CISO Tribune

Vendor comparison · 2 companies

Keepit vs Object First

Keepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce. Object First sells on-premises backup storage for Veeam. CISO Tribune files both under Backup and cyber recovery. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Keepit
  • Object First
Keepit vs Object First: Products, Customers and Funding Compared
KeepitKeepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce.keepit.comObject FirstObject First sells on-premises backup storage for Veeam.objectfirst.com
What it sells
  • Ootbi[3][5]Object First's on-premises backup storage appliance for Veeam, in a 2U form.
  • Object First Honeypot[3]A built-in cyberthreat detection feature in the appliance.
  • Object First Fleet Manager[3]A cloud-based service that monitors distributed deployments.
Categories
Headquarters
Copenhagen, Denmark[2][10]Not stated on its pages
Founded
2007[2]Not stated on its pages
Ownership and funding
Privately held[4][5]Privately held[1][3][6][9]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 1, 2026Keepit announced the renewal and upsizing of its credit facilities to $90 million USD, with continued support from EIFO and HSBC Innovation Banking.[16]
  • May 6, 2026Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts.[5]
  • January 14, 2026Veeam confirmed that it has acquired Object First, a developer of immutable backup appliances for Veeam environments.[9]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen October 27, 2026[6]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Keepit sells mainly to organizations that run business functions on SaaS applications and want a backup environment held outside the SaaS vendor. Core Continuity is described as ideal for organizations with smaller IT teams. Business Resilience is described as ideal for organizations with a maturing SaaS data protection foundation. Enterprise Resilience is aimed at larger organizations with demanding regulatory requirements. Keepit also points to financial institutions covered by DORA. Keepit says its vendor-independent cloud is particularly relevant during cloud migration.Not written yet
Last verified
November 2, 2026November 2, 2026

Where they overlap

  • Backup and cyber recovery is the primary category of both Keepit and Object First.
  • Both are privately held.

Where they differ, field by field

  • Keepit lists Keepit. Object First lists Ootbi, Object First Honeypot and Object First Fleet Manager.
  • Keepit is headquartered in Copenhagen, Denmark.
  • Keepit was founded in 2007.

How they differ

Keepit sells a vendor-independent cloud service that backs up and recovers data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce. Object First sells Ootbi, an on-premises backup storage appliance for Veeam in a 2U form. Object First also sells Honeypot, a built-in threat detection feature that deploys a decoy Veeam Backup & Replication environment, and Fleet Manager, a cloud-based service that monitors distributed deployments.

Keepit is headquartered in Copenhagen, Denmark, was founded in 2007, and is privately held. Object First is also privately held. On January 14, 2026, Veeam confirmed that it had acquired Object First, a developer of immutable backup appliances for Veeam environments. On July 1, 2026, Keepit announced the renewal and upsizing of its credit facilities to $90 million USD, with continued support from EIFO and HSBC Innovation Banking.

Keepit names French Tennis Federation, Krona and SPIEGEL-Verlag as customers. Object First describes its clusters as suited to Remote Office/Branch Office, SMB and mid to large enterprise deployments. On May 6, 2026, Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts.

What it sells: Keepit

What Keepit does[5][6][7][10][11][12][14][15][16]
Keepit protects data in cloud applications such as Microsoft 365, Google Workspace and Salesforce. Keepit secures data via immutability and an air-gapped architecture. Keepit allows instant access to all backups via always-hot storage.

What it sells: Object First

What Ootbi does[3][5]
Object First says its enterprise-grade 2U appliances can be racked and ready to ingest backup data in 15 minutes. Up to four nodes can be clustered together, enabling automatic scaling and load balancing. Multiple clusters can be deployed to support capacities beyond 7 PB.
What Object First Honeypot does[3]
Object First Honeypot deploys a decoy Veeam Backup & Replication (VBR) environment within the appliance in just a few clicks. It serves as a tripwire to detect suspicious activity targeting backup infrastructure.
What Object First Fleet Manager does[3]
Object First Fleet Manager is a secure cloud-based service. It offers a centralized fleet dashboard to monitor the utilization and health of distributed appliances. It provides multi-tenant visibility into clusters, systems, and usage information, along with alerts.

Questions about Keepit and Object First

What do Keepit and Object First sell?
Keepit sells Keepit. Object First sells Ootbi, Object First Honeypot and Object First Fleet Manager.
Are Keepit and Object First in the same category?
Yes. Backup and cyber recovery is the primary category of both on CISO Tribune.
Where are Keepit and Object First headquartered?
Keepit is headquartered in Copenhagen, Denmark.
When were Keepit and Object First founded?
Keepit was founded in 2007.
Who owns Keepit and Object First?
Keepit is privately held. Object First is privately held.
Who are Keepit and Object First sold to?
From its own pages, Keepit sells mainly to organizations that run business functions on SaaS applications and want a backup environment held outside the SaaS vendor.
What have Keepit and Object First announced recently?
July 1, 2026: Keepit announced the renewal and upsizing of its credit facilities to $90 million USD, with continued support from EIFO and HSBC Innovation Banking. May 6, 2026: Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts.

About Keepit

Keepit sells a vendor-independent cloud service for backing up and recovering data held in SaaS applications such as Microsoft 365, Google Workspace and Salesforce. Keepit says it owns and operates its own cloud, so that from a data processing standpoint Keepit is the only vendor involved. Keepit says it uses no public cloud and no third-party subprocessors.[1][6]

Keepit says that backup and recovery of data held with a SaaS provider is the customer's responsibility. Keepit says native Dynamics 365 data is retained for a maximum of 28 days with no extension possible. Keepit says Google Workspace does not include automatic backup. Keepit says Jira and Confluence offer limited native backup capabilities. Keepit offers a single dashboard across Microsoft 365, Salesforce and more.[7][8][9]

Keepit restores M365 data to its original location with the original file structure and metadata, and says customers can restore multiple terabytes a day. Keepit coverage includes Groups and Teams, OneDrive, SharePoint, and Exchange Online. Keepit customers can add Hot Archive for SharePoint to move rarely used data out of production and keep every file accessible on demand. Keepit can restore Entra ID data to a secondary tenant to maintain operations if the primary tenant is unavailable. Keepit covers Gmail, Google Drive, calendar, and task data for selected users. Keepit for Dynamics 365 covers Dynamics instances and entity metadata, covering more than 500 data objects. Keepit offers backup and recovery for Power BI. Services for Jira and Confluence Cloud are priced separately.[8][11][12][13][14]

Keepit stores backup data on an independent cloud infrastructure in two mirrored data centers in the data center region the customer chooses. Keepit has seven data center regions: EU-DK, EU-DE, Switzerland, UKI, US, CA and APAC. Keepit lists backup redundancy of 4 copies in 2 separated data centers in the selected region. Keepit says building its own independent cloud lets it offer unlimited hot storage and predictable all-in pricing. Keepit storage uses a blockchain-like Merkle tree structure for immutable storage and an incremental forever approach. Keepit secures data via immutability and an air-gapped architecture, and offers retention options from 5 years to unlimited.[6][8][11][12][14]

Keepit includes an audit log that tracks every action, accessible via the UI or API. Keepit offers a job monitor with real-time insights into backup jobs. Keepit supports Role Based Access Controls, MFA and SSO to manage who has access to data. Keepit offers RTBF labels and compliance features that it says support GDPR, NIS2 and HIPAA adherence. Keepit lists integration with Security Information and Event Management (SIEM). Keepit says data traffic carries no egress, ingress, or transaction fees, and that installation is 100% cloud based with no hardware and no upgrades. Keepit's Restore Wizard offers in-place, cross-user, and granular restores.[6][11][12]

Keepit says it is ISO 27001 certified and SOC 2 Type II attested. Keepit has obtained TISAX, TX-RAMP and EcoVadis certifications. Keepit says all of its data centers hold ISO 27001 certification. Keepit says that with no third-party sub-processors and a no-transfer guarantee, its independent cloud ensures compliance with frameworks like NIS2, DORA, GDPR, HIPAA, and NIST. Keepit offers customizable retention periods up to 99 years. Keepit says its HQ is located in Denmark, EU.[7][15]

Keepit sells in three plans. Business Resilience includes everything in Core Continuity, and Enterprise Resilience includes everything in Business Resilience. Core Continuity offers recovery for up to 5 years and Business Resilience offers recovery for up to 10 years. Keepit names customers including French Tennis Federation, Krona and SPIEGEL-Verlag.[3][6][7][9][11][12][13][14]

Keepit on the record

Sources

Keepit full record

  1. [1]About keepitKeepit · keepit.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Press kitKeepit · keepit.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Funding dec 2024Keepit · keepit.com · published December 16, 2024 · Tier A
  4. [4]Keepit Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  5. [5]About us | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  6. [6]Keepit platform | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  7. [7]Keepit | Dedicated Cloud Data Protection for all SaaS appsKeepit · undated page, accessed November 3, 2026 · Tier A
  8. [8]Backup and recovery for Dynamics 365 | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  9. [9]Backup and recovery for Google Workspace | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  10. [10]Backup and recovery for Jira and Confluence | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  11. [11]Backup and recovery for Microsoft 365 | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  12. [12]Pricing | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  13. [13]Backup and recovery for Entra ID | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  14. [14]Backup and recovery for Microsoft Power Platform | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  15. [15]Trust center | KeepitKeepit · undated page, accessed November 3, 2026 · Tier A
  16. [16]Keepit upsizes and refinances credit facilities to $90 million USDKeepit · published July 1, 2026 · Tier A

Object First full record

  1. [1]AboutObject First · objectfirst.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam founders launch object first a new company purpose built for veeam customers to ransomware proof backupsObject First · objectfirst.com · published June 28, 2022 · Tier A
  3. [3]Simply Resilient: Best Storage for Veeam | Object FirstObject First · undated page, accessed October 27, 2026 · Tier A
  4. [4]DORA Compliance Requirements: A Practical Guide | Object FirstObject First · undated page, accessed October 27, 2026 · Tier A
  5. [5]Object First Launches Fleet Manager to Simplify Distributed Backup StorageObject First · published May 6, 2026 · Tier A
  6. [6]Object First Pros and Cons | User Likes & Dislikes - G2G2 · undated page, accessed October 27, 2026 · Tier C
  7. [7]Case Studies | Data Security & Cyber Resilience | Object FirstObject First · undated page, accessed November 4, 2026 · Tier A
  8. [8]Object First Announces 291% Year-Over-Year Increase in Global Bookings in Q3 2025Object First · published November 4, 2025 · Tier A
  9. [9]Veeam Acquires Object First In Move To Expand Data ResiliencyCRN · published January 14, 2026 · Tier B

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