CISO Tribune

Vendor comparison · 2 companies

Baffle vs IDEMIA

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. IDEMIA sells IDEMIA Sphere, a cybersecurity suite designed to help organizations secure their digital assets. CISO Tribune files both under Encryption, tokenization and key management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Baffle
  • IDEMIA
Baffle vs IDEMIA: Products, Customers and Funding Compared
BaffleBaffle sells a no-code solution that masks, tokenizes, and encrypts data.baffle.ioIDEMIAIDEMIA sells IDEMIA Sphere, a cybersecurity suite designed to help organizations secure their digital assets.idemia.com
What it sells
  • Baffle Data Protection[2][3][4][7][10][12][13]A no-code solution that masks, tokenizes, and encrypts data.
  • Baffle Data Protection Services[7][12]Provides static and dynamic data masking for lower environments.
  • Baffle Shield[7]Sits as a proxy layer between production databases and lower environments.
  • IDEMIA Sphere[1][7]A cybersecurity suite whose components can be deployed individually or combined.
  • Smart Connect[11]A subscription management platform within IDEMIA’s eSIM solutions.
  • Credential Authentication Technology (CAT)[15]A solution IDEMIA worked with the TSA to create and manufacture.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • September 28, 2026IDEMIA Secure Transactions announced that it is opening agentic commerce to all payment schemes.[3]
  • September 22, 2026IDEMIA Secure Transactions and Monizze announced sovereign mobile payments for employee benefits in Belgium.[2]
  • April 29, 2026Amadeus is to buy IDEMIA Public Security, a French biometrics firm, in a deal valued at $1.4 billion.[6]
  • April 9, 2026IDEMIA Secure Transactions appointed two executives to advance its payments business across physical and digital.[5]
  • March 19, 2026IDEMIA Public Security and Indicio launched an interoperable identity verification solution aimed at financial services.[4]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. Baffle presents the same product for healthcare providers, payees, and health insurance companies. Baffle provides BYOK and record level encryption aimed at multi-tenant SaaS providers. Baffle says it works with System Integrators to deploy across the organization.Not written yet
Last verified
November 9, 2026October 14, 2026

Where they overlap

  • Baffle and IDEMIA are both filed under Encryption, tokenization and key management.

Where they differ, field by field

  • Baffle's primary category is Encryption, tokenization and key management; IDEMIA's is Post-quantum cryptography.
  • IDEMIA is also filed under Security consulting and advisory.
  • Baffle lists Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. IDEMIA lists IDEMIA Sphere, Smart Connect and Credential Authentication Technology (CAT).

What it sells: Baffle

What Baffle Data Protection does[2][3][4][7][10][12][13]
Baffle Data Protection is presented for banks, credit unions, Fintech providers, insurance companies, and healthcare providers. The solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines. Baffle says it anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control.
What Baffle Data Protection Services does[7][12]
Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh.
What Baffle Shield does[7]
Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing. Data is encrypted on the fly as it moves from the higher to the lower environment. Encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

What it sells: IDEMIA

What IDEMIA Sphere does[1][7]
IDEMIA Sphere is a cybersecurity suite designed to help organizations secure their digital assets. IDEMIA Sphere components can be deployed individually or combined for end-to-end encryption and data protection across cloud, hybrid, or on-premise environments. IDEMIA Sphere includes a cryptographic library and capabilities that support updates to cryptographic algorithms.
What Smart Connect does[11]
IDEMIA’s eSIM solutions range from the eUICC (eSIM) to a subscription management platform called Smart Connect. IDEMIA states that its eSIM solutions are Cloud native and certified by the GSMA.
What Credential Authentication Technology (CAT) does[15]
IDEMIA has worked with the TSA on creating and manufacturing the Credential Authentication Technology (CAT) solution. IDEMIA is the supplier of the TSA’s CAT readers and Mobile ID partner of several US States.

Questions about Baffle and IDEMIA

What do Baffle and IDEMIA sell?
Baffle sells Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. IDEMIA sells IDEMIA Sphere, Smart Connect and Credential Authentication Technology (CAT).
Are Baffle and IDEMIA in the same category?
They share Encryption, tokenization and key management. Baffle's primary category is Encryption, tokenization and key management and IDEMIA's is Post-quantum cryptography.
Who are Baffle and IDEMIA sold to?
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named.
What have Baffle and IDEMIA announced recently?
September 28, 2026: IDEMIA Secure Transactions announced that it is opening agentic commerce to all payment schemes.

About Baffle

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.[3]

Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.[1][2][3][5][7]

For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.[3][4][5][8]

Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.[6]

Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.[8][11]

Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.[11]

For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.[5][7][12]

Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.[5][7][8][13]

Baffle on the record

Sources

Baffle full record

  1. [1]baffle.ioBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  2. [2]Baffle data protectionBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  3. [3]Protect Against Patient Data Theft with BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  4. [4]Cloud Data Protection - PCI Compliance Tokenization - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  5. [5]Data Tokenization, De-Identification, Database Encryption - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  6. [6]Simplified BYOK for SaaS ProvidersBaffle · undated page, accessed October 23, 2026 · Tier A
  7. [7]Data Masking, Sharing in Lower Environments - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  8. [8]Data Protection Service - Baffle Solutions by IndustryBaffle · undated page, accessed October 23, 2026 · Tier A
  9. [9]Baffle Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  10. [10]AWS Database Migration Services Support - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  11. [11]Baffle Data Security for Amazon S3 - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  12. [12]PCI Compliance Tokenization, PCI DSS Tokenization - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  13. [13]Baffle - Making Data Breaches Irrelevant Through Data ProtectionBaffle · undated page, accessed November 3, 2026 · Tier A

IDEMIA full record

  1. [1]Cybersecurity – Data protection solutions | IDEMIAIDEMIA · undated page, accessed October 14, 2026 · Tier A
  2. [2]Monizze and IDEMIA Secure Transactions Bring Sovereign Mobile Payments for Employee Benefits in BelgiumIDEMIA · published September 22, 2026 · Tier A
  3. [3]IDEMIA Secure Transactions Opens Agentic Commerce to All Payment SchemesIDEMIA · published September 28, 2026 · Tier A
  4. [4]IDEMIA Public Security and Indicio Launch Interoperable Identity Verification Solution Targeted to Advance Trust in Financial ServicesIDEMIA North America · published March 19, 2026 · Tier A
  5. [5]IDEMIA Secure Transactions Appoints Two Executives to Advance Payments Across Physical and DigitalIDEMIA · published April 9, 2026 · Tier A
  6. [6]Amadeus to buy French biometrics firm Idemia Public Security for $1.4 billionReuters · published April 29, 2026 · Tier B
  7. [7]Hardware Security Module (HSM) | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  8. [8]Payment | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  9. [9]Payment cards and innovative payment means | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  10. [10]Connectivity | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  11. [11]SIM connectivity technologies for consumer devices | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  12. [12]IoT connectivity and security | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  13. [13]Trusted Identity Access, Physical and Digital | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  14. [14]Leader in biometrics and cryptography | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A
  15. [15]TSA PreCheck enrollment - checkpoint security | IDEMIAIDEMIA · undated page, accessed November 10, 2026 · Tier A

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