CISO Tribune

Vendor comparison · 2 companies

ESET vs Gen Digital

ESET sells cybersecurity for all business sizes and enterprise organizations. Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. CISO Tribune files both under Endpoint protection platforms. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • ESET
  • Gen Digital
ESET vs Gen Digital: Products, Customers and Funding Compared
ESETESET sells cybersecurity for all business sizes and enterprise organizations.eset.comGen DigitalGen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users.gendigital.com
What it sells
  • ESET HOME Security[4]Home security plans named ESET HOME Security Premium and ESET HOME Security Ultimate.
  • ESET NOD32[1]ESET NOD32 includes limited AI security capabilities.
  • ESET Secure Authentication[7]A service from ESET with a Web Console for 2FA accounts, users and components.
  • Avast[1][3][4]Uses a threat detection network with machine learning and artificial intelligence to detect and stop threats in real time.
  • LifeLock[1][3][4]Detects possible identity threats and alerts people to them.
  • MoneyLion[1][3][4]A digital financial platform for Americans to take control of their money.
  • Norton Scam Protection Pro[5]The premium tier of Norton Scam Protection, extended to all Norton 360 Advanced plans worldwide.
  • Norton Private Browser[5]A free browser with built-in Safe Web Scam Protection.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. Norton is aimed at individuals and families, covering devices, online privacy and identity. MoneyLion is described as serving Americans who want to take control of their money. Norton mobile plans are described as available through select retailers worldwide.
Last verified
November 4, 2026November 3, 2026

Where they overlap

  • Endpoint protection platforms is the primary category of both ESET and Gen Digital.

Where they differ, field by field

  • ESET is also filed under Encryption, tokenization and key management, Mobile security and EDR and XDR. Gen Digital is also filed under Digital risk protection.
  • ESET lists ESET HOME Security, ESET NOD32 and ESET Secure Authentication. Gen Digital lists Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser.

How they differ

CISO Tribune files both ESET and Gen Digital primarily under Endpoint protection platforms. Its filing adds Encryption, tokenization and key management, Mobile security, and EDR and XDR for ESET, and Digital risk protection for Gen Digital. ESET sells antivirus for computers, servers, mobiles and cloud VMs, a Vulnerability & Patch Management module and ESET Secure Authentication, a 2FA service. Gen Digital sells through consumer brands including Norton, Avast, LifeLock and MoneyLion.

Gen Digital's Norton Scam Protection covers scams across web, email, SMS, videos and phone calls. For identity, ESET offers Proactive Identity Protection with dark web scanning and 24/7 recovery services. Gen Digital's LifeLock detects possible identity threats and has dedicated Identity Restoration Specialists. ESET sells protection of AI conversations and autonomous AI agents. Gen Digital also sells MoneyLion, a digital financial platform for Americans.

ESET sells cybersecurity for all business sizes and enterprise organizations. Gen Digital describes its products as consumer brands. Gen Digital's Norton announced the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. ESET has version 10.0.2200.0 of ESET Endpoint Security for macOS available to download.

What it sells: ESET

What ESET NOD32 does[1]
ESET NOD32 includes limited AI security capabilities, powered by the existing multilayered technologies of ESET. Essential, Premium and Ultimate plans from ESET provide advanced AI security capabilities powered by specialized AI technologies.
What ESET Secure Authentication does[7]
ESET runs ESET Secure Authentication as a service. ESET Secure Authentication has a Web Console where customers activate 2FA for their accounts and manage users and components.

What it sells: Gen Digital

What Avast does[1][3][4]
Avast helps protect users from online threats with a threat detection network. The threat detection network uses machine learning and artificial intelligence technologies to detect and stop threats in real time.
What LifeLock does[1][3][4]
LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim.
What MoneyLion does[1][3][4]
MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.
What Norton Scam Protection Pro does[5]
Norton Scam Protection Pro is the premium tier that Norton is extending to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls.
What Norton Private Browser does[5]
Norton Private Browser is free and offers built-in Safe Web Scam Protection. Safe Web Scam Protection helps block phishing websites.

Questions about ESET and Gen Digital

What do ESET and Gen Digital sell?
ESET sells ESET HOME Security, ESET NOD32 and ESET Secure Authentication. Gen Digital sells Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser.
Are ESET and Gen Digital in the same category?
Yes. Endpoint protection platforms is the primary category of both on CISO Tribune.
Who are ESET and Gen Digital sold to?
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands.

About ESET

ESET sells cybersecurity for all business sizes and enterprise organizations. ESET describes its cybersecurity as powered by 35+ years of human expertise, 11 Research and Development Centers around the globe and local customer care. ESET offers expert-led, AI-powered scam protection for digital life. ESET sells real-time antivirus protection that shields against malware, theft, AI-driven scams, phishing, ransomware and more.

Anti-Phishing from ESET shields users from scams and fake websites attempting to access sensitive information or feed them fake news. ESET uses monitoring and expert-driven detection to spot suspicious AI behavior. ESET scans AI-generated responses to block phishing, malware and scams. ESET protection covers PCs, laptops, smartphones, smart TVs and IoT devices. ESET protection includes locking and tracking of missing devices, secured access to a webcam and monitoring of microphone activity.

ESET provides Firewall, Wi-Fi and network shield features that filter unwanted content, secure access to a network and test a home router and smart devices for vulnerabilities. ESET provides a secured browser mode and safeguards screens from unwanted access. ESET offers encryption of sensitive data and photos, including files and USBs. ESET helps manage website notifications and permissions and remove metadata from images uploaded to a browser, such as capture time and location.

VPN for Router protects every device on a home network with one setup. Essential, Premium and Ultimate plans from ESET provide advanced AI security capabilities powered by specialized AI technologies. ESET NOD32 includes limited AI security capabilities, powered by the existing multilayered technologies of ESET.[4]

Proactive Identity Protection from ESET covers credit score monitoring, dark web scanning for data leaks and 24/7 recovery services. ESET dark web scanning covers thousands of websites, including those on the Dark Web, blogs and other data sources, to detect the illegal trading of personal information. Credit Report Monitoring from ESET gives instant online access to credit reports and scores from one credit bureau. Social Media Identity Monitoring from ESET monitors Facebook, Twitter, YouTube and Instagram accounts for inappropriate activity and posts that could be perceived as violent. Identity Threat Alert from ESET keeps users updated on major data breaches, identity theft incidents and new identity theft laws. Lost Wallet Assistance helps cancel and replace credit, debit and ATM cards if a wallet is lost or stolen. ESET identity recovery includes $1M insurance and restoration services from Certified Protection Experts, based in the U.S., available 24/7.

ESET sells protection of AI conversations and autonomous AI agents from threats in the AI ecosystem. ESET sells antivirus for computers, servers, mobiles and cloud VMs, with the multilayered ESET LiveSense technology applied. Firewall, web and device control from ESET secures network traffic, blocks risky websites and controls external devices. ESET LiveGuard technology is used in a cloud-based deobfuscation, sandboxing and zero day protection service. ESET offers a Vulnerability & Patch Management module. ESET offers ESET Endpoint Security for macOS, with version 10.0.2200.0 available to download.[5]

ESET runs ESET Secure Authentication as a service. ESET Secure Authentication has a Web Console where customers activate 2FA for their accounts and manage users and components.[2][6][7]

ESET on the record

Sources

ESET full record

  1. [1]ESET Cybersecurity | Enterprise, Business and Home Solutions | ESETESET · undated page, accessed November 4, 2026 · Tier A
  2. [2]Debunking five myths about business encryptionESET · eset.com · published July 9, 2025 · Tier A
  3. [3]Press releases listESET · eset.com · undated page, accessed November 4, 2026 · Tier A
  4. [4]Clarification on Australia VPN Server Availability – ESET HOME Security Premium vs Ultimate - ESET Internet Security & ESET Smart Security Premium & ESET Security Ultimate - ESET Security ForumESET Security Forum · undated page, accessed November 10, 2026 · Tier A
  5. [5]ESET Endpoint Security & macOS 27 (Golden Gate) - ESET Endpoint Products for macOS - ESET Security ForumESET Security Forum · undated page, accessed November 10, 2026 · Tier A
  6. [6]ESET PROTECT Webコンソール | ESET PROTECT | ESETオンラインヘルプESET · undated page, accessed November 10, 2026 · Tier A
  7. [7]ESET StatusESET · undated page, accessed November 10, 2026 · Tier A
  8. [8]ESET PROTECT Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

Gen Digital full record

  1. [1]gendigital.comGen Digital · gendigital.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Newsroom | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  3. [3]Press Kits | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  4. [4]Powering Digital Freedom for people everywhere | Gen™Gen Digital · undated page, accessed November 10, 2026 · Tier A
  5. [5]Norton Expands AI-Powered Scam Protection Features Globally - Nov 3, 2025Gen Digital · published November 3, 2025 · Tier A
  6. [6]Agent Trust Hub | GenGen Digital · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fearless Planet Index — Gen Threat LabsGen Digital · undated page, accessed November 10, 2026 · Tier A
  8. [8]Norton Small Business Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 10, 2026 · Tier C

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