About Persona
Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.[1][3]
Persona describes a configurable identity platform that adapts to business needs, from identity verification to KYC/AML, KYB, age assurance or any other use case. Persona says the platform helps customers verify, prevent fraud, and orchestrate identity across the entire life cycle.[4]
On the verification side, customers configure an extensive library of global verification methods and risk signals to verify any individual or business. Persona says customers consolidate and manage all their identity data and operations in one platform. Persona also says customers configure controls for how data is processed, stored, retained, and accessed to meet the regulatory requirements their business is subject to.[4]
On the investigation side, Persona says its platform lets teams spot connections between users to discover and block fraud rings. The platform also includes a manual review hub for investigations. Persona describes use cases that include manual review investigations with a customizable identity hub, automatic reverification of users at any point in their life cycle, and age verification workflows adapted to shifting regulations.[4]
Persona offers a profile report that uses partial PII to view users' full identity records so customers can assess risk without hurting conversions. Persona states that profile report usage must first be approved by Persona's compliance team.[11]
Persona also lets customers bring data into the platform from identity, risk, and business platforms.[12]
One named customer, Anton Payments, is a B2B2C payments platform founded by Ryan Olson. For its merchants, Persona handles business registry verification, document verification for articles of incorporation and certificates, ultimate beneficial owner (UBO) verification, and watchlist, sanctions, and adverse media reports. For end-users receiving payouts, Persona handles government ID verification with optional selfie, database verification, TIN verification, and phone and email risk reports.[1][4][5][6][7][12]
Persona on the record