareersFeedzai · undated page, accessed October 24, 2026 · Tier A
  4. [4]AI-Native Fraud & Financial Crime Prevention Platform| FeedzaiFeedzai · undated page, accessed October 24, 2026 · Tier A
  5. [5]Feedzai Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 24, 2026 · Tier C
  6. [6]Transaction Fraud Solution for Banks | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  7. [7]AI for Fraud Prevention and Financial Crime | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  8. [8]Scam Detection & Prevention Solutions | Powered by Advanced AI | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  9. [9]Feedzai IQ Network Intelligence Solution for Banks | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  10. [10]Secure Onboarding | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  11. [11]New Account Fraud Detection & Prevention Solution | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  12. [12]AML Transaction Monitoring Software - Powered by AI | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  13. [13]Watchlist Screening Software | Sanctions Check | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  14. [14]Payment Fraud and Risk Management for Merchant Acquirers | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  15. [15]Feedzai IQ Score for AI Fraud Detection | FeedzaiFeedzai · undated page, accessed November 3, 2026 · Tier A
  16. [16]Feedzai Opens $9 Trillion Fraud Intelligence NetworkFeedzai · published June 9, 2026 · Tier A
  17. [17]Feedzai Launches New Bank Benchmarking ReportFeedzai · published April 30, 2026 · Tier A
  18. [18]Feedzai Unveils RiskFM AI Foundation ModelFeedzai · published March 24, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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