About Gen Digital
Gen Digital is a global company that brings products and services in cybersecurity, online privacy, identity protection and financial wellness to users. Gen sells through consumer brands including Norton, Avast, LifeLock and MoneyLion. Gen states that its mission is to create technology solutions that help people grow, manage and secure their digital and financial lives. Gen describes its family of consumer brands as rooted in providing financial empowerment and cyber safety for the first digital generations. Gen states that its products and services reach nearly 500 million users in more than 150 countries.[1][3][4]
Across Norton, Avast, LifeLock and MoneyLion, Gen brings together security, privacy, identity, reputation and financial wellness in one connected customer relationship. A common Gen platform enables that connected customer relationship.[1][4]
Norton provides protection for devices, online privacy and identity to individuals and families. Avast has a threat detection network that uses machine learning and artificial intelligence technologies to detect and stop threats in real time. LifeLock detects possible identity threats and alerts people to them. LifeLock has dedicated Identity Restoration Specialists who help people restore their identity if they become a victim. MoneyLion is a digital financial platform helping Americans take control of their money. MoneyLion has tools including Instacash, RoarMoney and Credit Builder Plus. MoneyLion lets consumers save, spend, borrow and invest from one app.[1][4]
Norton announced on Nov. 3, 2025 the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security and Norton 360 plans. Norton Scam Protection provides defense against scams across web, email, SMS, videos and phone calls. Norton Genie AI is used to detect scams in text messages by analyzing the meaning of words used by scammers. Deepfake Protection in the Norton Genie AI Assistant is in early access and supports English-language YouTube videos only.
Norton is extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. Norton Scam Protection Pro adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they are opened. Norton Scam Protection Pro adds Safe Call, which blocks or labels scam and junk calls. The free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites. Norton announced that Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide. Norton is a founding member of the Coalition Against Stalkerware.
Gen provides tools to help people do more with AI, understand how their data is used and keep their agents protected. Gen provides a security layer that checks for dangerous commands, malicious URLs and credential leaks before an AI agent executes them. Gen provides a way to route agent traffic through isolated VPN containers built for secure, location-aware access. Gen provides a way to check OpenClaw skills for security threats and see what they can access before they run. Gen provides privacy ratings that show how AI apps use data. Gen provides AI assistance designed to help with a family's everyday needs. Gen provides an AI browser with privacy and security built into the browsing experience.[6]
Gen Threat Labs analyzes billions of signals to uncover scams, threats and emerging risks. AARTS is an open standard for AI agent runtime safety, designed to help security tools work across the growing agent ecosystem.[2][6][7]
Gen Digital on the record