CISO Tribune

Vendor comparison · 2 companies

Immersive vs Ketch

Immersive sells Immersive One, which tests how people, AI-enabled workflows, security teams, and agents perform under pressure. Ketch sells privacy management software that keeps data clean, permissioned, and AI-ready. CISO Tribune files both under AI governance. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Immersive
  • Ketch
Immersive vs Ketch: Products, Customers and Funding Compared
ImmersiveImmersive sells Immersive One, which tests how people, AI-enabled workflows, security teams, and agents perform under pressure.immersivelabs.comKetchKetch sells privacy management software that keeps data clean, permissioned, and AI-ready.ketch.com
What it sells
  • Immersive One[3][4][5][9][12]Immersive One tests how people, AI-enabled workflows, security teams, and agents perform under pressure.
  • Hands-On Labs[6][10]Browser-based environments where an individual completes a real security task against live systems and tooling.
  • Cyber Drills[3][7][13]Cyber Drills recreate real incidents across people, process, and technology.
  • Cyber Range Exercises[7]Cyber Range Exercises are typically run with technical and SOC teams.
  • Resilience Pathways[10]A Resilience Pathway is a structured, role-based development journey that maps current capability to the skills a role requires.
  • AI Knowledge Pass[2][10]AI Knowledge Pass validates a person's AI-related knowledge before they're granted access to AI tools.
  • Resilience Score[3][6]Resilience Score quantifies an organization's ability to detect, respond to, and recover from cyber threats.
  • AI Sentry[4][8]Intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time.
  • Data Sentry[6][9]A privacy pentest for a website that reveals privacy vulnerabilities.
  • Ketch Data Mapping[13]Turns a tech stack into a data map that is the ROPA.
  • Ketch Agent Network[7][11][14]The orchestration layer that powers every product in the Ketch platform.
  • Ketch Identity Sync[7]Stitches identifiers across browsers, devices, and platforms into a unified identity graph.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
Not stated on its pages2020[2]
Ownership and funding
Not stated on its pagesPrivately held[12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • March 11, 2026Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.[18]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Financial services organizations are addressed directly, with a focus on proving cyber readiness to Boards, C-level executives, and regulators. Application security programs aimed at developers who need to prove and improve secure coding skills form a further audience. Access to capabilities depends on the customer's agreed scope and deployment model.From its own pages, Ketch sells mainly to legal, marketing, and security teams. Ketch says retailers use its software to create privacy-focused experiences that mobilize responsibly gathered data. Ketch says educational institutions rely on it to responsibly activate student data. Ketch describes its software as easy for legal and marketing teams to use, and says it helps security teams observe Shadow AI and detect risky data flows. Ketch says its customers range from global retailers to media networks, fintechs, and AI-native companies.
Last verified
November 8, 2026September 27, 2026

Where they overlap

  • Immersive and Ketch are both filed under AI governance.

Where they differ, field by field

  • Immersive's primary category is Security awareness training; Ketch's is Privacy management.
  • Immersive is also filed under Human risk management. Ketch is also filed under Data security posture management.
  • Immersive lists Immersive One, Hands-On Labs, Cyber Drills, Cyber Range Exercises, Resilience Pathways and 2 more. Ketch lists AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
  • Ketch is headquartered in San Francisco, United States.
  • Ketch was founded in 2020.
  • Ketch is privately held.

What it sells: Immersive

What Immersive One does[3][4][5][9][12]
Immersive One covers labs, simulations, AI readiness, and reporting. Access is determined by the customer’s agreed scope and deployment model.
What Cyber Drills does[3][7][13]
A Cyber Drill exercise is a simulated cyber attack that tests an organization's ability to detect, respond to, and recover from threats. Cyber Drills extend to business functions such as legal and comms.
What AI Knowledge Pass does[2][10]
AI Knowledge Pass connects access to proven competency rather than a one-time policy acknowledgment. It supports governance and compliance reporting as AI adoption scales.
What Resilience Score does[3][6]
Immersive's Resilience Score combines nine measured factors into a single value benchmarked against industry peers. The score is powered by up-to-date performance data from across the Immersive One platform.

What it sells: Ketch

What AI Sentry does[4][8]
Ketch AI Governance is anchored by AI Sentry. AI Sentry sits directly inside AI applications, intercepting prompts before they reach the LLM, detecting personal data leakage, and blocking or redacting PII at the point of use.
What Data Sentry does[6][9]
Data Sentry is a privacy pentest for a website, revealing privacy vulnerabilities before regulators or plaintiffs' attorneys find them. Data Sentry works alongside any CMP.
What Ketch Data Mapping does[13]
Ketch Data Mapping turns a sprawling tech stack into a defensible data map without months of interview cycles. AI agents continuously detect systems, read contracts, and classify data, and that map is the record of processing activities (ROPA).
What Ketch Agent Network does[7][11][14]
The Ketch Agent Network does the actual work, turning insights to actions in real time. The Ketch Agent Network drafts answers based on prior evidence, so reviewers focus on the decisions that actually need a human.
What Ketch Identity Sync does[7]
Ketch Identity Sync stitches together the many identifiers representing a person across browsers, devices, and platforms to build a unified identity graph. Ketch links cookies, device IDs, hashed emails, and account IDs using deterministic connections only.

Questions about Immersive and Ketch

What do Immersive and Ketch sell?
Immersive sells Immersive One, Hands-On Labs, Cyber Drills, Cyber Range Exercises, Resilience Pathways and 2 more. Ketch sells AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
Are Immersive and Ketch in the same category?
They share AI governance. Immersive's primary category is Security awareness training and Ketch's is Privacy management.
Where are Immersive and Ketch headquartered?
Ketch is headquartered in San Francisco, United States.
When were Immersive and Ketch founded?
Ketch was founded in 2020.
Who owns Immersive and Ketch?
Ketch is privately held.
Who are Immersive and Ketch sold to?
Financial services organizations are addressed directly, with a focus on proving cyber readiness to Boards, C-level executives, and regulators. From its own pages, Ketch sells mainly to legal, marketing, and security teams.
What have Immersive and Ketch announced recently?
March 11, 2026: Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.

About Immersive

Immersive sells Immersive One, which tests how people, AI-enabled workflows, security teams, and agents perform under pressure. Immersive One turns AI-era cyber readiness into evidence. Immersive One shows where risk is changing and where capability must improve. The Immersive One Platform provides realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities across the entire workforce. Immersive One Cyber Drills recreate real incidents across people, process, and technology. Immersive unifies labs, ranges, simulations, agent harnesses and reporting in a loop that runs continuously: Prove, Improve, Benchmark, Report. Access to Immersive One capabilities is determined by the customer’s agreed scope and deployment model.[3][4][5]

Immersive supports creating, tailoring and routing practical learning experiences that build cyber and AI readiness. Immersive provides realistic scenarios for rehearsing technical, operational, workforce, supply-chain, and crisis response. Immersive validates safe AI adoption, AI-assisted development, AI red-team activity, and agent behavior before production use. Immersive turns activity, assessment, pathway, and exercise evidence into readiness insight for teams. Immersive uses live-fire environments to test people, workflows and agents against real adversary behavior. Every run is scored against the customer's peers, the customer's history, and a baseline of humans versus agents. Immersive generates evidence from the same system that ran the test.[5][7]

A hands-on cybersecurity lab from Immersive is a browser-based environment where an individual completes a real security task against live systems and tooling. Immersive supports self-paced journeys for SOC, AppSec, CloudSec, AI, OT, OffSec, and wider workforce roles. The Immersive threat research team publishes hands-on content in response to emerging vulnerabilities and active campaigns. Immersive lets customers build and customize practical labs around proprietary code, emerging threats, and organization-specific security requirements. Immersive trains technical and non-technical teams to identify AI-specific risks and practice secure use and secure build workflows. Immersive lets customers test configurable AI analyst archetypes against realistic SIEM data and security workflows before allowing them to operate in production environments.[6][7]

A cyber range is a virtual environment designed to simulate real-world cyber threats, allowing individuals and teams to practice cybersecurity skills, test defenses, and improve incident response. A Cyber Drill exercise is a simulated cyber attack that tests an organization's ability to detect, respond to, and recover from threats. Cyber Range Exercises and Dynamic Threat Range are typically run with technical and SOC teams, and Cyber Drills extend to business functions such as legal and comms. Offensive AI Ranges and Developer AI Ranges benchmark model performance against attack scenarios and MITRE ATT&CK/ATLAS coverage, and validate whether AI-assisted development introduces security risk.[7]

Immersive exercises people through scenarios in which they interact with AI threat actors and dynamic social, chat, and video feeds. Immersive builds realistic crisis simulations around an organization using its systems, playbooks, risks, and threats. Business risk exercising is the practice of measuring and reducing the risk an organization's people introduce. Immersive uses practical exercising and capability validation to help expose supply chain risk.[8]

Immersive offers a Resilience Score that quantifies an organization's ability to detect, respond to, and recover from cyber threats. Immersive's Resilience Score combines nine measured factors into a single value benchmarked against industry peers. Immersive measures workforce capability against the NIST NICE framework. Immersive maps defensive capabilities against real-world adversary tactics across the MITRE ATT&CK framework.[3][6][9]

A Resilience Pathway from Immersive is a structured, role-based development journey that maps an individual's or team's current capability to the skills a role requires. Custom Goals let customers define organization-specific capability targets. AI Knowledge Pass validates a person's AI-related knowledge before they're granted access to AI tools.[10]

Immersive AppSec brings together practical labs and dynamic range exercises that embed security into developer workflows. Developers use labs and interactive range exercises to demonstrate practical skills in identifying and mitigating vulnerabilities. Immersive hands-on cyber labs simulate threats across offensive, defensive, and application security domains. Immersive offers content that helps workforces prepare for Operational Technology (OT)-related attacks. Immersive One includes Red and Blue Team labs, secure coding, cloud security, and more. Immersive delivers its hands-on cybersecurity training, team exercises, and cyber drills in a single Enterprise platform.[2][4][5][6][7][9][10][11][12][13]

Immersive on the record

Sources

Immersive full record

  1. [1]immersivelabs.comImmersive · immersivelabs.com · undated page, accessed November 8, 2026 · Tier A
  2. [2]Immersive one launches ai knowledge pass to close ai governance gap with industry first access control capabilityImmersive · immersivelabs.com · published July 1, 2026 · Tier A
  3. [3]Prove Cyber Resilience with Drills & Labs | ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  4. [4]Cybersecurity for Manufacturing - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cybersecurity Training Platform for Teams & AI | ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  6. [6]Hands-On Cybersecurity Training & Labs - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cyber Range & Cybersecurity Exercises for AI ReadinessImmersive · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity Digital Tabletop Exercises for AI ReadinessImmersive · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cyber Resilience Metrics & Benchmarking - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  10. [10]Resilience Pathways: Cybersecurity Learning Paths - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  11. [11]Secure SDLC Training - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  12. [12]Financial Services Cybersecurity - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  13. [13]Why Immersive - ImmersiveImmersive · undated page, accessed November 10, 2026 · Tier A
  14. [14]Immersive Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

Ketch full record

  1. [1]ketch.comKetch · ketch.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]AboutKetch · ketch.com · published May 27, 2026 · Tier A
  3. [3]Ketch: Data Privacy Software for Compliance & AI-Ready DataKetch · undated page, accessed October 26, 2026 · Tier A
  4. [4]AI data security governance | Ketch for IT & Security teamsKetch · undated page, accessed October 26, 2026 · Tier A
  5. [5]Data privacy software made for marketers | KetchKetch · undated page, accessed October 26, 2026 · Tier A
  6. [6]Data privacy software for retail and consumer goods companiesKetch · undated page, accessed October 26, 2026 · Tier A
  7. [7]Ketch Platform | AI Privacy, Data Permissioning & ConsentKetch · undated page, accessed October 26, 2026 · Tier A
  8. [8]AI Governance with Real-Time Enforcement | Ketch AI SentryKetch · undated page, accessed October 26, 2026 · Tier A
  9. [9]Website privacy compliance scan | Ketch Data SentryKetch · undated page, accessed October 26, 2026 · Tier A
  10. [10]Consent Management Platform (CMP) for the AI Era | GDPR & CCPAKetch · undated page, accessed October 26, 2026 · Tier A
  11. [11]Ketch Agent Network: Privacy Operations, Finally at AI SpeedKetch · undated page, accessed October 26, 2026 · Tier A
  12. [12]Ketch Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  13. [13]Privacy data mapping software and ROPA | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  14. [14]Privacy risk assessments (DPIA / PIA) | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  15. [15]Identity-based consent and cross-device consent | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  16. [16]Data privacy software made for legal teams | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  17. [17]Simplified Privacy Compliance for Education & Higher Ed | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  18. [18]Ketch Announces Enterprise Marketing Preference Management to Power Permissioned, AI-Ready DataBusiness Wire · published March 11, 2026 · Tier A

Spot a factual error? Request a correction.