CISO Tribune

Vendor comparison · 2 companies

Persona vs Sardine

Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. Sardine sells a platform that unifies fraud prevention, AML compliance, and real-time transaction monitoring in one place. CISO Tribune files both under Identity verification and Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Persona
  • Sardine
Persona vs Sardine: Products, Customers and Funding Compared
PersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.comSardineSardine sells a platform that unifies fraud prevention, AML compliance, and real-time transaction monitoring in one place.sardine.ai
What it sells
  • Manual review[4][6]A customizable identity hub for manual review investigations.
  • Sardine Fraud PreventionDetects payment fraud in real time using device intelligence, behavioral biometrics and transaction monitoring.
  • Sardine OnboardingAutomates identity verification, business verification and credit underwriting for new customers.
  • Sardine AML ComplianceAutomates transaction monitoring, customer risk rating and sanctions screening for financial crime teams.
Categories
Headquarters
San Francisco, United States[2]Not stated on its pages
Founded
2018[2][13]2020[2]
Ownership and funding
Not stated on its pagesPrivately held[3][4]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
  • July 2, 2026Infinite and Sardine announced a two-way integration combining Sardine's fraud and risk intelligence with Infinite's compliance platform and account infrastructure.[8]
  • April 29, 2026Sardine announced a partnership with Modulr to supply integrated fraud and anti-money laundering solutions.[7]
G2 and Gartner Peer Insights
  • G2: listed, seen November 4, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.From its own pages, Sardine sells mainly to banks, fintechs, marketplaces, and merchants. Sardine describes its fraud detection as built for financial institutions and merchants. Sardine describes its AML agents as helping AML teams move faster from review to resolution. Sardine describes a capability that monitors and enforces risk controls across fintech programs.
Last verified
November 2, 2026September 27, 2026

Where they overlap

  • Persona and Sardine are both filed under Identity verification and Fraud prevention.

Where they differ, field by field

  • Persona's primary category is Identity verification; Sardine's is Fraud prevention.
  • Persona lists Manual review. Sardine lists Sardine Fraud Prevention, Sardine Onboarding and Sardine AML Compliance.
  • Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018. Sardine was founded in 2020.
  • Sardine is privately held.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Persona and Sardine

What do Persona and Sardine sell?
Persona sells Manual review. Sardine sells Sardine Fraud Prevention, Sardine Onboarding and Sardine AML Compliance.
Are Persona and Sardine in the same category?
They share Identity verification and Fraud prevention. Persona's primary category is Identity verification and Sardine's is Fraud prevention.
Where are Persona and Sardine headquartered?
Persona is headquartered in San Francisco, United States.
When were Persona and Sardine founded?
Persona was founded in 2018. Sardine was founded in 2020.
Who owns Persona and Sardine?
Sardine is privately held.
Who are Persona and Sardine sold to?
From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. From its own pages, Sardine sells mainly to banks, fintechs, marketplaces, and merchants.
What have Persona and Sardine announced recently?
July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification. July 2, 2026: Infinite and Sardine announced a two-way integration combining Sardine's fraud and risk intelligence with Infinite's compliance platform and account infrastructure.

About Persona

Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.[1][3]

Persona describes a configurable identity platform that adapts to business needs, from identity verification to KYC/AML, KYB, age assurance or any other use case. Persona says the platform helps customers verify, prevent fraud, and orchestrate identity across the entire life cycle.[4]

On the verification side, customers configure an extensive library of global verification methods and risk signals to verify any individual or business. Persona says customers consolidate and manage all their identity data and operations in one platform. Persona also says customers configure controls for how data is processed, stored, retained, and accessed to meet the regulatory requirements their business is subject to.[4]

On the investigation side, Persona says its platform lets teams spot connections between users to discover and block fraud rings. The platform also includes a manual review hub for investigations. Persona describes use cases that include manual review investigations with a customizable identity hub, automatic reverification of users at any point in their life cycle, and age verification workflows adapted to shifting regulations.[4]

Persona offers a profile report that uses partial PII to view users' full identity records so customers can assess risk without hurting conversions. Persona states that profile report usage must first be approved by Persona's compliance team.[11]

Persona also lets customers bring data into the platform from identity, risk, and business platforms.[12]

One named customer, Anton Payments, is a B2B2C payments platform founded by Ryan Olson. For its merchants, Persona handles business registry verification, document verification for articles of incorporation and certificates, ultimate beneficial owner (UBO) verification, and watchlist, sanctions, and adverse media reports. For end-users receiving payouts, Persona handles government ID verification with optional selfie, database verification, TIN verification, and phone and email risk reports.[1][4][5][6][7][12]

Persona on the record

Sources

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

Sardine full record

  1. [1]sardine.aiSardine · sardine.ai · undated page, accessed September 27, 2026 · Tier A
  2. [2]Series c announcementSardine · sardine.ai · published February 11, 2025 · Tier A
  3. [3]Agentic Financial Crime Platform for Fraud Prevention & AMLSardine · undated page, accessed October 28, 2026 · Tier A
  4. [4]Sardine Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 28, 2026 · Tier C
  5. [5]About Us, The Agentic Risk Platform for Financial CrimeSardine · undated page, accessed November 4, 2026 · Tier A
  6. [6]Trust Center - SardineSardineAI Corp. · undated page, accessed November 4, 2026 · Tier A
  7. [7]Sardine partners with Modulr to bring real-time, AI-enabled fraud detection to automated paymentsSardine · published April 29, 2026 · Tier A
  8. [8]Infinite and Sardine Launch Two-Way Integration Linking Compliance, Risk, and PaymentsPR Newswire · published July 2, 2026 · Tier A

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