CISO Tribune

Vendor comparison · 2 companies

HYPR vs Persona

HYPR sells an identity security platform that unifies phishing-resistant passwordless authentication, adaptive risk mitigation and automated identity verification. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Identity verification. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • HYPR
  • Persona
HYPR vs Persona: Products, Customers and Funding Compared
HYPRHYPR sells an identity security platform that unifies phishing-resistant passwordless authentication, adaptive risk mitigation and automated identity verification.hypr.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • HYPR Authenticate[4][6]Passwordless authentication that turns a smartphone into a FIDO2 passkey.
  • HYPR Adapt[6]Adds risk-based adaptive authentication.
  • HYPR Affirm[9]Identity verification for enterprise KYE needs across the employee lifecycle.
  • HYPR Enterprise Passkeys[4][7][8]Non-syncable FIDO2 passkeys for workforce authentication with Microsoft Entra ID.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
2014[1]2018[2][13]
Ownership and funding
Privately held[4][8]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 4, 2026November 2, 2026

Where they overlap

  • HYPR and Persona are both filed under Identity verification.

Where they differ, field by field

  • HYPR's primary category is Passwordless authentication and authenticators; Persona's is Identity verification.
  • HYPR is also filed under Identity threat detection and response. Persona is also filed under Fraud prevention.
  • HYPR lists HYPR Authenticate, HYPR Adapt, HYPR Affirm and HYPR Enterprise Passkeys. Persona lists Manual review.
  • Persona is headquartered in San Francisco, United States.
  • HYPR was founded in 2014. Persona was founded in 2018.
  • HYPR is privately held.

What it sells: HYPR

What HYPR Authenticate does[4][6]
HYPR Authenticate transforms a smartphone into a FIDO2 passkey, replacing passwords and shared secrets with secure public key cryptography. If a user already signed into a desktop using HYPR, the verified identity is automatically passed to the SSO unless step-up authentication is required. HYPR Authenticate is FIDO Certified on all components.
What HYPR Adapt does[6]
HYPR Adapt adds risk-based adaptive authentication and continuously assesses risk from a broad and diverse set of sources. HYPR's policy engine uses data from devices, browsers and other security tools to implement adaptive risk mitigation strategies.
What HYPR Affirm does[9]
HYPR Affirm identity verification was designed to meet enterprise KYE needs across the entire employee lifecycle, from new hires to long-time team members. HYPR supports identity verification from pre-interview screening for job applicants to continuous verification for long-term employees. HYPR identity verification for employees uses AI-powered chat, document verification, video and face recognition.
What HYPR Enterprise Passkeys does[4][7][8]
HYPR Enterprise Passkeys are built on device-bound FIDO passkeys, which cannot be passed amongst devices. HYPR Enterprise Passkeys are strictly non-syncable and are owned and managed entirely by the enterprise. HYPR Enterprise Passkeys extend passwordless security to the workstation login for Windows, macOS and VDI environments.

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about HYPR and Persona

What do HYPR and Persona sell?
HYPR sells HYPR Authenticate, HYPR Adapt, HYPR Affirm and HYPR Enterprise Passkeys. Persona sells Manual review.
Are HYPR and Persona in the same category?
They share Identity verification. HYPR's primary category is Passwordless authentication and authenticators and Persona's is Identity verification.
Where are HYPR and Persona headquartered?
Persona is headquartered in San Francisco, United States.
When were HYPR and Persona founded?
HYPR was founded in 2014. Persona was founded in 2018.
Who owns HYPR and Persona?
HYPR is privately held.
Who are HYPR and Persona sold to?
From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have HYPR and Persona announced recently?
July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About HYPR

HYPR sells an identity security platform that unifies phishing-resistant passwordless authentication, adaptive risk mitigation and automated identity verification. HYPR positions its platform to detect, prevent and eliminate identity-related risks at every point in the identity lifecycle, from onboarding to goodbye. HYPR's platform is aimed at confirming that employees and customers are who they claim to be.[3][9][13]

HYPR Authenticate transforms a smartphone into a FIDO2 passkey, replacing passwords and shared secrets with secure public key cryptography. The user provides a chosen verification factor, such as a TouchID, and HYPR supports hardware options such as YubiKeys. In the HYPR login flow, the verification factor gives access to the private passkey, which is used to sign the challenge. If a user already signed into a desktop using HYPR, the verified identity is automatically passed to the SSO, with no additional verification steps unless step-up authentication is required. HYPR supports biometric authentication, synced passkeys, device-bound passkeys, FIDO hardware security keys and built-in platform authenticators. HYPR Authenticate is FIDO Certified on all components. The HYPR Authenticator App provides passkey-based MFA on a smartphone to replace passwords.[3][5][6][12]

HYPR incorporates standard synced passkeys and device-bound HYPR Enterprise Passkeys into its Identity Assurance platform. HYPR Enterprise Passkeys are built on device-bound FIDO passkeys, which cannot be passed amongst devices. HYPR Enterprise Passkeys for Microsoft Entra ID are a non-syncable FIDO2 passkey built for large-scale workforce authentication. HYPR Enterprise Passkeys are strictly non-syncable and are owned and managed entirely by the enterprise. HYPR Enterprise Passkeys extend passwordless security to the workstation login for Windows, macOS and VDI environments. HYPR Enterprise Passkeys deploy phishing-resistant FIDO2-based MFA with no fallback to factors such as passwords or push notifications. HYPR Enterprise Passkeys come with audit logs for all events. HYPR provisions and manages hardware tokens such as YubiKeys and smart cards. HYPR supports deploying all types of FIDO passkeys across a business through a single solution.[3][7]

HYPR Adapt adds risk-based adaptive authentication and continuously assesses risk from a broad and diverse set of sources. HYPR's policy engine uses data from devices, browsers and other security tools to implement adaptive risk mitigation strategies. HYPR enables organizations to enforce step-up authentication and block fraudulent logins based on real-time risk intelligence. On the HYPR platform, software and hardware passkey authenticators are managed, provisioned and deployed, and user risk scores are tracked alongside adaptive authentication policies in one place.[3][6][9]

HYPR Affirm identity verification was designed to meet enterprise KYE needs across the entire employee lifecycle, from new hires to long-time team members. HYPR supports identity verification for the entire employment lifecycle, from pre-interview screening for job applicants to continuous verification for long-term employees. HYPR identity verification for employees uses AI-powered chat, document verification, video and face recognition. HYPR offers automated account recovery.[9][10]

HYPR integrates with existing IdPs and security tools. HYPR integrates FIDO2 phishing-resistant passwordless authentication with Entra ID (Azure) or other IAM environments. HYPR supports passkey-based MFA for SSO providers, including deployments with multiple providers. With HYPRspeed Desktop SSO, a verified identity from desktop authentication with HYPR is passed to the SSO provider automatically. HYPR offers mobile and web SDKs that put emphasis on rapid deployment. HYPR connects apps to existing identity providers through open standards such as SAML, OpenID Connect and OAuth. HYPR provides jailbreak and root detection that prevents compromised devices from accessing apps and services. HYPR supports passwordless transaction approvals, including step-up authentication.[3][5][10][11]

HYPR identity verification for customers uses AI-driven chat, document authentication, video analysis and facial recognition. HYPR supports PSD2 Strong Customer Authentication (SCA) and transaction signing compliance, including cryptographic signing of every transaction and unique dynamic linking. HYPR supports multiple authenticator options including smartphone app, Windows Hello, TouchID, passkeys and hardware security keys.[13]

HYPR is SOC 2 Type 2 and ISO 27001, ISO 27017 and ISO 27018 certified. HYPR is a board-level member of the FIDO Alliance. HYPR adheres to NIST AAL3. HYPR helps organizations comply with PCI DSS MFA requirements. HYPR addresses MFA and risk-based authentication requirements of the NY Department of Financial Services (NYDFS). Kinaxis deployed passwordless as part of its Zero Trust program.[2][3][6][7][10][13][14]

HYPR on the record

Sources

HYPR full record

  1. [1]CompanyHYPR · hypr.com · undated page, accessed November 4, 2026 · Tier A
  2. [2]Press releasesHYPR · hypr.com · undated page, accessed November 4, 2026 · Tier A
  3. [3]The Identity Assurance Platform | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  4. [4]How HYPR Passwordless Authentication WorksHYPR · undated page, accessed November 10, 2026 · Tier A
  5. [5]Passwordless SSO: Extend MFA login to your SSO | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  6. [6]Zero Trust Authentication Built on Passkeys | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  7. [7]Deploy the Right FIDO Passkeys for Your Business | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  8. [8]Enterprise Passkeys | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  9. [9]Workforce Identity Verification: Secure Workforce Access | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  10. [10]HYPR: Identity Verification & Passwordless Authentication for Identity AssuranceHYPR · undated page, accessed November 10, 2026 · Tier A
  11. [11]HYPR Passwordless SDK | SDK Documentation and APIsHYPR · undated page, accessed November 10, 2026 · Tier A
  12. [12]Modernize The Identity Experience for Your Workforce | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  13. [13]Passwordless CIAM Security | CIAM Solution | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A
  14. [14]MFA & Passwordless Authentication Compliance | HYPRHYPR · undated page, accessed November 10, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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