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Company record · security vendor

Ketch

CISO Tribune company record: Ketch, security vendor (Privacy management)

Where Ketch appears on the record (58)

Every page on CISO Tribune and its network that carries this company, 58 in all.

Compared with (55)

vs Adaptive Security, vs AIShield, vs Archer, vs Arexdata, vs Asymptote Labs, vs BigID, vs Concentric AI, vs Cranium, vs Credo AI, vs Cyberhaven, vs Cyera, vs Cygrid, vs Cyscale, vs Enkrypt AI, vs Fasoo, vs Fiddler AI, vs Forcepoint, vs Harmonic Security, vs Holistic AI, vs IBM, vs Immersive, vs Immuta, vs Knostic, vs Kovrr, vs Material Security, vs Neo, vs NGC Risk, vs Noma Security, vs OneTrust, vs Onspring, vs Onyx Security, vs Osano, vs Pillar Security, vs Polymer, vs Protegrity, vs Realm Security, vs Reco, vs Scrut Automation, vs SecurEnvoy, vs Securiti, vs Sentra, vs Singulr, vs Skyflow, vs SplxAI, vs Sprinto, vs Straiker, vs Symmetry Systems, vs Teramind, vs Token Security, vs Transcend, vs TrustArc, vs Vanta, vs Veeam, vs WitnessAI, vs Zenity

In the vendor directory (3)

What the company sells

Ketch sells privacy management software that keeps data clean, permissioned, and AI-ready. Ketch says its software lets customers power growth without regulatory or reputational risk. Ketch runs the consent, preference, and data-rights signals behind 3,500+ consumer brands, from global retailers to media networks, fintechs, and AI-native companies.

Ketch describes Discovery, Permissioning, and Growth as one value chain, not three products: find every data flow, enforce every permission, and activate the data you can trust. Permission Vault, Identity Sync, and Transponder are the foundations that keep the three layers connected. The Ketch Agent Network is the orchestration layer that powers every product in the Ketch platform, continuously gathering the context privacy teams need instead of chasing by hand: regulations, policies, contracts, data repositories, collection points, access controls, and Ketch configuration. The Ketch Agent Network does the actual work, turning insights to actions in real time.

Ketch AI Governance is anchored by AI Sentry, which intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time. AI Sentry sits directly inside AI applications, intercepting prompts before they reach the LLM, detecting personal data leakage, and blocking or redacting PII at the point of use. AI Sentry helps surface and document model activity for emerging obligations such as the EU AI Act.

Data Sentry is a privacy pentest for a website, revealing privacy vulnerabilities before regulators or plaintiffs' attorneys find them. Data Sentry analyzes real-time network traffic, the actual data packets leaving a site. Data Sentry works alongside any CMP. Ketch research across 134 major websites found that 40% of trackers ignore consumer opt-outs. Iris is the patent-pending scanning algorithm from Ketch.

Ketch Data Mapping turns a sprawling tech stack into a defensible data map without months of interview cycles. Ketch connectors and detection agents reach directly into SaaS apps and internal data systems, with automated discovery across 400+ platforms. In data mapping, AI agents continuously detect systems, read contracts, and classify data, and that map is the record of processing activities (ROPA). Ketch ships templates for DPIAs, PIAs, TIAs, AI impact assessments, vendor reviews, and ROPA. The Ketch Agent Network drafts answers based on prior evidence, so reviewers focus on the decisions that actually need a human. Ketch data subject rights fulfillment can automate data subject requests (DSRs) from intake to fulfillment.

Ketch Identity Sync stitches together the many identifiers representing a person across browsers, devices, and platforms to build a unified identity graph. Ketch collects and links cookies, device IDs, hashed emails, and account IDs into a unified profile using deterministic connections only. Ketch Orchestration connects data collection to data use. Permission Vault enforces consent, jurisdiction, and policy on every downstream call. Ketch describes its Privacy 360 Analytics Suite as a defensible audit log for opt-out and compliance workflows. Ketch Marketing Preference Management links cookies, device IDs, hashed emails, and account logins into a single preference record, then syncs it to Salesforce, Segment, and Braze. Ketch Progressive Consent collects permissions contextually over time, placing consent requests at relevant moments in the shopping journey, such as loyalty sign-up, checkout, or content downloads.

Ketch helps security teams observe Shadow AI, detect risky data flows, and keep AI systems aligned to consent, policy, and audit evidence. Ketch data privacy software streamlines the mundane, repetitive aspects of a privacy program. Ketch says its software is easy for legal and marketing teams to use with a WYSIWYG, drag-and-drop interface. Ketch integrates with CRMs, CDPs, and marketing automation platforms. Educational institutions rely on Ketch to responsibly activate student data for personalized learning, institutional efficiency, and improved student engagement, without compromising privacy. Ketch Profile Management consolidates consent status, communication preferences, and declared information into a permission-aware profile for each student, applicant, or alum.

Max Anderson is Co-Founder and Head of Product at Ketch. Vivek Vaidya is Co-founder and CTO at Ketch.[1][3][4][5][6][7][8][9][10][11][13][14][15][16][17]

Categories
Headquarters
San Francisco, United States[2]
Founded
2020[2]
Ownership
Privately held[12]
CISO on record
Not yet on our record. Send a verified source
Website
ketch.com

Products and services

Product names as the company writes them; what each does, in our words, from the company's own product pages. Never how well it does it.

  • AI Sentry[4][8]

    Intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time.

    Ketch AI Governance is anchored by AI Sentry. AI Sentry sits directly inside AI applications, intercepting prompts before they reach the LLM, detecting personal data leakage, and blocking or redacting PII at the point of use.

  • Data Sentry[6][9]

    A privacy pentest for a website that reveals privacy vulnerabilities.

    Data Sentry is a privacy pentest for a website, revealing privacy vulnerabilities before regulators or plaintiffs' attorneys find them. Data Sentry works alongside any CMP.

  • Ketch Data Mapping[13]

    Turns a tech stack into a data map that is the ROPA.

    Ketch Data Mapping turns a sprawling tech stack into a defensible data map without months of interview cycles. AI agents continuously detect systems, read contracts, and classify data, and that map is the record of processing activities (ROPA).

  • Ketch Agent Network[7][11][14]

    The orchestration layer that powers every product in the Ketch platform.

    The Ketch Agent Network does the actual work, turning insights to actions in real time. The Ketch Agent Network drafts answers based on prior evidence, so reviewers focus on the decisions that actually need a human.

  • Ketch Identity Sync[7]

    Stitches identifiers across browsers, devices, and platforms into a unified identity graph.

    Ketch Identity Sync stitches together the many identifiers representing a person across browsers, devices, and platforms to build a unified identity graph. Ketch links cookies, device IDs, hashed emails, and account IDs using deterministic connections only.

Competitors and alternatives

The other companies on our record filed under the same categories, category by category: first those that lead with that category and share more of Ketch's categories, then alphabetical. A list from the record, never a ranking.

What review platforms show

The headline rating and review count each platform showed in public search results on the day we looked, with the link. We do not read or reproduce the reviews, and a rating is the platform's, not ours.

  • G2 · 4.6 out of 5 · 176 reviews[12]seen November 3, 2026

Recent news

Dated company events from the last twelve months, each in one sentence of ours with its source. Newest first.

  • March 11, 2026

    Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data. Business Wire[18]

References

Every fact above cites one of these by number. Tier A is the company itself, a regulator or a filing; tier B is trade or business press.

  1. [1]ketch.comKetch · ketch.com · undated page, accessed September 27, 2026 · Tier A: the company, a regulator or a filing
  2. [2]AboutKetch · ketch.com · published May 27, 2026 · Tier A: the company, a regulator or a filing
  3. [3]Ketch: Data Privacy Software for Compliance & AI-Ready DataKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  4. [4]AI data security governance | Ketch for IT & Security teamsKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  5. [5]Data privacy software made for marketers | KetchKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  6. [6]Data privacy software for retail and consumer goods companiesKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  7. [7]Ketch Platform | AI Privacy, Data Permissioning & ConsentKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  8. [8]AI Governance with Real-Time Enforcement | Ketch AI SentryKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  9. [9]Website privacy compliance scan | Ketch Data SentryKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  10. [10]Consent Management Platform (CMP) for the AI Era | GDPR & CCPAKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  11. [11]Ketch Agent Network: Privacy Operations, Finally at AI SpeedKetch · undated page, accessed October 26, 2026 · Tier A: the company, a regulator or a filing
  12. [12]Ketch Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  13. [13]Privacy data mapping software and ROPA | KetchKetch · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
  14. [14]Privacy risk assessments (DPIA / PIA) | KetchKetch · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
  15. [15]Identity-based consent and cross-device consent | KetchKetch · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
  16. [16]Data privacy software made for legal teams | KetchKetch · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
  17. [17]Simplified Privacy Compliance for Education & Higher Ed | KetchKetch · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
  18. [18]Ketch Announces Enterprise Marketing Preference Management to Power Permissioned, AI-Ready DataBusiness Wire · published March 11, 2026 · Tier A: the company, a regulator or a filing

Last verified September 27, 2026. Our code found the quoted passage behind each fact on its source page when the fact was recorded, and re-checks every record against its sources each month.

Recorded September 27, 2026, expanded November 3, 2026 from the references above.

Work for Ketch? Suggest a correction to a fact on this page (with a source on your own domain), or claim this entry by publishing a small file on your domain.

Security leadership

CISO Tribune has not yet recorded who holds the top security seat at Ketch. We add a seat only from a verified source; if you have one, send it to the desk.

Questions CISOs ask about Ketch

What does Ketch sell?
Ketch sells AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync. AI Sentry: Intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time. Data Sentry: A privacy pentest for a website that reveals privacy vulnerabilities. Ketch Data Mapping: Turns a tech stack into a data map that is the ROPA. Ketch Agent Network: The orchestration layer that powers every product in the Ketch platform.
Who does Ketch fit?
From its own pages, Ketch sells mainly to legal, marketing, and security teams. Ketch says retailers use its software to create privacy-focused experiences that mobilize responsibly gathered data. Ketch says educational institutions rely on it to responsibly activate student data. Ketch describes its software as easy for legal and marketing teams to use, and says it helps security teams observe Shadow AI and detect risky data flows. Ketch says its customers range from global retailers to media networks, fintechs, and AI-native companies.
How does CISO Tribune file Ketch?
CISO Tribune files Ketch under Privacy management, with Data security posture management and AI governance as secondary categories.
Where is Ketch headquartered?
Ketch is headquartered in San Francisco, United States.
When was Ketch founded?
Ketch was founded in 2020.
Who owns Ketch?
Ketch is privately held.

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