Keepit vs Rubrik

About Rubrik

Rubrik sells one platform for data, identity, and the AI agents a business has deployed. Rubrik continuously monitors identity providers so that teams can detect, contain, and recover clean. Rubrik brings together IT and Security teams to mitigate the risk and minimize the impact of cyberattacks. Rubrik arms CISOs and CIOs to demonstrate cyber resilience to the board.^[1][2][3]

Rubrik keeps immutable, air-gapped backups and scans them for indicators of compromise during ingestion. When an attack hits, Rubrik pinpoints the most recent clean recovery point. Rubrik protects workloads across AWS, Microsoft Azure, Google Cloud, and Oracle Cloud Infrastructure. Rubrik protects on-premise environments such as VMware and Hyper-V, and SaaS applications such as Microsoft 365, Salesforce, and Workday. Rubrik is built to run alongside an existing environment. Rubrik offers policy-driven automation for backup, protection, and recovery of on-premises, cloud, and SaaS data on a unified platform. Rubrik describes preparation as keeping secure copies of data and monitoring for anomalous activities. Rubrik describes assessing where sensitive data resides and who has access to it, and monitoring access patterns to minimize exposure risks. During an attack, Rubrik describes investigating indicators of compromise, assessing the impact on files and applications, and isolating infected data before recovery begins to reduce the risk of reinfection. Rubrik restores infected data and applications to a clean state using defined recovery processes.^[1][2][3]

Rubrik Identity Resilience restores Active Directory and Entra ID to a verified clean and current state. Rubrik removes attacker persistence and rolls forward legitimate changes. Rubrik scans AD backups for threats, surfaces unsafe configurations, and identifies a clean point to recover. Rubrik has extended Entra ID protection across governance policies, Intune configurations, and cross-tenant recovery. Rubrik restores Entra ID, Active Directory, and Microsoft 365 from one platform, in the right order, with user access restored. Rubrik recovers Active Directory, Entra ID, and Okta to a clean state, with attacker persistence removed and legitimate changes preserved.^[4][5]

Rubrik discovers every agent, MCP server, skill, and plugin, and scopes access by user and group. Rubrik lets teams define, view, and adjust policies governing agent actions, tool access, application permissions, and data interactions. Rubrik detects shadow AI and high-risk agents automatically, pinpointing the exact permissions to investigate. Rubrik shows what every agent can access, enforces guardrails in real time, and rewinds mistakes. Rubrik indexes files in place and gives AI only what it needs, with lineage and permissions attached. Rubrik Data Discovery and Classification automatically finds and classifies sensitive data across on-prem, cloud, and SaaS environments. Rubrik Security Cloud identifies and classifies sensitive data within OneDrive or SharePoint.^[2][5][7][8]

Rubrik protects Google Cloud instances with native snapshots and API-based data protection. Rubrik sends application data to Nearline or Coldline storage for long-term retention. Rubrik protects S3 data with immutable, access-controlled backups. Rubrik manages multiple accounts across various regions from a single console for S3 and other AWS workloads. Rubrik integrates with MongoDB Ops Manager for MongoDB Enterprise Advanced workloads. Rubrik discovers databases as they are created and keeps them protected with inherited SLA policies. Rubrik Live Mount provisions point-in-time database copies. Rubrik automates SQL server backups and provisions a clone from any point-in-time. Rubrik integrates with SAP HANA Cockpit and Studio. Rubrik protects Gmail, Drive, Calendar, Contacts, and Groups, with mass recovery, prioritized recovery and self-service restore. Rubrik keeps recovery data logically isolated in a dedicated Rubrik tenant, entirely separate from primary Google infrastructure.^{[6][10][11][12][13]}

Rubrik describes keeping patient care running through an attack, starting with a Minimum Viable Hospital. Rubrik describes keeping transactions flowing and proving recovery readiness to regulators. Rubrik describes protecting mission data and recovering fast, on-premises and in government cloud. Rubrik describes keeping the services residents depend on running when a cyber incident hits. Rubrik describes protecting student and research data and keeping classes running through an attack. Rubrik describes recovering the systems that keep plants, utilities, and supply chains running. Rubrik offers sovereign deployment options that keep data within defined boundaries, including Rubrik Security Cloud on the AWS European Sovereign Cloud, where customer data stays in the EU. Rubrik maintains certifications including SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001, HIPAA, HITRUST and CSA STAR. Rubrik Security Cloud – Government is FedRAMP Moderate authorized. Rubrik integrates with the CrowdStrike Falcon XDR platform to unify threat visibility and data context in a single view. Rubrik integrates with Cortex XSOAR to enable an end-to-end security workflow through automated playbooks. Rubrik powers Okta Identity Threat Protection with user context to safeguard against identity-based attacks.^{[1][2][3][5][6][7][9][12]}