CISO Tribune

Vendor comparison · 2 companies

Trend Micro vs WatchGuard Technologies

Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. WatchGuard Technologies sells a Unified Security Platform that combines network, endpoint, identity and cloud protection, purpose-built for MSPs servicing midsize companies and SMBs. CISO Tribune files both under EDR and XDR. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Trend Micro
  • WatchGuard Technologies
Trend Micro vs WatchGuard Technologies: Products, Customers and Funding Compared
Trend MicroTrend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One.trendmicro.comWatchGuard TechnologiesWatchGuard Technologies sells a Unified Security Platform that combines network, endpoint, identity and cloud protection, purpose-built for MSPs servicing midsize companies and SMBs.watchguard.com
What it sells
  • TrendAI Deep Discovery Inspector[19]Version 7.0 includes an active scanner for device discovery as a Vision One network sensor.
  • Phish Insight[20]Service that involves phishing simulation emails sent to employees.
  • Unified Security Platform[1][5]WatchGuard unifies network, endpoint, identity and cloud protection under one agent, one console and one AI intelligence layer.
  • Firebox M Series[9]Firebox M Series rackmount appliances provide NGFW features.
  • Endpoint Security 360[11]WatchGuard Endpoint Security 360 is an autonomous zero trust endpoint detection and response solution.
  • AuthPoint[7][12][13]WatchGuard AuthPoint provides cloud-based authentication and access to applications.
  • Total Identity Security[13]Total Identity Security combines AuthPoint MFA with Dark Web Credential Monitoring.
  • WatchGuard Cloud[1][5][7][9][13]WatchGuard Cloud is built for MSPs and gives one place to deploy, standardize, monitor and report across all customers.
  • Compliance Reporting[15]WatchGuard Compliance Reporting offers configurable compliance controls and reports for regulatory needs.
Categories
Headquarters
Tokyo, Japan[3][25]Seattle, United States[4]
Founded
1988[3]Not stated on its pages
Ownership and funding
Public (TSE: 4704)[2][7][10][14]Owned by Vector Capital since 2022[6]
Named customers
  • Amazon MGM Studios[4]
  • Decathlon[5]
  • Dufferin-Peel Catholic District School Board[6]
Not stated on its pages
Recent news
  • October 19, 2026Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.[12]
  • September 29, 2026TrendAI opened a private preview of Autonomous Vulnerability Discovery, a service that finds, validates and checks fixes for flaws in customer source code.[7]
  • August 20, 2026TrendAI, an enterprise business unit of Trend Micro, announced it has passed $1 billion in global AWS Marketplace sales.[28]
  • August 19, 2026TrendLife, the consumer business unit of Trend Micro, announced the availability of TrendLife Kaleida, an AI solution designed for families.[27]
  • August 13, 2026Trend Micro reported second-quarter 2026 results for the period ended June 30, with annual recurring revenue above 1.7 billion US dollars, up 5%.[8]
  • July 7, 2026WatchGuard Technologies appointed Vincent Hwang as Chief Product Officer, reporting to CEO Joe Smolarski.[16]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen October 30, 2026[6]
Who it fits
From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. TrendAI is the enterprise security business of Trend Micro. Trend Micro describes the businesses in its portfolio as each serving distinct customers, markets, and needs. Apex One is available on-premises and as a service, so both deployment models appear. Phish Insight is used by customers' IT administrators, who upload the recipients of the service. Trend Micro also offers security for devices, identity, and privacy at home and on mobile.WatchGuard delivers its security to businesses exclusively through managed service provider and reseller partners. Businesses receive protection configured and managed for them by a local WatchGuard partner. WatchGuard describes its devices as suited to securing branch offices, distributed networks and large data centers. WatchGuard secure access points are described for small offices, retail locations, schools, warehouses and outdoor deployments. WatchGuard Endpoint Security 360 is described as suited to organizations and MSPs.
Last verified
October 10, 2026September 27, 2026

Where they overlap

  • Trend Micro and WatchGuard Technologies are both filed under EDR and XDR.

Where they differ, field by field

  • Trend Micro's primary category is EDR and XDR; WatchGuard Technologies's is Firewalls and NGFW.
  • Trend Micro is also filed under Cloud-native application protection (CNAPP) and Email security. WatchGuard Technologies is also filed under Identity threat detection and response and Workforce IAM and SSO.
  • Trend Micro lists TrendAI Deep Discovery Inspector and Phish Insight. WatchGuard Technologies lists Unified Security Platform, Firebox M Series, Endpoint Security 360, AuthPoint, Total Identity Security and 2 more.
  • Trend Micro is headquartered in Tokyo, Japan. WatchGuard Technologies is headquartered in Seattle, United States.
  • Trend Micro was founded in 1988.
  • Trend Micro is a public company listed on TSE as 4704. WatchGuard Technologies is owned by Vector Capital, since 2022.
  • Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.

What it sells: Trend Micro

What TrendAI Deep Discovery Inspector does[19]
TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8.
What Phish Insight does[20]
Phish Insight collects and transmits data to Trend Micro as part of using the service. IT administrators sign up and receive a verification email.

What it sells: WatchGuard Technologies

What Firebox M Series does[9]
Firebox M Series rackmount appliances provide NGFW features. Firebox rackmount appliances integrate with WatchGuard Cloud and ThreatSync and offer centralized management and AI-powered XDR correlation.
What Endpoint Security 360 does[11]
WatchGuard Endpoint Security 360 is an autonomous zero trust endpoint detection and response solution that blocks unknown applications automatically and continuously monitors trusted applications for signs of compromise. WatchGuard Endpoint Security 360 provides visibility into blocked executions, compromised trusted applications and the progression of attacks across endpoints.
What AuthPoint does[7][12][13]
WatchGuard AuthPoint provides cloud-based authentication and access to applications. AuthPoint MFA supports push, passkeys, TOTP, QR codes, hardware tokens and zero trust policies. AuthPoint is managed in WatchGuard Cloud, which configures policies, synchronizes users and enforces controls from one interface.
What Total Identity Security does[13]
Total Identity Security combines AuthPoint MFA with Dark Web Credential Monitoring. WatchGuard continuously monitors workforce user credentials across dark web, deep web and breach databases using AI-driven intelligence, and can alert affected end users directly. WatchGuard Cloud lets MSPs manage MFA and credential monitoring across customer accounts.
What WatchGuard Cloud does[1][5][7][9][13]
WatchGuard Cloud is built for MSPs and gives one place to deploy, standardize, monitor and report across all customers. ThreatSync XDR is part of WatchGuard Cloud and correlates activity across WatchGuard security layers. WatchGuard Cloud provides visibility, configuration control and real-time threat monitoring so MSPs can manage network security from anywhere with an Internet connection.
What Compliance Reporting does[15]
WatchGuard Compliance Reporting offers configurable compliance controls and reports for regulatory needs. WatchGuard Compliance Reporting is integrated with WatchGuard NDR and WatchGuard SaaS, delivering over 100 AI-refined network cybersecurity controls. WatchGuard Compliance Reporting includes configurable compliance report templates for ISO-27001, NIST 800-53, NIST 171/CMMC, UK Cyber Essentials, FFIEC, CISA Ransomware Defense, Cyber Insurance Compliance and Supply Chain Compliance.

Questions about Trend Micro and WatchGuard Technologies

What do Trend Micro and WatchGuard Technologies sell?
Trend Micro sells TrendAI Deep Discovery Inspector and Phish Insight. WatchGuard Technologies sells Unified Security Platform, Firebox M Series, Endpoint Security 360, AuthPoint, Total Identity Security and 2 more.
Are Trend Micro and WatchGuard Technologies in the same category?
They share EDR and XDR. Trend Micro's primary category is EDR and XDR and WatchGuard Technologies's is Firewalls and NGFW.
Where are Trend Micro and WatchGuard Technologies headquartered?
Trend Micro is headquartered in Tokyo, Japan. WatchGuard Technologies is headquartered in Seattle, United States.
When were Trend Micro and WatchGuard Technologies founded?
Trend Micro was founded in 1988.
Who owns Trend Micro and WatchGuard Technologies?
Trend Micro is a public company listed on TSE as 4704. WatchGuard Technologies is owned by Vector Capital, since 2022.
Which customers do Trend Micro and WatchGuard Technologies name?
Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.
Who are Trend Micro and WatchGuard Technologies sold to?
From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. WatchGuard delivers its security to businesses exclusively through managed service provider and reseller partners.
What have Trend Micro and WatchGuard Technologies announced recently?
October 19, 2026: Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations. July 7, 2026: WatchGuard Technologies appointed Vincent Hwang as Chief Product Officer, reporting to CEO Joe Smolarski.

About Trend Micro

Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. Trend Micro is a publicly listed global cybersecurity company with a worldwide footprint.

Trend Micro operates as the publicly listed parent organization behind a focused portfolio of cybersecurity businesses, each serving distinct customers, markets, and needs. As parent, Trend Micro provides governance, shared services, and strategic investment to support long-term growth in an AI-driven world. Trend Micro says it serves 28,000 enterprise organizations across 185 countries.

TrendAI is the enterprise security business of Trend Micro. TrendAI delivers intelligence-driven platform security designed to manage real AI risks, simplify operations, and empower organizations to innovate with confidence across complex environments. Trend Micro says TrendAI partners with Anthropic to advance AI-native workflows, automation, and risk reduction.

TrendAI Vision One was formerly called Trend Vision One, and it includes an Endpoint inventory. TrendAI Vision One users can find updated vulnerability information under Cyber Risk Exposure Management, Cyber Risk Overview, and Exposure Overview. TrendAI adds information to the Vision One Threat Intelligence Hub, which may include Tactics, Techniques and Procedures, Risk Management Guidance, and Threat Hunting Queries.[1][15][16]

Trend Micro recommends upgrading to the SecOps Endpoint Sensor (XES) following the upgrade to TrendAI Vision One Foundation. Endpoints on SEP (Standard Endpoint Protection) can still use iES, the integrated Endpoint Sensor in Apex One. Endpoints on Server & Workload Protection that use Activity Monitoring are recommended to deploy the TrendAI Vision One Sensor XES. The TrendAI Vision One agent supports each Windows OS until its EOL plus one year, supports the latest 5 versions on macOS, and supports each Linux OS until its EOL plus one year.[15][17]

Apex One is available as Apex One On-prem and as Apex One as a Service. TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released, and its firmware upgrade package is available on the TrendAI download center. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor, and its Virtual Analyzer supports Win Server 2025, Win11 24H2 and RHEL 9.[18][19]

Phish Insight is a service that collects and transmits data to Trend Micro as part of its use. IT administrators sign up for Phish Insight and receive a verification email. Trend Micro has released builds of Control Manager 6.0 and 7.0, a Critical Patch for InterScan Web Security Virtual Appliance (IWSVA) 6.5, and builds of Smart Protection Server (standalone).[20][21][22][23]

Trend Micro also offers security for devices, identity, and privacy at home and on mobile. Trend Micro is governed by a Board of Directors responsible for oversight, strategy, and shareholder interests. The executive leadership team of Trend Micro is responsible for corporate strategy, financial stewardship, and portfolio governance.[1][11][20]

Trend Micro on the record

Sources

Trend Micro full record

  1. [1]PlatformTrend Micro (TrendAI) · trendaisecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trend Micro's Enterprise Business is now TrendAI™Trend Micro Incorporated · published March 23, 2026 · Tier A
  3. [3]sec.govTrend Micro, Inc. via SEC EDGAR · sec.gov · published October 31, 2006 · Tier A
  4. [4]Amazon mgm studiosTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]DecathlonTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]DpcdsbTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]2026 09 29 Introducing TrendAI TM Autonomous Vulnerability Discovery Next Generation Threat Remediation at Machine SpeedTrend Micro · newsroom.trendmicro.com · published September 29, 2026 · Tier A
  8. [8]2026 08 13 Trend Micro Reports Earnings Results for Q2 2026Trend Micro · newsroom.trendmicro.com · published August 13, 2026 · Tier A
  9. [9]2026 05 14 Trend Micro Reports Earnings Results for Q1 2026Trend Micro · newsroom.trendmicro.com · published May 14, 2026 · Tier A
  10. [10]Trend Micro (US) | Global Enterprise AI Cybersecurity PlatformTrend Micro · undated page, accessed October 29, 2026 · Tier A
  11. [11]Smart Protections Server Disconnected from Smart Scan/Web ReputationTrend Micro · undated page, accessed October 29, 2026 · Tier A
  12. [12]Trend Micro Announces Up to ¥10 Billion toward Cyber Resilience Initiative to Strengthen Security for Japanese Organizations in the AI EraTrend Micro · published October 19, 2026 · Tier A
  13. [13]TrendAI™ Launches Inception Program to Power the Next Wave of Secure AI InnovationTrend Micro · published May 31, 2026 · Tier A
  14. [14]Trend Micro Antivirus + Security Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  15. [15]Upgrade to Foundation-based Endpoint Inventory: Key ConsiderationsTrend Micro · undated page, accessed November 3, 2026 · Tier A
  16. [16]SECURITY ALERT: WordPress Core unauthenticated RCE (CVE-2026-119977)Trend Micro · undated page, accessed November 3, 2026 · Tier A
  17. [17]TrendAI Vision One™ Agent OS Compatibility Matrix & SupportTrend Micro · undated page, accessed November 3, 2026 · Tier A
  18. [18]Uninstall client or agent - Trend Micro Apex OneTrend Micro · undated page, accessed November 3, 2026 · Tier A
  19. [19]TrendAI Deep Discovery Inspector DDI 7.0 Released – What's NewTrend Micro · undated page, accessed November 3, 2026 · Tier A
  20. [20]Data Collection Disclosure - Phish InsightTrend Micro · undated page, accessed November 3, 2026 · Tier A
  21. [21]Resolving multiple vulnerabilities - Control ManagerTrend Micro · published June 19, 2018 · Tier A
  22. [22]Multiple Vulnerabilities - InterScan Web Security Virtual Appliance 6.5Trend Micro · published March 28, 2017 · Tier A
  23. [23]Multiple vulnerabilities on Trend Micro Smart Protection ServerTrend Micro · published August 8, 2016 · Tier A
  24. [24]Trend Micro Launches End-to-End Protection for Agentic AI Systems with NVIDIATrend Micro · published November 5, 2025 · Tier A
  25. [25]TrendAI™ appoints Auckland-based Richard Harrison as Global VP of AI SecurityTrend Micro · published July 23, 2026 · Tier A
  26. [26]Trend Micro Reports Earnings Results for Q4 2025 and FY 2025Trend Micro · published February 18, 2026 · Tier A
  27. [27]TrendLife Announces Kaleida: The World's First Safe AI Built for Every Member of the FamilyTrend Micro · published August 19, 2026 · Tier A
  28. [28]TrendAI™ Surpasses $1 Billion in AWS Marketplace Sales as AI Security Co-Innovation with AWS AcceleratesTrend Micro · published August 20, 2026 · Tier A

WatchGuard Technologies full record

  1. [1]watchguard.comWatchGuard Technologies · watchguard.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Watchguard launches new high performance firebox appliances secure modernWatchGuard Technologies · watchguard.com · published June 2, 2026 · Tier A
  3. [3]vectorcapital.comVector Capital · vectorcapital.com · published July 5, 2022 · Tier A
  4. [4]Dex991WatchGuard Technologies via SEC EDGAR · sec.gov · published July 25, 2006 · Tier A
  5. [5]WatchGuard | Comprehensive Cybersecurity SolutionsWatchGuard Technologies · undated page, accessed October 30, 2026 · Tier A
  6. [6]WatchGuard Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 30, 2026 · Tier C
  7. [7]Centralized Management & Visibility | WatchGuard CloudWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  8. [8]Managed Security Services for MSPs | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  9. [9]Rackmount Firewall Appliances | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  10. [10]WatchGuard Endpoint Security | AI-Powered ProtectionWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  11. [11]WatchGuard Endpoint Security 360 - Zero Trust EDRWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  12. [12]AuthPoint 30-Day Free Trial | WatchGuard Free AuthPointWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  13. [13]AuthPoint Total Identity Security | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  14. [14]Secure Wireless APs for Your Business | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  15. [15]Compliance Reporting | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  16. [16]WatchGuard Appoints Vincent Hwang as Chief Product OfficerWatchGuard Technologies · published July 7, 2026 · Tier A

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