CISO Tribune

Vendor comparison · 2 companies

Gen Digital vs ZeroFox

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. ZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption. CISO Tribune files both under Digital risk protection. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Gen Digital
  • ZeroFox
Gen Digital vs ZeroFox: Products, Customers and Funding Compared
Gen DigitalGen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users.gendigital.comZeroFoxZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption.zerofox.com
What it sells
  • Avast[1][3][4]Uses a threat detection network with machine learning and artificial intelligence to detect and stop threats in real time.
  • LifeLock[1][3][4]Detects possible identity threats and alerts people to them.
  • MoneyLion[1][3][4]A digital financial platform for Americans to take control of their money.
  • Norton Scam Protection Pro[5]The premium tier of Norton Scam Protection, extended to all Norton 360 Advanced plans worldwide.
  • Norton Private Browser[5]A free browser with built-in Safe Web Scam Protection.
  • Cyber Threat Intelligence[1][3][4]Finished intelligence built from Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise.
  • Digital Risk Protection[1][2][4][5]Uses threat intelligence to safeguard brands, domains, and executives from threats outside the firewall.
  • HNTR Executive Protection[10]An executive protection solution aimed at impersonation, doxxing, and escalating physical threats.
  • External Attack Surface Management[2][14]Defines and maps an organization's internet-exposed attack surface, identifying known and unknown assets.
  • Mobile App Protection[14]Discovers fraudulent, rogue, or malicious mobile applications impersonating a brand or organization.
  • Credit Card Protection[14]Discovers leaked or stolen credit card numbers and PINs for a single Bank Identification Number.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Haveli Investments since 2024[2][12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. Norton is aimed at individuals and families, covering devices, online privacy and identity. MoneyLion is described as serving Americans who want to take control of their money. Norton mobile plans are described as available through select retailers worldwide.From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them. Its social media offering is described as defending organizations on social platforms from impersonation, scams, fraud, and reputational attacks. Its executive offering is aimed at protecting executives from impersonation, doxxing, and escalating physical threats.
Last verified
November 3, 2026September 27, 2026

Where they overlap

  • Gen Digital and ZeroFox are both filed under Digital risk protection.

Where they differ, field by field

  • Gen Digital's primary category is Endpoint protection platforms; ZeroFox's is Digital risk protection.
  • ZeroFox is also filed under Threat intelligence and External attack surface management.
  • Gen Digital lists Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. ZeroFox lists Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
  • ZeroFox is owned by Haveli Investments, since 2024.

What it sells: Gen Digital

What Avast does[1][3][4]
Avast helps protect users from online threats with a threat detection network. The threat detection network uses machine learning and artificial intelligence technologies to detect and stop threats in real time.
What LifeLock does[1][3][4]
LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim.
What MoneyLion does[1][3][4]
MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.
What Norton Scam Protection Pro does[5]
Norton Scam Protection Pro is the premium tier that Norton is extending to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls.
What Norton Private Browser does[5]
Norton Private Browser is free and offers built-in Safe Web Scam Protection. Safe Web Scam Protection helps block phishing websites.

What it sells: ZeroFox

What Cyber Threat Intelligence does[1][3][4]
ZeroFox fuses Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise to deliver finished intelligence. ZeroFox tracks forums, markets, and chats for chatter, access sales, and stolen data. ZeroFox connects to TIP, SIEM, SOAR, and EDR for automated action.
What Digital Risk Protection does[1][2][4][5]
ZeroFox describes Digital Risk Protection as safeguarding external assets such as brands, domains, and executives across social media, marketplaces, and the surface, deep, and dark web. ZeroFox offers Brand, Domain, Executive, and Social Media Protection.
What HNTR Executive Protection does[10]
ZeroFox detects and removes fake profiles, hijacked accounts, and AI-generated video or audio built to impersonate or discredit executives. ZeroFox tracks dark web forums and marketplaces for exposed home addresses, family details, and leaked executive credentials.

Questions about Gen Digital and ZeroFox

What do Gen Digital and ZeroFox sell?
Gen Digital sells Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. ZeroFox sells Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
Are Gen Digital and ZeroFox in the same category?
They share Digital risk protection. Gen Digital's primary category is Endpoint protection platforms and ZeroFox's is Digital risk protection.
Who owns Gen Digital and ZeroFox?
ZeroFox is owned by Haveli Investments, since 2024.
Who are Gen Digital and ZeroFox sold to?
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them.

About Gen Digital

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. Gen sells through consumer brands including Norton, Avast, LifeLock and MoneyLion. Gen states that its mission is to create technology solutions that help people grow, manage and secure their digital and financial lives. Gen describes its family of consumer brands as rooted in providing financial empowerment and cyber safety for the first digital generations. Gen states that its products and services reach nearly 500 million users in more than 150 countries.[1][3][4]

Across Norton, Avast, LifeLock and MoneyLion, Gen brings together security, privacy, identity, reputation and financial wellness in one connected customer relationship. A common Gen platform enables that connected customer relationship.[1][4]

Norton provides protection for devices, online privacy and identity to individuals and families. Avast has a threat detection network that uses machine learning and artificial intelligence technologies to detect and stop threats in real time. LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim. MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.[1][4]

Norton announced on Nov. 3, 2025 the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security and Norton 360 plans. Norton Scam Protection provides defense against scams across web, email, SMS, videos and phone calls. Norton Genie AI is used to detect scams in text messages by analyzing the meaning of words used by scammers. Deepfake Protection in the Norton Genie AI Assistant is in early access and supports English-language YouTube videos only.

Norton is extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls. The free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites. Norton announced that Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide. Norton is a founding member of the Coalition Against Stalkerware.

Gen provides tools to help people do more with AI, understand how their data is used and keep their agents protected. Gen provides a security layer that checks for dangerous commands, malicious URLs and credential leaks before an AI agent executes them. Gen provides a way to route agent traffic through isolated VPN containers built for secure, location-aware access. Gen provides a way to check OpenClaw skills for security threats and see what they can access before they run. Gen provides privacy ratings that show how AI apps use data. Gen provides AI assistance designed to help with a family's everyday needs. Gen provides an AI browser with privacy and security built into the browsing experience.[6]

Gen Threat Labs analyzes billions of signals to uncover scams, threats and emerging risks. AARTS is an open standard for AI agent runtime safety, designed to help security tools work across the growing agent ecosystem.[2][6][7]

Gen Digital on the record

Sources

Gen Digital full record

  1. [1]gendigital.comGen Digital · gendigital.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Newsroom | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  3. [3]Press Kits | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  4. [4]Powering Digital Freedom for people everywhere | Gen™Gen Digital · undated page, accessed November 10, 2026 · Tier A
  5. [5]Norton Expands AI-Powered Scam Protection Features Globally - Nov 3, 2025Gen Digital · published November 3, 2025 · Tier A
  6. [6]Agent Trust Hub | GenGen Digital · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fearless Planet Index — Gen Threat LabsGen Digital · undated page, accessed November 10, 2026 · Tier A
  8. [8]Norton Small Business Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 10, 2026 · Tier C

ZeroFox full record

  1. [1]PlatformZeroFox · zerofox.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Haveli completes acquisition of zerofoxZeroFox · zerofox.com · published May 13, 2024 · Tier A
  3. [3]ZeroFox | External Cybersecurity.ZeroFox · undated page, accessed October 30, 2026 · Tier A
  4. [4]External Cybersecurity Platform | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  5. [5]ZeroFox Digital Risk ProtectionZeroFox · undated page, accessed October 30, 2026 · Tier A
  6. [6]Takedowns | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  7. [7]ZeroFox Intelligence Search | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  8. [8]Compromised Credential Monitoring: Identify credentials leaked onlineZeroFox · undated page, accessed October 30, 2026 · Tier A
  9. [9]Physical Security Intelligence (PSI) Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  10. [10]Cybersecurity Solutions for Executive Protection | ZerofoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  11. [11]Social Media Security Protection Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  12. [12]ZeroFox Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  13. [13]PII Protect & Removal | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  14. [14]Pricing | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  15. [15]ZeroFox Master Customer Agreement | ZeroFoxZeroFox · published December 16, 2025 · Tier A

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