CISO Tribune

Vendor comparison · 2 companies

Cyera vs Ketch

Cyera sells a unified platform to know, secure, and govern all data, identities, and AI agents in real-time. Ketch sells privacy management software that keeps data clean, permissioned, and AI-ready. CISO Tribune files both under Data security posture management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Cyera
  • Ketch
Cyera vs Ketch: Products, Customers and Funding Compared
CyeraCyera sells a unified platform to know, secure, and govern all data, identities, and AI agents in real-time.cyera.comKetchKetch sells privacy management software that keeps data clean, permissioned, and AI-ready.ketch.com
What it sells
  • DSPM[1][15][18][22]DSPM evaluates structured, unstructured, and semi-structured data.
  • Agent Guardian[1][11][14]Cyera Agent Guardian secures the AI agents an organization uses.
  • Omni DLP[1][15]Omni DLP is the AI brain for an organization's existing DLP stack.
  • AI Runtime Protection[1][15]AI Runtime Protection is the enforcement layer within AI Guardian that monitors and defends AI systems in real time.
  • Browser Shield[1][15]Browser Shield is a browser extension that protects sensitive data when employees interact with public AI tools.
  • AI-SPM[15][16]Cyera AI-SPM automatically discovers, classifies, and inventories AI assets, including copilots, agents, and web apps.
  • Cy Agents[14]Cy Agents are six specialized agents built into the Cyera platform.
  • Ask Cy[22]Ask Cy turns natural-language requests into answers, reports, and dashboards inside the Cyera platform.
  • AI Sentry[4][8]Intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time.
  • Data Sentry[6][9]A privacy pentest for a website that reveals privacy vulnerabilities.
  • Ketch Data Mapping[13]Turns a tech stack into a data map that is the ROPA.
  • Ketch Agent Network[7][11][14]The orchestration layer that powers every product in the Ketch platform.
  • Ketch Identity Sync[7]Stitches identifiers across browsers, devices, and platforms into a unified identity graph.
Categories
Headquarters
New York, United States[5][24]San Francisco, United States[2]
Founded
2021[4]2020[2]
Ownership and funding
Privately held[1][2][9][10][13]Series G, September 22, 2026[6]Privately held[12]
Named customers
Not stated on its pages
Recent news
  • September 22, 2026Cyera received a $400 million extension to its Series G round from Growth Equity at Goldman Sachs Alternatives.[6]
  • September 3, 2026Cyera completed its acquisition of Oasis Security, a non-human identity management company, in a deal valued at $1 billion.[10]
  • August 3, 2026Cyera launched Agent Guardian, which monitors what AI agents do, and Cyera Endpoint, which applies AI guardrails on employee devices.[11]
  • March 11, 2026Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.[18]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Ketch sells mainly to legal, marketing, and security teams. Ketch says retailers use its software to create privacy-focused experiences that mobilize responsibly gathered data. Ketch says educational institutions rely on it to responsibly activate student data. Ketch describes its software as easy for legal and marketing teams to use, and says it helps security teams observe Shadow AI and detect risky data flows. Ketch says its customers range from global retailers to media networks, fintechs, and AI-native companies.
Last verified
November 2, 2026September 27, 2026

Where they overlap

  • Cyera and Ketch are both filed under Data security posture management.
  • Both are headquartered in the United States.
  • Both are privately held.

Where they differ, field by field

  • Cyera's primary category is Data security posture management; Ketch's is Privacy management.
  • Cyera is also filed under Data loss prevention and Non-human identity security. Ketch is also filed under AI governance.
  • Cyera lists DSPM, Agent Guardian, Omni DLP, AI Runtime Protection, Browser Shield and 3 more. Ketch lists AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
  • Cyera is headquartered in New York, United States. Ketch is headquartered in San Francisco, United States.
  • Cyera was founded in 2021. Ketch was founded in 2020.
  • Cyera's latest recorded funding is Series G, dated September 22, 2026.
  • Cyera publicly names Paramount, Valvoline, Chipotle and Advance Publications.

What it sells: Cyera

What DSPM does[1][15][18][22]
Cyera DSPM works across SaaS, IaaS, PaaS, and on-premises environments. DSPM uses an agentless, API-driven approach.
What Omni DLP does[1][15]
Omni DLP connects to existing DLP providers via API. Omni DLP covers data leakage prevention across all channels.
What Cy Agents does[14]
Cy Triage analyzes DLP and AI alerts using data and business context. Cy Detect connects data, access, and business context to reveal material exposure and critical attack paths.

What it sells: Ketch

What AI Sentry does[4][8]
Ketch AI Governance is anchored by AI Sentry. AI Sentry sits directly inside AI applications, intercepting prompts before they reach the LLM, detecting personal data leakage, and blocking or redacting PII at the point of use.
What Data Sentry does[6][9]
Data Sentry is a privacy pentest for a website, revealing privacy vulnerabilities before regulators or plaintiffs' attorneys find them. Data Sentry works alongside any CMP.
What Ketch Data Mapping does[13]
Ketch Data Mapping turns a sprawling tech stack into a defensible data map without months of interview cycles. AI agents continuously detect systems, read contracts, and classify data, and that map is the record of processing activities (ROPA).
What Ketch Agent Network does[7][11][14]
The Ketch Agent Network does the actual work, turning insights to actions in real time. The Ketch Agent Network drafts answers based on prior evidence, so reviewers focus on the decisions that actually need a human.
What Ketch Identity Sync does[7]
Ketch Identity Sync stitches together the many identifiers representing a person across browsers, devices, and platforms to build a unified identity graph. Ketch links cookies, device IDs, hashed emails, and account IDs using deterministic connections only.

Questions about Cyera and Ketch

What do Cyera and Ketch sell?
Cyera sells DSPM, Agent Guardian, Omni DLP, AI Runtime Protection, Browser Shield and 3 more. Ketch sells AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
Are Cyera and Ketch in the same category?
They share Data security posture management. Cyera's primary category is Data security posture management and Ketch's is Privacy management.
Where are Cyera and Ketch headquartered?
Cyera is headquartered in New York, United States. Ketch is headquartered in San Francisco, United States.
When were Cyera and Ketch founded?
Cyera was founded in 2021. Ketch was founded in 2020.
Who owns Cyera and Ketch?
Cyera is privately held. Cyera's latest recorded funding is Series G, dated September 22, 2026. Ketch is privately held.
Which customers do Cyera and Ketch name?
Cyera publicly names Paramount, Valvoline, Chipotle and Advance Publications.
Who are Cyera and Ketch sold to?
From its own pages, Ketch sells mainly to legal, marketing, and security teams.
What have Cyera and Ketch announced recently?
September 22, 2026: Cyera received a $400 million extension to its Series G round from Growth Equity at Goldman Sachs Alternatives. March 11, 2026: Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.

About Cyera

Cyera sells a unified platform to know, secure, and govern all data, identities, and AI agents in real-time. Cyera governs every machine and agent identity and what it can reach. Cyera Agent Guardian secures the AI agents an organization uses by governing what they can access and do. Cy Agents are AI agents that Cyera provides to help a security team find, triage, investigate, and remediate data risk.[12][14]

AI Guardian is Cyera's unified AI security and AI governance solution. Cyera AI-SPM, short for AI Security Posture Management, is a capability within AI Guardian that automatically discovers, inventories, and governs all AI assets across an enterprise. Cyera AI-SPM automatically discovers, classifies, and inventories AI assets, including copilots, agents, and web apps. AI-SPM is the posture layer that discovers, inventories, and governs AI assets and their data access at rest, including copilot security for Microsoft 365 Copilot, Salesforce AgentForce, and GitHub Copilot. AI-SPM currently discovers and inventories AI assets across Amazon Bedrock Agents, Salesforce AgentForce Agents, Azure AI Foundry Agents, and M365 Entra ID. AI-SPM works in tandem with Cyera DSPM to provide visibility, and AI Runtime Protection extends Cyera Omni DLP to provide real-time data leakage prevention.[15][16][18]

Cyera AI Runtime Protection is the enforcement layer within AI Guardian that monitors and defends AI systems in real time. Omni DLP covers data leakage prevention across all channels, Browser Shield covers prompt-level security at the browser, and AI Firewall covers API-level AI governance of custom AI applications. Omni DLP is the AI brain for an organization's existing DLP stack. Omni DLP connects to existing DLP providers via API. Browser Shield is a browser extension that protects sensitive data when employees interact with public AI tools. AI Firewall provides real-time AI governance for custom or homegrown AI applications, including internal chatbots, autonomous agents, and agentic AI workflows built on Amazon Bedrock, Azure AI Foundry, or Snowflake Cortex AI. AI Firewall requires a single API integration in application code.[15]

Cyera classifies data across all major cloud providers, SaaS applications, databases, and on-prem file systems, including AWS, Azure, GCP, Snowflake, Databricks, Microsoft 365, Google Workspace, Salesforce, and ServiceNow. Cyera's platform enables on-demand classification with natural language prompts and creates AI models without needing a rescan. Cyera automatically scans cloud and on-prem data stores using agentless discovery and AI-powered classification. Cyera maps data assets to organizational and regulatory retention requirements, flags violations, and recommends defensible deletion actions. Cyera automatically recognizes non-production datastores and identifies when they contain sensitive production data such as customer, patient, or employee records.[17][19][20]

Cyera uses an AI-powered classification engine to identify personal data across structured and unstructured systems. Cyera connects with more than 2,400 enterprise applications, data platforms, and internal systems. Cyera offers a customizable Privacy Request Center with forms tailored by geography and language and built-in identity checks. Cyera automates access, deletion, and opt out workflows.[18][21]

Ask Cy turns natural-language requests into working output inside the Cyera platform: answers, reports, and dashboards. Cy connects DSPM, DLP, identity, and AI security context in a single answer. Cy runs on enterprise-grade LLMs that are not trained or fine-tuned on customer data. Cy Agents are six specialized agents built into the Cyera platform: Cy Learn, Cy Detect, Cy Triage, Cy Investigate, Cy Remediate, and Cy Assist. Cy Triage analyzes DLP and AI alerts using data and business context. Cy Detect connects data, access, and business context to reveal material exposure and critical attack paths.[14][22]

Cyera Access Trail correlates AI activity to identity, data sensitivity, and business context. Data Lineage maps sensitive files end-to-end across AI workflows. AI Employee Security is a solution for seeing how employees use AI, protecting sensitive data at the moment of interaction, and catching insider risk before it spreads. Cyera uses agentless, API-based integrations that require no changes to AI infrastructure. Cyera's breach readiness work assesses a targeted set of incident-response-centric controls against frameworks like NIST CSF, ISO/IEC 27001, and COBIT.[3][12][15][16][18][23]

Cyera on the record

Sources

Cyera full record

  1. [1]Unified Data, Identity & Agent Security Platform | CyeraCyera · undated page, accessed September 27, 2026 · Tier A
  2. [2]Cyera raises 600 million at 12 billion valuation to continue building the trust layer for the ai eraCyera · cyera.com · published June 10, 2026 · Tier A
  3. [3]Data security firm cyera raises 600 million 12 billion valuation 2026 06 10Reuters · reuters.com · published June 10, 2026 · Tier B
  4. [4]Data security leader cyera raises 300 million at 1 4 billion valuationCyera · cyera.com · published April 9, 2024 · Tier A
  5. [5]Ai data security startup cyera confirms 300m raise at a 1 4b valuationTechCrunch · techcrunch.com · published April 9, 2024 · Tier B
  6. [6]Cyera announces 400 million investment from goldman sachs to build the trust layer for the agentic enterpriseCyera · cyera.com · published September 22, 2026 · Tier A
  7. [7]Paramount gains full data visibility with cyera identifying billions of sensitive recordsCyera · cyera.com · undated page, accessed October 10, 2026 · Tier A
  8. [8]Fueling growth securing data how valvoline scales safely with cyeraCyera · cyera.com · undated page, accessed October 10, 2026 · Tier A
  9. [9]Advance publications gains accurate data categorization with cyeraCyera · cyera.com · undated page, accessed October 10, 2026 · Tier A
  10. [10]Cyera completes acquisition of oasis securityCyera · cyera.com · published September 3, 2026 · Tier A
  11. [11]Cyera launches agent guardian to secure the autonomous workforceCyera · cyera.com · published August 3, 2026 · Tier A
  12. [12]The Data, Identity & AI Security Platform | CyeraCyera · undated page, accessed October 23, 2026 · Tier A
  13. [13]Cyera Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  14. [14]Cy Agents: Agentic Data Security, From Alert to Action | CyeraCyera · undated page, accessed November 10, 2026 · Tier A
  15. [15]AI Runtime Protection: Real-Time AI Security & DLP | CyeraCyera · undated page, accessed November 10, 2026 · Tier A
  16. [16]AI Security Posture Management | Cyera AI-SPM PlatformCyera · undated page, accessed November 10, 2026 · Tier A
  17. [17]Cyera AI Classification | 95% Precision for Global Data DiscoveryCyera · undated page, accessed November 10, 2026 · Tier A
  18. [18]Cyera Data Breach Readiness | Shrink Mean Time to MaterialityCyera · undated page, accessed November 10, 2026 · Tier A
  19. [19]Data Minimization Solution & Use Case | CyeraCyera · undated page, accessed November 10, 2026 · Tier A
  20. [20]Data Sprawl Solution and Use Case | CyeraCyera · undated page, accessed November 10, 2026 · Tier A
  21. [21]Data Subject Request (DSR) Automation | CyeraCyera · undated page, accessed November 10, 2026 · Tier A
  22. [22]Ask CyCyera · undated page, accessed November 10, 2026 · Tier A
  23. [23]AI Activity Tracking | Monitor AI Data Access & ComplianceCyera · undated page, accessed November 10, 2026 · Tier A
  24. [24]Cyera AI Employee Security: Secure Enterprise & GenAI UsageCyera · undated page, accessed November 10, 2026 · Tier A

Ketch full record

  1. [1]ketch.comKetch · ketch.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]AboutKetch · ketch.com · published May 27, 2026 · Tier A
  3. [3]Ketch: Data Privacy Software for Compliance & AI-Ready DataKetch · undated page, accessed October 26, 2026 · Tier A
  4. [4]AI data security governance | Ketch for IT & Security teamsKetch · undated page, accessed October 26, 2026 · Tier A
  5. [5]Data privacy software made for marketers | KetchKetch · undated page, accessed October 26, 2026 · Tier A
  6. [6]Data privacy software for retail and consumer goods companiesKetch · undated page, accessed October 26, 2026 · Tier A
  7. [7]Ketch Platform | AI Privacy, Data Permissioning & ConsentKetch · undated page, accessed October 26, 2026 · Tier A
  8. [8]AI Governance with Real-Time Enforcement | Ketch AI SentryKetch · undated page, accessed October 26, 2026 · Tier A
  9. [9]Website privacy compliance scan | Ketch Data SentryKetch · undated page, accessed October 26, 2026 · Tier A
  10. [10]Consent Management Platform (CMP) for the AI Era | GDPR & CCPAKetch · undated page, accessed October 26, 2026 · Tier A
  11. [11]Ketch Agent Network: Privacy Operations, Finally at AI SpeedKetch · undated page, accessed October 26, 2026 · Tier A
  12. [12]Ketch Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  13. [13]Privacy data mapping software and ROPA | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  14. [14]Privacy risk assessments (DPIA / PIA) | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  15. [15]Identity-based consent and cross-device consent | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  16. [16]Data privacy software made for legal teams | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  17. [17]Simplified Privacy Compliance for Education & Higher Ed | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  18. [18]Ketch Announces Enterprise Marketing Preference Management to Power Permissioned, AI-Ready DataBusiness Wire · published March 11, 2026 · Tier A

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