CISO Tribune

Vendor comparison · 2 companies

Keepit vs Veeam

Keepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce. Veeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution. CISO Tribune files both under Backup and cyber recovery. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Keepit
  • Veeam
Keepit vs Veeam: Products, Customers and Funding Compared
KeepitKeepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce.keepit.comVeeamVeeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution.veeam.com
What it sells
  • Veeam Data Platform[5][7][13][16][17]Self-managed data protection backup software for managing your own infrastructure and storage.
  • Veeam Data Cloud[13][21]SaaS backup service that includes backup software, infrastructure and storage.
  • Data Security Posture Management (DSPM)Discovers and classifies sensitive data across a hybrid estate.
  • Coveware by Veeam[1][5]Cyber extortion incident response service.
  • Veeam DataAI Command Platform[5]Maps which AI can reach what data.
  • Veeam Intelligent ResOps[21]Add-on for Veeam Data Cloud for Microsoft 365.
  • Veeam Recovery Orchestrator[14][19]Option for automating recovery workflows.
  • Veeam Incident API[20]RESTful interface for reporting incidents and anomalies to Veeam Backup & Replication.
Categories
Headquarters
Copenhagen, Denmark[2][10]Seattle, United States[2]
Founded
2007[2]Not stated on its pages
Ownership and funding
Privately held[4][5]Owned by Insight Partners[3][4][24]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 1, 2026Keepit announced the renewal and upsizing of its credit facilities to $90 million USD, with continued support from EIFO and HSBC Innovation Banking.[16]
  • July 9, 2026Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.[25]
  • May 12, 2026Veeam launched its Data and AI Trust Maturity Model, a framework for organizations to assess and benchmark how they govern and operationalize AI.[11]
  • February 4, 2026Veeam appointed Piero Gallucci as Regional Vice President for UK and Ireland.[12]
  • December 11, 2025Veeam completed its acquisition of Securiti AI, a data security posture management and privacy company.[24]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Keepit sells mainly to organizations that run business functions on SaaS applications and want a backup environment held outside the SaaS vendor. Core Continuity is described as ideal for organizations with smaller IT teams. Business Resilience is described as ideal for organizations with a maturing SaaS data protection foundation. Enterprise Resilience is aimed at larger organizations with demanding regulatory requirements. Keepit also points to financial institutions covered by DORA. Keepit says its vendor-independent cloud is particularly relevant during cloud migration.For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware. For lean teams, Veeam describes guided setup and workflows for deployment and day-to-day management. For enterprises, Veeam describes expert-led incident response, strategic advisory services and flexible purchasing programs.
Last verified
November 2, 2026November 2, 2026

Where they overlap

  • Backup and cyber recovery is the primary category of both Keepit and Veeam.

Where they differ, field by field

  • Veeam is also filed under Data security posture management and Incident response and forensics.
  • Keepit lists Keepit. Veeam lists Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
  • Keepit is headquartered in Copenhagen, Denmark. Veeam is headquartered in Seattle, United States.
  • Keepit was founded in 2007.
  • Keepit is privately held. Veeam is owned by Insight Partners.

How they differ

CISO Tribune files both Keepit and Veeam under Backup and cyber recovery as the primary category, and both sell backup for SaaS data such as Microsoft 365 and Salesforce. Keepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications, and says it owns and operates its own cloud. Veeam sells both Veeam Data Platform, which is self-managed software where customers bring their own infrastructure and storage, and Veeam Data Cloud, a SaaS backup service. CISO Tribune also files Veeam under Data security posture management and Incident response and forensics, and Veeam sells Coveware by Veeam, a cyber extortion incident response service.

Keepit is headquartered in Copenhagen, Denmark, was founded in 2007, and is privately held. Veeam is headquartered in Seattle, United States, and is owned by Insight Partners. On July 1, 2026, Keepit announced the renewal and upsizing of its credit facilities to $90 million USD, with continued support from EIFO and HSBC Innovation Banking. Keepit names French Tennis Federation, Krona and SPIEGEL-Verlag as customers.

Keepit sells in three plans, Core Continuity, Business Resilience and Enterprise Resilience, and lists seven data center regions. Veeam Data Platform is available in three editions, and Veeam Data Cloud can be bought through the Microsoft Marketplace, a Veeam Reseller or a Veeam Cloud & Service Provider Partner. Veeam completed its acquisition of Securiti AI, a data security posture management and privacy company, on December 11, 2025. On May 12, 2026, Veeam launched its Data and AI Trust Maturity Model.

What it sells: Keepit

What Keepit does[5][6][7][10][11][12][14][15][16]
Keepit protects data in cloud applications such as Microsoft 365, Google Workspace and Salesforce. Keepit secures data via immutability and an air-gapped architecture. Keepit allows instant access to all backups via always-hot storage.

What it sells: Veeam

What Veeam Data Platform does[5][7][13][16][17]
Veeam Data Platform is a self-managed data protection backup software where customers manage their own infrastructure and bring their own storage. One Veeam package includes Veeam Backup & Replication, Veeam ONE and Veeam Recovery Orchestrator. Veeam Data Platform is available in three editions.
What Veeam Data Cloud does[13][21]
Veeam Data Cloud provides data protection and data recovery for multicloud data, delivered through cloud-native backup and storage services. Veeam Data Cloud currently supports Microsoft 365, Entra ID, Salesforce and Azure. Veeam Data Cloud can be purchased through the Microsoft Marketplace, a Veeam Reseller or a Veeam Cloud & Service Provider Partner.
What Data Security Posture Management (DSPM) does
Veeam says DSPM covers structured, unstructured or streaming data. DSPM graphs how data, access, policy and AI usage connect.
What Coveware by Veeam does[1][5]
Coveware by Veeam has handled 1,000’s of cyber extortion matters. Veeam offers end-to-end incident response services backed by Coveware.
What Veeam Intelligent ResOps does[21]
Veeam Intelligent ResOps is an add-on for Veeam Data Cloud for Microsoft 365 that helps organizations get their data ready for AI, audits and incidents. The DataAI Command Graph maps data, AI agents, permissions, access and protection status across the Microsoft 365 tenant and backup estate.
What Veeam Recovery Orchestrator does[14][19]
Veeam Recovery Orchestrator is named as an option for automating recovery workflows. One Veeam package includes Veeam Recovery Orchestrator with Veeam Backup & Replication and Veeam ONE.

Questions about Keepit and Veeam

What do Keepit and Veeam sell?
Keepit sells Keepit. Veeam sells Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
Are Keepit and Veeam in the same category?
Yes. Backup and cyber recovery is the primary category of both on CISO Tribune.
Where are Keepit and Veeam headquartered?
Keepit is headquartered in Copenhagen, Denmark. Veeam is headquartered in Seattle, United States.
When were Keepit and Veeam founded?
Keepit was founded in 2007.
Who owns Keepit and Veeam?
Keepit is privately held. Veeam is owned by Insight Partners.
Who are Keepit and Veeam sold to?
From its own pages, Keepit sells mainly to organizations that run business functions on SaaS applications and want a backup environment held outside the SaaS vendor. For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware.
What have Keepit and Veeam announced recently?
July 1, 2026: Keepit announced the renewal and upsizing of its credit facilities to $90 million USD, with continued support from EIFO and HSBC Innovation Banking. July 9, 2026: Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.

About Keepit

Keepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce. Keepit says it owns and operates its own cloud, so that from a data processing standpoint Keepit is the only vendor involved. Keepit says it uses no public cloud and no third-party subprocessors.[1][6]

Keepit says that backup and recovery of data held with a SaaS provider is the customer's responsibility. Keepit says native Dynamics 365 data is retained for a maximum of 28 days with no extension possible. Keepit says Google Workspace does not include automatic backup. Keepit says Jira and Confluence offer limited native backup capabilities. Keepit offers a single dashboard across Microsoft 365, Salesforce and more.[7][8][9]

Keepit restores M365 data to its original location with the original file structure and metadata, and says customers can restore multiple terabytes a day. Keepit coverage includes Groups and Teams, OneDrive, SharePoint, and Exchange Online. Keepit customers can add Hot Archive for SharePoint to move rarely used data out of production and keep every file accessible on demand. Keepit can restore Entra ID data to a secondary tenant to maintain operations if the primary tenant is unavailable. Keepit covers Gmail, Google Drive, calendar, and task data for selected users. Keepit for Dynamics 365 covers Dynamics instances and entity metadata, covering more than 500 data objects. Keepit offers backup and recovery for Power BI. Services for Jira and Confluence Cloud are priced separately.[8][11][12][13][14]

Keepit stores backup data on an independent cloud infrastructure in two mirrored data centers in the data center region the customer chooses. Keepit has seven data center regions: EU-DK, EU-DE, Switzerland, UKI, US, CA and APAC. Keepit lists backup redundancy of 4 copies in 2 separated data centers in the selected region. Keepit says building its own independent cloud lets it offer unlimited hot storage and predictable all-in pricing. Keepit storage uses a blockchain-like Merkle tree structure for immutable storage and an incremental forever approach. Keepit secures data via immutability and an air-gapped architecture, and offers retention options from 5 years to unlimited.[6][8][11][12][14]

Keepit includes an audit log that tracks every action, accessible via the UI or API. Keepit offers a job monitor with real-time insights into backup jobs. Keepit supports Role Based Access Controls, MFA and SSO to manage who has access to data. Keepit offers RTBF labels and compliance features that it says support GDPR, NIS2 and HIPAA adherence. Keepit lists integration with Security Information and Event Management (SIEM). Keepit says data traffic carries no egress, ingress, or transaction fees, and that installation is 100% cloud based with no hardware and no upgrades. Keepit's Restore Wizard offers in-place, cross-user, and granular restores.[6][11][12]

Keepit says it is ISO 27001 certified and SOC 2 Type II attested. Keepit has obtained TISAX, TX-RAMP and EcoVadis certifications. Keepit says all of its data centers hold ISO 27001 certification. Keepit says that with no third-party sub-processors and a no-transfer guarantee, its independent cloud ensures compliance with frameworks like NIS2, DORA, GDPR, HIPAA, and NIST. Keepit offers customizable retention periods up to 99 years. Keepit says its HQ is located in Denmark, EU.[7][15]

Keepit sells in three plans. Business Resilience includes everything in Core Continuity, and Enterprise Resilience includes everything in Business Resilience. Core Continuity offers recovery for up to 5 years and Business Resilience offers recovery for up to 10 years. Keepit names customers including French Tennis Federation, Krona and SPIEGEL-Verlag.[3][6][7][9][11][12][13][14]

Keepit on the record

Sources

Keepit full record

  1. [1]About keepitKeepit · keepit.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Press kitKeepit · keepit.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Funding dec 2024Keepit · keepit.com · published December 16, 2024 · Tier A
  4. [4]Keepit Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  5. [5]About us | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  6. [6]Keepit platform | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  7. [7]Keepit | Dedicated Cloud Data Protection for all SaaS appsKeepit · undated page, accessed November 3, 2026 · Tier A
  8. [8]Backup and recovery for Dynamics 365 | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  9. [9]Backup and recovery for Google Workspace | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  10. [10]Backup and recovery for Jira and Confluence | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  11. [11]Backup and recovery for Microsoft 365 | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  12. [12]Pricing | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  13. [13]Backup and recovery for Entra ID | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  14. [14]Backup and recovery for Microsoft Power Platform | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  15. [15]Trust center | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  16. [16]Keepit upsizes and refinances credit facilities to $90 million USDKeepit · published July 1, 2026 · Tier A

Veeam full record

  1. [1]veeam.comVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam software extends winning partnership with seattle orcas through 2027Veeam Software · veeam.com · published June 3, 2025 · Tier A
  3. [3]Insight partners to acquire veeamVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Veeam Data Platform Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 30, 2026 · Tier C
  5. [5]Veeam: Solving Impossible AI & Data ChallengesVeeam · undated page, accessed November 4, 2026 · Tier A
  6. [6]Veeam Cyber Secure: Elite Services for Full Data ResilienceVeeam · undated page, accessed November 4, 2026 · Tier A
  7. [7]Free Backup Software For Windows, VMware, & More - VeeamVeeam · undated page, accessed November 4, 2026 · Tier A
  8. [8]Kubernetes Pricing for Backup SolutionsVeeam · undated page, accessed November 4, 2026 · Tier A
  9. [9]Government Data Backup & ProtectionVeeam · undated page, accessed November 4, 2026 · Tier A
  10. [10]Veeam Trust CenterVeeam · undated page, accessed November 4, 2026 · Tier A
  11. [11]Veeam Launches New Data and AI Trust Maturity Model to Help Organizations Benchmark AI ReadinessVeeam Software · published May 12, 2026 · Tier A
  12. [12]Veeam Appoints Piero Gallucci as Regional Vice President for UK&I, Empowering Organisations for Data Resilience and AI InnovationVeeam Software · published February 4, 2026 · Tier A
  13. [13]Veeam Data Cloud | Secure & Scalable Backup as a ServiceVeeam · undated page, accessed November 10, 2026 · Tier A
  14. [14]Veeam Software Downloads and Product Tours | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  15. [15]#1 Data Protection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  16. [16]VMware Backup and Recovery - How to Backup VMware DataVeeam · undated page, accessed November 10, 2026 · Tier A
  17. [17]AWS Backup & Recovery Solutions | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  18. [18]On-prem and Cloud Backup Solutions for Small BusinessVeeam · undated page, accessed November 10, 2026 · Tier A
  19. [19]Cyber Security and Threat Detection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  20. [20]Veeam + Everpure: Backup, Data Management & Cyber ResilienceVeeam · undated page, accessed November 10, 2026 · Tier A
  21. [21]Veeam Intelligent ResOps for Microsoft 365: AI Data ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  22. [22]Enterprise Backups Solutions and SoftwareVeeam · undated page, accessed November 10, 2026 · Tier A
  23. [23]Salesforce Backup & Recovery | Secure & Automated ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  24. [24]Veeam Completes Acquisition of Securiti AI to Create the Industry’s First Trusted Data Platform for Accelerating Safe AI at ScaleVeeam · published December 11, 2025 · Tier A
  25. [25]Veeam Appoints Michelle Graff as Senior Vice President of Global Partners and ChannelVeeam · published July 9, 2026 · Tier A

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