CISO Tribune

Vendor comparison · 2 companies

Gen Digital vs WithSecure

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. WithSecure builds and maintains cybersecurity products and services to protect businesses and organizations from cyber threats. CISO Tribune files both under Endpoint protection platforms. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Gen Digital
  • WithSecure
Gen Digital vs WithSecure: Products, Customers and Funding Compared
Gen DigitalGen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users.gendigital.comWithSecureWithSecure builds and maintains cybersecurity products and services to protect businesses and organizations from cyber threats.withsecure.com
What it sells
  • Avast[1][3][4]Uses a threat detection network with machine learning and artificial intelligence to detect and stop threats in real time.
  • LifeLock[1][3][4]Detects possible identity threats and alerts people to them.
  • MoneyLion[1][3][4]A digital financial platform for Americans to take control of their money.
  • Norton Scam Protection Pro[5]The premium tier of Norton Scam Protection, extended to all Norton 360 Advanced plans worldwide.
  • Norton Private Browser[5]A free browser with built-in Safe Web Scam Protection.
  • Elements[1][3][7][9][10][11]WithSecure Elements is a portfolio of cybersecurity offerings sold in pre-packaged bundles.
  • Elements Endpoint Security[9]Endpoint security product for Mac, Windows and Linux workstations and servers.
  • Elements Identity Security[9]Identity security product for Microsoft Entra ID.
  • WithSecure MDR[9]Managed detection and response service run by WithSecure experts for endpoints and identities.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. Norton is aimed at individuals and families, covering devices, online privacy and identity. MoneyLion is described as serving Americans who want to take control of their money. Norton mobile plans are described as available through select retailers worldwide.The WithSecure Elements portfolio is geared to help mid-sized companies move from reactive to proactive cyber security measures. A separate bundle is for MSPs serving mid-sized or higher-risk clients who need proactive and reactive coverage. WithSecure describes one platform designed for midsize organizations.
Last verified
November 3, 2026November 5, 2026

Where they overlap

  • Endpoint protection platforms is the primary category of both Gen Digital and WithSecure.

Where they differ, field by field

  • Gen Digital is also filed under Digital risk protection. WithSecure is also filed under EDR and XDR, Mobile security and MDR and managed SOC.
  • Gen Digital lists Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. WithSecure lists Elements, Elements Endpoint Security, Elements Identity Security and WithSecure MDR.

How they differ

CISO Tribune files Gen Digital under Endpoint protection platforms and Digital risk protection, and files WithSecure under Endpoint protection platforms, EDR and XDR, Mobile security, and MDR and managed SOC. Gen Digital sells mainly to consumers through the brands Norton, Avast, LifeLock and MoneyLion. WithSecure sells its Elements portfolio in pre-packaged bundles, aimed at mid-sized companies and at MSPs serving them.

Gen Digital's Norton covers devices, online privacy and identity for individuals and families, and Norton Scam Protection covers web, email, SMS, videos and phone calls. LifeLock detects possible identity threats, and MoneyLion is a digital financial platform for Americans. Gen also describes tools for AI agent security, including a check for dangerous commands, malicious URLs and credential leaks. WithSecure sells Elements Endpoint Security for Mac, Windows and Linux workstations and servers, and Elements Identity Security for Microsoft Entra ID. It also sells WithSecure MDR, which WithSecure experts run 24/7 for endpoints and identities. Its mobile offering covers iOS, Android and ChromeOS from the same console.

The offerings differ in scope: Gen Digital adds identity restoration and financial tools for consumers, while WithSecure adds managed detection and response and exposure management for organizations. WithSecure has its headquarters in Helsinki and says its co-security approach is delivered entirely from Europe. Gen states that its products reach nearly 500 million users in more than 150 countries. On November 3, 2025, Norton announced the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans.

What it sells: Gen Digital

What Avast does[1][3][4]
Avast helps protect users from online threats with a threat detection network. The threat detection network uses machine learning and artificial intelligence technologies to detect and stop threats in real time.
What LifeLock does[1][3][4]
LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim.
What MoneyLion does[1][3][4]
MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.
What Norton Scam Protection Pro does[5]
Norton Scam Protection Pro is the premium tier that Norton is extending to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls.
What Norton Private Browser does[5]
Norton Private Browser is free and offers built-in Safe Web Scam Protection. Safe Web Scam Protection helps block phishing websites.

What it sells: WithSecure

What Elements does[1][3][7][9][10][11]
The WithSecure Elements portfolio is geared to help mid-sized companies move from reactive to proactive cyber security measures. Elements bundles are sold pre-packaged. The Elements integration with ConnectWise PSA automatically forwards security activity from Elements into ConnectWise PSA as tickets.
What Elements Endpoint Security does[9]
WithSecure Elements Endpoint Security covers Mac, Windows, and Linux workstations and servers. One lightweight agent blocks known and unknown threats, including fileless attacks and malware with no known signature. Users can isolate a device, kill a process, quarantine a file, or block a network connection in one click from the management console.
What Elements Identity Security does[9]
WithSecure Elements Identity Security is for Microsoft Entra ID. WithSecure experts detect and respond to Entra ID credential theft, privilege escalation, and business email compromise 24/7.
What WithSecure MDR does[9]
WithSecure MDR handles 24/7 detection and response. For endpoints, WithSecure experts monitor, investigate, and respond to endpoint threats 24/7. For identities, WithSecure experts detect and respond to Entra ID credential theft, privilege escalation, and business email compromise 24/7.

Questions about Gen Digital and WithSecure

What do Gen Digital and WithSecure sell?
Gen Digital sells Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. WithSecure sells Elements, Elements Endpoint Security, Elements Identity Security and WithSecure MDR.
Are Gen Digital and WithSecure in the same category?
Yes. Endpoint protection platforms is the primary category of both on CISO Tribune.
Who are Gen Digital and WithSecure sold to?
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. The WithSecure Elements portfolio is geared to help mid-sized companies move from reactive to proactive cyber security measures.

About Gen Digital

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. Gen sells through consumer brands including Norton, Avast, LifeLock and MoneyLion. Gen states that its mission is to create technology solutions that help people grow, manage and secure their digital and financial lives. Gen describes its family of consumer brands as rooted in providing financial empowerment and cyber safety for the first digital generations. Gen states that its products and services reach nearly 500 million users in more than 150 countries.[1][3][4]

Across Norton, Avast, LifeLock and MoneyLion, Gen brings together security, privacy, identity, reputation and financial wellness in one connected customer relationship. A common Gen platform enables that connected customer relationship.[1][4]

Norton provides protection for devices, online privacy and identity to individuals and families. Avast has a threat detection network that uses machine learning and artificial intelligence technologies to detect and stop threats in real time. LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim. MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.[1][4]

Norton announced on Nov. 3, 2025 the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security and Norton 360 plans. Norton Scam Protection provides defense against scams across web, email, SMS, videos and phone calls. Norton Genie AI is used to detect scams in text messages by analyzing the meaning of words used by scammers. Deepfake Protection in the Norton Genie AI Assistant is in early access and supports English-language YouTube videos only.

Norton is extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls. The free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites. Norton announced that Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide. Norton is a founding member of the Coalition Against Stalkerware.

Gen provides tools to help people do more with AI, understand how their data is used and keep their agents protected. Gen provides a security layer that checks for dangerous commands, malicious URLs and credential leaks before an AI agent executes them. Gen provides a way to route agent traffic through isolated VPN containers built for secure, location-aware access. Gen provides a way to check OpenClaw skills for security threats and see what they can access before they run. Gen provides privacy ratings that show how AI apps use data. Gen provides AI assistance designed to help with a family's everyday needs. Gen provides an AI browser with privacy and security built into the browsing experience.[6]

Gen Threat Labs analyzes billions of signals to uncover scams, threats and emerging risks. AARTS is an open standard for AI agent runtime safety, designed to help security tools work across the growing agent ecosystem.[2][6][7]

Gen Digital on the record

Sources

Gen Digital full record

  1. [1]gendigital.comGen Digital · gendigital.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Newsroom | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  3. [3]Press Kits | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  4. [4]Powering Digital Freedom for people everywhere | Gen™Gen Digital · undated page, accessed November 10, 2026 · Tier A
  5. [5]Norton Expands AI-Powered Scam Protection Features Globally - Nov 3, 2025Gen Digital · published November 3, 2025 · Tier A
  6. [6]Agent Trust Hub | GenGen Digital · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fearless Planet Index — Gen Threat LabsGen Digital · undated page, accessed November 10, 2026 · Tier A
  8. [8]Norton Small Business Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 10, 2026 · Tier C

WithSecure full record

  1. [1]withsecure.comWithSecure · withsecure.com · undated page, accessed November 5, 2026 · Tier A
  2. [2]Business suite privacy policyWithSecure · withsecure.com · published July 1, 2022 · Tier A
  3. [3]Press releasesWithSecure · withsecure.com · undated page, accessed November 5, 2026 · Tier A
  4. [4]Privacy and Security - WithSecure™WithSecure · undated page, accessed November 10, 2026 · Tier A
  5. [5]European Cybersecurity for MSPs | WithSecureWithSecure · undated page, accessed November 10, 2026 · Tier A
  6. [6]Building and sustaining digital trust, confidence and equity - WithSecure™WithSecure · undated page, accessed November 10, 2026 · Tier A
  7. [7]Why WithSecure - WithSecure™WithSecure · undated page, accessed November 10, 2026 · Tier A
  8. [8]Trade compliance - WithSecure™WithSecure · undated page, accessed November 10, 2026 · Tier A
  9. [9]Pricing - WithSecure™WithSecure · undated page, accessed November 10, 2026 · Tier A
  10. [10]Network addresses for WithSecure Elements (cloud-managed products) - WithSecure™WithSecure Support · undated page, accessed November 10, 2026 · Tier A
  11. [11]ConnectWise PSA Integration | WithSecure™ ConnectWithSecure Connect · undated page, accessed November 10, 2026 · Tier A
  12. [12]WithSecure™ Cloud Protection for Salesforce Terms of Service - WithSecure™WithSecure · undated page, accessed November 10, 2026 · Tier A

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