CISO Tribune

Vendor comparison · 2 companies

Gen Digital vs Red Sift

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. Red Sift helps security and IT teams embrace the security protocols that keep the internet safe, such as DMARC, SPF, DKIM and TLS. CISO Tribune files both under Digital risk protection. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Gen Digital
  • Red Sift
Gen Digital vs Red Sift: Products, Customers and Funding Compared
Gen DigitalGen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users.gendigital.comRed SiftRed Sift helps security and IT teams embrace the security protocols that keep the internet safe, such as DMARC, SPF, DKIM and TLS.redsift.com
What it sells
  • Avast[1][3][4]Uses a threat detection network with machine learning and artificial intelligence to detect and stop threats in real time.
  • LifeLock[1][3][4]Detects possible identity threats and alerts people to them.
  • MoneyLion[1][3][4]A digital financial platform for Americans to take control of their money.
  • Norton Scam Protection Pro[5]The premium tier of Norton Scam Protection, extended to all Norton 360 Advanced plans worldwide.
  • Norton Private Browser[5]A free browser with built-in Safe Web Scam Protection.
  • Red Sift OnDMARC[2][9]Email authentication product for DMARC enforcement.
Categories
Headquarters
Not stated on its pagesLondon, United Kingdom[5][6]
Founded
Not stated on its pages2015[3]
Ownership and funding
Not stated on its pagesPrivately held[2][4][15]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 21, 2026Red Sift notified customers with potentially affected hosts after scanning the Hardenize customer base for PHP-backed hosts, following the PHP security fixes.[18]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[15]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. Norton is aimed at individuals and families, covering devices, online privacy and identity. MoneyLion is described as serving Americans who want to take control of their money. Norton mobile plans are described as available through select retailers worldwide.From its own pages, the company sells mainly to security and IT teams that want to adopt protocols such as DMARC, SPF, DKIM and TLS. Save the Children also appears as a customer story for OnDMARC. The about page says the company works across EMEA, APAC and the US.
Last verified
November 3, 2026September 27, 2026

Where they overlap

  • Gen Digital and Red Sift are both filed under Digital risk protection.

Where they differ, field by field

  • Gen Digital's primary category is Endpoint protection platforms; Red Sift's is Email authentication and DMARC.
  • Red Sift is also filed under External attack surface management and Machine identity and PKI.
  • Gen Digital lists Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. Red Sift lists Red Sift OnDMARC.
  • Red Sift is headquartered in London, United Kingdom.
  • Red Sift was founded in 2015.
  • Red Sift is privately held.

What it sells: Gen Digital

What Avast does[1][3][4]
Avast helps protect users from online threats with a threat detection network. The threat detection network uses machine learning and artificial intelligence technologies to detect and stop threats in real time.
What LifeLock does[1][3][4]
LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim.
What MoneyLion does[1][3][4]
MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.
What Norton Scam Protection Pro does[5]
Norton Scam Protection Pro is the premium tier that Norton is extending to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls.
What Norton Private Browser does[5]
Norton Private Browser is free and offers built-in Safe Web Scam Protection. Safe Web Scam Protection helps block phishing websites.

What it sells: Red Sift

What Red Sift OnDMARC does[2][9]
Red Sift OnDMARC gives instant visibility into a domain's email security posture and a clear path to DMARC enforcement. It lets customers configure SPF, DKIM, DMARC, BIMI and MTA-STS in one place. Red Sift says it helps organizations reach full DMARC enforcement in just 6 to 8 weeks.

Questions about Gen Digital and Red Sift

What do Gen Digital and Red Sift sell?
Gen Digital sells Avast, LifeLock, MoneyLion, Norton Scam Protection Pro and Norton Private Browser. Red Sift sells Red Sift OnDMARC.
Are Gen Digital and Red Sift in the same category?
They share Digital risk protection. Gen Digital's primary category is Endpoint protection platforms and Red Sift's is Email authentication and DMARC.
Where are Gen Digital and Red Sift headquartered?
Red Sift is headquartered in London, United Kingdom.
When were Gen Digital and Red Sift founded?
Red Sift was founded in 2015.
Who owns Gen Digital and Red Sift?
Red Sift is privately held.
Who are Gen Digital and Red Sift sold to?
From its own pages, Gen sells mainly to consumers, and it describes its products as consumer brands. From its own pages, the company sells mainly to security and IT teams that want to adopt protocols such as DMARC, SPF, DKIM and TLS.
What have Gen Digital and Red Sift announced recently?
October 21, 2026: Red Sift notified customers with potentially affected hosts after scanning the Hardenize customer base for PHP-backed hosts, following the PHP security fixes.

About Gen Digital

Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. Gen sells through consumer brands including Norton, Avast, LifeLock and MoneyLion. Gen states that its mission is to create technology solutions that help people grow, manage and secure their digital and financial lives. Gen describes its family of consumer brands as rooted in providing financial empowerment and cyber safety for the first digital generations. Gen states that its products and services reach nearly 500 million users in more than 150 countries.[1][3][4]

Across Norton, Avast, LifeLock and MoneyLion, Gen brings together security, privacy, identity, reputation and financial wellness in one connected customer relationship. A common Gen platform enables that connected customer relationship.[1][4]

Norton provides protection for devices, online privacy and identity to individuals and families. Avast has a threat detection network that uses machine learning and artificial intelligence technologies to detect and stop threats in real time. LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim. MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.[1][4]

Norton announced on Nov. 3, 2025 the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security and Norton 360 plans. Norton Scam Protection provides defense against scams across web, email, SMS, videos and phone calls. Norton Genie AI is used to detect scams in text messages by analyzing the meaning of words used by scammers. Deepfake Protection in the Norton Genie AI Assistant is in early access and supports English-language YouTube videos only.

Norton is extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls. The free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites. Norton announced that Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide. Norton is a founding member of the Coalition Against Stalkerware.

Gen provides tools to help people do more with AI, understand how their data is used and keep their agents protected. Gen provides a security layer that checks for dangerous commands, malicious URLs and credential leaks before an AI agent executes them. Gen provides a way to route agent traffic through isolated VPN containers built for secure, location-aware access. Gen provides a way to check OpenClaw skills for security threats and see what they can access before they run. Gen provides privacy ratings that show how AI apps use data. Gen provides AI assistance designed to help with a family's everyday needs. Gen provides an AI browser with privacy and security built into the browsing experience.[6]

Gen Threat Labs analyzes billions of signals to uncover scams, threats and emerging risks. AARTS is an open standard for AI agent runtime safety, designed to help security tools work across the growing agent ecosystem.[2][6][7]

Gen Digital on the record

Sources

Gen Digital full record

  1. [1]gendigital.comGen Digital · gendigital.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Newsroom | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  3. [3]Press Kits | Gen DigitalGen Digital · undated page, accessed November 10, 2026 · Tier A
  4. [4]Powering Digital Freedom for people everywhere | Gen™Gen Digital · undated page, accessed November 10, 2026 · Tier A
  5. [5]Norton Expands AI-Powered Scam Protection Features Globally - Nov 3, 2025Gen Digital · published November 3, 2025 · Tier A
  6. [6]Agent Trust Hub | GenGen Digital · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fearless Planet Index — Gen Threat LabsGen Digital · undated page, accessed November 10, 2026 · Tier A
  8. [8]Norton Small Business Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 10, 2026 · Tier C

Red Sift full record

  1. [1]redsift.comRed Sift · redsift.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]The Red Sift Pulse PlatformRed Sift · undated page, accessed September 27, 2026 · Tier A
  3. [3]Cloud email security brand protection startup red sift rises 54mSiliconANGLE · siliconangle.com · published February 24, 2022 · Tier B
  4. [4]6977295001Austin American-Statesman · statesman.com · published March 4, 2022 · Tier B
  5. [5]Red sift joins future fifty 2026 cohort unveiled by chancellor at downing streetRed Sift via EIN Presswire · thestarpress.com · published March 19, 2026 · Tier B
  6. [6]Red siftThe Wealth Mosaic · thewealthmosaic.com · undated page, accessed September 27, 2026 · Tier C
  7. [7]Red Sift | Creating a Fundamentally Safer Internet with Proactive SecurityRed Sift · undated page, accessed October 27, 2026 · Tier A
  8. [8]Proactive, intelligent security for every organization.Red Sift · undated page, accessed October 27, 2026 · Tier A
  9. [9]Red Sift OnDMARC | Stop Email Spoofing FastRed Sift · undated page, accessed October 27, 2026 · Tier A
  10. [10]OnDMARC Pricing | Plans for SMB to Enterprise + Free TrialRed Sift · undated page, accessed October 27, 2026 · Tier A
  11. [11]Stop lookalike domains before they damage your brandRed Sift · undated page, accessed October 27, 2026 · Tier A
  12. [12]Bird & Bird strengthens trust in legal communications with layered email and domain protectionRed Sift · undated page, accessed October 27, 2026 · Tier A
  13. [13]Find and fix issues 10x faster with Red Sift RadarRed Sift · undated page, accessed October 27, 2026 · Tier A
  14. [14]Red Sift Certificates Lite | Free Certificate MonitoringRed Sift · undated page, accessed October 27, 2026 · Tier A
  15. [15]Red Sift OnDMARC Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 27, 2026 · Tier C
  16. [16]How to Price and Package DMARC Services for Your MSP | Red SiftRed Sift · undated page, accessed November 4, 2026 · Tier A
  17. [17]DMARC solutions for healthcare organizationsRed Sift · undated page, accessed November 4, 2026 · Tier A
  18. [18]Critical PHP vulnerabilities CVE-2026-109618 and CVE-2026-109619 | Red SiftRed Sift · published October 21, 2026 · Tier A

Spot a factual error? Request a correction.