CISO Tribune

Vendor comparison · 2 companies

Rubrik vs Veeam

Rubrik sells one platform for data, identity, and the AI agents a business has deployed. Veeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution. CISO Tribune files both under Backup and cyber recovery. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Rubrik
  • Veeam
Rubrik vs Veeam: Products, Customers and Funding Compared
RubrikRubrik sells one platform for data, identity, and the AI agents a business has deployed.rubrik.comVeeamVeeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution.veeam.com
What it sells
  • Rubrik Data Discovery and Classification[8]Finds and classifies sensitive data across on-prem, cloud, and SaaS environments.
  • Anomaly Detection[9]Monitors backup data for encryption, unusual access patterns, and other ransomware indicators.
  • Rubrik Security Cloud[2][8]Identifies and classifies sensitive data within OneDrive or SharePoint.
  • Veeam Data Platform[5][7][13][16][17]Self-managed data protection backup software for managing your own infrastructure and storage.
  • Veeam Data Cloud[13][21]SaaS backup service that includes backup software, infrastructure and storage.
  • Data Security Posture Management (DSPM)Discovers and classifies sensitive data across a hybrid estate.
  • Coveware by Veeam[1][5]Cyber extortion incident response service.
  • Veeam DataAI Command Platform[5]Maps which AI can reach what data.
  • Veeam Intelligent ResOps[21]Add-on for Veeam Data Cloud for Microsoft 365.
  • Veeam Recovery Orchestrator[14][19]Option for automating recovery workflows.
  • Veeam Incident API[20]RESTful interface for reporting incidents and anomalies to Veeam Backup & Replication.
Categories
Headquarters
Not stated on its pagesSeattle, United States[2]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Insight Partners[3][4][24]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • August 27, 2026Rubrik appointed Rakefet Russak-Aminoach to its Board of Directors.[14]
  • July 9, 2026Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.[25]
  • May 12, 2026Veeam launched its Data and AI Trust Maturity Model, a framework for organizations to assess and benchmark how they govern and operationalize AI.[11]
  • February 4, 2026Veeam appointed Piero Gallucci as Regional Vice President for UK and Ireland.[12]
  • December 11, 2025Veeam completed its acquisition of Securiti AI, a data security posture management and privacy company.[24]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[15]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFor small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware. For lean teams, Veeam describes guided setup and workflows for deployment and day-to-day management. For enterprises, Veeam describes expert-led incident response, strategic advisory services and flexible purchasing programs.
Last verified
November 4, 2026November 2, 2026

Where they overlap

  • Backup and cyber recovery is the primary category of both Rubrik and Veeam.

Where they differ, field by field

  • Rubrik is also filed under Directory backup and recovery. Veeam is also filed under Data security posture management and Incident response and forensics.
  • Rubrik lists Rubrik Data Discovery and Classification, Anomaly Detection and Rubrik Security Cloud. Veeam lists Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
  • Veeam is headquartered in Seattle, United States.
  • Veeam is owned by Insight Partners.

How they differ

CISO Tribune files both Rubrik and Veeam under Backup and cyber recovery as their primary category. Veeam sells Veeam Data Platform, which is self-managed, and Veeam Data Cloud, a SaaS service that includes backup software, infrastructure and storage. Veeam Data Cloud currently supports Microsoft 365, Entra ID, Salesforce and Azure.

The two overlap on sensitive data discovery: Rubrik sells Rubrik Data Discovery and Classification, and Veeam sells Data Security Posture Management (DSPM). Both also touch identity recovery, as Rubrik Identity Resilience restores Active Directory and Entra ID, and Veeam offers backup and restore for Entra ID users, groups, application registrations and other objects. Rubrik also describes discovering agents, MCP servers, skills and plugins, while Veeam sells the Veeam DataAI Command Platform, which maps which AI can reach what data. Veeam additionally sells Coveware by Veeam, a cyber extortion incident response service, and CISO Tribune files Veeam under Incident response and forensics as well.

Veeam is headquartered in Seattle, United States, and is owned by Insight Partners. On the news side, Rubrik appointed Rakefet Russak-Aminoach to its Board of Directors on August 27, 2026. Veeam launched its Data and AI Trust Maturity Model on May 12, 2026, and completed its acquisition of Securiti AI on December 11, 2025.

What it sells: Rubrik

What Anomaly Detection does[9]
Rubrik uses machine learning to identify and analyze suspicious deletions, modifications, and encryptions. Rubrik anomaly detection algorithms analyze encryption methods, registry changes, network traffic, and file modification patterns to pinpoint the ransomware strain.
What Rubrik Security Cloud does[2][8]
Rubrik Security Cloud identifies and classifies sensitive data within OneDrive or SharePoint. Rubrik offers Rubrik Security Cloud on the AWS European Sovereign Cloud, where customer data stays in the EU. Rubrik Security Cloud – Government is FedRAMP Moderate authorized.

What it sells: Veeam

What Veeam Data Platform does[5][7][13][16][17]
Veeam Data Platform is a self-managed data protection backup software where customers manage their own infrastructure and bring their own storage. One Veeam package includes Veeam Backup & Replication, Veeam ONE and Veeam Recovery Orchestrator. Veeam Data Platform is available in three editions.
What Veeam Data Cloud does[13][21]
Veeam Data Cloud provides data protection and data recovery for multicloud data, delivered through cloud-native backup and storage services. Veeam Data Cloud currently supports Microsoft 365, Entra ID, Salesforce and Azure. Veeam Data Cloud can be purchased through the Microsoft Marketplace, a Veeam Reseller or a Veeam Cloud & Service Provider Partner.
What Data Security Posture Management (DSPM) does
Veeam says DSPM covers structured, unstructured or streaming data. DSPM graphs how data, access, policy and AI usage connect.
What Coveware by Veeam does[1][5]
Coveware by Veeam has handled 1,000’s of cyber extortion matters. Veeam offers end-to-end incident response services backed by Coveware.
What Veeam Intelligent ResOps does[21]
Veeam Intelligent ResOps is an add-on for Veeam Data Cloud for Microsoft 365 that helps organizations get their data ready for AI, audits and incidents. The DataAI Command Graph maps data, AI agents, permissions, access and protection status across the Microsoft 365 tenant and backup estate.
What Veeam Recovery Orchestrator does[14][19]
Veeam Recovery Orchestrator is named as an option for automating recovery workflows. One Veeam package includes Veeam Recovery Orchestrator with Veeam Backup & Replication and Veeam ONE.

Questions about Rubrik and Veeam

What do Rubrik and Veeam sell?
Rubrik sells Rubrik Data Discovery and Classification, Anomaly Detection and Rubrik Security Cloud. Veeam sells Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
Are Rubrik and Veeam in the same category?
Yes. Backup and cyber recovery is the primary category of both on CISO Tribune.
Where are Rubrik and Veeam headquartered?
Veeam is headquartered in Seattle, United States.
Who owns Rubrik and Veeam?
Veeam is owned by Insight Partners.
Who are Rubrik and Veeam sold to?
For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware.
What have Rubrik and Veeam announced recently?
August 27, 2026: Rubrik appointed Rakefet Russak-Aminoach to its Board of Directors. July 9, 2026: Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.

About Rubrik

Rubrik sells one platform for data, identity, and the AI agents a business has deployed. Rubrik continuously monitors identity providers so that teams can detect, contain, and recover clean. Rubrik brings together IT and Security teams to mitigate the risk and minimize the impact of cyberattacks. Rubrik arms CISOs and CIOs to demonstrate cyber resilience to the board.[1][2][3]

Rubrik keeps immutable, air-gapped backups and scans them for indicators of compromise during ingestion. When an attack hits, Rubrik pinpoints the most recent clean recovery point. Rubrik protects workloads across AWS, Microsoft Azure, Google Cloud, and Oracle Cloud Infrastructure. Rubrik protects on-premise environments such as VMware and Hyper-V, and SaaS applications such as Microsoft 365, Salesforce, and Workday. Rubrik is built to run alongside an existing environment. Rubrik offers policy-driven automation for backup, protection, and recovery of on-premises, cloud, and SaaS data on a unified platform. Rubrik describes preparation as keeping secure copies of data and monitoring for anomalous activities. Rubrik describes assessing where sensitive data resides and who has access to it, and monitoring access patterns to minimize exposure risks. During an attack, Rubrik describes investigating indicators of compromise, assessing the impact on files and applications, and isolating infected data before recovery begins to reduce the risk of reinfection. Rubrik restores infected data and applications to a clean state using defined recovery processes.[1][2][3]

Rubrik Identity Resilience restores Active Directory and Entra ID to a verified clean and current state. Rubrik removes attacker persistence and rolls forward legitimate changes. Rubrik scans AD backups for threats, surfaces unsafe configurations, and identifies a clean point to recover. Rubrik has extended Entra ID protection across governance policies, Intune configurations, and cross-tenant recovery. Rubrik restores Entra ID, Active Directory, and Microsoft 365 from one platform, in the right order, with user access restored. Rubrik recovers Active Directory, Entra ID, and Okta to a clean state, with attacker persistence removed and legitimate changes preserved.[4][5]

Rubrik discovers every agent, MCP server, skill, and plugin, and scopes access by user and group. Rubrik lets teams define, view, and adjust policies governing agent actions, tool access, application permissions, and data interactions. Rubrik detects shadow AI and high-risk agents automatically, pinpointing the exact permissions to investigate. Rubrik shows what every agent can access, enforces guardrails in real time, and rewinds mistakes. Rubrik indexes files in place and gives AI only what it needs, with lineage and permissions attached. Rubrik Data Discovery and Classification automatically finds and classifies sensitive data across on-prem, cloud, and SaaS environments. Rubrik Security Cloud identifies and classifies sensitive data within OneDrive or SharePoint.[2][5][7][8]

Rubrik protects Google Cloud instances with native snapshots and API-based data protection. Rubrik sends application data to Nearline or Coldline storage for long-term retention. Rubrik protects S3 data with immutable, access-controlled backups. Rubrik manages multiple accounts across various regions from a single console for S3 and other AWS workloads. Rubrik integrates with MongoDB Ops Manager for MongoDB Enterprise Advanced workloads. Rubrik discovers databases as they are created and keeps them protected with inherited SLA policies. Rubrik Live Mount provisions point-in-time database copies. Rubrik automates SQL server backups and provisions a clone from any point-in-time. Rubrik integrates with SAP HANA Cockpit and Studio. Rubrik protects Gmail, Drive, Calendar, Contacts, and Groups, with mass recovery, prioritized recovery and self-service restore. Rubrik keeps recovery data logically isolated in a dedicated Rubrik tenant, entirely separate from primary Google infrastructure.[6][10][11][12][13]

Rubrik describes keeping patient care running through an attack, starting with a Minimum Viable Hospital. Rubrik describes keeping transactions flowing and proving recovery readiness to regulators. Rubrik describes protecting mission data and recovering fast, on-premises and in government cloud. Rubrik describes keeping the services residents depend on running when a cyber incident hits. Rubrik describes protecting student and research data and keeping classes running through an attack. Rubrik describes recovering the systems that keep plants, utilities, and supply chains running. Rubrik offers sovereign deployment options that keep data within defined boundaries, including Rubrik Security Cloud on the AWS European Sovereign Cloud, where customer data stays in the EU. Rubrik maintains certifications including SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001, HIPAA, HITRUST and CSA STAR. Rubrik Security Cloud – Government is FedRAMP Moderate authorized. Rubrik integrates with the CrowdStrike Falcon XDR platform to unify threat visibility and data context in a single view. Rubrik integrates with Cortex XSOAR to enable an end-to-end security workflow through automated playbooks. Rubrik powers Okta Identity Threat Protection with user context to safeguard against identity-based attacks.[1][2][3][5][6][7][9][12]

Rubrik on the record

Sources

Rubrik full record

  1. [1]Job.8207122Rubrik · rubrik.com · undated page, accessed November 4, 2026 · Tier A
  2. [2]Enterprise Cyber Resilience, Data Security & Recovery | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  3. [3]Cyber Resilience Platform for Data & Identity | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  4. [4]Identity Resilience for Active Directory & Entra ID | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cyber Resilience & Data Protection SolutionsRubrik · undated page, accessed November 10, 2026 · Tier A
  6. [6]Google Workspace Cyber Resilience: Secure Data, Identity, and AI | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  7. [7]AI Agent Governance and Security Platform | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  8. [8]Rubrik Data Discovery and Classification | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  9. [9]Real-time Anomaly Detection & Monitoring | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  10. [10]Google Cloud Backup & Recovery Data Protection | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  11. [11]Amazon S3 Protection | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  12. [12]MongoDB Data Protection & Recovery | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  13. [13]Cloud Database Backup and Recovery Service | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  14. [14]Rubrik Appoints Rakefet Russak-Aminoach to its Board of DirectorsRubrik · published August 27, 2026 · Tier A
  15. [15]Rubrik Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

Veeam full record

  1. [1]veeam.comVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam software extends winning partnership with seattle orcas through 2027Veeam Software · veeam.com · published June 3, 2025 · Tier A
  3. [3]Insight partners to acquire veeamVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Veeam Data Platform Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 30, 2026 · Tier C
  5. [5]Veeam: Solving Impossible AI & Data ChallengesVeeam · undated page, accessed November 4, 2026 · Tier A
  6. [6]Veeam Cyber Secure: Elite Services for Full Data ResilienceVeeam · undated page, accessed November 4, 2026 · Tier A
  7. [7]Free Backup Software For Windows, VMware, & More - VeeamVeeam · undated page, accessed November 4, 2026 · Tier A
  8. [8]Kubernetes Pricing for Backup SolutionsVeeam · undated page, accessed November 4, 2026 · Tier A
  9. [9]Government Data Backup & ProtectionVeeam · undated page, accessed November 4, 2026 · Tier A
  10. [10]Veeam Trust CenterVeeam · undated page, accessed November 4, 2026 · Tier A
  11. [11]Veeam Launches New Data and AI Trust Maturity Model to Help Organizations Benchmark AI ReadinessVeeam Software · published May 12, 2026 · Tier A
  12. [12]Veeam Appoints Piero Gallucci as Regional Vice President for UK&I, Empowering Organisations for Data Resilience and AI InnovationVeeam Software · published February 4, 2026 · Tier A
  13. [13]Veeam Data Cloud | Secure & Scalable Backup as a ServiceVeeam · undated page, accessed November 10, 2026 · Tier A
  14. [14]Veeam Software Downloads and Product Tours | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  15. [15]#1 Data Protection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  16. [16]VMware Backup and Recovery - How to Backup VMware DataVeeam · undated page, accessed November 10, 2026 · Tier A
  17. [17]AWS Backup & Recovery Solutions | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  18. [18]On-prem and Cloud Backup Solutions for Small BusinessVeeam · undated page, accessed November 10, 2026 · Tier A
  19. [19]Cyber Security and Threat Detection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  20. [20]Veeam + Everpure: Backup, Data Management & Cyber ResilienceVeeam · undated page, accessed November 10, 2026 · Tier A
  21. [21]Veeam Intelligent ResOps for Microsoft 365: AI Data ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  22. [22]Enterprise Backups Solutions and SoftwareVeeam · undated page, accessed November 10, 2026 · Tier A
  23. [23]Salesforce Backup & Recovery | Secure & Automated ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  24. [24]Veeam Completes Acquisition of Securiti AI to Create the Industry’s First Trusted Data Platform for Accelerating Safe AI at ScaleVeeam · published December 11, 2025 · Tier A
  25. [25]Veeam Appoints Michelle Graff as Senior Vice President of Global Partners and ChannelVeeam · published July 9, 2026 · Tier A

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