CISO Tribune

Vendor comparison · 2 companies

Charm Security vs CounterCraft

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Charm Security
  • CounterCraft
Charm Security vs CounterCraft: Products, Customers and Funding Compared
Charm SecurityCharm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution.charmsecurity.comCounterCraftCounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments.countercraftsec.com
What it sells
  • Fraud Investigation Agent[2]An AI agent that supports fraud analysts by connecting signals across alerts, cases, and customer interactions and guiding decisions across prevention, investigation, and resolution.
  • Fraud Frontline Agent[2]An AI agent that works alongside customer-facing teams and channels, delivering real-time insights to help identify deception and intervene during high-risk interactions.
  • Fraud Intelligence Agent[2]An adversary-facing AI agent that engages scam and fraud infrastructure, impersonators, and mule networks to collect intelligence and disrupt operations through a honeypot network.
  • Deception Expert[1][2]Designs and deploys deception environments tailored to the real architecture of a customer.
  • Threat Hunter Expert[1][2]Triages attacker activity and identifies TTPs.
  • Engager[1][2]Interacts with attackers in real time and feeds them false information while gathering intelligence.
Categories
Headquarters
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Founded
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Ownership and funding
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Named customers
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Recent news
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G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. The agents are deployed from the back office in fraud and security teams to the frontline in customer contact centers and branches. Customer teams keep decision authority at the start and set the boundaries within which the agents act.Retail organizations are described as needing to secure points of sale, supply chains and customer data. Healthcare organizations are described as needing to protect patient records from ransomware and data breaches. Financial services are described as needing to protect payment systems like SWIFT. Oil and gas enterprises are described as having custom systems that are difficult to defend. Governments and militaries are named among the users of the platform.
Last verified
November 8, 2026November 6, 2026

Where they overlap

  • Charm Security and CounterCraft are both filed under Threat intelligence.

Where they differ, field by field

  • Charm Security's primary category is Fraud prevention; CounterCraft's is Deception technology.
  • Charm Security is also filed under Digital risk protection. CounterCraft is also filed under OT and ICS security.
  • Charm Security lists Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. CounterCraft lists Deception Expert, Threat Hunter Expert and Engager.

What it sells: CounterCraft

What Deception Expert does[1][2]
Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer.
What Threat Hunter Expert does[1][2]
Threat Hunter Expert triages attacker activity automatically and identifies TTPs. Threat Hunter Expert produces incident reports for analysts.
What Engager does[1][2]
Engager interacts with attackers in real time to maximize attacker dwell time. Engager feeds false information to attackers while extracting intelligence.

Questions about Charm Security and CounterCraft

What do Charm Security and CounterCraft sell?
Charm Security sells Fraud Investigation Agent, Fraud Frontline Agent and Fraud Intelligence Agent. CounterCraft sells Deception Expert, Threat Hunter Expert and Engager.
Are Charm Security and CounterCraft in the same category?
They share Threat intelligence. Charm Security's primary category is Fraud prevention and CounterCraft's is Deception technology.
Who are Charm Security and CounterCraft sold to?
Charm Security works alongside fraud and financial crime teams, and its AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams. Retail organizations are described as needing to secure points of sale, supply chains and customer data.

About Charm Security

Charm Security builds the Agentic AI Workforce for scam, fraud, and cybercrime prevention and resolution. Charm Security's AI Agents combine the expertise of fraud professionals and behavioral scientists. Charm Security's AI Agents are powered by a proprietary HVE AI Model for Human Vulnerabilities and Exploit Techniques. Charm Security works alongside fraud and financial crime teams.[3][4]

Charm Security states that attackers exploit trust, fear, urgency and other human vulnerabilities to manipulate decisions and deceive victims. Charm Security built its Agentic AI Workforce with AI agents that can be deployed across the fraud lifecycle, from the back office to the frontline. Charm Security's Agentic AI Workforce supports financial institutions in moving from detection to action. Charm Security's Agentic AI Workforce combines deep fraud expertise with behavioral science to help financial institutions investigate, intervene, resolve and prevent fraud, scams and cybercrime.[4][5][6]

Charm Security offers an AI fraud expert that supports fraud analysts and investigators by connecting signals across alerts, cases, and customer interactions. Charm Security's AI fraud expert interprets human intent and behavioral psychology. Charm Security offers an AI fraud advisor that works alongside customer-facing teams and channels, including contact centers, branches, wealth, and support. Charm Security's AI fraud advisor delivers real-time insights and guidance during high-risk interactions.[3]

Charm Security offers an adversary-facing AI agent that operates beyond the organization's perimeter. Charm Security's adversary-facing AI agent engages scam and fraud infrastructure, impersonators, mule networks, and attacker assets to collect intelligence, uncover patterns, and disrupt operations.[2][3]

Charm Security's AI Agents are deployed as team members across the organization, from the back office in the fraud and security teams to the frontline in customer contact centers, branches, and customer-facing representatives. Charm Security's Agentic AI Workforce deploys AI agents as expert teammates across fraud operations, contact centers, branches and digital channels. Charm Security's AI Agents start by observing and assisting as coworkers while the customer team keeps decision authority. Charm Security's AI Agents then take on low-risk actions independently as confidence grows, and over time can run cases end-to-end within the boundaries the customer team sets. The customer team controls how much authority each Charm Security agent has and adjusts it as confidence grows.[2][3][5]

Charm Security's AI Agents handle the full arc of the fraud lifecycle, investigating cases and prioritizing risk, and intervening with customers in real time as deception unfolds. Charm Security's AI Agents execute and document the resolution while supporting recovery, and gather intelligence on fraud infrastructure and attacker patterns. Charm Security's AI Agents act as expert teammates to fraud, financial crime, security, and customer-facing teams.[3]

Charm Security's AI agents are powered by its proprietary Human Vulnerabilities & Exploits framework, combining deep fraud and security expertise with behavioral science. Charm Security announced the appointment of Dr. Elizabeth Huppert as Behavioral Science Director. Dr. Elizabeth Huppert most recently led behavioral science and scam prevention efforts at JPMorgan Chase. Dr. Huppert works with Charm Security's customers and partners to embed behavioral science strategies into Charm Security's AI agents.[1][3][4]

Charm Security on the record

Sources

Charm Security full record

  1. [1]Privacy policyCharm Security · charmsecurity.com · published October 11, 2026 · Tier A
  2. [2]charmsecurity.comCharm Security · charmsecurity.com · undated page, accessed November 8, 2026 · Tier A
  3. [3]Charm Security | Agentic AI Workforce for Fraud & CybercrimeCharm Security · undated page, accessed November 10, 2026 · Tier A
  4. [4]Dr. Elizabeth Huppert Joins Charm SecurityCharm Security · undated page, accessed November 10, 2026 · Tier A
  5. [5]Charm Security Wins Grand Prix at The Money Awards 2026Charm Security · undated page, accessed November 10, 2026 · Tier A
  6. [6]Charm Security Joins Mastercard Start PathCharm Security · undated page, accessed November 10, 2026 · Tier A

CounterCraft full record

  1. [1]countercraftsec.comCounterCraft · countercraftsec.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Deception-Powered Threat Intelligence | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  3. [3]Edge Device Security WhitepaperCounterCraft · undated page, accessed November 10, 2026 · Tier A
  4. [4]Looking to strengthen your OT security? | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  5. [5]An insider threat solution that works | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  6. [6]Cybersecurity for Retail | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity for Healthcare | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity for Financial Services | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cybersecurity for Oil and GasCounterCraft · undated page, accessed November 10, 2026 · Tier A
  10. [10]Federal Government Cybersecurity Solution | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  11. [11]Global Bank Detects Lateral Movement in a SWIFT Network | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A

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