CISO Tribune

Vendor comparison · 2 companies

Object First vs Rubrik

Object First sells on-premises backup storage for Veeam. Rubrik sells one platform for data, identity, and the AI agents a business has deployed. CISO Tribune files both under Backup and cyber recovery. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Object First
  • Rubrik
Object First vs Rubrik: Products, Customers and Funding Compared
Object FirstObject First sells on-premises backup storage for Veeam.objectfirst.comRubrikRubrik sells one platform for data, identity, and the AI agents a business has deployed.rubrik.com
What it sells
  • Ootbi[3][5]Object First's on-premises backup storage appliance for Veeam, in a 2U form.
  • Object First Honeypot[3]A built-in cyberthreat detection feature in the appliance.
  • Object First Fleet Manager[3]A cloud-based service that monitors distributed deployments.
  • Rubrik Data Discovery and Classification[8]Finds and classifies sensitive data across on-prem, cloud, and SaaS environments.
  • Anomaly Detection[9]Monitors backup data for encryption, unusual access patterns, and other ransomware indicators.
  • Rubrik Security Cloud[2][8]Identifies and classifies sensitive data within OneDrive or SharePoint.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Privately held[1][3][6][9]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • May 6, 2026Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts.[5]
  • January 14, 2026Veeam confirmed that it has acquired Object First, a developer of immutable backup appliances for Veeam environments.[9]
  • August 27, 2026Rubrik appointed Rakefet Russak-Aminoach to its Board of Directors.[14]
G2 and Gartner Peer Insights
  • G2: listed, seen October 27, 2026[6]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[15]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetNot written yet
Last verified
November 2, 2026November 4, 2026

Where they overlap

  • Backup and cyber recovery is the primary category of both Object First and Rubrik.

Where they differ, field by field

  • Rubrik is also filed under Directory backup and recovery.
  • Object First lists Ootbi, Object First Honeypot and Object First Fleet Manager. Rubrik lists Rubrik Data Discovery and Classification, Anomaly Detection and Rubrik Security Cloud.
  • Object First is privately held.

How they differ

Object First sells Ootbi, an on-premises backup storage appliance for Veeam in a 2U form, and says up to four nodes can be clustered. It also sells Object First Honeypot, a built-in detection feature that deploys a decoy Veeam Backup & Replication environment within the appliance, and Object First Fleet Manager, a cloud-based service that monitors distributed deployments. Rubrik sells a platform for data, identity, and the AI agents a business has deployed, and it protects workloads across AWS, Microsoft Azure, Google Cloud, and Oracle Cloud Infrastructure. Rubrik also covers on-premise environments such as VMware and Hyper-V and SaaS applications such as Microsoft 365, Salesforce, and Workday.

The overlap is in backup and recovery with threat detection: Object First Honeypot acts as a tripwire for suspicious activity targeting backup infrastructure, while Rubrik Anomaly Detection monitors backup data for encryption, unusual access patterns, and other ransomware indicators. Rubrik also sells Rubrik Data Discovery and Classification, and Rubrik Identity Resilience restores Active Directory and Entra ID to a verified clean and current state. Object First describes its storage as purpose-built for Veeam. Rubrik says it is built to run alongside an existing environment.

On ownership, Object First is privately held, and Veeam confirmed on January 14, 2026 that it has acquired Object First. On May 6, 2026, Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage. On August 27, 2026, Rubrik appointed Rakefet Russak-Aminoach to its Board of Directors.

What it sells: Object First

What Ootbi does[3][5]
Object First says its enterprise-grade 2U appliances can be racked and ready to ingest backup data in 15 minutes. Up to four nodes can be clustered together, enabling automatic scaling and load balancing. Multiple clusters can be deployed to support capacities beyond 7 PB.
What Object First Honeypot does[3]
Object First Honeypot deploys a decoy Veeam Backup & Replication (VBR) environment within the appliance in just a few clicks. It serves as a tripwire to detect suspicious activity targeting backup infrastructure.
What Object First Fleet Manager does[3]
Object First Fleet Manager is a secure cloud-based service. It offers a centralized fleet dashboard to monitor the utilization and health of distributed appliances. It provides multi-tenant visibility into clusters, systems, and usage information, along with alerts.

What it sells: Rubrik

What Anomaly Detection does[9]
Rubrik uses machine learning to identify and analyze suspicious deletions, modifications, and encryptions. Rubrik anomaly detection algorithms analyze encryption methods, registry changes, network traffic, and file modification patterns to pinpoint the ransomware strain.
What Rubrik Security Cloud does[2][8]
Rubrik Security Cloud identifies and classifies sensitive data within OneDrive or SharePoint. Rubrik offers Rubrik Security Cloud on the AWS European Sovereign Cloud, where customer data stays in the EU. Rubrik Security Cloud – Government is FedRAMP Moderate authorized.

Questions about Object First and Rubrik

What do Object First and Rubrik sell?
Object First sells Ootbi, Object First Honeypot and Object First Fleet Manager. Rubrik sells Rubrik Data Discovery and Classification, Anomaly Detection and Rubrik Security Cloud.
Are Object First and Rubrik in the same category?
Yes. Backup and cyber recovery is the primary category of both on CISO Tribune.
Who owns Object First and Rubrik?
Object First is privately held.
What have Object First and Rubrik announced recently?
May 6, 2026: Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts. August 27, 2026: Rubrik appointed Rakefet Russak-Aminoach to its Board of Directors.

About Object First

Object First sells on-premises backup storage for Veeam. The company describes its storage as purpose-built for Veeam, and says it enforces Zero Access, so nobody can alter or delete backup data, even with admin credentials.

Object First says its storage uses a Zero Trust architecture with S3-native object storage. The company states that its appliances take 15 minutes to deploy and scale, and that backups run at up to 8 GB/s. Object First also says its appliances are updated and optimized automatically by Object First.

Object First supports immutable backup storage requirements from 8 TB up to 7 PB and beyond. The company says customers can deploy its storage appliances as scalable clusters for Remote Office/Branch Office (ROBO), SMB and mid to large enterprises. Object First describes its 2U appliances as ready to ingest backup data in 15 minutes. Up to four nodes can be clustered together, and multiple clusters can be deployed to support capacities beyond 7 PB.

Object First says it delivers the same Zero Trust security and Absolute Immutability as the 2U Ootbi appliance. Up to four Ootbi Mini nodes can be clustered together, and all Mini capacities can be mixed and matched.

Object First Honeypot is a built-in cyberthreat detection feature. It deploys a decoy Veeam Backup & Replication (VBR) environment within the appliance, serving as a tripwire to detect suspicious activity targeting backup infrastructure. Object First Fleet Manager is a secure cloud-based service that monitors distributed deployments, with a centralized fleet dashboard for the utilization and health of distributed appliances.

Object First offers a choice between CapEx and pay-per-use Consumption. The company says it has third-party penetration testing by NCC Group and a FinServ compliance report by Cohasset Associates. Object First has also committed to CISA's Secure by Design pledge.

Object First publishes a DORA compliance guide covering what DORA requires, who it applies to, and the costs of non-compliance.[2][4][7]

Object First on the record

Sources

Object First full record

  1. [1]AboutObject First · objectfirst.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam founders launch object first a new company purpose built for veeam customers to ransomware proof backupsObject First · objectfirst.com · published June 28, 2022 · Tier A
  3. [3]Simply Resilient: Best Storage for Veeam | Object FirstObject First · undated page, accessed October 27, 2026 · Tier A
  4. [4]DORA Compliance Requirements: A Practical Guide | Object FirstObject First · undated page, accessed October 27, 2026 · Tier A
  5. [5]Object First Launches Fleet Manager to Simplify Distributed Backup StorageObject First · published May 6, 2026 · Tier A
  6. [6]Object First Pros and Cons | User Likes & Dislikes - G2G2 · undated page, accessed October 27, 2026 · Tier C
  7. [7]Case Studies | Data Security & Cyber Resilience | Object FirstObject First · undated page, accessed November 4, 2026 · Tier A
  8. [8]Object First Announces 291% Year-Over-Year Increase in Global Bookings in Q3 2025Object First · published November 4, 2025 · Tier A
  9. [9]Veeam Acquires Object First In Move To Expand Data ResiliencyCRN · published January 14, 2026 · Tier B

Rubrik full record

  1. [1]Job.8207122Rubrik · rubrik.com · undated page, accessed November 4, 2026 · Tier A
  2. [2]Enterprise Cyber Resilience, Data Security & Recovery | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  3. [3]Cyber Resilience Platform for Data & Identity | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  4. [4]Identity Resilience for Active Directory & Entra ID | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cyber Resilience & Data Protection SolutionsRubrik · undated page, accessed November 10, 2026 · Tier A
  6. [6]Google Workspace Cyber Resilience: Secure Data, Identity, and AI | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  7. [7]AI Agent Governance and Security Platform | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  8. [8]Rubrik Data Discovery and Classification | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  9. [9]Real-time Anomaly Detection & Monitoring | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  10. [10]Google Cloud Backup & Recovery Data Protection | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  11. [11]Amazon S3 Protection | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  12. [12]MongoDB Data Protection & Recovery | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  13. [13]Cloud Database Backup and Recovery Service | RubrikRubrik · undated page, accessed November 10, 2026 · Tier A
  14. [14]Rubrik Appoints Rakefet Russak-Aminoach to its Board of DirectorsRubrik · published August 27, 2026 · Tier A
  15. [15]Rubrik Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

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