CISO Tribune

Vendor comparison · 2 companies

Baffle vs Modelyo

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Modelyo sells a cryptographically isolated cloud environment in which customer data, applications, AI workloads and keys remain under customer control, even on infrastructure the customer does not own. CISO Tribune files both under Encryption, tokenization and key management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Baffle
  • Modelyo
Baffle vs Modelyo: Products, Customers and Funding Compared
BaffleBaffle sells a no-code solution that masks, tokenizes, and encrypts data.baffle.ioModelyoModelyo sells a cryptographically isolated cloud environment in which customer data, applications, AI workloads and keys remain under customer control, even on infrastructure the customer does not own.modelyo.com
What it sells
  • Baffle Data Protection[2][3][4][7][10][12][13]A no-code solution that masks, tokenizes, and encrypts data.
  • Baffle Data Protection Services[7][12]Provides static and dynamic data masking for lower environments.
  • Baffle Shield[7]Sits as a proxy layer between production databases and lower environments.
  • Sovereign cloud[1][3][4]A cryptographically isolated cloud environment for customer data, applications, AI workloads and keys.
  • Confidential AI[1][4][6]Runs inference, agents and AI workloads inside hardware-protected environments, keeping sensitive data, models and weights under customer control.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. Baffle presents the same product for healthcare providers, payees, and health insurance companies. Baffle provides BYOK and record level encryption aimed at multi-tenant SaaS providers. Baffle says it works with System Integrators to deploy across the organization.Modelyo describes these buyers as held back from the cloud by the question of who else can see the data. One kind of customer Modelyo describes is a regional bank that needed to run core transaction processing on public cloud infrastructure. Modelyo deploys across hyperscalers, neoclouds, sovereign clouds and on-prem environments.
Last verified
November 9, 2026October 23, 2026

Where they overlap

  • Baffle and Modelyo are both filed under Encryption, tokenization and key management.

Where they differ, field by field

  • Baffle's primary category is Encryption, tokenization and key management; Modelyo's is Cloud workload protection.
  • Baffle lists Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Modelyo lists Sovereign cloud and Confidential AI.

What it sells: Baffle

What Baffle Data Protection does[2][3][4][7][10][12][13]
Baffle Data Protection is presented for banks, credit unions, Fintech providers, insurance companies, and healthcare providers. The solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines. Baffle says it anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control.
What Baffle Data Protection Services does[7][12]
Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh.
What Baffle Shield does[7]
Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing. Data is encrypted on the fly as it moves from the higher to the lower environment. Encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.

What it sells: Modelyo

What Sovereign cloud does[1][3][4]
Kubernetes, databases, AI, storage and development tools inherit the same confidential protection from the moment they are deployed. Nodes, control plane, secrets, keys, storage and workloads operate inside the same confidential architecture. Modelyo deploys across hyperscalers, neoclouds, sovereign clouds and on-prem environments.
What Confidential AI does[1][4][6]
Data stays encrypted while at rest, in transit and while in use by AI. Each agent tool call and retrieval is checked against keys only the customer holds. Modelyo is built to support confidential AI infrastructure, from H100 and H200 through Blackwell and Vera Rubin.

Questions about Baffle and Modelyo

What do Baffle and Modelyo sell?
Baffle sells Baffle Data Protection, Baffle Data Protection Services and Baffle Shield. Modelyo sells Sovereign cloud and Confidential AI.
Are Baffle and Modelyo in the same category?
They share Encryption, tokenization and key management. Baffle's primary category is Encryption, tokenization and key management and Modelyo's is Cloud workload protection.
Who are Baffle and Modelyo sold to?
From its own pages, Baffle sells mainly to financial services organizations, with banks, credit unions, Fintech providers, and insurance companies named. Modelyo describes these buyers as held back from the cloud by the question of who else can see the data.

About Baffle

Baffle sells a no-code solution that masks, tokenizes, and encrypts data. Baffle says its no-code solution provides the security of application-level encryption without the difficulty, time, and expense. Baffle says the solution requires no-code changes to databases, applications, analytics, or AI/ML pipelines.[3]

Baffle describes auditable protection of unstructured and structured data throughout the GenAI pipeline. Baffle says its platform protects data for GenAI as it is ingested into an object store and analyzed in an open-source database. Baffle says the solution supports masking, tokenization, and encryption with role-based access control for individual data values no matter where it is stored and used. Baffle cryptographically protects the data itself as it is created, used, and shared across cloud-native data stores.[1][2][3][5][7]

For financial services, Baffle Data Protection is presented for banks, credit unions, Fintech providers, and insurance companies. For healthcare, Baffle Data Protection is presented for healthcare providers, payees, and health insurance companies. Baffle says the solution anonymizes PII and PHI data and limits data exposure through fine-grained role-based access control. Baffle says healthcare customers can conform with the requirements of HIPAA, GDPR, CCPA, NIST, and more. Baffle says financial services customers can conform with the requirements of GDPR, PCI, CCPA, NIST, and more. Baffle says it uses industry standard AES encryption to protect data at the field level so that HIPAA, GDPR and HITRUST requirements can be met. Baffle says its no-code data protection service helped a communications provider achieve PCI compliance by tokenizing sensitive customer data without modifying applications.[3][4][5][8]

Baffle provides BYOK and record level encryption for multi-tenant SaaS. Baffle says its key virtualization layer integrates with HSMs, cloud key managers, and secrets managers to source customer-owned keys. Baffle says its BYOK platform is in production globally with SaaS providers in environments in excess of several billion records. Workiva says it is building AWS KMS key management into the core of its platform, where customers can bring in encryption key material and manage it.[6]

Baffle presents Baffle Data Protection for securing data on the fly as companies modernize applications and workloads for migration to cloud infrastructure. Baffle says data remains protected and compliant in public clouds with encryption keys and access policies that customers control. Baffle says customers can encrypt data before it leaves their premise and migrate to the cloud platform in encrypted form.[8][11]

Baffle Data Security for AWS S3 protects data from human errors causing unintended disclosure. Baffle says data is cryptographically protected before it lands in a S3 bucket, even from admin accounts. Baffle consolidates encryption keys for structured data in databases and unstructured or semi-structured data in object stores. Baffle provides a unified policy engine and admin console that ensures consistency and enforcement across all data stores.[11]

For development and test databases, Baffle Data Protection Services provides static data masking and dynamic data masking. Baffle Data Protection Services protects data on-premises and in the cloud via a no code and low code data security mesh. Baffle Shield sits as a proxy layer between production databases and those in lower environments used for development and testing, and data is encrypted on the fly as it moves from the higher to the lower environment. Baffle says encryption can be specified on a column level, with different masking algorithms and encryption types based on the data type in each column.[5][7][12]

Baffle says its no-code, simple-to-deploy security platform takes a data-centric approach at cloud scale without any performance impact or changes to applications. Baffle says it is integrated with AWS, Azure, IBM, and GCP. Baffle says Baffle Data Protection already protects more than 100 billion records at companies worldwide, from Fortune 25 to SMB. Baffle says it works with System Integrators to quickly deploy across the organization.[5][7][8][13]

Baffle on the record

Sources

Baffle full record

  1. [1]baffle.ioBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  2. [2]Baffle data protectionBaffle · baffle.io · undated page, accessed September 27, 2026 · Tier A
  3. [3]Protect Against Patient Data Theft with BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  4. [4]Cloud Data Protection - PCI Compliance Tokenization - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  5. [5]Data Tokenization, De-Identification, Database Encryption - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  6. [6]Simplified BYOK for SaaS ProvidersBaffle · undated page, accessed October 23, 2026 · Tier A
  7. [7]Data Masking, Sharing in Lower Environments - BaffleBaffle · undated page, accessed October 23, 2026 · Tier A
  8. [8]Data Protection Service - Baffle Solutions by IndustryBaffle · undated page, accessed October 23, 2026 · Tier A
  9. [9]Baffle Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  10. [10]AWS Database Migration Services Support - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  11. [11]Baffle Data Security for Amazon S3 - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  12. [12]PCI Compliance Tokenization, PCI DSS Tokenization - BaffleBaffle · undated page, accessed November 3, 2026 · Tier A
  13. [13]Baffle - Making Data Breaches Irrelevant Through Data ProtectionBaffle · undated page, accessed November 3, 2026 · Tier A

Modelyo full record

  1. [1]modelyo.comModelyo · modelyo.com · undated page, accessed October 23, 2026 · Tier A
  2. [2]PrivacyModelyo · modelyo.com · published September 24, 2026 · Tier A
  3. [3]Cloud — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A
  4. [4]Modelyo — Trust engineered into the cloud you already useModelyo · undated page, accessed November 10, 2026 · Tier A
  5. [5]What we do — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A
  6. [6]Confidential AI — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A
  7. [7]Customer stories — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A
  8. [8]How a regulated bank moved core workloads to the cloud without moving risk — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A
  9. [9]Processing classified data on public cloud infrastructure, provably — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A
  10. [10]Confidential AI inference on patient data, without a single plaintext copy — ModelyoModelyo · undated page, accessed November 10, 2026 · Tier A

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