CISO Tribune

Vendor comparison · 2 companies

Gen Digital vs McAfee

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. McAfee sells threat detection, secure connections, and personal info protection, all in one. CISO Tribune files both under Endpoint protection platforms. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Gen Digital
  • McAfee
Gen Digital vs McAfee: Products, Customers and Funding Compared
Gen DigitalGen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users.gendigital.comMcAfeeMcAfee sells threat detection, secure connections, and personal info protection, all in one.mcafee.com
What it sells
  • Avast[1][3][4]Uses a threat detection network with machine learning and artificial intelligence to detect and stop threats in real time.
  • LifeLock[1][3][4]Detects possible identity threats and alerts people to them.
  • MoneyLion[1][3][4]A digital financial platform for Americans to take control of their money.
  • Norton Scam Protection Pro[5]The premium tier of Norton Scam Protection, extended to all Norton 360 Advanced plans worldwide.
  • Norton Private Browser[5]A free browser with built-in Safe Web Scam Protection.
  • McAfee+ Family plans[1][2][5]A subscription that protects up to 6 members.
  • Scam Detector[2]Automatically calls out suspicious texts, sites, and deepfakes.
  • Secure VPN[2][5]Makes connections private on public Wi-Fi.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. Norton is aimed at individuals and families, covering devices, online privacy and identity. MoneyLion is described as serving Americans who want to take control of their money. Norton mobile plans are described as available through select retailers worldwide.McAfee+ Family plans are written for family members, and each person gets their own identity and privacy protection. Parents are offered parental controls to supervise children online. Adult family members receive identity theft coverage and help removing their personal info from risky sites.
Last verified
November 3, 2026October 12, 2026

Where they overlap

  • Endpoint protection platforms is the primary category of both Gen Digital and McAfee.

Where they differ, field by field

  • Gen Digital is also filed under Digital risk protection. McAfee is also filed under Mobile security, Password and secrets vaults for people and Data loss prevention.
  • Gen Digital lists Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. McAfee lists McAfee+ Family plans, Scam Detector and Secure VPN.

How they differ

CISO Tribune files both Gen Digital and McAfee under Endpoint protection platforms as the primary category. Gen Digital sells through consumer brands including Norton, Avast, LifeLock and MoneyLion. Its lines cover device protection, identity monitoring and a digital financial platform, MoneyLion, which has tools including Instacash, RoarMoney and Credit Builder Plus. McAfee sells McAfee+ Family plans, Scam Detector and Secure VPN, which together cover threat detection, secure connections and personal info protection.

The offerings overlap in consumer security and identity protection aimed at individuals and families. Gen Digital also sells a financial platform, which McAfee's listed products do not include. McAfee+ Family plans protect up to 6 members under a single subscription, and adult family members get up to $2 million in identity theft coverage.

Norton is also extending Norton Scam Protection Pro to all Norton 360 Advanced plans worldwide. McAfee describes Scam Detector as calling out suspicious texts, sites, and deepfakes.

What it sells: Gen Digital

What Avast does[1][3][4]
Avast helps protect users from online threats with a threat detection network. The threat detection network uses machine learning and artificial intelligence technologies to detect and stop threats in real time.
What LifeLock does[1][3][4]
LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim.
What MoneyLion does[1][3][4]
MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.
What Norton Scam Protection Pro does[5]
Norton Scam Protection Pro is the premium tier that Norton is extending to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls.
What Norton Private Browser does[5]
Norton Private Browser is free and offers built-in Safe Web Scam Protection. Safe Web Scam Protection helps block phishing websites.

What it sells: McAfee

What McAfee+ Family plans does[1][2][5]
McAfee+ Family plans protect up to 6 members under a single subscription. Each person gets their own identity monitoring, secure VPN, and unlimited device security. Adult family members get up to $2 million in identity theft coverage, up to $4 million per family, and help removing their personal info from risky sites.

Questions about Gen Digital and McAfee

What do Gen Digital and McAfee sell?
Gen Digital sells Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. McAfee sells McAfee+ Family plans, Scam Detector and Secure VPN.
Are Gen Digital and McAfee in the same category?
Yes. Endpoint protection platforms is the primary category of both on CISO Tribune.
Who are Gen Digital and McAfee sold to?
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. McAfee+ Family plans are written for family members, and each person gets their own identity and privacy protection.

About Gen Digital

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. Gen sells through consumer brands including Norton, Avast, LifeLock and MoneyLion. Gen states that its mission is to create technology solutions that help people grow, manage and secure their digital and financial lives. Gen describes its family of consumer brands as rooted in providing financial empowerment and cyber safety for the first digital generations. Gen states that its products and services reach nearly 500 million users in more than 150 countries.[1][3][4]

Across Norton, Avast, LifeLock and MoneyLion, Gen brings together security, privacy, identity, reputation and financial wellness in one connected customer relationship. A common Gen platform enables that connected customer relationship.[1][4]

Norton provides protection for devices, online privacy and identity to individuals and families. Avast has a threat detection network that uses machine learning and artificial intelligence technologies to detect and stop threats in real time. LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim. MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.[1][4]

Norton announced on Nov. 3, 2025 the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security and Norton 360 plans. Norton Scam Protection provides defense against scams across web, email, SMS, videos and phone calls. Norton Genie AI is used to detect scams in text messages by analyzing the meaning of words used by scammers. Deepfake Protection in the Norton Genie AI Assistant is in early access and supports English-language YouTube videos only.

Norton is extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls. The free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites. Norton announced that Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide. Norton is a founding member of the Coalition Against Stalkerware.

Gen provides tools to help people do more with AI, understand how their data is used and keep their agents protected. Gen provides a security layer that checks for dangerous commands, malicious URLs and credential leaks before an AI agent executes them. Gen provides a way to route agent traffic through isolated VPN containers built for secure, location-aware access. Gen provides a way to check OpenClaw skills for security threats and see what they can access before they run. Gen provides privacy ratings that show how AI apps use data. Gen provides AI assistance designed to help with a family's everyday needs. Gen provides an AI browser with privacy and security built into the browsing experience.[6]

Gen Threat Labs analyzes billions of signals to uncover scams, threats and emerging risks. AARTS is an open standard for AI agent runtime safety, designed to help security tools work across the growing agent ecosystem.[2][6][7]

Gen Digital on the record

Sources

Gen Digital full record

  1. [1]gendigital.comGen Digital · gendigital.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Newsroom | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  3. [3]Press Kits | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  4. [4]Powering Digital Freedom for people everywhere | Gen™Gen Digital · undated page, accessed November 10, 2026 · Tier A
  5. [5]Norton Expands AI-Powered Scam Protection Features Globally - Nov 3, 2025Gen Digital · published November 3, 2025 · Tier A
  6. [6]Agent Trust Hub | GenGen Digital · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fearless Planet Index — Gen Threat LabsGen Digital · undated page, accessed November 10, 2026 · Tier A
  8. [8]Norton Small Business Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 10, 2026 · Tier C

McAfee full record

  1. [1]mcafee.comMcAfee · mcafee.com · undated page, accessed October 12, 2026 · Tier A
  2. [2]McAfee AI-Powered Antivirus, Scam, Identity, and Privacy ProtectionMcAfee · undated page, accessed November 1, 2026 · Tier A
  3. [3]Check Single URLMcAfee · undated page, accessed November 1, 2026 · Tier A
  4. [4]About McAfeeMcAfee · undated page, accessed November 10, 2026 · Tier A
  5. [5]McAfee+ Family Plans - All-in-one protection for the whole family | McAfeeMcAfee · undated page, accessed November 10, 2026 · Tier A
  6. [6]Activate your McAfee Product Subscription | McAfeeMcAfee · undated page, accessed November 10, 2026 · Tier A
  7. [7]McAfee Vulnerability Disclosure ProgramMcAfee · undated page, accessed November 10, 2026 · Tier A

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