CISO Tribune

Vendor comparison · 2 companies

Charm Security vs Persona

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Charm Security
  • Persona
Charm Security vs Persona: Products, Customers and Funding Compared
Charm SecurityCharm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution.charmsecurity.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Fraud Investigation Agent[2]An AI agent that supports fraud analysts by connecting signals across alerts, cases, and customer interactions and guiding decisions across prevention, investigation, and resolution.
  • Fraud Frontline Agent[2]An AI agent that works alongside customer-facing teams and channels, delivering real-time insights to help identify deception and intervene during high-risk interactions.
  • Fraud Intelligence Agent[2]An adversary-facing AI agent that engages scam and fraud infrastructure, impersonators, and mule networks to collect intelligence and disrupt operations through a honeypot network.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. The agents are deployed from the back office in fraud and security teams to the frontline in customer contact centers and branches. Customer teams keep decision authority at the start and set the boundaries within which the agents act.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 8, 2026November 2, 2026

Where they overlap

  • Charm Security and Persona are both filed under Fraud prevention.

Where they differ, field by field

  • Charm Security's primary category is Fraud prevention; Persona's is Identity verification.
  • Charm Security is also filed under Digital risk protection and Threat intelligence.
  • Charm Security lists Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. Persona lists Manual review.
  • Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Charm Security and Persona

What do Charm Security and Persona sell?
Charm Security sells Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. Persona sells Manual review.
Are Charm Security and Persona in the same category?
They share Fraud prevention. Charm Security's primary category is Fraud prevention and Persona's is Identity verification.
Where are Charm Security and Persona headquartered?
Persona is headquartered in San Francisco, United States.
When were Charm Security and Persona founded?
Persona was founded in 2018.
Who are Charm Security and Persona sold to?
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Charm Security and Persona announced recently?
July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Charm Security

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. Charm Security's AI Agents combine the expertise of fraud professionals and behavioral scientists. Charm Security's AI Agents are powered by a proprietary HVE AI Model for Human Vulnerabilities and Exploit Techniques. Charm Security works alongside fraud and financial crime teams.[3][4]

Charm Security states that attackers exploit trust, fear, urgency and other human vulnerabilities to manipulate decisions and deceive victims. Charm Security built its Agentic AI Workforce with AI agents that can be deployed across the fraud lifecycle, from the back office to the frontline. Charm Security's Agentic AI Workforce supports financial institutions in moving from detection to action. Charm Security's Agentic AI Workforce combines deep fraud expertise with behavioral science to help financial institutions investigate, intervene, resolve and prevent fraud, scams and cybercrime.[4][5][6]

Charm Security offers an AI fraud expert that supports fraud analysts and investigators by connecting signals across alerts, cases, and customer interactions. Charm Security's AI fraud expert interprets human intent and behavioral psychology. Charm Security offers an AI fraud advisor that works alongside customer-facing teams and channels, including contact centers, branches, wealth, and support. Charm Security's AI fraud advisor delivers real-time insights and guidance during high-risk interactions.[3]

Charm Security offers an adversary-facing AI agent that operates beyond the organization's perimeter. Charm Security's adversary-facing AI agent engages scam and fraud infrastructure, impersonators, mule networks, and attacker assets to collect intelligence, uncover patterns, and disrupt operations.[2][3]

Charm Security's AI Agents are deployed as team members across the organization, from the back office in the fraud and security teams to the frontline in customer contact centers, branches, and customer-facing representatives. Charm Security's Agentic AI Workforce deploys AI agents as expert teammates across fraud operations, contact centers, branches and digital channels. Charm Security's AI Agents start by observing and assisting as coworkers while the customer team keeps decision authority. Charm Security's AI Agents then take on low-risk actions independently as confidence grows, and over time can run cases end-to-end within the boundaries the customer team sets. The customer team controls how much authority each Charm Security agent has and adjusts it as confidence grows.[2][3][5]

Charm Security's AI Agents handle the full arc of the fraud lifecycle, investigating cases and prioritizing risk, and intervening with customers in real time as deception unfolds. Charm Security's AI Agents execute and document the resolution while supporting recovery, and gather intelligence on fraud infrastructure and attacker patterns. Charm Security's AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams.[3]

Charm Security's AI agents are powered by its proprietary Human Vulnerabilities & Exploits framework, combining deep fraud and security expertise with behavioral science. Charm Security announced the appointment of Dr. Elizabeth Huppert as Behavioral Science Director. Dr. Elizabeth Huppert most recently led behavioral science and scam prevention efforts at JPMorgan Chase. Dr. Huppert works with Charm Security's customers and partners to embed behavioral science strategies into Charm Security's AI agents.[1][3][4]

Charm Security on the record

Sources

Charm Security full record

  1. [1]Privacy policyCharm Security · charmsecurity.com · published October 11, 2026 · Tier A
  2. [2]charmsecurity.comCharm Security · charmsecurity.com · undated page, accessed November 8, 2026 · Tier A
  3. [3]Charm Security | Agentic AI Workforce for Fraud & CybercrimeCharm Security · undated page, accessed November 10, 2026 · Tier A
  4. [4]Dr. Elizabeth Huppert Joins Charm SecurityCharm Security · undated page, accessed November 10, 2026 · Tier A
  5. [5]Charm Security Wins Grand Prix at The Money Awards 2026Charm Security · undated page, accessed November 10, 2026 · Tier A
  6. [6]Charm Security Joins Mastercard Start PathCharm Security · undated page, accessed November 10, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

Spot a factual error? Request a correction.