CISO Tribune

Vendor comparison · 2 companies

Charm Security vs Trulioo

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. Trulioo sells digital identity verification, fraud prevention, AML screening, and business risk assessment capabilities. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Charm Security
  • Trulioo
Charm Security vs Trulioo: Products, Customers and Funding Compared
Charm SecurityCharm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution.charmsecurity.comTruliooTrulioo sells digital identity verification, fraud prevention, AML screening, and business risk assessment capabilities.trulioo.com
What it sells
  • Fraud Investigation Agent[2]An AI agent that supports fraud analysts by connecting signals across alerts, cases, and customer interactions and guiding decisions across prevention, investigation, and resolution.
  • Fraud Frontline Agent[2]An AI agent that works alongside customer-facing teams and channels, delivering real-time insights to help identify deception and intervene during high-risk interactions.
  • Fraud Intelligence Agent[2]An adversary-facing AI agent that engages scam and fraud infrastructure, impersonators, and mule networks to collect intelligence and disrupt operations through a honeypot network.
  • Business Verification[1][3][4]Checks company information, ownership, and the people behind a business to support Know Your Business (KYB) checks.
  • Fraud Prevention[4]Assesses email, phone, IP, device, and behavioral signals to identify potential fraud.
  • Business Risk Horizon[4]Combines global business verification data with research by AI agents to deliver explainable risk signals and an overall risk score.
  • Know Your Agent (KYA)[4]Links an AI agent to a verified organization through a signed digital credential.
Categories
Headquarters
Not stated on its pagesVancouver, Canada[2]
Founded
Not stated on its pages2011[9]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 1, 2026Trulioo announced a collaboration with Fiserv to bring person and business verification capabilities to Fiserv clients for onboarding and underwriting across global markets.[3]
  • July 23, 2026Trulioo announced the UBO Discovery Agent, an AI agent extending its beneficial ownership discovery capability within its KYB verification workflow.[11]
  • March 12, 2026Trulioo appointed Chad Gerhardstein, Danielle Holbrook Dunn and Uri Zelmanovich as chief risk and strategy officer, chief transformation officer and chief financial officer.[12]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. The agents are deployed from the back office in fraud and security teams to the frontline in customer contact centers and branches. Customer teams keep decision authority at the start and set the boundaries within which the agents act.From its own pages, Trulioo sells to organizations that verify retail traders, corporate accounts, and beneficial owners while adapting checks to local market requirements. Trulioo describes use cases where player identity and age are verified and risk around deposits and payouts is assessed. Trulioo describes use cases that assess merchants, investigate ownership, and review business risk before onboarding. Trulioo describes use cases that verify senders across markets and screen for sanctions and other financial crime risks.
Last verified
November 8, 2026September 27, 2026

Where they overlap

  • Charm Security and Trulioo are both filed under Fraud prevention.

Where they differ, field by field

  • Charm Security's primary category is Fraud prevention; Trulioo's is Identity verification.
  • Charm Security is also filed under Digital risk protection and Threat intelligence.
  • Charm Security lists Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. Trulioo lists Business Verification, Fraud Prevention, Business Risk Horizon and Know Your Agent (KYA).
  • Trulioo is headquartered in Vancouver, Canada.
  • Trulioo was founded in 2011.

What it sells: Trulioo

What Business Verification does[1][3][4]
Trulioo business verification checks company information, uncovers ownership, and checks the people behind a business to support Know Your Business (KYB) checks. The checks also inform risk assessments.
What Fraud Prevention does[4]
Trulioo assesses email, phone, IP, device, and behavioral signals to identify potential fraud. The signals are used to determine when closer review is needed.
What Business Risk Horizon does[4]
Business Risk Horizon combines global business verification data with research by AI agents to deliver explainable risk signals and an overall risk score. Business Risk Horizon brings multiple risk signals into an overall business risk score, supported by five domain scores and underlying signals.

Questions about Charm Security and Trulioo

What do Charm Security and Trulioo sell?
Charm Security sells Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. Trulioo sells Business Verification, Fraud Prevention, Business Risk Horizon and Know Your Agent (KYA).
Are Charm Security and Trulioo in the same category?
They share Fraud prevention. Charm Security's primary category is Fraud prevention and Trulioo's is Identity verification.
Where are Charm Security and Trulioo headquartered?
Trulioo is headquartered in Vancouver, Canada.
When were Charm Security and Trulioo founded?
Trulioo was founded in 2011.
Who are Charm Security and Trulioo sold to?
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. From its own pages, Trulioo sells to organizations that verify retail traders, corporate accounts, and beneficial owners while adapting checks to local market requirements.
What have Charm Security and Trulioo announced recently?
October 1, 2026: Trulioo announced a collaboration with Fiserv to bring person and business verification capabilities to Fiserv clients for onboarding and underwriting across global markets.

About Charm Security

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. Charm Security's AI Agents combine the expertise of fraud professionals and behavioral scientists. Charm Security's AI Agents are powered by a proprietary HVE AI Model for Human Vulnerabilities and Exploit Techniques. Charm Security works alongside fraud and financial crime teams.[3][4]

Charm Security states that attackers exploit trust, fear, urgency and other human vulnerabilities to manipulate decisions and deceive victims. Charm Security built its Agentic AI Workforce with AI agents that can be deployed across the fraud lifecycle, from the back office to the frontline. Charm Security's Agentic AI Workforce supports financial institutions in moving from detection to action. Charm Security's Agentic AI Workforce combines deep fraud expertise with behavioral science to help financial institutions investigate, intervene, resolve and prevent fraud, scams and cybercrime.[4][5][6]

Charm Security offers an AI fraud expert that supports fraud analysts and investigators by connecting signals across alerts, cases, and customer interactions. Charm Security's AI fraud expert interprets human intent and behavioral psychology. Charm Security offers an AI fraud advisor that works alongside customer-facing teams and channels, including contact centers, branches, wealth, and support. Charm Security's AI fraud advisor delivers real-time insights and guidance during high-risk interactions.[3]

Charm Security offers an adversary-facing AI agent that operates beyond the organization's perimeter. Charm Security's adversary-facing AI agent engages scam and fraud infrastructure, impersonators, mule networks, and attacker assets to collect intelligence, uncover patterns, and disrupt operations.[2][3]

Charm Security's AI Agents are deployed as team members across the organization, from the back office in the fraud and security teams to the frontline in customer contact centers, branches, and customer-facing representatives. Charm Security's Agentic AI Workforce deploys AI agents as expert teammates across fraud operations, contact centers, branches and digital channels. Charm Security's AI Agents start by observing and assisting as coworkers while the customer team keeps decision authority. Charm Security's AI Agents then take on low-risk actions independently as confidence grows, and over time can run cases end-to-end within the boundaries the customer team sets. The customer team controls how much authority each Charm Security agent has and adjusts it as confidence grows.[2][3][5]

Charm Security's AI Agents handle the full arc of the fraud lifecycle, investigating cases and prioritizing risk, and intervening with customers in real time as deception unfolds. Charm Security's AI Agents execute and document the resolution while supporting recovery, and gather intelligence on fraud infrastructure and attacker patterns. Charm Security's AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams.[3]

Charm Security's AI agents are powered by its proprietary Human Vulnerabilities & Exploits framework, combining deep fraud and security expertise with behavioral science. Charm Security announced the appointment of Dr. Elizabeth Huppert as Behavioral Science Director. Dr. Elizabeth Huppert most recently led behavioral science and scam prevention efforts at JPMorgan Chase. Dr. Huppert works with Charm Security's customers and partners to embed behavioral science strategies into Charm Security's AI agents.[1][3][4]

Charm Security on the record

Sources

Charm Security full record

  1. [1]Privacy policyCharm Security · charmsecurity.com · published October 11, 2026 · Tier A
  2. [2]charmsecurity.comCharm Security · charmsecurity.com · undated page, accessed November 8, 2026 · Tier A
  3. [3]Charm Security | Agentic AI Workforce for Fraud & CybercrimeCharm Security · undated page, accessed November 10, 2026 · Tier A
  4. [4]Dr. Elizabeth Huppert Joins Charm SecurityCharm Security · undated page, accessed November 10, 2026 · Tier A
  5. [5]Charm Security Wins Grand Prix at The Money Awards 2026Charm Security · undated page, accessed November 10, 2026 · Tier A
  6. [6]Charm Security Joins Mastercard Start PathCharm Security · undated page, accessed November 10, 2026 · Tier A

Trulioo full record

  1. [1]trulioo.comTrulioo · trulioo.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trulioo lands strategic investment from ust globalTrulioo · trulioo.com · published August 26, 2014 · Tier A
  3. [3]Trulioo Strengthens Identity Verification for Fiserv Clients Across Global MarketsBusiness Wire · published October 1, 2026 · Tier A
  4. [4]Global Identity Verification and Risk Intelligence | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  5. [5]About Us | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  6. [6]Identity Verification - KYC | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  7. [7]Global Identity Verification Solutions | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  8. [8]Know Your Agent (KYA) | AI Agent Verification | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  9. [9]Privacy, Data Security and Compliance | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  10. [10]Trulioo Expands KYB Leadership With Launch of Credit Decisioning to Power Smarter Risk InsightsTrulioo · published November 13, 2025 · Tier A
  11. [11]Trulioo Launches AI Agent to Resolve Beneficial Ownership Where Global Registries Fall ShortTrulioo · published July 23, 2026 · Tier A
  12. [12]Trulioo Strengthens Executive Bench to Accelerate Enterprise Demand and Platform InnovationTrulioo · published March 12, 2026 · Tier A

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