CISO Tribune

Vendor comparison · 2 companies

Bitdefender vs Trend Micro

Bitdefender provides cybersecurity solutions to small and medium businesses, mid-market enterprises and consumers. Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. CISO Tribune files both under EDR and XDR. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Bitdefender
  • Trend Micro
Bitdefender vs Trend Micro: Products, Customers and Funding Compared
BitdefenderBitdefender provides cybersecurity solutions to small and medium businesses, mid-market enterprises and consumers.bitdefender.comTrend MicroTrend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One.trendmicro.com
What it sells
  • GravityZone PHASR[10]Hardening and attack surface reduction.
  • GravityZone MSP Security Solutions[14]Multi-tiered security for managed service providers.
  • TrendAI Deep Discovery Inspector[19]Version 7.0 includes an active scanner for device discovery as a Vision One network sensor.
  • Phish Insight[20]Service that involves phishing simulation emails sent to employees.
Categories
Headquarters
Bucharest, Romania[2][4]Tokyo, Japan[3][25]
Founded
2001[2][4][10][13]1988[3]
Ownership and funding
Not stated on its pagesPublic (TSE: 4704)[2][7][10][14]
Named customers
Not stated on its pages
  • Amazon MGM Studios[4]
  • Decathlon[5]
  • Dufferin-Peel Catholic District School Board[6]
Recent news
  • September 23, 2026Bitdefender announced GravityZone AI Visibility and Control, a solution giving organizations and MSPs visibility into employee AI tool usage and the ability to reduce related risks.[17]
  • May 6, 2026Bitdefender appointed Frank Koelmel as Chief Revenue Officer of its Business Solutions Group.[7]
  • October 19, 2026Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.[12]
  • September 29, 2026TrendAI opened a private preview of Autonomous Vulnerability Discovery, a service that finds, validates and checks fixes for flaws in customer source code.[7]
  • August 20, 2026TrendAI, an enterprise business unit of Trend Micro, announced it has passed $1 billion in global AWS Marketplace sales.[28]
  • August 19, 2026TrendLife, the consumer business unit of Trend Micro, announced the availability of TrendLife Kaleida, an AI solution designed for families.[27]
  • August 13, 2026Trend Micro reported second-quarter 2026 results for the period ended June 30, with annual recurring revenue above 1.7 billion US dollars, up 5%.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 4, 2026[8]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Bitdefender sells mainly to small and medium businesses, mid-market enterprises and consumers. Its business group says it serves businesses, government entities, and non-profit organizations in industries worldwide. Its small business products are positioned for small teams with no dedicated IT staff. Managed Service Providers are a named customer type, with licensing based on monthly usage.From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. TrendAI is the enterprise security business of Trend Micro. Trend Micro describes the businesses in its portfolio as each serving distinct customers, markets, and needs. Apex One is available on-premises and as a service, so both deployment models appear. Phish Insight is used by customers' IT administrators, who upload the recipients of the service. Trend Micro also offers security for devices, identity, and privacy at home and on mobile.
Last verified
September 27, 2026October 10, 2026

Where they overlap

  • EDR and XDR is the primary category of both Bitdefender and Trend Micro.

Where they differ, field by field

  • Bitdefender is also filed under MDR and managed SOC and Endpoint protection platforms. Trend Micro is also filed under Cloud-native application protection (CNAPP) and Email security.
  • Bitdefender lists GravityZone PHASR and GravityZone MSP Security Solutions. Trend Micro lists TrendAI Deep Discovery Inspector and Phish Insight.
  • Bitdefender is headquartered in Bucharest, Romania. Trend Micro is headquartered in Tokyo, Japan.
  • Bitdefender was founded in 2001. Trend Micro was founded in 1988.
  • Trend Micro is a public company listed on TSE as 4704.
  • Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.

How they differ

CISO Tribune files both Bitdefender and Trend Micro under EDR and XDR as the primary category. Bitdefender also appears under MDR and managed SOC and under endpoint protection platforms, while Trend Micro also appears under cloud-native application protection (CNAPP) and email security. Bitdefender sells GravityZone PHASR for hardening and attack surface reduction, along with GravityZone MSP Security Solutions for managed service providers. Trend Micro sells TrendAI Deep Discovery Inspector and Phish Insight, a service built around phishing simulation emails sent to employees. Its TrendAI business sells enterprise security, including TrendAI Vision One.

Bitdefender is headquartered in Bucharest, Romania, and was founded in 2001. Trend Micro is headquartered in Tokyo, Japan, was founded in 1988, and is a public company listed on TSE as 4704. Bitdefender says it sells mainly to small and medium businesses, mid-market enterprises and consumers, and it names managed service providers as a customer type. Trend Micro says it serves 28,000 enterprise organizations across 185 countries, and it publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board as customers.

On September 23, 2026, Bitdefender announced GravityZone AI Visibility and Control, which gives organizations and MSPs visibility into employee AI tool usage. On October 19, 2026, Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations. On September 29, 2026, TrendAI opened a private preview of Autonomous Vulnerability Discovery.

What it sells: Bitdefender

What GravityZone PHASR does[10]
Proactively hardens defenses and reduces the attack surface. PHASR stands for Proactive Hardening and Attack Surface Reduction.

What it sells: Trend Micro

What TrendAI Deep Discovery Inspector does[19]
TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8.
What Phish Insight does[20]
Phish Insight collects and transmits data to Trend Micro as part of using the service. IT administrators sign up and receive a verification email.

Questions about Bitdefender and Trend Micro

What do Bitdefender and Trend Micro sell?
Bitdefender sells GravityZone PHASR and GravityZone MSP Security Solutions. Trend Micro sells TrendAI Deep Discovery Inspector and Phish Insight.
Are Bitdefender and Trend Micro in the same category?
Yes. EDR and XDR is the primary category of both on CISO Tribune.
Where are Bitdefender and Trend Micro headquartered?
Bitdefender is headquartered in Bucharest, Romania. Trend Micro is headquartered in Tokyo, Japan.
When were Bitdefender and Trend Micro founded?
Bitdefender was founded in 2001. Trend Micro was founded in 1988.
Who owns Bitdefender and Trend Micro?
Trend Micro is a public company listed on TSE as 4704.
Which customers do Bitdefender and Trend Micro name?
Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.
Who are Bitdefender and Trend Micro sold to?
From its own pages, Bitdefender sells mainly to small and medium businesses, mid-market enterprises and consumers. From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries.
What have Bitdefender and Trend Micro announced recently?
September 23, 2026: Bitdefender announced GravityZone AI Visibility and Control, a solution giving organizations and MSPs visibility into employee AI tool usage and the ability to reduce related risks. October 19, 2026: Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.

About Bitdefender

Bitdefender provides cybersecurity solutions to small and medium businesses, mid-market enterprises and consumers.

Bitdefender says it has protected millions of consumer and business environments since 2001. Bitdefender states that it protects millions of users across 170 countries. Bitdefender says it collaborates with global law enforcement to dismantle cybercriminal networks. For enterprise customers, Bitdefender offers a security platform or a managed service.

Bitdefender says GravityZone integrates global cloud-based whitelisting and hybrid machine learning voting algorithms to minimize false positives across endpoint processes. Bitdefender says it serves more than 40,000 businesses, government entities, and non-profit organizations in industries worldwide. Bitdefender says its unified endpoint security and analytics platform and managed services help organizations across client, server, on-premises, cloud or hybrid environments. Bitdefender has global teams driving innovation and growth across the GravityZone platform and cybersecurity services.[11][12]

For small businesses, Bitdefender sells security meant to defeat advanced threats like phishing, ransomware and fileless attacks without burdening IT teams. Bitdefender sells endpoint security for smaller businesses that covers file servers, desktops, or laptops, physical or virtual machines. Bitdefender Native XDR uses ML to automatically correlate and consolidate threat signals across endpoints, identities, apps, network, clouds, mobile devices and beyond. Bitdefender integrates Identity Threat Detection and Response (ITDR) into Extended Detection and Response (XDR) for protection of all identities and identity infrastructure. Bitdefender HyperDetect enables organizations to fine-tune ML detection and stop advanced attacks at pre-execution. Bitdefender says Anomaly Defense uses AI technologies to build behavior baselines and spot anomalies with minimum noise. The Bitdefender GravityZone AI Assistant uses Large Language Models (LLMs) to simplify threat investigations by answering analysts' questions instantly.[1]

Bitdefender sells a service that uses 24/7 monitoring, technologies deployed at the host and network layers, advanced analytics, threat intelligence, and human expertise in incident investigation to remove threat actors from customer environments. Bitdefender says its security analysts keep eyes on customer businesses 24x7x365. Bitdefender offers a service that provides all the protections of the MDR service along with comprehensive dark web detection and response. Bitdefender MDR Foundations offers MSPs a Managed Detection & Response service featuring 24x7 monitoring, threat hunting and rapid response. Bitdefender Offensive Services provide organizations with Penetration Testing and Red Teaming services.[1][12]

Bitdefender sells a product to discover and manage public cloud configurations and identities to reduce risk and accelerate compliance. Bitdefender sells security for cloud workloads in Amazon that uses the same web console as physical, virtual, and any other cloud environments. Bitdefender sells external attack surface management that discovers, monitors and secures internet-facing assets, shadow IT, misconfigured services, and forgotten subdomains. Bitdefender sells a product that automates compliance monitoring and real-time evidence collection to stay audit-ready. Bitdefender sells email protection that combines cloud-native, API-enabled protection and a secure email gateway (SEG) in one solution. Bitdefender offers automatic patch management delivered from the GravityZone Console. Bitdefender offers operating system native encryption management for Windows and Mac. Bitdefender sells an on-device mobile security solution for iOS, Android and ChromeOS devices. Bitdefender GravityZone PHASR is described as delivering dynamic, personalized hardening that reduces attack surface without hurting productivity. PHASR stands for Proactive Hardening and Attack Surface Reduction. Bitdefender Advanced Threat Intelligence collects and correlates data from sensors across the globe.

For service providers, Bitdefender sells security for Managed Service Providers with monthly usage-based licensing and a single web console to protect all customers. GravityZone MSP Security Solutions has three offerings called Secure, Secure Plus, and Secure Extra.

Florin Talpes, Bitdefender's Co-founder and Chief Executive Officer, founded with his wife Mariuca one of the first private software companies in post-communist Romania, which grew to become Bitdefender. Andrei Florescu is President and GM of the Business Solutions Group at Bitdefender. Bitdefender says it has been advancing AI in cybersecurity since 2008. Bitdefender says its technology is licensed by more than 150 technology and cybersecurity brands. Bitdefender says its team is behind over 540 patents. Bitdefender says over half of its employees are dedicated to research and development. Bitdefender says it has headquarters, research hubs, and security operations and sales and business centers across multiple continents.[5][6][12][15][16]

Bitdefender on the record

Sources

Bitdefender full record

  1. [1]BusinessBitdefender · bitdefender.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]CompanyBitdefender · bitdefender.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Bitdefender GravityZone Cybersecurity PlatformBitdefender · undated page, accessed October 23, 2026 · Tier A
  4. [4]About Bitdefender: Innovation in Cybersecurity since 2001Bitdefender · undated page, accessed October 23, 2026 · Tier A
  5. [5]Key Findings from the Bitdefender 2025 Cybersecurity Assessment ReportBitdefender Business Insights · published June 24, 2025 · Tier A
  6. [6]Bitdefender Threat Intelligence Solutions – Bitdefender TechZoneBitdefender TechZone · undated page, accessed October 23, 2026 · Tier A
  7. [7]Bitdefender Appoints Frank Koelmel as Chief Revenue Officer for its Business Solutions GroupBitdefender · published May 6, 2026 · Tier A
  8. [8]Bitdefender GravityZone XDR Reviews & Product Details - G2G2 · undated page, accessed October 23, 2026 · Tier C
  9. [9]Bitdefender Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 23, 2026 · Tier C
  10. [10]Bitdefender - Global Leader in Cybersecurity SoftwareBitdefender · undated page, accessed November 4, 2026 · Tier A
  11. [11]Minimizing False Positives – Bitdefender TechZoneBitdefender TechZone · undated page, accessed November 4, 2026 · Tier A
  12. [12]About Bitdefender Business Solutions GroupBitdefender · undated page, accessed November 4, 2026 · Tier A
  13. [13]Our Leadership Team: Driving the Future of CybersecurityBitdefender · undated page, accessed November 4, 2026 · Tier A
  14. [14]Bitdefender - All Business Products ListBitdefender · undated page, accessed November 4, 2026 · Tier A
  15. [15]Join Bitdefender. Protect the Future.Bitdefender · undated page, accessed November 4, 2026 · Tier A
  16. [16]Bitdefender Ultimate Small Business SecurityBitdefender · undated page, accessed November 4, 2026 · Tier A
  17. [17]Bitdefender Launches GravityZone AI Visibility and Control, a Powerful Solution for Securing AI Use in the EnterpriseBusiness Wire · published September 23, 2026 · Tier A

Trend Micro full record

  1. [1]PlatformTrend Micro (TrendAI) · trendaisecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trend Micro's Enterprise Business is now TrendAI™Trend Micro Incorporated · published March 23, 2026 · Tier A
  3. [3]sec.govTrend Micro, Inc. via SEC EDGAR · sec.gov · published October 31, 2006 · Tier A
  4. [4]Amazon mgm studiosTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]DecathlonTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]DpcdsbTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]2026 09 29 Introducing TrendAI TM Autonomous Vulnerability Discovery Next Generation Threat Remediation at Machine SpeedTrend Micro · newsroom.trendmicro.com · published September 29, 2026 · Tier A
  8. [8]2026 08 13 Trend Micro Reports Earnings Results for Q2 2026Trend Micro · newsroom.trendmicro.com · published August 13, 2026 · Tier A
  9. [9]2026 05 14 Trend Micro Reports Earnings Results for Q1 2026Trend Micro · newsroom.trendmicro.com · published May 14, 2026 · Tier A
  10. [10]Trend Micro (US) | Global Enterprise AI Cybersecurity PlatformTrend Micro · undated page, accessed October 29, 2026 · Tier A
  11. [11]Smart Protections Server Disconnected from Smart Scan/Web ReputationTrend Micro · undated page, accessed October 29, 2026 · Tier A
  12. [12]Trend Micro Announces Up to ¥10 Billion toward Cyber Resilience Initiative to Strengthen Security for Japanese Organizations in the AI EraTrend Micro · published October 19, 2026 · Tier A
  13. [13]TrendAI™ Launches Inception Program to Power the Next Wave of Secure AI InnovationTrend Micro · published May 31, 2026 · Tier A
  14. [14]Trend Micro Antivirus + Security Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  15. [15]Upgrade to Foundation-based Endpoint Inventory: Key ConsiderationsTrend Micro · undated page, accessed November 3, 2026 · Tier A
  16. [16]SECURITY ALERT: WordPress Core unauthenticated RCE (CVE-2026-119977)Trend Micro · undated page, accessed November 3, 2026 · Tier A
  17. [17]TrendAI Vision One™ Agent OS Compatibility Matrix & SupportTrend Micro · undated page, accessed November 3, 2026 · Tier A
  18. [18]Uninstall client or agent - Trend Micro Apex OneTrend Micro · undated page, accessed November 3, 2026 · Tier A
  19. [19]TrendAI Deep Discovery Inspector DDI 7.0 Released – What's NewTrend Micro · undated page, accessed November 3, 2026 · Tier A
  20. [20]Data Collection Disclosure - Phish InsightTrend Micro · undated page, accessed November 3, 2026 · Tier A
  21. [21]Resolving multiple vulnerabilities - Control ManagerTrend Micro · published June 19, 2018 · Tier A
  22. [22]Multiple Vulnerabilities - InterScan Web Security Virtual Appliance 6.5Trend Micro · published March 28, 2017 · Tier A
  23. [23]Multiple vulnerabilities on Trend Micro Smart Protection ServerTrend Micro · published August 8, 2016 · Tier A
  24. [24]Trend Micro Launches End-to-End Protection for Agentic AI Systems with NVIDIATrend Micro · published November 5, 2025 · Tier A
  25. [25]TrendAI™ appoints Auckland-based Richard Harrison as Global VP of AI SecurityTrend Micro · published July 23, 2026 · Tier A
  26. [26]Trend Micro Reports Earnings Results for Q4 2025 and FY 2025Trend Micro · published February 18, 2026 · Tier A
  27. [27]TrendLife Announces Kaleida: The World's First Safe AI Built for Every Member of the FamilyTrend Micro · published August 19, 2026 · Tier A
  28. [28]TrendAI™ Surpasses $1 Billion in AWS Marketplace Sales as AI Security Co-Innovation with AWS AcceleratesTrend Micro · published August 20, 2026 · Tier A

Spot a factual error? Request a correction.