CISO Tribune

Vendor comparison · 2 companies

Baffle vs Virtru

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Virtru sells data security software that protects sensitive data shared through email, files, SaaS apps and mission partner environments. CISO Tribune files both under Encryption, tokenization and key management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Baffle
  • Virtru
Baffle vs Virtru: Products, Customers and Funding Compared
BaffleBaffle sells a no-code solution that masks, tokenizes, and encrypts data.baffle.ioVirtruVirtru sells data security software that protects sensitive data shared through email, files, SaaS apps and mission partner environments.virtru.com
What it sells
  • Baffle Data Protection[2][3][4][7][10][12][13]A no-code solution that masks, tokenizes, and encrypts data.
  • Baffle Data Protection Services[7][12]Provides static and dynamic data masking for lower environments.
  • Baffle Shield[7]Sits as a proxy layer between production databases and lower environments.
  • Virtru for Outlook[4][6]An add-in that encrypts Outlook messages and attachments with end-to-end encryption.
  • Virtru Secure Share[4]A cloud-based solution for sharing sensitive files with access control and data visibility.
  • Virtru Collaborate[4][12]Secure workspaces for storing and collaborating on sensitive files with external parties.
  • Virtru Data Protection GatewaySecurity rules that automatically identify and encrypt sensitive data.
Categories
Headquarters
Not stated on its pagesWashington, United States[2]
Founded
Not stated on its pages2012[2]
Ownership and funding
Not stated on its pagesPrivately held[3][4][5]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[5]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. Baffle presents the same product for healthcare providers, payees, and health insurance companies. Baffle provides BYOK and record level encryption aimed at multi-tenant SaaS providers. Baffle says it works with System Integrators to deploy across the organization.From its own pages, Virtru sells to commercial businesses from enterprise to small business, and to government agencies and mission partners. Virtru says it offers lightweight solutions for small businesses that need to meet compliance regulations. It describes enterprise data sharing via email, files and SaaS applications, and government organizations pursuing Zero Trust architectures. Virtru Collaborate is aimed at regulated industries and organizations sharing files with external partners, contractors and vendors.
Last verified
November 9, 2026September 27, 2026

Where they overlap

  • Encryption, tokenization and key management is the primary category of both Baffle and Virtru.

Where they differ, field by field

  • Virtru is also filed under Email security and Collaboration app security.
  • Baffle lists Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Virtru lists Virtru for Outlook, Virtru Secure Share, Virtru Collaborate and Virtru Data Protection Gateway.
  • Virtru is headquartered in Washington, United States.
  • Virtru was founded in 2012.
  • Virtru is privately held.

How they differ

CISO Tribune files both Baffle and Virtru under Encryption, tokenization and key management as their primary category. Baffle sells Baffle Data Protection, a no-code product that masks, tokenizes, and encrypts data, along with Baffle Data Protection Services and Baffle Shield. Virtru sells Virtru for Outlook, Virtru Secure Share, Virtru Collaborate and Virtru Data Protection Gateway, which cover email encryption, file sharing, external workspaces and rules that identify and encrypt sensitive data. CISO Tribune also files Virtru under Email security and Collaboration app security.

Baffle says it cryptographically protects data across cloud-native data stores, and it consolidates encryption keys for databases and object stores. Virtru sells data security software that protects sensitive data shared through email, files, SaaS apps and mission partner environments. Baffle describes auditable protection of data throughout the GenAI pipeline, while Virtru describes granular policy and access control on data shared with others.

Virtru is headquartered in Washington, United States, was founded in 2012, and is privately held. Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named, and it presents the same product for healthcare providers. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Virtru sells to commercial businesses from enterprise to small business, and to government agencies and mission partners. Virtru says 6,100 customers use it for data security.

What it sells: Baffle

What Baffle Data Protection does[2][3][4][7][10][12][13]
Baffle Data Protection is presented for banks, credit unions, Fintech providers, insurance companies, and healthcare providers. The solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines. Baffle says it anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control.
What Baffle Data Protection Services does[7][12]
Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh.
What Baffle Shield does[7]
Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing. Data is encrypted on the fly as it moves from the higher to the lower environment. Encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

What it sells: Virtru

What Virtru for Outlook does[4][6]
Virtru for Outlook lets users encrypt emails shared internally and externally, all within Outlook. Protection is applied with one click. Virtru says no encryption key set up is required with third parties.
What Virtru Secure Share does[4]
Virtru Secure Share lets administrators set limits on file count, file size and file types. Administrators can disable local downloads.
What Virtru Collaborate does[4][12]
Virtru Collaborate creates governed workspaces with TDF protection applied to every file automatically. Access can be managed, modified and revoked after files are shared. External collaborators need no software or account setup.
What Virtru Data Protection Gateway does
Virtru Data Protection Gateway for Looker creates security rules that automatically identify and encrypt sensitive information flowing in and out of Looker. Virtru says it can be deployed across a domain in hours.

Questions about Baffle and Virtru

What do Baffle and Virtru sell?
Baffle sells Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Virtru sells Virtru for Outlook, Virtru Secure Share, Virtru Collaborate and Virtru Data Protection Gateway.
Are Baffle and Virtru in the same category?
Yes. Encryption, tokenization and key management is the primary category of both on CISO Tribune.
Where are Baffle and Virtru headquartered?
Virtru is headquartered in Washington, United States.
When were Baffle and Virtru founded?
Virtru was founded in 2012.
Who owns Baffle and Virtru?
Virtru is privately held.
Who are Baffle and Virtru sold to?
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. From its own pages, Virtru sells to commercial businesses from enterprise to small business, and to government agencies and mission partners.

About Baffle

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.[3]

Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.[1][2][3][5][7]

For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.[3][4][5][8]

Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.[6]

Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.[8][11]

Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.[11]

For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.[5][7][12]

Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.[5][7][8][13]

Baffle on the record

Sources

Baffle full record

  1. [1]baffle.ioBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  2. [2]Baffle data protectionBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  3. [3]Protect Against Patient Data Theft with BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  4. [4]Cloud Data Protection - PCI Compliance Tokenization - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  5. [5]Data Tokenization, De-Identification, Database Encryption - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  6. [6]Simplified BYOK for SaaS ProvidersBaffle · undated page, accessed October 23, 2026 · Tier A
  7. [7]Data Masking, Sharing in Lower Environments - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  8. [8]Data Protection Service - Baffle Solutions by IndustryBaffle · undated page, accessed October 23, 2026 · Tier A
  9. [9]Baffle Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  10. [10]AWS Database Migration Services Support - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  11. [11]Baffle Data Security for Amazon S3 - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  12. [12]PCI Compliance Tokenization, PCI DSS Tokenization - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  13. [13]Baffle - Making Data Breaches Irrelevant Through Data ProtectionBaffle · undated page, accessed November 3, 2026 · Tier A

Virtru full record

  1. [1]virtru.comVirtru · virtru.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Virtru unveils new headquarters and technology hub in washington dcVirtru · virtru.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Virtru secures 50 million in new funding to accelerate the future of data centric security for the ai eraVirtru · virtru.com · published July 11, 2025 · Tier A
  4. [4]Data Security Platform for Email, Files and Collaboration | VirtruVirtru · undated page, accessed October 30, 2026 · Tier A
  5. [5]Virtru Email Encryption Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 30, 2026 · Tier C
  6. [6]Virtru Outlook Email Add-inVirtru · undated page, accessed November 4, 2026 · Tier A
  7. [7]Protect Your Data Against Human Errors with Email BlockingVirtru · undated page, accessed November 4, 2026 · Tier A
  8. [8]Enhanced Audit Data for Gmail Chrome Extension Trigger EventsVirtru · undated page, accessed November 4, 2026 · Tier A
  9. [9]Advanced File Upload Control for Secure SharingVirtru · undated page, accessed November 4, 2026 · Tier A
  10. [10]Save Secure Share Files Directly to Cloud StorageVirtru · undated page, accessed November 4, 2026 · Tier A
  11. [11]Securely Share Files From Your Group Email AddressesVirtru · undated page, accessed November 4, 2026 · Tier A
  12. [12]Confidently Store, Share and Collaborate on Sensitive FilesVirtru · undated page, accessed November 4, 2026 · Tier A
  13. [13]Virtru Gateway for LookerVirtru · undated page, accessed November 4, 2026 · Tier A

Spot a factual error? Request a correction.