CISO Tribune

Vendor comparison · 2 companies

IBM vs Ketch

IBM Vault is offered for securing machine and agent identities. Ketch sells privacy management software that keeps data clean, permissioned, and AI-ready. CISO Tribune files both under Data security posture management and AI governance. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • IBM
  • Ketch
IBM vs Ketch: Products, Customers and Funding Compared
IBMIBM Vault is offered for securing machine and agent identities.ibm.comKetchKetch sells privacy management software that keeps data clean, permissioned, and AI-ready.ketch.com
What it sells
  • IBM Cloudant[7]A JSON document database built on CouchDB technology.
  • IBM Maximo Application Suite[9]A unified asset and facilities management solution.
  • AI Sentry[4][8]Intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time.
  • Data Sentry[6][9]A privacy pentest for a website that reveals privacy vulnerabilities.
  • Ketch Data Mapping[13]Turns a tech stack into a data map that is the ROPA.
  • Ketch Agent Network[7][11][14]The orchestration layer that powers every product in the Ketch platform.
  • Ketch Identity Sync[7]Stitches identifiers across browsers, devices, and platforms into a unified identity graph.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
1911[2]2020[2]
Ownership and funding
Not stated on its pagesPrivately held[12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • September 24, 2026IBM UK announced its acquisition of Logiq Consulting, a UK cybersecurity consultancy.[16]
  • May 21, 2026IBM joined Project Glasswing, a security initiative focused on protecting critical software infrastructure.[17]
  • March 17, 2026IBM completed its acquisition of Confluent, adding event streaming to its data, integration and enterprise infrastructure portfolio.[15]
  • March 11, 2026Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.[18]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[18]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, IBM sells to operations, maintenance and facility teams through its asset and facilities management solution. IBM also addresses energy operators with solar, wind and battery storage portfolios. IBM Bob is aimed at development teams working on complex software. IBM offers purchase options aimed at asset-intensive businesses. Maximo Application Suite is delivered as client managed software or software as a service. IBM supports developing optimization models for on-premises, cloud or hybrid environments.From its own pages, Ketch sells mainly to legal, marketing, and security teams. Ketch says retailers use its software to create privacy-focused experiences that mobilize responsibly gathered data. Ketch says educational institutions rely on it to responsibly activate student data. Ketch describes its software as easy for legal and marketing teams to use, and says it helps security teams observe Shadow AI and detect risky data flows. Ketch says its customers range from global retailers to media networks, fintechs, and AI-native companies.
Last verified
November 4, 2026September 27, 2026

Where they overlap

  • IBM and Ketch are both filed under Data security posture management and AI governance.

Where they differ, field by field

  • IBM's primary category is Data security posture management; Ketch's is Privacy management.
  • IBM is also filed under Workforce IAM and SSO and Endpoint management and application control.
  • IBM lists IBM Cloudant and IBM Maximo Application Suite. Ketch lists AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
  • Ketch is headquartered in San Francisco, United States.
  • IBM was founded in 1911. Ketch was founded in 2020.
  • Ketch is privately held.

What it sells: IBM

What IBM Cloudant does[7]
IBM Cloudant supports flexible, schema-free JSON document storage and is built on CouchDB technology with compatible API and replication protocols. IBM Cloudant encrypts all data, with optional user-defined encryption key management through IBM Key Protect, and integrates with IBM Identity and Access Management.
What IBM Maximo Application Suite does[9]
IBM Maximo Application Suite is a unified asset and facilities management solution that brings maintenance, inspections and reliability together in one place for critical equipment and infrastructure. Maximo Application Suite comes in two packages: client managed software or software as a service. MAS is purchased through a credit-based system called AppPoints.

What it sells: Ketch

What AI Sentry does[4][8]
Ketch AI Governance is anchored by AI Sentry. AI Sentry sits directly inside AI applications, intercepting prompts before they reach the LLM, detecting personal data leakage, and blocking or redacting PII at the point of use.
What Data Sentry does[6][9]
Data Sentry is a privacy pentest for a website, revealing privacy vulnerabilities before regulators or plaintiffs' attorneys find them. Data Sentry works alongside any CMP.
What Ketch Data Mapping does[13]
Ketch Data Mapping turns a sprawling tech stack into a defensible data map without months of interview cycles. AI agents continuously detect systems, read contracts, and classify data, and that map is the record of processing activities (ROPA).
What Ketch Agent Network does[7][11][14]
The Ketch Agent Network does the actual work, turning insights to actions in real time. The Ketch Agent Network drafts answers based on prior evidence, so reviewers focus on the decisions that actually need a human.
What Ketch Identity Sync does[7]
Ketch Identity Sync stitches together the many identifiers representing a person across browsers, devices, and platforms to build a unified identity graph. Ketch links cookies, device IDs, hashed emails, and account IDs using deterministic connections only.

Questions about IBM and Ketch

What do IBM and Ketch sell?
IBM sells IBM Cloudant and IBM Maximo Application Suite. Ketch sells AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
Are IBM and Ketch in the same category?
They share Data security posture management and AI governance. IBM's primary category is Data security posture management and Ketch's is Privacy management.
Where are IBM and Ketch headquartered?
Ketch is headquartered in San Francisco, United States.
When were IBM and Ketch founded?
IBM was founded in 1911. Ketch was founded in 2020.
Who owns IBM and Ketch?
Ketch is privately held.
Who are IBM and Ketch sold to?
From its own pages, IBM sells to operations, maintenance and facility teams through its asset and facilities management solution. From its own pages, Ketch sells mainly to legal, marketing, and security teams.
What have IBM and Ketch announced recently?
September 24, 2026: IBM UK announced its acquisition of Logiq Consulting, a UK cybersecurity consultancy. March 11, 2026: Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.

About IBM

IBM Vault is offered for securing machine and agent identities. IBM provides governance of machine identities, secrets and access across hybrid environments. Riverty is named as a user of built-in security from IBM Vault. IBM sells watsonx Orchestrate for bringing agents under control. IBM offers management, governance, security and optimization of AI agents across their complete lifecycle, regardless of where they were built or run. Scuderia Ferrari is named as a user of watsonx Orchestrate to automate fan content. Skechers is named as a customer that modernized its cloud infrastructure with IBM Terraform.[1][3]

IBM offers automated governance for managing AI risks, simplifying regulatory compliance and creating responsible, explainable AI workflows. IBM offers an integrated, collaborative, end-to-end developer studio that features an AI developer toolkit and full AI lifecycle management for developing custom AI applications. IBM offers data management that prepares and integrates data from anywhere, in any format. IBM watsonx Code Assistant provides AI-powered playbook generation, code explanations and personalized recommendations for IT automation.[4]

IBM states that AI is increasing the speed and scale of vulnerability discovery across applications, dependencies and infrastructure. IBM states that vulnerability scoring systems like CVSS measure technical severity, not real-world exploitability, business context or operational impact. IBM Concert Protect applies AI-powered automation and contextual risk intelligence to application vulnerability management. Concert generates AI-powered insights including tailored remediation steps, attack vectors and guidance. Concert has a unified dashboard that shows vulnerabilities across applications, containers and infrastructure. Code-based auto-remediation enables fixes directly in code before production. Concert has built-in SCA capabilities that extend visibility into SBOMs, CI/CD pipelines and software packages, and scan open-source and third-party components for vulnerabilities, outdated libraries and license compliance issues.[3][5]

IBM Concert for Z is an AI-powered IT operations management hub for mainframe resilience. IBM Concert for Power automates the entire patch and update lifecycle. IBM Concert integrates with Instana to automate the collection of resilience data across Non-Functional Requirements. IBM introduces IBM Bob Premium Package for DevSecOps to bring security closer to where software is created and reviewed while keeping developers in control. IBM Bob stops risky packages as the agent writes, flags issues as developers save, runs deeper AI security scans on demand and keeps people in control throughout. IBM Bob premium packages extend Bob with capabilities tailored to specific development environments.[5][6]

IBM Cloudant supports flexible, schema-free JSON document storage and is built on CouchDB technology with compatible API and replication protocols. IBM Cloudant encrypts all data, with optional user-defined encryption key management through IBM Key Protect, and integrates with IBM Identity and Access Management. IBM Cloudant has layered additional open-source technologies for full text search and geospatial indexing capabilities. IBM Cloud includes a service that adds authentication to mobile and web apps and protects APIs and back ends running on IBM Cloud.[7][8]

IBM Maximo Application Suite is a unified asset and facilities management solution that brings maintenance, inspections and reliability together in one place for critical equipment and infrastructure. IBM builds the suite for operations, maintenance and facility teams. Maximo Application Suite comes in two packages: client managed software or software as a service. MAS is purchased through a credit-based system called AppPoints. IBM Maximo is used to digitize the entire data center asset lifecycle. IBM Maximo Renewables is for energy operators managing solar, wind and battery storage portfolios. KP Group is named as a customer that automates asset performance, reporting and compliance across 70+ sites with IBM Maximo Renewables. VPI is named as a customer that needed a consistent way to manage assets, maintenance, safety and compliance across four power plants.[9][10][11][12]

IBM ILOG CPLEX Optimization Studio is now available as part of IBM Decision Intelligence Enterprise Edition, which brings together decision automation, optimization and intelligent decision management capabilities. CPLEX Optimizer and CP Optimizer solve mathematical programming, constraint programming and constraint-based scheduling problems. IBM supports developing optimization models for on-premises, cloud or hybrid environments. IBM SPSS Amos is structural equation modeling software that extends regression, factor and variance analysis. SPSS Amos is a standalone application available on Windows and is included in SPSS Statistics Premium.[1][3][4][6][10][13][14]

IBM on the record

Sources

IBM full record

  1. [1]SecurityIBM · ibm.com · undated page, accessed November 4, 2026 · Tier A
  2. [2]AboutIBM · ibm.com · undated page, accessed November 4, 2026 · Tier A
  3. [3]IBMIBM · undated page, accessed November 10, 2026 · Tier A
  4. [4]IBM watsonxIBM · undated page, accessed November 10, 2026 · Tier A
  5. [5]Application Vulnerability Management - IBM ConcertIBM · undated page, accessed November 10, 2026 · Tier A
  6. [6]AI Coding Agent and Development Partner for Enterprise | IBMIBM · undated page, accessed November 10, 2026 · Tier A
  7. [7]IBM CloudantIBM · undated page, accessed November 10, 2026 · Tier A
  8. [8]IBM Cloud Free TierIBM · undated page, accessed November 10, 2026 · Tier A
  9. [9]Maximo Application Suite | IBMIBM · undated page, accessed November 10, 2026 · Tier A
  10. [10]Pricing Maximo Application Suite - IBM Maximo Application SuiteIBM · undated page, accessed November 10, 2026 · Tier A
  11. [11]Data Center Asset Management | IBM Application SuiteIBM · undated page, accessed November 10, 2026 · Tier A
  12. [12]Renewables Energy Asset Performance Management | IBM Application SuiteIBM · undated page, accessed November 10, 2026 · Tier A
  13. [13]IBM ILOG CPLEX Optimization StudioIBM · undated page, accessed November 10, 2026 · Tier A
  14. [14]IBM SPSS AmosIBM · undated page, accessed November 10, 2026 · Tier A
  15. [15]IBM acquires Confluent to connect, process and govern real-time data for applications and AI agentsIBM · published March 17, 2026 · Tier A
  16. [16]IBM Acquires Logiq Consulting to Expand Secure Digital Transformation and Cybersecurity Capabilities in the UKIBM · published September 24, 2026 · Tier A
  17. [17]IBM expands AI security push as cyberattacks accelerate | IBMIBM Think · published May 21, 2026 · Tier A
  18. [18]IBM App Connect Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

Ketch full record

  1. [1]ketch.comKetch · ketch.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]AboutKetch · ketch.com · published May 27, 2026 · Tier A
  3. [3]Ketch: Data Privacy Software for Compliance & AI-Ready DataKetch · undated page, accessed October 26, 2026 · Tier A
  4. [4]AI data security governance | Ketch for IT & Security teamsKetch · undated page, accessed October 26, 2026 · Tier A
  5. [5]Data privacy software made for marketers | KetchKetch · undated page, accessed October 26, 2026 · Tier A
  6. [6]Data privacy software for retail and consumer goods companiesKetch · undated page, accessed October 26, 2026 · Tier A
  7. [7]Ketch Platform | AI Privacy, Data Permissioning & ConsentKetch · undated page, accessed October 26, 2026 · Tier A
  8. [8]AI Governance with Real-Time Enforcement | Ketch AI SentryKetch · undated page, accessed October 26, 2026 · Tier A
  9. [9]Website privacy compliance scan | Ketch Data SentryKetch · undated page, accessed October 26, 2026 · Tier A
  10. [10]Consent Management Platform (CMP) for the AI Era | GDPR & CCPAKetch · undated page, accessed October 26, 2026 · Tier A
  11. [11]Ketch Agent Network: Privacy Operations, Finally at AI SpeedKetch · undated page, accessed October 26, 2026 · Tier A
  12. [12]Ketch Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  13. [13]Privacy data mapping software and ROPA | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  14. [14]Privacy risk assessments (DPIA / PIA) | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  15. [15]Identity-based consent and cross-device consent | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  16. [16]Data privacy software made for legal teams | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  17. [17]Simplified Privacy Compliance for Education & Higher Ed | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  18. [18]Ketch Announces Enterprise Marketing Preference Management to Power Permissioned, AI-Ready DataBusiness Wire · published March 11, 2026 · Tier A

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