CISO Tribune

Vendor comparison · 2 companies

Keep Aware vs SquareX

Keep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization. SquareX sells a Browser Detection and Response (BDR) solution that organizations use to detect, mitigate and threat-hunt client-side attacks. CISO Tribune files both under Browser protection extensions and Data loss prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Keep Aware
  • SquareX
Keep Aware vs SquareX: Products, Customers and Funding Compared
Keep AwareKeep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization.keepaware.comSquareXSquareX sells a Browser Detection and Response (BDR) solution that organizations use to detect, mitigate and threat-hunt client-side attacks.sqrx.com
What it sells
  • Keep Aware Security Platform[4]Enables security operations in the browser and protects organizations from browser-based threats.
  • Browser Detection and Response (BDR)[2][7][9]Detects, mitigates and threat-hunts client-side web attacks against employees in real time.
  • SquareX Browser Extension (Enterprise Browser)Installs as an extension that turns any browser on any device into an enterprise-grade secure browser.
  • Browser DLP[2]Applies data loss prevention controls inside the browser to secure any browser on any device.
Categories
Headquarters
Austin, United StatesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Owned by Jamf[1][3][4]Owned by Zscaler since 2026[3][10]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • September 23, 2026Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.[3]
  • February 6, 2026Zscaler announced its acquisition of SquareX, a Singapore-based browser detection and response technology startup.[10]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Keep Aware sells to organizations that want to safeguard their information workers. Keep Aware names IT security teams as the teams that deploy it, through MDM, Group Policy, or other software distribution tools. Keep Aware is aimed at security teams that want visibility into employee activity in the browser. Keep Aware deploys to employee laptops and workstations, and covers browser extensions and the use of AI applications by the workforce.From its own pages, SquareX sells mainly to organizations that want to detect, mitigate and threat-hunt client-side attacks. SquareX describes access for contractors and BYOD users through a containerized browser session. SquareX describes developer environments built from containerized desktops tailored to each developer or team. SquareX access controls work across managed, unmanaged and BYOD devices.
Last verified
November 2, 2026November 2, 2026

Where they overlap

  • Browser protection extensions is the primary category of both Keep Aware and SquareX; both are also filed under Data loss prevention.

Where they differ, field by field

  • Keep Aware is also filed under Workforce AI usage security.
  • Keep Aware lists Keep Aware Security Platform. SquareX lists Browser Detection and Response (BDR), SquareX Browser Extension (Enterprise Browser) and Browser DLP.
  • Keep Aware is headquartered in Austin, United States.
  • Keep Aware is owned by Jamf. SquareX is owned by Zscaler, since 2026.

How they differ

CISO Tribune files both Keep Aware and SquareX under Browser protection extensions as the primary category, and also under Data loss prevention. Keep Aware sells the Keep Aware Security Platform, which enables security operations in the browser and protects organizations from browser-based threats. It deploys through a lightweight extension on existing browsers, and it discovers shadow browsers in the organization. SquareX sells Browser Detection and Response, which detects, mitigates and threat-hunts client-side web attacks against employees in real time. It also sells SquareX Browser Extension, which turns any browser on any device into a secure browser, and Browser DLP, which applies data loss prevention controls inside the browser.

SquareX describes containerized browser sessions for contractors and BYOD users, and containerized desktops for developers.

Keep Aware is headquartered in Austin, United States, and is owned by Jamf. On September 23, 2026, Keep Aware announced that Jamf had acquired it, and that it is joining Jamf to bring browser visibility and AI governance to endpoint security. SquareX is owned by Zscaler, since 2026. On February 6, 2026, Zscaler announced its acquisition of SquareX, a Singapore-based browser detection and response startup. Among named customers, Keep Aware lists One Workplace and Embold Health.

What it sells: Keep Aware

What Keep Aware Security Platform does[4]
Keep Aware Security Platform enables security operations in the browser and protects organizations from browser-based threats. Keep Aware Security Platform deploys directly to existing browsers in the organization. Keep Aware Security Platform deploys through a lightweight extension supported on all major browsers. Keep Aware Security Platform discovers shadow browsers in the organization.

Questions about Keep Aware and SquareX

What do Keep Aware and SquareX sell?
Keep Aware sells Keep Aware Security Platform. SquareX sells Browser Detection and Response (BDR), SquareX Browser Extension (Enterprise Browser) and Browser DLP.
Are Keep Aware and SquareX in the same category?
Yes. Browser protection extensions is the primary category of both on CISO Tribune.
Where are Keep Aware and SquareX headquartered?
Keep Aware is headquartered in Austin, United States.
Who owns Keep Aware and SquareX?
Keep Aware is owned by Jamf. SquareX is owned by Zscaler, since 2026.
Who are Keep Aware and SquareX sold to?
From its own pages, Keep Aware sells to organizations that want to safeguard their information workers. From its own pages, SquareX sells mainly to organizations that want to detect, mitigate and threat-hunt client-side attacks.
What have Keep Aware and SquareX announced recently?
September 23, 2026: Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security. February 6, 2026: Zscaler announced its acquisition of SquareX, a Singapore-based browser detection and response technology startup.

About Keep Aware

Keep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization. Keep Aware enables security operations in the browser and protects organizations from browser-based threats. Keep Aware has been acquired by Jamf. Keep Aware protects the work that happens in the browser every day.

Keep Aware describes the browser as a blind spot, where security teams struggle with real-time threat detection, data leakage, and evolving attacks that exploit human error. Keep Aware focuses on threats that target people where they work, the web. Keep Aware says unchecked browser extensions are a backdoor to a network. Keep Aware says employees are unknowingly sharing sensitive data with AI tools. Keep Aware says teams need defense at the browser level to combat identity threats.[5]

Keep Aware covers browser extensions, browsers and generative AI use. For extensions, Keep Aware provides visibility into browser extension use across the organization, the risk and capabilities of extensions, and controls across browser types. For browsers, Keep Aware states that employees should be able to use Chrome, Edge, Firefox, Safari, and other browsers safely. Keep Aware deploys directly to existing browsers and discovers shadow browsers in the organization. For generative AI, Keep Aware covers discovery of the AI applications that exist in the organization, how the workforce uses them, what company data is shared with tools, and unauthorized AI usage.

Keep Aware enforces policy and detections for activity at the point of click. Keep Aware applies granular policies against threats such as phishing, data leaks, and malicious extensions.[5][6]

Keep Aware is an agentless browser security solution. Keep Aware deploys to existing browsers on employee laptops and workstations through a lightweight extension supported on all major browsers. IT security teams deploy Keep Aware through MDM, Group Policy, or other software distribution tools. Keep Aware integrates directly into browsers, and Keep Aware does not tunnel traffic through another data center.[5]

Keep Aware gives the One Workplace security team visibility and insight into high-risk activity taking place in the browser. Keep Aware enables Embold Health to enforce configurable policies.[2]

Keep Aware on the record

Sources

Keep Aware full record

  1. [1]keepaware.comKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]SecurityKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Keep Aware has been acquired by JamfKeep Aware · published September 23, 2026 · Tier A
  4. [4]Keep Aware | Enterprise Browser SecurityKeep Aware · undated page, accessed November 10, 2026 · Tier A
  5. [5]Product | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A
  6. [6]The State of Browser Security Report 2026 | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A

SquareX full record

  1. [1]Squarex discloses architectural limitations of browser devtools in debugging malicious extensions 302518583SquareX via PR Newswire · prnewswire.com · published July 31, 2025 · Tier A
  2. [2]sqrx.comSquareX · sqrx.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Zscaler acquires squarexZscaler · zscaler.com · published February 5, 2026 · Tier A
  4. [4]Showcasing our Industry-First BDR Solution in Singapore | by SquareX | SquareX LabsSquareX Labs · published October 23, 2024 · Tier A
  5. [5]An Evening of Browser Security: SquareX’s RSAC Networking Dinner | by SquareX | SquareX LabsSquareX Labs · published May 7, 2025 · Tier A
  6. [6]SquareX | Browser Detection and Response (BDR) SolutionSquareX · undated page, accessed October 28, 2026 · Tier A
  7. [7]SquareX: Pioneering Browser Detection and Response (BDR)SquareX · undated page, accessed November 10, 2026 · Tier A
  8. [8]SquareX Receives the Technology Excellence Award by SBR in Cybersecurity, Internet and New Media Category | by SquareX | SquareX LabsSquareX Labs · undated page, accessed November 10, 2026 · Tier A
  9. [9]6 Reasons Why Enterprises Are Shifting from VDI to SquareX | by Engineering @ SquareX | SquareX LabsSquareX Labs · undated page, accessed November 10, 2026 · Tier A
  10. [10]Zscaler extends zero-trust security to browsers with SquareX acquisition | CSO OnlineCSO Online · published February 6, 2026 · Tier B

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