About Baffle
Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.[3]
Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.[1][2][3][5][7]
For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.[3][4][5][8]
Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.[6]
Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.[8][11]
Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.[11]
For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.[5][7][12]
Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.[5][7][8][13]
Baffle on the record