CISO Tribune

Vendor comparison · 2 companies

Appgate vs Persona

Appgate sells ZTNA that is designed to operate at the intersection of IT and OT. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Appgate
  • Persona
Appgate vs Persona: Products, Customers and Funding Compared
AppgateAppgate sells ZTNA that is designed to operate at the intersection of IT and OT.appgate.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • AppGate ZTNA[4][9][10][13]A security platform for adaptive, identity-based access to applications and resources.
  • ZTNA for OT[4][11]Extends identity-centric Zero Trust into operational technology environments.
  • Adversary Simulation and Penetration Testing[14]A service that simulates real-world attacks under controlled conditions.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Miami, United States[3]San Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Privately held[2][4][6][9]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • March 23, 2026AppGate launched an Operational Technology ZTNA product offering, announced at the RSAC 2026 Conference.[5]
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen October 23, 2026[6]
Who it fits
From its own pages, Appgate sells mainly to enterprises and government agencies. Its financial services material addresses banks, insurers and financial firms. Its healthcare material covers authorized clinicians, staff and partners across healthcare IT and OT systems. Appgate ZTNA can be deployed cloud-hosted, self-hosted or isolated.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
September 27, 2026November 2, 2026

Where they overlap

  • Appgate and Persona are both filed under Fraud prevention.
  • Both are headquartered in the United States.

Where they differ, field by field

  • Appgate's primary category is Zero trust network access; Persona's is Identity verification.
  • Appgate lists AppGate ZTNA, ZTNA for OT and Adversary Simulation and Penetration Testing. Persona lists Manual review.
  • Appgate is headquartered in Miami, United States. Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.
  • Appgate is privately held.

What it sells: Appgate

What AppGate ZTNA does[4][9][10][13]
AppGate ZTNA is a security platform that provides adaptive, identity-based access to applications and resources without exposing the network. Appgate says it enforces the principle of least privilege and continuous verification, protecting both on-prem and cloud environments. Appliances can be virtual or physical.
What ZTNA for OT does[4][11]
ZTNA for OT controls who and what can reach critical systems and governs the sessions that require deeper oversight. Vaulted credentials are injected into the session, and governed sessions are recorded from start to finish. ZTNA for OT can be deployed on premises.
What Adversary Simulation and Penetration Testing does[14]
Appgate says its team can evaluate networks, applications, wireless infrastructure, IoT devices and XaaS. Appgate says its testing combines automated tools (20%) with manual testing (80%).

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about Appgate and Persona

What do Appgate and Persona sell?
Appgate sells AppGate ZTNA, ZTNA for OT and Adversary Simulation and Penetration Testing. Persona sells Manual review.
Are Appgate and Persona in the same category?
They share Fraud prevention. Appgate's primary category is Zero trust network access and Persona's is Identity verification.
Where are Appgate and Persona headquartered?
Appgate is headquartered in Miami, United States. Persona is headquartered in San Francisco, United States.
When were Appgate and Persona founded?
Persona was founded in 2018.
Who owns Appgate and Persona?
Appgate is privately held.
Who are Appgate and Persona sold to?
From its own pages, Appgate sells mainly to enterprises and government agencies. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have Appgate and Persona announced recently?
March 23, 2026: AppGate launched an Operational Technology ZTNA product offering, announced at the RSAC 2026 Conference. July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About Appgate

Appgate sells ZTNA that is designed to operate at the intersection of IT and OT. Appgate says it safeguards enterprises and government agencies worldwide. Appgate describes Zero Trust Network Access, or ZTNA, as replacing implicit trust with continuous verification, with every access request evaluated on identity, device posture and risk. Appgate cloaks sensitive assets, supports IPv4 and IPv6 traffic, and works alongside industrial control systems that route legacy protocols.[1][7][8]

Appgate describes direct-routed ZTNA as a deployment model where traffic from users or devices is routed directly to the protected applications without passing through a centralized cloud proxy. Appgate says its ZTNA does not require a public cloud and can operate entirely on-premises or in hybrid environments. Appgate says its ZTNA can be fully deployed on-premises, including all controllers and gateways. Appgate says its ZTNA does not require a full mesh, and its direct-routed architecture supports hub-and-spoke or hybrid topologies. Appgate says traffic can continue to flow through alternate gateways if one fails.[11]

The core component of Appgate ZTNA is the appliance, and appliances can be virtual or physical. The Appgate ZTNA Controller acts as the policy engine and policy decision point. The Appgate ZTNA Gateway acts as the policy enforcement point and controls the flow of access to protected resources. Appgate says all appliances are delivered as a virtual machine at no cost and are alternatively available as a physical device for an additional charge. Appgate uses single packet authorization to make internet-facing resources invisible to unauthorized users. Appgate ZTNA uses mTLS FIPS 140-3 compliant encryption on every connection to an authorized gateway.[10]

Appgate says its ZTNA can be cloud-hosted, self-hosted or isolated. In the cloud-hosted model, the controller is hosted in the Zero Trust platform cloud environment, while other appliances remain hosted in the customer's controlled environment. In the self-hosted model, all Appgate ZTNA appliances are deployed in the customer's controlled environment and connected to the Zero Trust platform for value-add services.[10]

Appgate says ZTNA for OT extends identity-centric Zero Trust into operational technology environments and controls who and what can reach critical systems. ZTNA for OT secures access for the employees, vendors and OEMs who keep critical systems running. For sessions that need deeper oversight, Appgate brokers the connection instead of only authorizing it at the front end. Vaulted credentials are injected into the session, so users reach approved systems without seeing, holding or sharing the credentials. Governed sessions are recorded from start to finish, and a supervisor can end an in-flight session and capture a reason for the action. Appgate says ZTNA for OT can be deployed on premises.[11]

Appgate customers install a Linux Headless Client on servers, VMs or Kubernetes nodes running AI agents. Appgate offers a Kubernetes injector that automatically provisions ZTNA enforcement at the pod level.[12]

Appgate says its professional services team supports onboarding for AppGate ZTNA customers. Core deployment includes support for initial installation, access configuration and user acceptance testing for AppGate ZTNA production rollout. Stand-alone or add-on services can be procured, and custom services can replace or enhance standard implementation. Appgate's Adversary Simulation and Penetration Testing Service simulates sophisticated, real-world attacks under controlled conditions. Appgate says its testing combines automated tools (20%) with manual testing (80%), and that its team has a 20+ year history and thousands of tests conducted. Appgate says the service can test a security environment to verify compliance with regulatory standards like PCI-DSS, HIPAA, or GDPR.[13][14]

Appgate describes VPN replacement as secure access for users to business-critical applications and services, anywhere, without exposing the network. Appgate says AppGate ZTNA can operate alongside existing VPN infrastructure during migration. Appgate says ZTNA replaces broad VPN tunnels with time-bound, least-privilege entitlements enforced through its controller-based policy engine. Appgate offers a Zero Trust solution built to secure complex healthcare networks, safeguard legacy devices, and support uninterrupted, compliant care. Appgate says its ZTNA secures access to complex financial ecosystems, including customer data, trading platforms and payment networks. Appgate says its energy offering enforces least-privilege access policies across smart grids and decentralized networks to simplify adherence to NERC CIP. Appgate says its healthcare offering enforces least-privilege access policies across hospitals, imaging systems, and telehealth networks to simplify adherence to HIPAA and HITECH. Appgate says its financial services offering enforces least-privilege policies across hybrid environments to simplify adherence to PCI DSS, FFIEC, GLBA and GDPR.[1][8][12][14][15][16][17]

Appgate on the record

Sources

Appgate full record

  1. [1]appgate.comAppgate · appgate.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Appgate completes recapitalization embarks on next phase of growthAppgate · appgate.com · published July 3, 2024 · Tier A
  3. [3]Appgate a Leading Cybersecurity Company to Merge With Public Company Newtown Lane MarketingAppgate via Business Wire · businesswire.com · published February 9, 2021 · Tier A
  4. [4]Zero Trust Network Access (ZTNA) Platform | AppGateAppGate · undated page, accessed October 23, 2026 · Tier A
  5. [5]AppGate Launches Secure Remote Access for Industrial OT, Expanding Zero Trust PortfolioBusiness Wire · published March 23, 2026 · Tier A
  6. [6]Appgate Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 23, 2026 · Tier C
  7. [7]Manufacturing | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  8. [8]Financial Services | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  9. [9]ZTNA FAQ: Architecture, VPN Migration and Security | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  10. [10]How AppGate ZTNA Works | Zero Trust Network Access (ZTNA) | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  11. [11]Zero Trust Network Access (ZTNA) for OT | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  12. [12]Agentic AI Security: Zero Trust for AI Agents | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  13. [13]AppGate ZTNA Professional Services | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  14. [14]Adversary Simulation and Penetration Testing | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  15. [15]VPN Replacement: Secure Remote Access with ZTNA | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  16. [16]Healthcare | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A
  17. [17]Energy Industry | AppGateAppgate · undated page, accessed November 5, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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