CISO Tribune

Vendor comparison · 2 companies

Keep Aware vs McAfee

Keep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization. McAfee sells threat detection, secure connections, and personal info protection, all in one. CISO Tribune files both under Data loss prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Keep Aware
  • McAfee
Keep Aware vs McAfee: Products, Customers and Funding Compared
Keep AwareKeep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization.keepaware.comMcAfeeMcAfee sells threat detection, secure connections, and personal info protection, all in one.mcafee.com
What it sells
  • Keep Aware Security Platform[4]Enables security operations in the browser and protects organizations from browser-based threats.
  • McAfee+ Family plans[1][2][5]A subscription that protects up to 6 members.
  • Scam Detector[2]Automatically calls out suspicious texts, sites, and deepfakes.
  • Secure VPN[2][5]Makes connections private on public Wi-Fi.
Categories
Headquarters
Austin, United StatesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Owned by Jamf[1][3][4]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • September 23, 2026Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.[3]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Keep Aware sells to organizations that want to safeguard their information workers. Keep Aware names IT security teams as the teams that deploy it, through MDM, Group Policy, or other software distribution tools. Keep Aware is aimed at security teams that want visibility into employee activity in the browser. Keep Aware deploys to employee laptops and workstations, and covers browser extensions and the use of AI applications by the workforce.McAfee+ Family plans are written for family members, and each person gets their own identity and privacy protection. Parents are offered parental controls to supervise children online. Adult family members receive identity theft coverage and help removing their personal info from risky sites.
Last verified
November 2, 2026October 12, 2026

Where they overlap

  • Keep Aware and McAfee are both filed under Data loss prevention.

Where they differ, field by field

  • Keep Aware's primary category is Browser protection extensions; McAfee's is Endpoint protection platforms.
  • Keep Aware is also filed under Workforce AI usage security. McAfee is also filed under Mobile security and Password and secrets vaults for people.
  • Keep Aware lists Keep Aware Security Platform. McAfee lists McAfee+ Family plans, Scam Detector and Secure VPN.
  • Keep Aware is headquartered in Austin, United States.
  • Keep Aware is owned by Jamf.

What it sells: Keep Aware

What Keep Aware Security Platform does[4]
Keep Aware Security Platform enables security operations in the browser and protects organizations from browser-based threats. Keep Aware Security Platform deploys directly to existing browsers in the organization. Keep Aware Security Platform deploys through a lightweight extension supported on all major browsers. Keep Aware Security Platform discovers shadow browsers in the organization.

What it sells: McAfee

What McAfee+ Family plans does[1][2][5]
McAfee+ Family plans protect up to 6 members under a single subscription. Each person gets their own identity monitoring, secure VPN, and unlimited device security. Adult family members get up to $2 million in identity theft coverage, up to $4 million per family, and help removing their personal info from risky sites.

Questions about Keep Aware and McAfee

What do Keep Aware and McAfee sell?
Keep Aware sells Keep Aware Security Platform. McAfee sells McAfee+ Family plans, Scam Detector and Secure VPN.
Are Keep Aware and McAfee in the same category?
They share Data loss prevention. Keep Aware's primary category is Browser protection extensions and McAfee's is Endpoint protection platforms.
Where are Keep Aware and McAfee headquartered?
Keep Aware is headquartered in Austin, United States.
Who owns Keep Aware and McAfee?
Keep Aware is owned by Jamf.
Who are Keep Aware and McAfee sold to?
From its own pages, Keep Aware sells to organizations that want to safeguard their information workers. McAfee+ Family plans are written for family members, and each person gets their own identity and privacy protection.
What have Keep Aware and McAfee announced recently?
September 23, 2026: Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.

About Keep Aware

Keep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization. Keep Aware enables security operations in the browser and protects organizations from browser-based threats. Keep Aware has been acquired by Jamf. Keep Aware protects the work that happens in the browser every day.

Keep Aware describes the browser as a blind spot, where security teams struggle with real-time threat detection, data leakage, and evolving attacks that exploit human error. Keep Aware focuses on threats that target people where they work, the web. Keep Aware says unchecked browser extensions are a backdoor to a network. Keep Aware says employees are unknowingly sharing sensitive data with AI tools. Keep Aware says teams need defense at the browser level to combat identity threats.[5]

Keep Aware covers browser extensions, browsers and generative AI use. For extensions, Keep Aware provides visibility into browser extension use across the organization, the risk and capabilities of extensions, and controls across browser types. For browsers, Keep Aware states that employees should be able to use Chrome, Edge, Firefox, Safari, and other browsers safely. Keep Aware deploys directly to existing browsers and discovers shadow browsers in the organization. For generative AI, Keep Aware covers discovery of the AI applications that exist in the organization, how the workforce uses them, what company data is shared with tools, and unauthorized AI usage.

Keep Aware enforces policy and detections for activity at the point of click. Keep Aware applies granular policies against threats such as phishing, data leaks, and malicious extensions.[5][6]

Keep Aware is an agentless browser security solution. Keep Aware deploys to existing browsers on employee laptops and workstations through a lightweight extension supported on all major browsers. IT security teams deploy Keep Aware through MDM, Group Policy, or other software distribution tools. Keep Aware integrates directly into browsers, and Keep Aware does not tunnel traffic through another data center.[5]

Keep Aware gives the One Workplace security team visibility and insight into high-risk activity taking place in the browser. Keep Aware enables Embold Health to enforce configurable policies.[2]

Keep Aware on the record

Sources

Keep Aware full record

  1. [1]keepaware.comKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]SecurityKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Keep Aware has been acquired by JamfKeep Aware · published September 23, 2026 · Tier A
  4. [4]Keep Aware | Enterprise Browser SecurityKeep Aware · undated page, accessed November 10, 2026 · Tier A
  5. [5]Product | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A
  6. [6]The State of Browser Security Report 2026 | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A

McAfee full record

  1. [1]mcafee.comMcAfee · mcafee.com · undated page, accessed October 12, 2026 · Tier A
  2. [2]McAfee AI-Powered Antivirus, Scam, Identity, and Privacy ProtectionMcAfee · undated page, accessed November 1, 2026 · Tier A
  3. [3]Check Single URLMcAfee · undated page, accessed November 1, 2026 · Tier A
  4. [4]About McAfeeMcAfee · undated page, accessed November 10, 2026 · Tier A
  5. [5]McAfee+ Family Plans - All-in-one protection for the whole family | McAfeeMcAfee · undated page, accessed November 10, 2026 · Tier A
  6. [6]Activate your McAfee Product Subscription | McAfeeMcAfee · undated page, accessed November 10, 2026 · Tier A
  7. [7]McAfee Vulnerability Disclosure ProgramMcAfee · undated page, accessed November 10, 2026 · Tier A

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