CISO Tribune

Vendor comparison · 2 companies

Baffle vs Thales

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Thales sells cybersecurity solutions that protect applications, data and identities. CISO Tribune files both under Encryption, tokenization and key management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Baffle
  • Thales
Baffle vs Thales: Products, Customers and Funding Compared
BaffleBaffle sells a no-code solution that masks, tokenizes, and encrypts data.baffle.ioThalesThales sells cybersecurity solutions that protect applications, data and identities.cpl.thalesgroup.com
What it sells
  • Baffle Data Protection[2][3][4][7][10][12][13]A no-code solution that masks, tokenizes, and encrypts data.
  • Baffle Data Protection Services[7][12]Provides static and dynamic data masking for lower environments.
  • Baffle Shield[7]Sits as a proxy layer between production databases and lower environments.
  • CipherTrust Data Security Platform[2][5]A platform to discover, protect and control sensitive data anywhere.
  • CipherTrust DSPM[5]A data security offering Thales describes as new.
  • Thales AI Security Fabric[5]An offering to keep AI apps, agents, data and models secure.
  • Imperva Application Security Platform[5]A platform to protect applications, APIs and websites.
  • OneWelcome Identity Platform[5]An identity platform for digital experiences.
  • SafeNet Trusted Access[9]An offering to secure VDI access from any endpoint.
  • Sentinel Software Monetization Platform[5]A platform to monetize and protect software.
Categories
Headquarters
Not stated on its pagesParis, France[4]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesPublic (Euronext Paris: HO)[3][12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • November 2, 2026Thales appointed David Zolet as CEO of Thales Defense & Security, Inc., effective November 2, 2026, succeeding Michael Sheehan, who is retiring.[11]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. Baffle presents the same product for healthcare providers, payees, and health insurance companies. Baffle provides BYOK and record level encryption aimed at multi-tenant SaaS providers. Baffle says it works with System Integrators to deploy across the organization.From its own pages, Thales sells mainly to organizations across finance, healthcare, retail, manufacturing and critical infrastructure. Thales says its data security solutions work across hybrid IT. Thales says its solutions can help organizations in the Defense Industrial Base with CMMC requirements. Thales positions its identity platform for customers, employees and partners.
Last verified
November 9, 2026September 27, 2026

Where they overlap

  • Encryption, tokenization and key management is the primary category of both Baffle and Thales.

Where they differ, field by field

  • Thales is also filed under Post-quantum cryptography.
  • Baffle lists Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Thales lists CipherTrust Data Security Platform, CipherTrust DSPM, Thales AI Security Fabric, Imperva Application Security Platform, OneWelcome Identity Platform and 2 more.
  • Thales is headquartered in Paris, France.
  • Thales is a public company listed on Euronext Paris as HO.

How they differ

CISO Tribune files both Baffle and Thales under Encryption, tokenization and key management as their primary category. Baffle sells Baffle Data Protection, a no-code solution that masks, tokenizes, and encrypts data, along with Baffle Data Protection Services for static and dynamic data masking in lower environments and Baffle Shield, a proxy layer between production databases and lower environments. Thales sells the CipherTrust Data Security Platform to discover, protect and control sensitive data anywhere, and CipherTrust DSPM, which Thales describes as new. Thales also sells products outside data protection, including the Imperva Application Security Platform, the OneWelcome Identity Platform, SafeNet Trusted Access, Thales AI Security Fabric and the Sentinel Software Monetization Platform.

Baffle says it works with System Integrators to deploy across the organization, and it names banks, credit unions, Fintech providers and insurance companies as its main buyers in financial services. Baffle also presents the same product for healthcare providers, payees, and health insurance companies, and provides BYOK and record level encryption for multi-tenant SaaS. Thales says its solutions serve finance, healthcare, retail, manufacturing and critical infrastructure, and says it provides security for more than 30,000 organizations worldwide. Thales also says its solutions can help organizations in the Defense Industrial Base with CMMC requirements. Baffle cites a communications provider that reached PCI compliance by tokenizing sensitive customer data without modifying applications, while Thales cites Sabre as a customer.

Thales is headquartered in Paris, France, and is a public company listed on Euronext Paris as HO. Its most recent dated item is the appointment of a new CEO of Thales Defense & Security, Inc., effective November 2, 2026. Thales also publishes research, including the 2026 Thales Data Threat Report and the 2026 Thales Bad Bot Report.

What it sells: Baffle

What Baffle Data Protection does[2][3][4][7][10][12][13]
Baffle Data Protection is presented for banks, credit unions, Fintech providers, insurance companies, and healthcare providers. The solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines. Baffle says it anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control.
What Baffle Data Protection Services does[7][12]
Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh.
What Baffle Shield does[7]
Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing. Data is encrypted on the fly as it moves from the higher to the lower environment. Encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

What it sells: Thales

What CipherTrust Data Security Platform does[2][5]
Thales says the platform gives real-time visibility of threats, risks and compliance gaps. It provides centralized key management with data discovery and classification, data protection and granular access control across multiple on-premises and cloud infrastructure providers.

Questions about Baffle and Thales

What do Baffle and Thales sell?
Baffle sells Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Thales sells CipherTrust Data Security Platform, CipherTrust DSPM, Thales AI Security Fabric, Imperva Application Security Platform, OneWelcome Identity Platform and 2 more.
Are Baffle and Thales in the same category?
Yes. Encryption, tokenization and key management is the primary category of both on CISO Tribune.
Where are Baffle and Thales headquartered?
Thales is headquartered in Paris, France.
Who owns Baffle and Thales?
Thales is a public company listed on Euronext Paris as HO.
Who are Baffle and Thales sold to?
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. From its own pages, Thales sells mainly to organizations across finance, healthcare, retail, manufacturing and critical infrastructure.
What have Baffle and Thales announced recently?
November 2, 2026: Thales appointed David Zolet as CEO of Thales Defense & Security, Inc., effective November 2, 2026, succeeding Michael Sheehan, who is retiring.

About Baffle

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.[3]

Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.[1][2][3][5][7]

For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.[3][4][5][8]

Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.[6]

Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.[8][11]

Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.[11]

For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.[5][7][12]

Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.[5][7][8][13]

Baffle on the record

Sources

Baffle full record

  1. [1]baffle.ioBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  2. [2]Baffle data protectionBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  3. [3]Protect Against Patient Data Theft with BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  4. [4]Cloud Data Protection - PCI Compliance Tokenization - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  5. [5]Data Tokenization, De-Identification, Database Encryption - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  6. [6]Simplified BYOK for SaaS ProvidersBaffle · undated page, accessed October 23, 2026 · Tier A
  7. [7]Data Masking, Sharing in Lower Environments - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  8. [8]Data Protection Service - Baffle Solutions by IndustryBaffle · undated page, accessed October 23, 2026 · Tier A
  9. [9]Baffle Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  10. [10]AWS Database Migration Services Support - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  11. [11]Baffle Data Security for Amazon S3 - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  12. [12]PCI Compliance Tokenization, PCI DSS Tokenization - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  13. [13]Baffle - Making Data Breaches Irrelevant Through Data ProtectionBaffle · undated page, accessed November 3, 2026 · Tier A

Thales full record

  1. [1]cpl.thalesgroup.comThales · cpl.thalesgroup.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]CipherTrust Data Security Platform | ThalesThales · undated page, accessed September 27, 2026 · Tier A
  3. [3]Thales reports its order intake and sales first quarter 2026Thales · thalesgroup.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Thales moves head office paris la defenseThales · thalesgroup.com · undated page, accessed September 27, 2026 · Tier A
  5. [5]Cyber Security Solutions | ThalesThales · undated page, accessed October 29, 2026 · Tier A
  6. [6]Thales Cybersecurity SolutionsThales · undated page, accessed November 3, 2026 · Tier A
  7. [7]Forrester Research Shows Economic Impact of CipherTrust PlatformThales · undated page, accessed November 3, 2026 · Tier A
  8. [8]CMMC 2.0 Cybersecurity Compliance Solutions | ThalesThales · undated page, accessed November 3, 2026 · Tier A
  9. [9]VDI Security SolutionsThales · undated page, accessed November 3, 2026 · Tier A
  10. [10]2025 Cloud Security Research - Latest TrendsThales · undated page, accessed November 3, 2026 · Tier A
  11. [11]Thales appoints David Zolet as CEO of TDSIThales Group · published November 2, 2026 · Tier A
  12. [12]Thales Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed November 3, 2026 · Tier C

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