CISO Tribune

Vendor comparison · 2 companies

Charm Security vs iCOUNTER

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem. CISO Tribune files both under Fraud prevention and Digital risk protection. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Charm Security
  • iCOUNTER
Charm Security vs iCOUNTER: Products, Customers and Funding Compared
Charm SecurityCharm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution.charmsecurity.comiCOUNTERIn real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.icounter.com
What it sells
  • Fraud Investigation Agent[2]An AI agent that supports fraud analysts by connecting signals across alerts, cases, and customer interactions and guiding decisions across prevention, investigation, and resolution.
  • Fraud Frontline Agent[2]An AI agent that works alongside customer-facing teams and channels, delivering real-time insights to help identify deception and intervene during high-risk interactions.
  • Fraud Intelligence Agent[2]An adversary-facing AI agent that engages scam and fraud infrastructure, impersonators, and mule networks to collect intelligence and disrupt operations through a honeypot network.
  • CTOS (Counter Threat Operating System)[9]A cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pages2020[2][7]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. The agents are deployed from the back office in fraud and security teams to the frontline in customer contact centers and branches. Customer teams keep decision authority at the start and set the boundaries within which the agents act.From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. Our reading is that CTOS is pitched to organizations that already run a third-party program and security tools, which CTOS complements. The ecosystems in scope include critical third parties, technology providers, supply-chain partners, and subsidiaries.
Last verified
November 8, 2026September 27, 2026

Where they overlap

  • Charm Security and iCOUNTER are both filed under Fraud prevention and Digital risk protection.

Where they differ, field by field

  • Charm Security's primary category is Fraud prevention; iCOUNTER's is Third-party risk and security ratings.
  • Charm Security is also filed under Threat intelligence.
  • Charm Security lists Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. iCOUNTER lists CTOS (Counter Threat Operating System).
  • iCOUNTER was founded in 2020.

What it sells: iCOUNTER

What CTOS (Counter Threat Operating System) does[9]
CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations.

Questions about Charm Security and iCOUNTER

What do Charm Security and iCOUNTER sell?
Charm Security sells Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. iCOUNTER sells CTOS (Counter Threat Operating System).
Are Charm Security and iCOUNTER in the same category?
They share Fraud prevention and Digital risk protection. Charm Security's primary category is Fraud prevention and iCOUNTER's is Third-party risk and security ratings.
When were Charm Security and iCOUNTER founded?
iCOUNTER was founded in 2020.
Who are Charm Security and iCOUNTER sold to?
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles.

About Charm Security

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. Charm Security's AI Agents combine the expertise of fraud professionals and behavioral scientists. Charm Security's AI Agents are powered by a proprietary HVE AI Model for Human Vulnerabilities and Exploit Techniques. Charm Security works alongside fraud and financial crime teams.[3][4]

Charm Security states that attackers exploit trust, fear, urgency and other human vulnerabilities to manipulate decisions and deceive victims. Charm Security built its Agentic AI Workforce with AI agents that can be deployed across the fraud lifecycle, from the back office to the frontline. Charm Security's Agentic AI Workforce supports financial institutions in moving from detection to action. Charm Security's Agentic AI Workforce combines deep fraud expertise with behavioral science to help financial institutions investigate, intervene, resolve and prevent fraud, scams and cybercrime.[4][5][6]

Charm Security offers an AI fraud expert that supports fraud analysts and investigators by connecting signals across alerts, cases, and customer interactions. Charm Security's AI fraud expert interprets human intent and behavioral psychology. Charm Security offers an AI fraud advisor that works alongside customer-facing teams and channels, including contact centers, branches, wealth, and support. Charm Security's AI fraud advisor delivers real-time insights and guidance during high-risk interactions.[3]

Charm Security offers an adversary-facing AI agent that operates beyond the organization's perimeter. Charm Security's adversary-facing AI agent engages scam and fraud infrastructure, impersonators, mule networks, and attacker assets to collect intelligence, uncover patterns, and disrupt operations.[2][3]

Charm Security's AI Agents are deployed as team members across the organization, from the back office in the fraud and security teams to the frontline in customer contact centers, branches, and customer-facing representatives. Charm Security's Agentic AI Workforce deploys AI agents as expert teammates across fraud operations, contact centers, branches and digital channels. Charm Security's AI Agents start by observing and assisting as coworkers while the customer team keeps decision authority. Charm Security's AI Agents then take on low-risk actions independently as confidence grows, and over time can run cases end-to-end within the boundaries the customer team sets. The customer team controls how much authority each Charm Security agent has and adjusts it as confidence grows.[2][3][5]

Charm Security's AI Agents handle the full arc of the fraud lifecycle, investigating cases and prioritizing risk, and intervening with customers in real time as deception unfolds. Charm Security's AI Agents execute and document the resolution while supporting recovery, and gather intelligence on fraud infrastructure and attacker patterns. Charm Security's AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams.[3]

Charm Security's AI agents are powered by its proprietary Human Vulnerabilities & Exploits framework, combining deep fraud and security expertise with behavioral science. Charm Security announced the appointment of Dr. Elizabeth Huppert as Behavioral Science Director. Dr. Elizabeth Huppert most recently led behavioral science and scam prevention efforts at JPMorgan Chase. Dr. Huppert works with Charm Security's customers and partners to embed behavioral science strategies into Charm Security's AI agents.[1][3][4]

Charm Security on the record

Sources

Charm Security full record

  1. [1]Privacy policyCharm Security · charmsecurity.com · published October 11, 2026 · Tier A
  2. [2]charmsecurity.comCharm Security · charmsecurity.com · undated page, accessed November 8, 2026 · Tier A
  3. [3]Charm Security | Agentic AI Workforce for Fraud & CybercrimeCharm Security · undated page, accessed November 10, 2026 · Tier A
  4. [4]Dr. Elizabeth Huppert Joins Charm SecurityCharm Security · undated page, accessed November 10, 2026 · Tier A
  5. [5]Charm Security Wins Grand Prix at The Money Awards 2026Charm Security · undated page, accessed November 10, 2026 · Tier A
  6. [6]Charm Security Joins Mastercard Start PathCharm Security · undated page, accessed November 10, 2026 · Tier A

iCOUNTER full record

  1. [1]icounter.comiCOUNTER · icounter.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Icounter emerges from stealth to launch cyber risk intelligence category 302506189iCOUNTER via PR Newswire · prnewswire.com · published July 16, 2025 · Tier A
  3. [3]Counter Cyber Threats Before They Strike | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  4. [4]CTOS: Counter Threat Operating System | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  5. [5]End User Terms of Service | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  6. [6]Third-Party Cyber Risk Solutions | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  7. [7]About iCOUNTER | The Cyber Risk Intelligence CompanyiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  8. [8]iCOUNTER Alongside SecurityScorecard | Threat DetectioniCOUNTER · undated page, accessed October 25, 2026 · Tier A
  9. [9]The Third Wave of Cybersecurity | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  10. [10]Next Generation of Fraud Panel | Jason Brown, iCOUNTERiCOUNTER · undated page, accessed November 10, 2026 · Tier A
  11. [11]Keynote | Intel Led Security for Third Party RiskiCOUNTER · undated page, accessed November 10, 2026 · Tier A

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