CISO Tribune

Vendor comparison · 2 companies

Baffle vs Fortanix

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Fortanix sells the Fortanix Data and AI Security Platform, which protects data, AI models, keys and applications while they are in use, and is built on Confidential Computing. CISO Tribune files both under Encryption, tokenization and key management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Baffle
  • Fortanix
Baffle vs Fortanix: Products, Customers and Funding Compared
BaffleBaffle sells a no-code solution that masks, tokenizes, and encrypts data.baffle.ioFortanixFortanix sells the Fortanix Data and AI Security Platform, which protects data, AI models, keys and applications while they are in use, and is built on Confidential Computing.fortanix.com
What it sells
  • Baffle Data Protection[2][3][4][7][10][12][13]A no-code solution that masks, tokenizes, and encrypts data.
  • Baffle Data Protection Services[7][12]Provides static and dynamic data masking for lower environments.
  • Baffle Shield[7]Sits as a proxy layer between production databases and lower environments.
  • DSM SaaS[5]Provides key management and cryptography service across public, private, hybrid or multicloud environments.
  • Runtime Encryption[3][4]Protects applications and data in use inside a trusted execution environment.
  • Key Insight[6]A key management and inventory tool for multicloud and on-premises environments.
Categories
Headquarters
Not stated on its pagesSanta Clara, United States[2]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 19, 2026Fortanix announced support for CNCF Confidential Containers in Fortanix Confidential AI, letting organizations run AI workloads on Kubernetes inside hardware-based trusted execution environments.[11]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. Baffle presents the same product for healthcare providers, payees, and health insurance companies. Baffle provides BYOK and record level encryption aimed at multi-tenant SaaS providers. Baffle says it works with System Integrators to deploy across the organization.From its own pages, Fortanix sells mainly to organizations with sensitive workloads that run in untrusted environments such as the public cloud and remote clouds. Fortanix says it serves financial organizations and their ICT providers. Fortanix says it gives healthcare organizations the ability to protect e-PHI and the intellectual property in AI algorithms even on untrusted infrastructure. Fortanix says customers can deploy as SaaS, on-premises, or air-gapped, and that it supports regulated industries. Fortanix walks through real-world use cases in fintech, retail and transportation.
Last verified
November 9, 2026September 27, 2026

Where they overlap

  • Encryption, tokenization and key management is the primary category of both Baffle and Fortanix.

Where they differ, field by field

  • Fortanix is also filed under Post-quantum cryptography.
  • Baffle lists Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Fortanix lists DSM SaaS, Runtime Encryption and Key Insight.
  • Fortanix is headquartered in Santa Clara, United States.

How they differ

CISO Tribune files both Baffle and Fortanix under Encryption, tokenization and key management as the primary category, and Fortanix also appears under Post-quantum cryptography. Baffle sells Baffle Data Protection, a no-code product that masks, tokenizes, and encrypts data, along with Baffle Data Protection Services for static and dynamic data masking and Baffle Shield, a proxy layer between production databases and lower environments. Fortanix sells DSM SaaS for key management and cryptography across public, private, hybrid or multicloud environments, Runtime Encryption for applications and data in use inside a trusted execution environment, and Key Insight, a key management and inventory tool. Fortanix also describes a Data and AI Security Platform built on Confidential Computing.

Baffle says it protects data in cloud-native data stores and describes protection for data in a GenAI pipeline. Baffle also provides BYOK and record level encryption for multi-tenant SaaS. Fortanix says its platform covers protecting data and AI in use and preparing for quantum threats, and it describes helping customers migrate to NIST post-quantum algorithms. Fortanix says customers can deploy as SaaS, on-premises, or air-gapped. Fortanix is headquartered in Santa Clara, United States.

Baffle sells mainly to financial services organizations, naming banks, credit unions, Fintech providers, and insurance companies, and it presents the same product for healthcare providers, payees, and health insurance companies. Baffle says it works with System Integrators to deploy across the organization. Fortanix sells mainly to organizations with sensitive workloads that run in untrusted environments such as the public cloud and remote clouds, and it says it serves financial organizations and their ICT providers. On October 19, 2026, Fortanix announced support for CNCF Confidential Containers in Fortanix Confidential AI, letting organizations run AI workloads on Kubernetes inside hardware-based trusted execution environments.

What it sells: Baffle

What Baffle Data Protection does[2][3][4][7][10][12][13]
Baffle Data Protection is presented for banks, credit unions, Fintech providers, insurance companies, and healthcare providers. The solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines. Baffle says it anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control.
What Baffle Data Protection Services does[7][12]
Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh.
What Baffle Shield does[7]
Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing. Data is encrypted on the fly as it moves from the higher to the lower environment. Encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

What it sells: Fortanix

What DSM SaaS does[5]
Provides secure key management and cryptography service across public, private, hybrid or multicloud environments. Simplifies provisioning and control of encryption keys.
What Runtime Encryption does[3][4]
Includes an EnclaveOS that transparently protects applications without requiring modifications. Protects containerized applications during runtime from host-level attacks.
What Key Insight does[6]
A key management and inventory tool that provides visibility and simplifies security controls across multicloud and on-premises environments. Fortanix proposes it to address complex encryption and key management challenges.

Questions about Baffle and Fortanix

What do Baffle and Fortanix sell?
Baffle sells Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Fortanix sells DSM SaaS, Runtime Encryption and Key Insight.
Are Baffle and Fortanix in the same category?
Yes. Encryption, tokenization and key management is the primary category of both on CISO Tribune.
Where are Baffle and Fortanix headquartered?
Fortanix is headquartered in Santa Clara, United States.
Who are Baffle and Fortanix sold to?
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. From its own pages, Fortanix sells mainly to organizations with sensitive workloads that run in untrusted environments such as the public cloud and remote clouds.
What have Baffle and Fortanix announced recently?
October 19, 2026: Fortanix announced support for CNCF Confidential Containers in Fortanix Confidential AI, letting organizations run AI workloads on Kubernetes inside hardware-based trusted execution environments.

About Baffle

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.[3]

Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.[1][2][3][5][7]

For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.[3][4][5][8]

Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.[6]

Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.[8][11]

Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.[11]

For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.[5][7][12]

Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.[5][7][8][13]

Baffle on the record

Sources

Baffle full record

  1. [1]baffle.ioBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  2. [2]Baffle data protectionBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  3. [3]Protect Against Patient Data Theft with BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  4. [4]Cloud Data Protection - PCI Compliance Tokenization - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  5. [5]Data Tokenization, De-Identification, Database Encryption - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  6. [6]Simplified BYOK for SaaS ProvidersBaffle · undated page, accessed October 23, 2026 · Tier A
  7. [7]Data Masking, Sharing in Lower Environments - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  8. [8]Data Protection Service - Baffle Solutions by IndustryBaffle · undated page, accessed October 23, 2026 · Tier A
  9. [9]Baffle Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  10. [10]AWS Database Migration Services Support - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  11. [11]Baffle Data Security for Amazon S3 - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  12. [12]PCI Compliance Tokenization, PCI DSS Tokenization - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  13. [13]Baffle - Making Data Breaches Irrelevant Through Data ProtectionBaffle · undated page, accessed November 3, 2026 · Tier A

Fortanix full record

  1. [1]fortanix.comFortanix · fortanix.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Fortanix and site partner to deliver multicloud saas data security offering to saudi arabian marketFortanix · fortanix.com · published July 1, 2023 · Tier A
  3. [3]Securing Data in an AI worldFortanix · undated page, accessed October 24, 2026 · Tier A
  4. [4]Runtime EncryptionFortanix · undated page, accessed November 5, 2026 · Tier A
  5. [5]SOX Security | Solutions | ComplianceFortanix · undated page, accessed November 5, 2026 · Tier A
  6. [6]CustomersFortanix · undated page, accessed November 5, 2026 · Tier A
  7. [7]HSM Modernization: Simplifying data security | WhitePaperFortanix · undated page, accessed November 5, 2026 · Tier A
  8. [8]Applying Zero Trust Principles to Data Security | WhitepaperFortanix · undated page, accessed November 5, 2026 · Tier A
  9. [9]BeeKeeperAI Case StudyFortanix · undated page, accessed November 5, 2026 · Tier A
  10. [10]Data Security-as-a-Service: Easier Security & ComplianceFortanix · undated page, accessed November 5, 2026 · Tier A
  11. [11]Fortanix Announces Confidential AI for Enterprise Grade Kubernetes Workloads on CNCF® Confidential Containers (CoCo)Business Wire · published October 19, 2026 · Tier A

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