CISO Tribune

Vendor comparison · 2 companies

Sardine vs TransUnion

Sardine sells a platform that unifies fraud prevention, AML compliance, and real-time transaction monitoring in one place. TransUnion offers secure, on-demand access to TransUnion data and analytics. CISO Tribune files both under Fraud prevention and Identity verification. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Sardine
  • TransUnion
Sardine vs TransUnion: Products, Customers and Funding Compared
SardineSardine sells a platform that unifies fraud prevention, AML compliance, and real-time transaction monitoring in one place.sardine.aiTransUnionTransUnion offers secure, on-demand access to TransUnion data and analytics.transunion.com
What it sells
  • Sardine Fraud PreventionDetects payment fraud in real time using device intelligence, behavioral biometrics and transaction monitoring.
  • Sardine OnboardingAutomates identity verification, business verification and credit underwriting for new customers.
  • Sardine AML ComplianceAutomates transaction monitoring, customer risk rating and sanctions screening for financial crime teams.
  • TruValidate[1][7][8]Orchestrates identity, device and behavioral insights to help organizations interact with legitimate consumers while mitigating fraud risk.
  • TruValidate Device Risk[8]Determines the reputation of a device from device history and confirmed fraud reports, in real time.
  • TruAudience[10][11][12]Marketing and measurement built on identity resolution, data enrichment, audience targeting and analytics.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
2020[2]Not stated on its pages
Ownership and funding
Privately held[3][4]Public (NYSE: TRU)[2][4][5][9]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 2, 2026Infinite and Sardine announced a two-way integration combining Sardine's fraud and risk intelligence with Infinite's compliance platform and account infrastructure.[8]
  • April 29, 2026Sardine announced a partnership with Modulr to supply integrated fraud and anti-money laundering solutions.[7]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 4, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[5]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Sardine sells mainly to banks, fintechs, marketplaces, and merchants. Sardine describes its fraud detection as built for financial institutions and merchants. Sardine describes its AML agents as helping AML teams move faster from review to resolution. Sardine describes a capability that monitors and enforces risk controls across fintech programs.TruValidate is aimed at organizations that interact with consumers over call center and digital channels. The fraud solutions address organizations protecting new account creation and account access. TruAudience is aimed at organizations running data-driven marketing and measurement programs. For individual consumers, TransUnion offers a free fraud alert, a credit freeze and credit dispute tools.
Last verified
September 27, 2026October 14, 2026

Where they overlap

  • Fraud prevention is the primary category of both Sardine and TransUnion; both are also filed under Identity verification.

Where they differ, field by field

  • Sardine lists Sardine Fraud Prevention, Sardine Onboarding and Sardine AML Compliance. TransUnion lists TruValidate, TruValidate Device Risk and TruAudience.
  • Sardine was founded in 2020.
  • Sardine is privately held. TransUnion is a public company listed on NYSE as TRU.

How they differ

CISO Tribune files both Sardine and TransUnion under Fraud prevention and Identity verification, with Fraud prevention as the primary category for each. Sardine sells Sardine Fraud Prevention, Sardine Onboarding and Sardine AML Compliance, and it describes a platform that unifies fraud prevention, AML compliance and real-time transaction monitoring. TransUnion sells TruValidate, which orchestrates identity, device and behavioral insights, along with TruValidate Device Risk and TruAudience, a marketing and measurement product built on identity resolution. The offerings overlap on device signals and identity checks at onboarding, while Sardine adds AML compliance and credit underwriting and TransUnion adds marketing audiences and credit risk products such as TruVision.

Sardine is privately held, was founded in 2020, and says it has raised $170 million. TransUnion is a public company listed on NYSE as TRU. Sardine says it serves banks, fintechs, marketplaces and merchants. TransUnion's TruValidate applies to call center and digital channels, and TransUnion also offers consumers a free fraud alert and a free credit freeze.

On April 29, 2026, Sardine announced a partnership with Modulr to supply integrated fraud and anti-money laundering solutions. On July 2, 2026, Sardine and Infinite announced a two-way integration combining Sardine's fraud and risk intelligence with Infinite's compliance platform and account infrastructure.

What it sells: TransUnion

What TruValidate does[1][7][8]
TruValidate verifies consumer identities against global datasets to expose fraud risks. TruValidate includes custom, purpose-built models that target unique or industry-specific fraud. TruValidate applies to call center and digital channels. TruValidate assesses the risk of fraud in anonymous digital interactions.
What TruValidate Device Risk does[8]
TruValidate Device Risk determines the reputation of a device from device history and confirmed fraud reports from a global network of fraud analysts, in real time. Device Risk covers customer touchpoints where fraud risk is a concern, including account creation, application, login, change of details, payment and check out.
What TruAudience does[10][11][12]
TruAudience powers data-driven marketing and measurement with identity resolution, data enrichment, audience targeting and advanced analytics solutions. TruAudience connects data, teams and marketing platforms with a single identity graph. TruAudience lets users search, buy and activate more than 130K off-the-shelf audiences to reach consumers across media types.

Questions about Sardine and TransUnion

What do Sardine and TransUnion sell?
Sardine sells Sardine Fraud Prevention, Sardine Onboarding and Sardine AML Compliance. TransUnion sells TruValidate, TruValidate Device Risk and TruAudience.
Are Sardine and TransUnion in the same category?
Yes. Fraud prevention is the primary category of both on CISO Tribune.
When were Sardine and TransUnion founded?
Sardine was founded in 2020.
Who owns Sardine and TransUnion?
Sardine is privately held. TransUnion is a public company listed on NYSE as TRU.
Who are Sardine and TransUnion sold to?
From its own pages, Sardine sells mainly to banks, fintechs, marketplaces, and merchants. TruValidate is aimed at organizations that interact with consumers over call center and digital channels.
What have Sardine and TransUnion announced recently?
July 2, 2026: Infinite and Sardine announced a two-way integration combining Sardine's fraud and risk intelligence with Infinite's compliance platform and account infrastructure.

About Sardine

Sardine sells a platform that unifies fraud prevention, AML compliance, and real-time transaction monitoring in one place.[1]

Sardine says it helps teams stop fraud earlier, move faster, and stay compliant from one platform. Sardine says financial crime does not operate in silos and that the systems designed to stop it should not either. Sardine says many risk teams are still forced to rely on disconnected tools that were never designed to work together. Sardine says it was built to change that. Sardine says fraud has become faster, more coordinated, and more automated over the past decade. Sardine says it serves banks, fintechs, marketplaces, and merchants.[5]

On the device and behavior side, Sardine says its proprietary device and behavioral signals uncover early signs of fraud, without adding friction. Sardine's platform detects risky devices, emulators, and malicious bots. Sardine analyzes user behavior patterns for signs of social engineering. Sardine unmasks fraudsters hiding their actual location or IP address.

For onboarding, Sardine automates identity verification, business risk assessments, and credit underwriting. Sardine's platform prevents synthetic IDs, stolen identities, and deepfakes. Sardine checks IDs and documents for authenticity, tampering, and fraud risk. Sardine authenticates businesses and beneficial owners. Sardine validates bank account ownership and risk levels in real-time. Sardine lets users build, test, and deploy credit models without engineering support.

For fraud prevention, Sardine offers real-time, behavior-based fraud detection for financial institutions and merchants. Sardine automates data analysis, alert reviews, and investigations. Sardine detects suspicious payment activity across ACH, Wires, SEPA, RTP, FedNow, Zelle, Checks, and other global bank payment rails. Sardine says its platform makes smarter auth decisions to approve more legitimate spend. Sardine helps merchants approve good merchants faster and monitor activity to avoid bust out fraud. Sardine detects suspicious refund activity early to reduce losses and operational overhead. Sardine says it prevents promo abuse, multi-accounting, and fraud rings before they erode margin and trust.

Sardine also addresses account and hiring risk. Sardine's platform stops unauthorized access during logins and live sessions. Sardine identifies malicious bots, scripted activity, and agentic automation. Sardine detects fake identities and deepfake impersonation during live interviews.

Sardine automates KYC/AML alert reviews and speeds up investigations with audit-ready agents. Sardine's platform detects money laundering scenarios and money mule activity. Sardine tiers customers by risk level to support effective CDD and ongoing compliance reviews. Sardine monitors for sanctions risk, PEP exposure, and adverse media. Sardine provides a unified workspace to review alerts, conduct investigations, and resolve cases. Sardine monitors and enforces risk controls across fintech programs.

Sardine connects its parts with shared data and workflow tools. Sonar is Sardine's consortium network, connecting signals across fintech, banking, and commerce to expose fraud patterns no single organization can see alone. Sardine maps relationships between users, devices, and transactions to spot coordinated activity. Sardine lets customers act instantly using rules, workflows, and ML models. Sardine connects data, rules, AI agents, and human review into one workflow, no glue code required.[5]

On company facts, Sardine says it has raised $170 million. SardineAI Corp has successfully completed a System and Organization Controls (SOC) 2 Type II audit. Sardine says its annual penetration test reports are available on its security portal.[5][6]

Sardine on the record

Sources

Sardine full record

  1. [1]sardine.aiSardine · sardine.ai · undated page, accessed September 27, 2026 · Tier A
  2. [2]Series c announcementSardine · sardine.ai · published February 11, 2025 · Tier A
  3. [3]Agentic Financial Crime Platform for Fraud Prevention & AMLSardine · undated page, accessed October 28, 2026 · Tier A
  4. [4]Sardine Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 28, 2026 · Tier C
  5. [5]About Us, The Agentic Risk Platform for Financial CrimeSardine · undated page, accessed November 4, 2026 · Tier A
  6. [6]Trust Center - SardineSardineAI Corp. · undated page, accessed November 4, 2026 · Tier A
  7. [7]Sardine partners with Modulr to bring real-time, AI-enabled fraud detection to automated paymentsSardine · published April 29, 2026 · Tier A
  8. [8]Infinite and Sardine Launch Two-Way Integration Linking Compliance, Risk, and PaymentsPR Newswire · published July 2, 2026 · Tier A

TransUnion full record

  1. [1]TruValidate | TransUnionTransUnion · undated page, accessed October 14, 2026 · Tier A
  2. [2]Transunion announces earnings release date for second quarter 2026 resultsTransUnion · newsroom.transunion.com · published June 30, 2026 · Tier A
  3. [3]About usTransUnion · transunion.com · undated page, accessed October 14, 2026 · Tier A
  4. [4]Solutions | TransUnionTransUnion · undated page, accessed November 2, 2026 · Tier A
  5. [5]Signal Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed November 2, 2026 · Tier C
  6. [6]Credit Solutions | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fraud Solutions | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  8. [8]Digital Insights | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  9. [9]TruVision | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  10. [10]TruAudience | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  11. [11]Marketing Audiences | TruAudience | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  12. [12]Consumer and Marketing Insights | TruAudience | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  13. [13]Branded Communications | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  14. [14]Free Credit Score, Report, Monitoring & Alerts | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A

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