CISO Tribune

Vendor comparison · 2 companies

DataDome vs Persona

DataDome sells bot protection for websites, mobile apps, APIs and MCP servers. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • DataDome
  • Persona
DataDome vs Persona: Products, Customers and Funding Compared
DataDomeDataDome sells bot protection for websites, mobile apps, APIs and MCP servers.datadome.coPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • Bot Protect[2][3][10][11]Bot protection for websites, mobile apps, APIs and MCP servers.
  • Agent Trust[3][4][5]Validates the identity and intent of AI agents.
  • Device Check[10]A bot protection feature that works invisibly, without impacting real users.
  • Watchtower[11]A discovery tool that identifies domains and subdomains and assesses their protection level.
  • DataDome Galileo Threat Research[13]A threat research team that monitors new threats and supervises the detection engine.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
DataDome addresses marketers who want to reach real users, not bots. DataDome describes use by operators of high-demand inventory and tickets that need to stop scalper bots. DataDome offers Premium and Enterprise plans that include a dedicated Key Account Manager. DataDome also addresses businesses that want to enable AI agents to browse, compare and buy.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 3, 2026November 2, 2026

Where they overlap

  • DataDome and Persona are both filed under Fraud prevention.

Where they differ, field by field

  • DataDome's primary category is Bot and abuse management; Persona's is Identity verification.
  • DataDome is also filed under DDoS protection and API security.
  • DataDome lists Bot Protect, Agent Trust, Device Check, Watchtower and DataDome Galileo Threat Research. Persona lists Manual review.
  • Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

What it sells: DataDome

What Bot Protect does[2][3][10][11]
DataDome Bot Protect delivers real-time bot protection and prevention for websites, mobile apps, APIs and MCP servers. DataDome Bot Protect analyzes every request, from page visits to user logins and cart requests. DataDome Bot Protect operates at the edge across 35+ global PoPs.
What Agent Trust does[3][4][5]
Agent Trust validates the identity and intent of AI agents to establish trusted relationships and frictionless transactions with AI agents, users and accounts. Agent Trust relies on Web Bot Auth, an authentication method that uses cryptographic signatures, to verify the identity of AI agents on every request. Agent Trust allows customers to see AI agent traffic, trust the good agents and automatically block the bad ones.
What Device Check does[10]
Device Check is a bot protection feature that works invisibly, without impacting real users. Device Check is integrated into the DataDome bot and fraud detection engine. Device Check collects client-side signals from the device before a request is processed. Device Check works as a core feature of Bot Protect.
What Watchtower does[11]
Watchtower is a discovery tool included with Bot Protect. Watchtower identifies domains and subdomains to assess the level of protection against automated threats. Watchtower analyzes domains and subdomains, finds unprotected assets and provides next-step guidance on how to secure them. Watchtower shows the percentage of coverage across all domains and subdomains.
What DataDome Galileo Threat Research does[13]
DataDome Galileo Threat Research monitors new threats, supervises the detection engine and reacts immediately to attacks. DataDome has a dedicated 24/7 SOC team that monitors traffic alongside expert-supervised AI models.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about DataDome and Persona

What do DataDome and Persona sell?
DataDome sells Bot Protect, Agent Trust, Device Check, Watchtower and DataDome Galileo Threat Research. Persona sells Manual review.
Are DataDome and Persona in the same category?
They share Fraud prevention. DataDome's primary category is Bot and abuse management and Persona's is Identity verification.
Where are DataDome and Persona headquartered?
Persona is headquartered in San Francisco, United States.
When were DataDome and Persona founded?
Persona was founded in 2018.
Who are DataDome and Persona sold to?
DataDome addresses marketers who want to reach real users, not bots. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have DataDome and Persona announced recently?
July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About DataDome

DataDome sells bot protection for websites, mobile apps, APIs and MCP servers.[1][2][3][12]

DataDome was founded in 2015 to address fraudulent traffic. DataDome was founded in Paris with a mission to protect the web from bot-driven fraud through real-time AI detection.[2]

DataDome Bot Protect analyzes over 5 trillion signals per day with AI models that distinguish between human users, legitimate AI agents and malicious bots. DataDome Bot Protect analyzes every request, from page visits to user logins and cart requests, and evaluates 100s of client-side and server-side signals to assess risk continuously throughout the user journey. The DataDome detection engine uses 1000+ OOTB and customer-specific models plus collective threat intelligence. DataDome Bot Protect operates at the edge across 35+ global PoPs and detects bots in under 2 milliseconds. DataDome has a dedicated 24/7 SOC team that monitors traffic alongside expert-supervised AI models. DataDome bot protection uses two-layer PII encryption.[2][3]

Agent Trust from DataDome lets customers see AI agent traffic, trust the good agents and automatically block the bad ones. Agent Trust relies on Web Bot Auth, an authentication method that uses cryptographic signatures, to verify the identity of AI agents on every request. DataDome lets customers allow, block, rate-limit or monetize AI agents and LLM crawlers by name and source. DataDome gives visibility into the AI agents interacting on websites, apps, APIs and MCP servers. DataDome describes agentic commerce as AI agents acting on behalf of consumers to discover products, compare options, check availability and complete purchases across websites, apps and APIs.[5]

DataDome protects logins and new user registrations against automated attacks, malicious AI and human-driven fraud. DataDome blocks account fraud whether the user is a human, a bot or an AI agent. DataDome blocks bots that create fake profiles and abuse sign-up offers. DataDome prevents bots from rapidly testing stolen card data. DataDome protects websites, apps and APIs from advanced L7 DDoS traffic. DataDome defends ad budgets from fraudulent clicks and bot-driven ad engagements.[2][3][6][7][9]

Device Check is a bot protection feature that works invisibly, without impacting real users. Device Check is integrated into the DataDome bot and fraud detection engine, and Device Check collects client-side signals from the device before a request is processed. Device Check provides invisible verification for most traffic, with a slider that collects behavioral data when additional verification signals are needed. Watchtower is a discovery tool included with Bot Protect that identifies domains and subdomains to assess the level of protection against automated threats. Watchtower shows the percentage of coverage across all domains and subdomains. Workspaces allow for multiple tenants within an enterprise or business so protection is tailored to specific needs. Each Workspace uses segregated data clusters for customized data processing and storage.[10][11][12][13]

With 80+ integrations, DataDome runs anywhere in the cloud. DataDome provides 80+ ready-made server-side and client-side integrations and a dedicated team to guide setup. DataDome streamlines setup with three parallel workstreams: Deployment, Management and Training. Premium and Enterprise plans from DataDome include a dedicated Key Account Manager. DataDome Galileo Threat Research monitors new threats, supervises the detection engine and reacts immediately to attacks.[6][13]

DataDome protects over 400 enterprise customers globally. DataDome names Amway among customers it protects from DDoS, credential stuffing and fake account creation. DataDome names SoundCloud among customers where it stops influence fraud, spam and fake plays. DataDome names Reddit among customers where it helped ensure accurate billing for advertisers. DataDome has global headquarters in New York, Paris and Singapore. DataDome raised a $35M Series B and scaled to 50+ employees serving customers across three continents. DataDome closed a $42M Series C led by InfraVia Growth and grew to 100+ employees. DataDome reached 200 employees and expanded its platform to include agent trust management. DataDome partners with the ethical hacking platform YesWeHack, where 75+ hackers are incentivized to try to breach DataDome protection.[2][3][5][7][8][9][11]

DataDome on the record

Sources

DataDome full record

  1. [1]The power of global perspectives datadome sales teamDataDome · careers.datadome.co · undated page, accessed November 3, 2026 · Tier A
  2. [2]datadome.coDataDome · datadome.co · undated page, accessed November 3, 2026 · Tier A
  3. [3]DataDome Bot Detection, Mitigation & Protection Solution With Agent TrustDataDome · undated page, accessed November 10, 2026 · Tier A
  4. [4]Company | About DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  5. [5]Agentic Commerce Trust Management Solution | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  6. [6]DataDome | Bot Management & Agent Trust PlatformDataDome · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cyberfraud Protection for Fraud Teams | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  8. [8]DataDome PricingDataDome · undated page, accessed November 10, 2026 · Tier A
  9. [9]Ad Fraud Protection for Marketing Teams | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  10. [10]Device Check: Invisible Protection for AI-Powered Threats | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  11. [11]Discover Hidden Risks or Vulnerabilities with Watchtower | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  12. [12]Workspaces: Personalized Security for Your Business | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  13. [13]DataDome Professional Services & Support | DataDomeDataDome · undated page, accessed November 10, 2026 · Tier A
  14. [14]DataDome Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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