CISO Tribune

Vendor comparison · 2 companies

Group-IB vs Persona

Group-IB is a Prediction-First cybersecurity company built on collective defense. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Group-IB
  • Persona
Group-IB vs Persona: Products, Customers and Funding Compared
Group-IBGroup-IB is a Prediction-First cybersecurity company built on collective defense.group-ib.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Threat Intelligence[1][3][5]Group-IB Threat Intelligence Platform has a graph interface for investigating cyber threats.
  • Attack Surface Management[1][5]Group-IB delivers external attack surface management that automatically maps every asset and provides continuous attack surface monitoring and analysis.
  • Fraud Protection[1][4]Group-IB's online fraud protection platform uses global fraud intelligence, device fingerprinting and behavioral analysis to detect fraud.
  • Digital Risk Protection[1][6][11]Group-IB's digital risk protection solution continuously monitors and detects threats across the open, deep and dark web.
  • Managed XDR[7]Group-IB Managed XDR solution secures an email gateway using intelligence-driven behavioral analysis technology.
  • Business Email Protection[1][7]Group-IB offers Business Email Protection against phishing and scam attacks.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • October 29, 2026Group-IB's Digital Risk Protection solution is now available in AWS Marketplace.[11]
  • January 27, 2026Group-IB launches a Cloud Security Posture Management solution as part of its Unified Risk Platform.[10]
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 4, 2026November 2, 2026

Where they overlap

  • Group-IB and Persona are both filed under Fraud prevention.

Where they differ, field by field

  • Group-IB's primary category is Threat intelligence; Persona's is Identity verification.
  • Group-IB is also filed under External attack surface management and Digital risk protection.
  • Group-IB lists Threat Intelligence, Attack Surface Management, Fraud Protection, Digital Risk Protection, Managed XDR and 1 more. Persona lists Manual review.
  • Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

What it sells: Group-IB

What Threat Intelligence does[1][3][5]
Group-IB's digital threat intelligence solution, powered by the Unified Risk Platform, integrates with SIEM, SOAR and TIP solutions, or via API and STIIX/TAXII data transfer. Group-IB threat intelligence lets users uncover illicit activities and monitor the dark web to determine if their organization is mentioned there. Group-IB's Threat Intelligence solution is available in AWS Marketplace.
What Attack Surface Management does[1][5]
Group-IB's platform enriches findings with threat intelligence to assess risk and prioritize issues. The Assets tab lists Internet-facing assets that are part of an organization's infrastructure, which can be confirmed or ignored. The Issues tab lists identified issues among confirmed assets, which can be marked as Under Review, Solved, Ignored or False Positive. Group-IB's attack surface platform checks confirmed assets for common vulnerabilities and assigns each one a risk score.
What Fraud Protection does[1][4]
Group-IB device fingerprinting technology is powered by the patented Global ID innovation. Group-IB device fingerprinting identifies devices, generates unique fingerprints, tracks fraudulent activities and uncovers hidden multi-accounting, anti-detection browsers and account farming. Group-IB Fraud Protection's AI uses a combination of signature analysis and User Behavior Analysis (UBA).
What Digital Risk Protection does[1][6][11]
Group-IB Digital Risk Protection solution implements a three-stage takedown process for violations such as scam and phishing. Group-IB Digital Risk Protection uses machine learning to detect scams, phishing and other violations. Group-IB analysts research scam groups, actors and popular schemes, creating new assets for monitoring and public reports.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Group-IB and Persona

What do Group-IB and Persona sell?
Group-IB sells Threat Intelligence, Attack Surface Management, Fraud Protection, Digital Risk Protection, Managed XDR and 1 more. Persona sells Manual review.
Are Group-IB and Persona in the same category?
They share Fraud prevention. Group-IB's primary category is Threat intelligence and Persona's is Identity verification.
Where are Group-IB and Persona headquartered?
Persona is headquartered in San Francisco, United States.
When were Group-IB and Persona founded?
Persona was founded in 2018.
Who are Group-IB and Persona sold to?
From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Group-IB and Persona announced recently?
October 29, 2026: Group-IB's Digital Risk Protection solution is now available in AWS Marketplace. July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Group-IB

Group-IB is a Prediction-First cybersecurity company built on collective defense. Group-IB has products, intelligence and expertise that work together on a shared data lake. Group-IB offers real-time threat detection and response for endpoints, network, infrastructure and email. Group-IB offers real-time fraud prevention and client-side digital identity protection. Group-IB offers AI-powered digital risk identification and remediation for securing digital assets.[2][4]

Group-IB's Threat Intelligence solution is available in AWS Marketplace. Group-IB's digital threat intelligence solution, powered by the Unified Risk Platform, integrates with SIEM, SOAR and TIP solutions, or via API and STIIX/TAXII data transfer. Prevyn AI orchestrates 12 Specialist Agents, each expert in one domain of threat intelligence. Group-IB names three agents Compromise Detection, Malicious Infrastructure Detection and Attack Activity, built to anticipate attacks before they happen. Group-IB Threat Intelligence Platform has a graph interface for investigating cyber threats. Group-IB's graph lets users explore the relationship between threat actors, their infrastructure and the tools they use. Group-IB threat intelligence lets users uncover illicit activities and monitor the dark web to determine if their organization is mentioned there. Group-IB's platform gives insight into threat actor activity in the MITRE ATT&CK format. Group-IB Threat Intelligence Platform can be configured with the Unified Risk Platform to automatically detect and take down malicious sites to protect a brand and its customers.[3]

Group-IB's online fraud protection platform uses global fraud intelligence, device fingerprinting and behavioral analysis to detect fraud. Group-IB device fingerprinting technology is powered by the patented Global ID innovation. Group-IB device fingerprinting identifies devices, generates unique fingerprints, tracks fraudulent activities and uncovers hidden multi-accounting, anti-detection browsers and account farming. Group-IB Fraud Protection's AI uses a combination of signature analysis and User Behavior Analysis (UBA). Group-IB's user behavior analysis covers Typing Dynamics, Touchscreen Interactions, Device Motion, App Usage Patterns and Geoprofiling.[4]

Group-IB delivers external attack surface management that automatically maps every asset and provides continuous attack surface monitoring and analysis. Group-IB's platform enriches findings with threat intelligence to assess risk and prioritize issues. The Graph tab in Group-IB's attack surface platform visualizes external IT assets and their connections. The Assets tab lists Internet-facing assets that are part of an organization's infrastructure, which can be confirmed or ignored. The Issues tab lists identified issues among confirmed assets, which can be marked as Under Review, Solved, Ignored or False Positive. Group-IB's attack surface platform checks confirmed assets for common vulnerabilities and assigns each one a risk score.[5]

Group-IB's digital risk protection solution continuously monitors and detects threats across the open, deep and dark web. Group-IB Digital Risk Protection solution implements a three-stage takedown process for violations such as scam and phishing. Group-IB Digital Risk Protection uses machine learning to detect scams, phishing and other violations. Group-IB analysts research scam groups, actors and popular schemes, creating new assets for monitoring and public reports. Group-IB puts 70+ internationally distributed cybersecurity and brand protection professionals at its customers' disposal.

Group-IB delivers anti-phishing solutions and phishing takedown services. Group-IB offers Business Email Protection against phishing and scam attacks. Group-IB Trebuchet is an automated security assessment tool for determining email security posture. Group-IB Managed XDR solution secures an email gateway using intelligence-driven behavioral analysis technology. Group-IB has Anti-Scam and Anti-Phishing modules that keep users informed about violations and brand risks. Group-IB Cybersecurity Courses educate employees about scammers, their behavior, tools and techniques.[7]

Group-IB offers automated and manual testing of the blockchain network, website and application. Group-IB's crypto security experts provide due diligence against wallets and practices such as encryption, audits and secure storage for hot, cold and hardware wallets.[5][7][8][9]

Group-IB on the record

Sources

Group-IB full record

  1. [1]group-ib.comGroup-IB · group-ib.com · undated page, accessed November 4, 2026 · Tier A
  2. [2]Group-IB | Prediction-First Cybersecurity and Anti-FraudGroup-IB · undated page, accessed November 10, 2026 · Tier A
  3. [3]Threat Intelligence Platform | Cyber Threat Intelligence Software | Group-IBGroup-IB · undated page, accessed November 10, 2026 · Tier A
  4. [4]Fraud Protection Service with Online Fraud Protection Software | Group-IBGroup-IB · undated page, accessed November 10, 2026 · Tier A
  5. [5]Attack Surface Management & Monitoring Solutions Platform | Group-IBGroup-IB · undated page, accessed November 10, 2026 · Tier A
  6. [6]Digital Risk Protection & Digital Brand Protection Services | Group-IBGroup-IB · undated page, accessed November 10, 2026 · Tier A
  7. [7]Solutions for Anti-Phishing and Scam Protection | Group-IBGroup-IB · undated page, accessed November 10, 2026 · Tier A
  8. [8]Blockchain Security: Safeguard Your Crypto Business | Group-IBGroup-IB · undated page, accessed November 10, 2026 · Tier A
  9. [9]OT ICS Cybersecurity Threats: Tactics, Paths, DefensesGroup-IB · undated page, accessed November 10, 2026 · Tier A
  10. [10]Group-IB launches Cloud Security Posture Management with advanced misconfiguration detection and cloud compliance monitoring | Group-IBGroup-IB · published January 27, 2026 · Tier A
  11. [11]Group-IB launches Digital Risk Protection availability in AWS Marketplace | Group-IBGroup-IB · published October 29, 2026 · Tier A
  12. [12]Group-IB Threat Intelligence Reviews & Product DetailsG2 · undated page, accessed November 10, 2026 · Tier C

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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