CISO Tribune

Vendor comparison · 2 companies

F-Secure vs Gen Digital

F-Secure sells protection that combines antivirus, VPN, identity protection and scam protection in one app. Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. CISO Tribune files both under Endpoint protection platforms. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • F-Secure
  • Gen Digital
F-Secure vs Gen Digital: Products, Customers and Funding Compared
F-SecureF-Secure sells protection that combines antivirus, VPN, identity protection and scam protection in one app.f-secure.comGen DigitalGen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users.gendigital.com
What it sells
  • F-Secure ID Protection[2]A password manager with identity protection.
  • Avast[1][3][4]Uses a threat detection network with machine learning and artificial intelligence to detect and stop threats in real time.
  • LifeLock[1][3][4]Detects possible identity threats and alerts people to them.
  • MoneyLion[1][3][4]A digital financial platform for Americans to take control of their money.
  • Norton Scam Protection Pro[5]The premium tier of Norton Scam Protection, extended to all Norton 360 Advanced plans worldwide.
  • Norton Private Browser[5]A free browser with built-in Safe Web Scam Protection.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • October 8, 2026F-Secure and CUJO AI announced a joint consumer protection offering for the world's largest Tier-1 communications service providers.[4]
  • September 17, 2026F-Secure launched a free online tool that checks whether suspicious images or videos may have been manipulated using artificial intelligence.[3]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, F-Secure sells to people protecting their family's devices, privacy, identity and online lives. F-Secure's guidance addresses the cyber security threats facing consumers. F-Secure sells through partners that add online security to their own offering.From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. Norton is aimed at individuals and families, covering devices, online privacy and identity. MoneyLion is described as serving Americans who want to take control of their money. Norton mobile plans are described as available through select retailers worldwide.
Last verified
October 21, 2026November 3, 2026

Where they overlap

  • Endpoint protection platforms is the primary category of both F-Secure and Gen Digital.

Where they differ, field by field

  • F-Secure is also filed under Mobile security, Password and secrets vaults for people and Data loss prevention. Gen Digital is also filed under Digital risk protection.
  • F-Secure lists F-Secure ID Protection. Gen Digital lists Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser.

How they differ

CISO Tribune files both F-Secure and Gen Digital under Endpoint protection platforms as the primary category, and both sell mainly to consumers. F-Secure sells protection that combines antivirus, VPN, identity protection and scam protection in one app, and it also sells F-Secure ID Protection, a password manager with 24/7 dark web monitoring. CISO Tribune also files F-Secure under Mobile security, Password and secrets vaults for people, and Data loss prevention. Gen Digital sells through consumer brands including Norton, Avast, LifeLock and MoneyLion, and CISO Tribune also files it under Digital risk protection.

The overlap is in scam and identity protection. F-Secure Scam Protection blocks phishing sites and malicious links and filters scam SMS messages. Gen Digital's Norton Scam Protection Pro adds Safe Email and Safe Call, and LifeLock alerts people to possible identity threats. Gen Digital also describes tools for AI agents, including a security layer that checks for dangerous commands, malicious URLs and credential leaks.

F-Secure sells through partners that add online security to their own offering, and more than 200 global brands use it to keep their own customers safe. Gen states that its products reach nearly 500 million users in more than 150 countries. On October 8, 2026, F-Secure and CUJO AI announced a joint consumer protection offering for Tier-1 communications service providers. On September 17, 2026, F-Secure launched a free online tool that checks whether images or videos may have been manipulated using artificial intelligence.

What it sells: F-Secure

What F-Secure ID Protection does[2]
F-Secure ID Protection is a password manager with identity protection that sends alerts to help avoid identity theft. F-Secure ID Protection saves passwords for later access and provides 24/7 dark web monitoring.

What it sells: Gen Digital

What Avast does[1][3][4]
Avast helps protect users from online threats with a threat detection network. The threat detection network uses machine learning and artificial intelligence technologies to detect and stop threats in real time.
What LifeLock does[1][3][4]
LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim.
What MoneyLion does[1][3][4]
MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.
What Norton Scam Protection Pro does[5]
Norton Scam Protection Pro is the premium tier that Norton is extending to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls.
What Norton Private Browser does[5]
Norton Private Browser is free and offers built-in Safe Web Scam Protection. Safe Web Scam Protection helps block phishing websites.

Questions about F-Secure and Gen Digital

What do F-Secure and Gen Digital sell?
F-Secure sells F-Secure ID Protection. Gen Digital sells Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser.
Are F-Secure and Gen Digital in the same category?
Yes. Endpoint protection platforms is the primary category of both on CISO Tribune.
Who are F-Secure and Gen Digital sold to?
From its own pages, F-Secure sells to people protecting their family's devices, privacy, identity and online lives. From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands.
What have F-Secure and Gen Digital announced recently?
October 8, 2026: F-Secure and CUJO AI announced a joint consumer protection offering for the world's largest Tier-1 communications service providers.

About F-Secure

F-Secure sells protection that combines antivirus, VPN, identity protection and scam protection in one app. F-Secure works on protecting family devices, privacy, identity and online lives. F-Secure offers digital protection across three key areas. F-Secure uses VPN services to shield online activities from tracking.[2]

Customers can choose individual F-Secure solutions or get protection with F-Secure Total.[2]

F-Secure Scam Protection gives shopping and banking scam alerts, blocks phishing sites and malicious links, and filters scam SMS messages automatically. F-Secure ID Protection is a password manager with identity protection that sends alerts to help avoid identity theft, saves passwords for later access and provides 24/7 dark web monitoring. F-Secure Mobile Security was formerly known as Lookout Life.[2]

F-Secure offers a free detection tool that checks for deepfakes or AI-generated images and videos. F-Secure has a tool that checks if a person's details have been leaked in a data breach. F-Secure's free tools do not require joining a mailing list or saving an email address.[2]

F-Secure works with partners that add online security to their own offering. More than 200 global brands use F-Secure to keep their own customers safe.[2]

F-Secure publishes a guide to the cyber security threats facing consumers, informed by its own experts. F-Secure publishes guidance on protecting against identity theft, spotting the signs of a data breach and what to do when personal details are exposed. F-Secure publishes material on scams that use voice cloning, deepfakes and AI-enhanced phishing attempts. F-Secure publishes guidance on five ways to report a scam website.[2]

F-Secure on the record

Sources

F-Secure full record

  1. [1]Business modelF-Secure Investors · investors.f-secure.com · undated page, accessed October 21, 2026 · Tier A
  2. [2]Protect your digital moments | F‑SecureF-Secure · undated page, accessed October 21, 2026 · Tier A
  3. [3]F‑Secure Launches Free Deepfake Detector to Help Consumers Verify Suspicious ContentF‑Secure · published September 17, 2026 · Tier A
  4. [4]F‑Secure and CUJO AI Join Forces to Equip World's Largest Tier-1 CSPs with One Line of DefenseF‑Secure · published October 8, 2026 · Tier A

Gen Digital full record

  1. [1]gendigital.comGen Digital · gendigital.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Newsroom | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  3. [3]Press Kits | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  4. [4]Powering Digital Freedom for people everywhere | Gen™Gen Digital · undated page, accessed November 10, 2026 · Tier A
  5. [5]Norton Expands AI-Powered Scam Protection Features Globally - Nov 3, 2025Gen Digital · published November 3, 2025 · Tier A
  6. [6]Agent Trust Hub | GenGen Digital · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fearless Planet Index — Gen Threat LabsGen Digital · undated page, accessed November 10, 2026 · Tier A
  8. [8]Norton Small Business Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 10, 2026 · Tier C

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