Baffle

What the company sells

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.

Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.

For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.

Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.

Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.

Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.

For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.^{[1][2][3][4][5][6][7][8][11][12][13]}

Categories

• Encryption, tokenization and key management (primary category)
• Compare Baffle with companies in the same categoryside by side

Headquarters

Not established from our sources

Founded

Not established from our sources

Ownership

Not established from our sources

CISO on record

Not yet on our record. Send a verified source

Website

baffle.io

Products and services

Product names as the company writes them; what each does, in our words, from the company's own product pages. Never how well it does it.

• Baffle Data Protection^{[2][3][4][7][10][12][13]}

  A no-code solution that masks, tokenizes, and encrypts data.

  Baffle Data Protection is presented for banks, credit unions, Fintech providers, insurance companies, and healthcare providers. The solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines. Baffle says it anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control.

• Baffle Data Protection Services^[7][12]

  Provides static and dynamic data masking for lower environments.

  Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh.

• Baffle Shield^[7]

  Sits as a proxy layer between production databases and lower environments.

  Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing. Data is encrypted on the fly as it moves from the higher to the lower environment. Encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

Competitors and alternatives

The other companies on our record filed under the same categories, category by category: first those that lead with that category and share more of Baffle's categories, then alphabetical. A list from the record, never a ranking.

• On encryption, tokenization and key management, Baffle competes with Fortanix, General Dynamics Mission Systems, Protegrity, Skyflow, StratoKey, Thales, Virtru, Akeyless, CryptoNext Security, EigenQ and 9 more.

What review platforms show

The headline rating and review count each platform showed in public search results on the day we looked, with the link. We do not read or reproduce the reviews, and a rating is the platform's, not ours.

• G2 · 5.0 out of 5 · 11 reviews^[9]seen November 3, 2026

References

Every fact above cites one of these by number. Tier A is the company itself, a regulator or a filing; tier B is trade or business press.

1. [1]baffle.ioBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A: the company, a regulator or a filing
2. [2]Baffle data protectionBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A: the company, a regulator or a filing
3. [3]Protect Against Patient Data Theft with BaffleBaffle · undated page, accessed October 23, 2026 · Tier A: the company, a regulator or a filing
4. [4]Cloud Data Protection - PCI Compliance Tokenization - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A: the company, a regulator or a filing
5. [5]Data Tokenization, De-Identification, Database Encryption - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A: the company, a regulator or a filing
6. [6]Simplified BYOK for SaaS ProvidersBaffle · undated page, accessed October 23, 2026 · Tier A: the company, a regulator or a filing
7. [7]Data Masking, Sharing in Lower Environments - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A: the company, a regulator or a filing
8. [8]Data Protection Service - Baffle Solutions by IndustryBaffle · undated page, accessed October 23, 2026 · Tier A: the company, a regulator or a filing
9. [9]Baffle Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
10. [10]AWS Database Migration Services Support - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
11. [11]Baffle Data Security for Amazon S3 - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
12. [12]PCI Compliance Tokenization, PCI DSS Tokenization - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing
13. [13]Baffle - Making Data Breaches Irrelevant Through Data ProtectionBaffle · undated page, accessed November 3, 2026 · Tier A: the company, a regulator or a filing

Last verified November 9, 2026. Our code found the quoted passage behind each fact on its source page when the fact was recorded, and re-checks every record against its sources each month.

Recorded September 27, 2026, expanded November 3, 2026 from the references above.

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