CISO Tribune

Vendor comparison · 2 companies

Adaptive Security vs Ketch

Adaptive Security sells a platform that consolidates security awareness training, phishing simulations, email security, AI governance and human risk monitoring. Ketch sells privacy management software that keeps data clean, permissioned, and AI-ready. CISO Tribune files both under AI governance. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Adaptive Security
  • Ketch
Adaptive Security vs Ketch: Products, Customers and Funding Compared
Adaptive SecurityAdaptive Security sells a platform that consolidates security awareness training, phishing simulations, email security, AI governance and human risk monitoring.adaptivesecurity.comKetchKetch sells privacy management software that keeps data clean, permissioned, and AI-ready.ketch.com
What it sells
  • Security Awareness Training[2][3][14][23]Interactive training modules covering AI threats, phishing, voice cloning, and compliance.
  • Phish Triage[2][3][17]Classifies employee-reported emails and takes action on them.
  • Compliance[2][3][21]Compliance and policy training for frameworks such as HIPAA, GDPR, PCI-DSS and CCPA.
  • AI Sentry[4][8]Intercepts prompts, detects PII, enforces consent in AI workflows, and blocks data leakage in real time.
  • Data Sentry[6][9]A privacy pentest for a website that reveals privacy vulnerabilities.
  • Ketch Data Mapping[13]Turns a tech stack into a data map that is the ROPA.
  • Ketch Agent Network[7][11][14]The orchestration layer that powers every product in the Ketch platform.
  • Ketch Identity Sync[7]Stitches identifiers across browsers, devices, and platforms into a unified identity graph.
Categories
Headquarters
New York, United States[1]San Francisco, United States[2]
Founded
2024[1][17]2020[2]
Ownership and funding
Privately held[1][12][13]Privately held[12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • October 6, 2026Adaptive Security was named to Fast Company's 2026 Next Big Things in Tech list.[11]
  • June 9, 2026Adaptive Security announced a 15-video security awareness training series starring Conan O'Brien, available to its current enterprise customers.[23]
  • April 23, 2026Adaptive Security published a product update announcing a beta release of its AI Governance capability.[10]
  • December 16, 2025Adaptive Security announced an $81 million Series B with new investors NVIDIA, Bain Capital Ventures, Capital One Ventures and Citi Ventures, plus existing investors.[9]
  • March 11, 2026Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.[18]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Adaptive Security sells mainly to organizations that want training, simulations, email security and AI governance in one platform. Its enterprise material addresses security teams that use separate tools for each of those functions. Its healthcare material addresses training staff at healthcare organizations, and it describes a hospital and a bank among its customers. Its pages address lean IT and security teams as well as established SOCs.From its own pages, Ketch sells mainly to legal, marketing, and security teams. Ketch says retailers use its software to create privacy-focused experiences that mobilize responsibly gathered data. Ketch says educational institutions rely on it to responsibly activate student data. Ketch describes its software as easy for legal and marketing teams to use, and says it helps security teams observe Shadow AI and detect risky data flows. Ketch says its customers range from global retailers to media networks, fintechs, and AI-native companies.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • Adaptive Security and Ketch are both filed under AI governance.
  • Both are headquartered in the United States.
  • Both are privately held.

Where they differ, field by field

  • Adaptive Security's primary category is Security awareness training; Ketch's is Privacy management.
  • Adaptive Security is also filed under Email security. Ketch is also filed under Data security posture management.
  • Adaptive Security lists Security Awareness Training, Phish Triage and Compliance. Ketch lists AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
  • Adaptive Security is headquartered in New York, United States. Ketch is headquartered in San Francisco, United States.
  • Adaptive Security was founded in 2024. Ketch was founded in 2020.

What it sells: Adaptive Security

What Security Awareness Training does[2][3][14][23]
Training modules are drawn from a library of over 1,000 resources. Triggered and one-time campaigns run automatically, with completion tracked across the organization. Customers can build custom modules from their own policies using Adaptive's AI content creator.
What Phish Triage does[2][3][17]
The Phish Alert Button and AI-powered Phish Triage classify employee-reported emails and automatically take action. Phish Triage remediates confirmed threats and notifies affected employees.
What Compliance does[2][3][21]
Pre-built tracks cover HIPAA, GDPR, PCI-DSS, CCPA, and more. Customers can upload a policy document or describe a requirement to generate training with AI. Audit-ready reports show completions and scores by framework, employee, and date.

What it sells: Ketch

What AI Sentry does[4][8]
Ketch AI Governance is anchored by AI Sentry. AI Sentry sits directly inside AI applications, intercepting prompts before they reach the LLM, detecting personal data leakage, and blocking or redacting PII at the point of use.
What Data Sentry does[6][9]
Data Sentry is a privacy pentest for a website, revealing privacy vulnerabilities before regulators or plaintiffs' attorneys find them. Data Sentry works alongside any CMP.
What Ketch Data Mapping does[13]
Ketch Data Mapping turns a sprawling tech stack into a defensible data map without months of interview cycles. AI agents continuously detect systems, read contracts, and classify data, and that map is the record of processing activities (ROPA).
What Ketch Agent Network does[7][11][14]
The Ketch Agent Network does the actual work, turning insights to actions in real time. The Ketch Agent Network drafts answers based on prior evidence, so reviewers focus on the decisions that actually need a human.
What Ketch Identity Sync does[7]
Ketch Identity Sync stitches together the many identifiers representing a person across browsers, devices, and platforms to build a unified identity graph. Ketch links cookies, device IDs, hashed emails, and account IDs using deterministic connections only.

Questions about Adaptive Security and Ketch

What do Adaptive Security and Ketch sell?
Adaptive Security sells Security Awareness Training, Phish Triage and Compliance. Ketch sells AI Sentry, Data Sentry, Ketch Data Mapping, Ketch Agent Network and Ketch Identity Sync.
Are Adaptive Security and Ketch in the same category?
They share AI governance. Adaptive Security's primary category is Security awareness training and Ketch's is Privacy management.
Where are Adaptive Security and Ketch headquartered?
Adaptive Security is headquartered in New York, United States. Ketch is headquartered in San Francisco, United States.
When were Adaptive Security and Ketch founded?
Adaptive Security was founded in 2024. Ketch was founded in 2020.
Who owns Adaptive Security and Ketch?
Adaptive Security is privately held. Ketch is privately held.
Who are Adaptive Security and Ketch sold to?
From its own pages, Adaptive Security sells mainly to organizations that want training, simulations, email security and AI governance in one platform. From its own pages, Ketch sells mainly to legal, marketing, and security teams.
What have Adaptive Security and Ketch announced recently?
October 6, 2026: Adaptive Security was named to Fast Company's 2026 Next Big Things in Tech list. March 11, 2026: Ketch announced enhanced capabilities for its Marketing Preference Management product, aimed at helping enterprise brands collect and activate permissioned zero-party data.

About Adaptive Security

Adaptive Security sells a platform that consolidates security awareness training, phishing simulations, email security, AI governance and human risk monitoring. Adaptive Security says its products work together or stand alone.[2][3][14]

Adaptive Security says adversaries use AI and LLMs to rapidly generate sophisticated social engineering attacks that exploit organizational complexity at every level. For enterprises, Adaptive Security describes threats that include executive impersonation targeting finance and leadership teams, AI-generated spear phishing built from OSINT data, deepfake voice and video attacks, and inbound email threats that existing gateways miss. Adaptive Security describes attacks that arrive via email, SMS, voice, and video.[2][3][14]

Security Awareness Training consists of interactive training modules covering AI threats, phishing, voice cloning, and compliance, drawn from a library of over 1,000 resources. Triggered and one-time campaigns in Security Awareness Training run automatically, with completion tracked across the organization. Adaptive Security supports custom modules built from a customer's own policies using Adaptive's AI content creator. Adaptive Security says its healthcare training modules are designed to be completed in under 10 minutes. Adaptive Security integrates with Workday, ADP, and other common LMS platforms used in healthcare environments, and supports SCORM exports for organizations that need to push content into an existing learning management system.[2][3][5]

Phishing Simulations recreate the people, channels, and business situations employees trust. Adaptive Security simulates every major attack vector, including email phishing, SMS, voice calls, and deepfake video attacks. When someone fails a simulation, Adaptive Security delivers a short micro-lesson explaining exactly what to look for next time. Podium uses Adaptive Security's realistic voice and SMS phishing simulations alongside automated training campaigns, custom content, and integrations with Okta and Slack.[4][5][15][16]

Adaptive Security's Email Security re-analyzes every inbound message after native filtering to catch the attacks that reach the inbox anyway, then remediates them automatically. Threats are broken out by type: credential phishing, callback phishing, business email compromise, extortion, and malicious payloads. Adaptive Email Security detects and removes phishing attacks, including threats employees never report, and can investigate and remove detected threats across affected inboxes, including messages that have already been delivered. Adaptive Email Security examines who is making a request, how they communicate, and the business context behind the message to identify fraud that may contain no malicious link or attachment.[2][15][18]

The Phish Alert Button and AI-powered Phish Triage classify employee-reported emails and automatically take action. Adaptive Phish Triage automatically classifies and resolves high-confidence reports, allowing the security team to focus on messages that require attention. Adaptive Security can send verdicts and relevant context to supported downstream security workflows through integrations.[2]

Adaptive AI Governance builds a clear view of AI activity across a customer's organization. Adaptive Security says customers can see how employees use AI, prevent sensitive data exposure, and apply context-aware policies across browsers, desktop apps, and developer workflows. Adaptive Security defines shadow AI as the use of AI tools, accounts, or workflows that an organization has not approved or cannot properly see and govern. Adaptive Security distinguishes personal and company AI accounts used in browser-based workflows.[19][20]

For compliance training, Adaptive Security offers pre-built tracks for HIPAA, GDPR, PCI-DSS, CCPA, and more, with state and country-specific content in 40+ localized languages. Customers can upload a policy document or describe a requirement to generate training with AI. Adaptive Security exports audit-ready reports with completions and scores by framework, employee, and date.[3][21]

Adaptive Security says it is SOC 2 Type II certified, HIPAA compliant, and GDPR compliant. Adaptive Security connects to a customer's HRIS and identity provider so employee groups stay in sync automatically as people join, leave, or change roles. Adaptive Security describes Lake City Bank and Bay Federal among its customers, and says First Liberty achieved 98% security training completion, with staff finishing in about a day.[2][3][4][5][6][7][8][14][18][21][22]

Adaptive Security on the record

Sources

Adaptive Security full record

  1. [1]Openai backed adaptive security named to fortunes cyber 60 list 302600736Adaptive Security via PR Newswire · prnewswire.com · published October 31, 2025 · Tier A
  2. [2]Protect Against Deepfakes and AI-Powered Attacks | Adaptive SecurityAdaptive Security · undated page, accessed September 27, 2026 · Tier A
  3. [3]Finance | Adaptive SecurityAdaptive Security · undated page, accessed October 23, 2026 · Tier A
  4. [4]Education | Adaptive SecurityAdaptive Security · undated page, accessed October 23, 2026 · Tier A
  5. [5]Healthcare | Adaptive SecurityAdaptive Security · undated page, accessed October 23, 2026 · Tier A
  6. [6]Government | Adaptive SecurityAdaptive Security · undated page, accessed October 23, 2026 · Tier A
  7. [7]Hospitality | Adaptive SecurityAdaptive Security · undated page, accessed October 23, 2026 · Tier A
  8. [8]Sports | Adaptive SecurityAdaptive Security · undated page, accessed October 23, 2026 · Tier A
  9. [9]Our Series B, and the Future of Security Awareness in the Age of AIAdaptive Security · published December 16, 2025 · Tier A
  10. [10]AI Governance (Beta)Adaptive Security · published April 23, 2026 · Tier A
  11. [11]Adaptive Security Named to Fast Company's 2026 Next Big Things in Tech ListAdaptive Security · published October 6, 2026 · Tier A
  12. [12]Adaptive Security Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  13. [13]Adaptive Security Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 23, 2026 · Tier C
  14. [14]Enterprise | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  15. [15]Payment & Vendor Fraud Prevention | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  16. [16]Deepfake & AI Impersonation Protection | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  17. [17]Automated Phishing Response | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  18. [18]Credential Phishing Protection | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  19. [19]AI Governance & Data Protection | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  20. [20]Browser Security | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  21. [21]Compliance & Policy Training | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  22. [22]Executive Risk Reduction | Adaptive SecurityAdaptive Security · undated page, accessed November 4, 2026 · Tier A
  23. [23]Conan O'Brien Teams Up With Adaptive Security To Fight AI Threats with LaughsPR Newswire · published June 9, 2026 · Tier A

Ketch full record

  1. [1]ketch.comKetch · ketch.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]AboutKetch · ketch.com · published May 27, 2026 · Tier A
  3. [3]Ketch: Data Privacy Software for Compliance & AI-Ready DataKetch · undated page, accessed October 26, 2026 · Tier A
  4. [4]AI data security governance | Ketch for IT & Security teamsKetch · undated page, accessed October 26, 2026 · Tier A
  5. [5]Data privacy software made for marketers | KetchKetch · undated page, accessed October 26, 2026 · Tier A
  6. [6]Data privacy software for retail and consumer goods companiesKetch · undated page, accessed October 26, 2026 · Tier A
  7. [7]Ketch Platform | AI Privacy, Data Permissioning & ConsentKetch · undated page, accessed October 26, 2026 · Tier A
  8. [8]AI Governance with Real-Time Enforcement | Ketch AI SentryKetch · undated page, accessed October 26, 2026 · Tier A
  9. [9]Website privacy compliance scan | Ketch Data SentryKetch · undated page, accessed October 26, 2026 · Tier A
  10. [10]Consent Management Platform (CMP) for the AI Era | GDPR & CCPAKetch · undated page, accessed October 26, 2026 · Tier A
  11. [11]Ketch Agent Network: Privacy Operations, Finally at AI SpeedKetch · undated page, accessed October 26, 2026 · Tier A
  12. [12]Ketch Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  13. [13]Privacy data mapping software and ROPA | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  14. [14]Privacy risk assessments (DPIA / PIA) | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  15. [15]Identity-based consent and cross-device consent | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  16. [16]Data privacy software made for legal teams | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  17. [17]Simplified Privacy Compliance for Education & Higher Ed | KetchKetch · undated page, accessed November 3, 2026 · Tier A
  18. [18]Ketch Announces Enterprise Marketing Preference Management to Power Permissioned, AI-Ready DataBusiness Wire · published March 11, 2026 · Tier A

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