CISO Tribune

Vendor comparison · 2 companies

HID vs Persona

HID sells identity solutions that connect billions of people, places and things. Persona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration. CISO Tribune files both under Identity verification. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • HID
  • Persona
HID vs Persona: Products, Customers and Funding Compared
HIDHID sells identity solutions that connect billions of people, places and things.hidglobal.comPersonaPersona sells a modular identity platform for verifying real people and real businesses online, covering verification, fraud prevention and identity orchestration.withpersona.com
What it sells
  • HID Authentication Service[3]A cloud-based authentication platform for regulated industries such as healthcare, financial services, government and critical infrastructure.
  • HID Approve[3][4]A mobile authentication solution with push notification, QR code and one-time password methods.
  • HID Amico[7]HID Amico provides facial recognition technology.
  • HID Signo Reader 40[5]A reader for door applications requiring wall switch mounting.
  • HID Signo Reader 20[6]A reader for door applications requiring a narrow card reader.
  • HID VAL100[10]A ticket validator that combines barcode and NFC/RFID reading.
  • HID DigitalPersona 5300[8]A FIPS 201/PIV and FBI Mobile ID FAP 30 fingerprint reader.
  • EikonTouch TC510[9]A USB capacitive silicon fingerprint reader.
  • Manual review[4][6]A customizable identity hub for manual review investigations.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
Not stated on its pages2018[2][13]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • November 3, 2026HID announced it has acquired inepro ID, a provider of contactless authentication solutions for secure print release and identity management.[12]
  • July 6, 2026Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.[9]
  • May 5, 2026Persona announced a partnership with Chainlink to support compliant on-chain identity.[8]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
HID names government agencies, financial services organizations and healthcare providers that secure access to online services for citizens, customers and patients. HID also provides digital onboarding and instant card issuance to banks and fintechs. HID also offers hospitality solutions for hotels and resorts. HID Amico is for mid-sized organizations seeking a contactless reader.From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online. It describes a configurable platform for use cases such as identity verification, KYC/AML, KYB and age assurance. One named customer is a payments platform that serves merchants such as marketplaces and digital content platforms. Persona also describes workflows for age verification under shifting regulations and for compliance teams adapting to regulatory change.
Last verified
November 6, 2026November 2, 2026

Where they overlap

  • HID and Persona are both filed under Identity verification.

Where they differ, field by field

  • HID's primary category is Workforce IAM and SSO; Persona's is Identity verification.
  • HID is also filed under Passwordless authentication and authenticators and Machine identity and PKI. Persona is also filed under Fraud prevention.
  • HID lists HID Authentication Service, HID Approve, HID Amico, HID Signo Reader 40, HID Signo Reader 20 and 3 more. Persona lists Manual review.
  • Persona is headquartered in San Francisco, United States.
  • Persona was founded in 2018.

What it sells: HID

What HID Authentication Service does[3]
HID Authentication Service supports CIAM use cases through customer enrollment, multi-factor authentication and identity management on a cloud-based platform. HID Authentication Service is designed to integrate with enterprise identity infrastructures, including Microsoft Entra ID.
What HID Approve does[3][4]
HID Approve is a mobile authentication solution that enables push notification authentication, QR code authentication and one-time password (OTP) generation for consumer and workforce use cases. HID Approve enables mobile transaction signing by allowing users to approve high-risk actions and transactions on their mobile device. HID Approve can be deployed as a customizable mobile authentication application or integrated into existing applications using an authentication SDK.
What HID Amico does[7]
HID Amico is for mid-sized organizations seeking a contactless reader. HID Amico supports five authentication methods: face, credential (HF/LF), HID Mobile Access and Wallets, QR code and PIN.
What HID Signo Reader 40 does[5]
HID Signo Reader 40 is a founding member of the Signo platform. HID Signo Reader 40 is for door applications requiring wall switch mounting and supports credential technologies in cards, fobs and mobile devices.
What HID VAL100 does[10]
HID VAL100 Onboard Validator combines barcode and NFC/RFID reading functionality to provide a single point of presentation for tickets and travel passes. HID designed the VAL100 bus ticket validator to integrate with Automatic Fare Collection (AFC) systems.
What HID DigitalPersona 5300 does[8]
HID DigitalPersona 5300 is a FIPS 201/PIV and FBI Mobile ID FAP 30 fingerprint reader. HID DigitalPersona 5300 can be used with any standards-compatible fingerprint template extractor or matcher, including the DigitalPersona FingerJet Biometric Engine.
What EikonTouch TC510 does[9]
EikonTouch TC510 is a USB capacitive silicon fingerprint reader for high traffic environments such as point-of-sale and multi-user applications. EikonTouch TC510 is designed for use with the DigitalPersona Software Developer Kit (SDK).

What it sells: Persona

What Manual review does[4][6]
Persona describes manual review as a way to expedite and conduct more thorough manual review investigations with a customizable identity hub. The platform also includes a manual review hub alongside the ability to spot connections between users and block fraud rings.

Questions about HID and Persona

What do HID and Persona sell?
HID sells HID Authentication Service, HID Approve, HID Amico, HID Signo Reader 40, HID Signo Reader 20 and 3 more. Persona sells Manual review.
Are HID and Persona in the same category?
They share Identity verification. HID's primary category is Workforce IAM and SSO and Persona's is Identity verification.
Where are HID and Persona headquartered?
Persona is headquartered in San Francisco, United States.
When were HID and Persona founded?
Persona was founded in 2018.
Who are HID and Persona sold to?
HID names government agencies, financial services organizations and healthcare providers that secure access to online services for citizens, customers and patients. From its own pages, Persona sells mainly to organisations that need to verify individuals and businesses online.
What have HID and Persona announced recently?
November 3, 2026: HID announced it has acquired inepro ID, a provider of contactless authentication solutions for secure print release and identity management. July 6, 2026: Persona launched a Singpass integration that lets its customers accept Singpass authentication for identity verification.

About HID

HID sells identity solutions that connect billions of people, places and things. HID offers access to physical spaces, networks and services using smart cards, mobile credentials or cloud-based solutions. HID provides biometric technologies to establish, verify and manage identity across diverse industries and applications. HID offers ID card printing through the cloud. HID offers solutions for the security of IT networks, systems and connected devices. HID offers cloud-based PKI for networks, IT systems and IoT devices.[1][2]

HID Authentication Service is a cloud-based authentication platform designed for identity verification and access control in regulated industries such as healthcare, financial services, government and critical infrastructure. HID Authentication Service supports CIAM use cases through customer enrollment, multi-factor authentication and identity management on a cloud-based platform. HID Authentication Service is designed to integrate with enterprise identity infrastructures, including Microsoft Entra ID, to extend multi-factor authentication across applications and access scenarios. HID Authentication Service supports end-to-end authentication across customer journeys and secure workforce access using a single cloud platform. HID Authentication Service supports mobile-based authentication, passkeys and one-time passwords. Users can enroll in multi-factor authentication through a mobile-based application with HID Approve. HID Authentication Service is available through HID Authentication Sales Team and authorized partners.[3]

HID Approve is a mobile authentication solution that enables push notification authentication, QR code authentication and one-time password (OTP) generation for consumer and workforce use cases. HID Approve supports push notification authentication with swipe-to-approve, QR code authentication for scan-to-approve workflows and OTP generation, including offline authentication scenarios. HID Approve enables mobile transaction signing by allowing users to approve high-risk actions and transactions on their mobile device. HID Approve can be deployed as a customizable mobile authentication application or integrated into existing applications using an authentication SDK. HID is extending the HID Approve SDK to support Apple Wallet Extension activation flows for banks and card issuers during Apple Pay provisioning. HID Approve is designed to support compliance with authentication regulations such as PSD2 and Open Banking for consumer use cases and EPCS requirements for workforce authentication.[4]

HID Signo Reader 40 is a founding member of the Signo platform. HID Signo Reader 40 is for door applications requiring wall switch mounting and supports credential technologies in cards, fobs and mobile devices. HID Signo Reader 20 is for door applications requiring a narrow card reader and supports credential technologies in cards, fobs and mobile devices. HID Amico provides facial recognition technology. HID Amico is for mid-sized organizations seeking a contactless reader. HID Amico supports five authentication methods: face, credential (HF/LF), HID Mobile Access and Wallets, QR code and PIN. HID Amico offers an optional Template on Card for storing biometric data.[1][5][6][7]

HID DigitalPersona 5300 is a FIPS 201/PIV and FBI Mobile ID FAP 30 fingerprint reader. HID DigitalPersona 5300 can be used with any standards-compatible fingerprint template extractor or matcher, including the DigitalPersona FingerJet Biometric Engine. EikonTouch TC510 is a USB capacitive silicon fingerprint reader for high traffic environments such as point-of-sale and multi-user applications. EikonTouch TC510 is designed for use with the DigitalPersona Software Developer Kit (SDK). HID VAL100 Onboard Validator combines barcode and NFC/RFID reading functionality to provide a single point of presentation for tickets and travel passes. HID designed the VAL100 bus ticket validator to integrate with Automatic Fare Collection (AFC) systems. VAL100 is for buses, trams and other public transit modes.[8][9]

HID Global asset tracking solutions use RFID tags in low frequency, high frequency or UHF for inventory tracking and management. HID offers Bluetooth Low Energy-based Real-Time Location Systems (RTLS) for physical asset tracking. The zone-based approach from HID allows for knowing when a person or asset is in a specific area, with rules set by the customer. HID offers stock and custom RFID tags and readers. HID offers rugged RFID tags that withstand extreme temperatures, high-impact contact, natural elements and UV ray exposure.[11]

HID offers integrated identity solutions for government agencies. HID offers physical and digital security that includes biometrics, multi-factor authentication and secure credentialing. HID technologies help medical facilities protect sensitive information, track assets and authenticate identities. HID provides secure campus access and digital authentication to K-12 schools and universities. HID provides digital onboarding and instant card issuance to banks and fintechs. HID offers hospitality solutions for hotels and resorts, covering mobile access, RFID tracking and integrated building systems. HID offers rugged solutions with secure access control, real-time personnel tracking and equipment monitoring for onshore and offshore facilities.[1][2][3][4][11]

HID on the record

Sources

HID full record

  1. [1]hidglobal.comHID · hidglobal.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Powering Trusted Identities of the World’s People, Places and Things | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  3. [3]HID Authentication ServiceHID Global · undated page, accessed November 10, 2026 · Tier A
  4. [4]HID Approve | Mobile Authentication & Transaction SigningHID Global · undated page, accessed November 10, 2026 · Tier A
  5. [5]HID Signo Reader 40 | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  6. [6]HID Signo Reader 20 | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  7. [7]HID® Amico™ Biometric Facial Recognition Reader | Buy NowHID Global · undated page, accessed November 10, 2026 · Tier A
  8. [8]HID DigitalPersona 5300 Fingerprint Reader | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  9. [9]HID EikonTouch TC510 Fingerprint Reader | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  10. [10]HID VAL100 | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  11. [11]RFID Asset Tracking & Inventory Management | HID GlobalHID Global · undated page, accessed November 10, 2026 · Tier A
  12. [12]HID Acquires inepro ID, Expands Its Secure Print PortfolioHID · published November 3, 2026 · Tier A

Persona full record

  1. [1]withpersona.comPersona · withpersona.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Persona launches candidate verification to stop hiring fraud before day one 302711200Persona via PR Newswire · prnewswire.com · published March 11, 2026 · Tier A
  3. [3]Secure Identity Verification Solutions | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  4. [4]Configurable Identity Platform for Any Use Case | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  5. [5]Pricing Structure and Plan Breakdowns | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  6. [6]Automated Global Database Verification Service | PersonaPersona · undated page, accessed October 27, 2026 · Tier A
  7. [7]Zro Bank Verifies More Users with Persona Serpro IntegrationPersona · undated page, accessed October 27, 2026 · Tier A
  8. [8]Persona Partners With Chainlink To Power Compliant Identity Credentials Across On-Chain MarketsBusiness Wire · published May 5, 2026 · Tier A
  9. [9]Persona Launches Singpass Integration to Help Companies Scale in APACPersona · published July 6, 2026 · Tier A
  10. [10]Persona Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  11. [11]Get a User's Full Identity with Profile Report | PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  12. [12]Integrate Your Data and Tools With Persona | Persona MarketplacePersona · undated page, accessed November 4, 2026 · Tier A
  13. [13]Anton Payments Onboards Merchants 30x Faster With PersonaPersona · undated page, accessed November 4, 2026 · Tier A
  14. [14]Persona Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 4, 2026 · Tier C

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