CISO Tribune

Vendor comparison · 2 companies

TransUnion vs Veriff

TransUnion offers secure, on-demand access to TransUnion data and analytics. Veriff sells an identity verification platform that covers identity, biometric, and business verification. CISO Tribune files both under Fraud prevention and Identity verification. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • TransUnion
  • Veriff
TransUnion vs Veriff: Products, Customers and Funding Compared
TransUnionTransUnion offers secure, on-demand access to TransUnion data and analytics.transunion.comVeriffVeriff sells an identity verification platform that covers identity, biometric, and business verification.veriff.com
What it sells
  • TruValidate[1][7][8]Orchestrates identity, device and behavioral insights to help organizations interact with legitimate consumers while mitigating fraud risk.
  • TruValidate Device Risk[8]Determines the reputation of a device from device history and confirmed fraud reports, in real time.
  • TruAudience[10][11][12]Marketing and measurement built on identity resolution, data enrichment, audience targeting and analytics.
  • Fraud Protect[10]Fraud Protect is the core package of fraud mitigation features, designed to protect an organization during the IDV process.
  • Liveness[4][11]Veriff’s Liveness solution uses AI and biometric facial analysis to verify users with a quick selfie.
  • Age Validation[9]Veriff’s Age Validation solution confirms whether users are above a minimum age threshold.
Categories
Headquarters
Not stated on its pagesTallinn, Estonia[3]
Founded
Not stated on its pages2015[2]
Ownership and funding
Public (NYSE: TRU)[2][4][5][9]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • March 17, 2026Veriff appointed Rob Brazier as Chief Product Officer to oversee its product strategy.[18]
  • February 25, 2026Veriff launched an upgrade to Veriff for Marketplaces, its trust and safety suite for marketplace participants.[19]
  • February 17, 2026Veriff partnered with Data Zoo to integrate Data Zoo's authoritative global data into its identity verification platform.[17]
  • February 5, 2026Veriff announced it has acquired Vespia, an Estonia-based Know Your Business technology provider, with financial terms undisclosed.[2]
  • January 27, 2026Veriff reported a 100% detection rate of synthetic fraudulent documents in benchmarking against the IDNet dataset.[20]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[5]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[7]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
TruValidate is aimed at organizations that interact with consumers over call center and digital channels. The fraud solutions address organizations protecting new account creation and account access. TruAudience is aimed at organizations running data-driven marketing and measurement programs. For individual consumers, TransUnion offers a free fraud alert, a credit freeze and credit dispute tools.From its own pages, Veriff sells mainly to high-growth brands that need identity, biometric, and business verification. Veriff's case studies cover fintech, crypto, and marketplace teams that use Veriff for identity verification, biometric authentication and KYB. Veriff offers a Self-Serve option aimed at SMBs. Veriff offers custom-priced Enterprise identity verification built around the customer's use case. Veriff's Age Validation page addresses businesses that provide age-gated content, goods, or services.
Last verified
October 14, 2026September 27, 2026

Where they overlap

  • TransUnion and Veriff are both filed under Fraud prevention and Identity verification.

Where they differ, field by field

  • TransUnion's primary category is Fraud prevention; Veriff's is Identity verification.
  • TransUnion lists TruValidate, TruValidate Device Risk and TruAudience. Veriff lists Fraud Protect, Liveness and Age Validation.
  • Veriff is headquartered in Tallinn, Estonia.
  • Veriff was founded in 2015.
  • TransUnion is a public company listed on NYSE as TRU.

What it sells: TransUnion

What TruValidate does[1][7][8]
TruValidate verifies consumer identities against global datasets to expose fraud risks. TruValidate includes custom, purpose-built models that target unique or industry-specific fraud. TruValidate applies to call center and digital channels. TruValidate assesses the risk of fraud in anonymous digital interactions.
What TruValidate Device Risk does[8]
TruValidate Device Risk determines the reputation of a device from device history and confirmed fraud reports from a global network of fraud analysts, in real time. Device Risk covers customer touchpoints where fraud risk is a concern, including account creation, application, login, change of details, payment and check out.
What TruAudience does[10][11][12]
TruAudience powers data-driven marketing and measurement with identity resolution, data enrichment, audience targeting and advanced analytics solutions. TruAudience connects data, teams and marketing platforms with a single identity graph. TruAudience lets users search, buy and activate more than 130K off-the-shelf audiences to reach consumers across media types.

What it sells: Veriff

What Fraud Protect does[10]
Veriff Fraud Protect uses machine learning powered checks, fraud network mitigation strategies, and in-house experts to help protect an organization against fraud. Fraud Protect adds the facial biometrics of individuals suspected of fraud to a blocklist, preventing repeated attempts to access the business. Insights and fraud risk signals from Fraud Protect features are available in Veriff Station.
What Liveness does[4][11]
Veriff says passive liveness eliminates the need to perform actions such as blinking, smiling, or nodding. Veriff offers optional background video recording for advanced fraud prevention checks with minimal input from users.
What Age Validation does[9]
Veriff extracts the date of birth from a submitted ID, checks it against the customer's age threshold, and returns a pass or fail verdict automatically. Veriff can automatically decline users below a predefined age threshold.

Questions about TransUnion and Veriff

What do TransUnion and Veriff sell?
TransUnion sells TruValidate, TruValidate Device Risk and TruAudience. Veriff sells Fraud Protect, Liveness and Age Validation.
Are TransUnion and Veriff in the same category?
They share Fraud prevention and Identity verification. TransUnion's primary category is Fraud prevention and Veriff's is Identity verification.
Where are TransUnion and Veriff headquartered?
Veriff is headquartered in Tallinn, Estonia.
When were TransUnion and Veriff founded?
Veriff was founded in 2015.
Who owns TransUnion and Veriff?
TransUnion is a public company listed on NYSE as TRU.
Who are TransUnion and Veriff sold to?
TruValidate is aimed at organizations that interact with consumers over call center and digital channels. From its own pages, Veriff sells mainly to high-growth brands that need identity, biometric, and business verification.
What have TransUnion and Veriff announced recently?
March 17, 2026: Veriff appointed Rob Brazier as Chief Product Officer to oversee its product strategy.

About TransUnion

TransUnion offers secure, on-demand access to TransUnion data and analytics. TruValidate orchestrates identity, device and behavioral insights to help organizations interact with legitimate consumers while mitigating fraud risk. TruValidate verifies consumer identities against global datasets to expose fraud risks. TruValidate includes custom, purpose-built models that target unique or industry-specific fraud. TruValidate applies to call center and digital channels. TruValidate assesses the risk of fraud in anonymous digital interactions. TruValidate decisions rest on millions of confirmed fraudulent actions and insight into fraudster activities, locations and devices.[1][6][13]

TransUnion fraud solutions cover detecting fake or stolen identities at onboarding to minimize losses and false positives. TransUnion fraud solutions cover detecting credential theft, session hijacking and device anomalies to mitigate unauthorized account access. TransUnion fraud solutions assess callers before the call is answered to mitigate spoofing, social engineering and SIM-swap risks. TransUnion fraud solutions cover identifying promotion abuse, friendly fraud and other intentional misuse before transactions occur. TransUnion fraud solutions include data management, matching and enrichment using public and private data sources. TransUnion investigative solutions supply insights for due diligence. TruValidate Fraud Analytics uses risk insights and actionable analytics to detect fraud before it impacts an organization or its customers. TruValidate Omnichannel Authentication is used to reduce fraud risk and streamline login of trusted customers.[7]

TruValidate Digital Insights solutions address digital risk and fraud prevention. Digital Insights combine diverse risk signals, including device reputation intelligence, device-to-account linkages and authoritative IP decisioning data. Digital Insights identify devices with risky attributes, associations or histories before they engage with the organization. Digital Insights detect and mitigate sophisticated evasion techniques, device anomalies and new, risky behaviors. TruValidate Device Risk determines the reputation of a device from device history and confirmed fraud reports from a global network of fraud analysts, in real time. Device Risk covers customer touchpoints where fraud risk is a concern, including account creation, application, login, change of details, payment and check out. TruValidate IP Intelligence uses IP geolocation, ownership and routing data to inform decisions about whom to interact with or block. Digital Identity Risk assesses the strength of the linkage between the user and device to determine the likelihood of the device belonging to the person using it. Email and Phone Verification evaluates consumer-submitted credentials. Email and Phone Verification assesses email addresses and phone numbers to detect fraud at critical transaction points.[7][8]

TruVision draws on traditional and trended credit, alternative, public records and proprietary data. TruVision covers understanding and managing risks associated with extending credit and reducing the probability of default. TruVision covers mitigating risks associated with underwriting insurance. TruVision covers assessing upfront and ongoing employee risks. TruVision covers identifying tenants for rental vacancies and reducing the risk of costly evictions. TruVision covers prioritizing collection efforts based on insight into the ability of customers to pay. TransUnion credit solutions offer a view of consumer behavior and credit history with traditional, trended credit, blended and alternative data. TransUnion credit solutions use alternative data to enable decisions across a wider spectrum of consumers. TransUnion credit solutions expand risk profiles with identity, trended credit and intent signals.[6]

TruAudience powers data-driven marketing and measurement with identity resolution, data enrichment, audience targeting and advanced analytics solutions. TruAudience connects data, teams and marketing platforms with a single identity graph. TruAudience audience solutions build, model and activate audiences in a single modular platform. TruAudience lets users search, buy and activate more than 130K off-the-shelf audiences to reach consumers across media types. TruAudience lets users create audiences using first-party data, third-party audiences or TransUnion marketing attributes. TruAudience offers consumer insights based on 172 granular segments and demographic, behavioral, property, financial and geographic data. TruAudience supports segmentation and analysis of individuals and households with over 15,000 attributes. TruAudience insights solutions analyze geo-demographic data together with first-party data to inform expansion and product planning, media planning and daypart strategies.[10][11][12]

TransUnion offers consumers a free fraud alert that notifies creditors to take extra steps to verify identity before extending credit. TransUnion lets consumers add a free freeze to control who can access their credit information. TransUnion lets consumers confirm information on a credit report for free, start a dispute or check a current dispute status.[3][13][14]

TransUnion on the record

Sources

TransUnion full record

  1. [1]TruValidate | TransUnionTransUnion · undated page, accessed October 14, 2026 · Tier A
  2. [2]Transunion announces earnings release date for second quarter 2026 resultsTransUnion · newsroom.transunion.com · published June 30, 2026 · Tier A
  3. [3]About usTransUnion · transunion.com · undated page, accessed October 14, 2026 · Tier A
  4. [4]Solutions | TransUnionTransUnion · undated page, accessed November 2, 2026 · Tier A
  5. [5]Signal Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed November 2, 2026 · Tier C
  6. [6]Credit Solutions | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fraud Solutions | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  8. [8]Digital Insights | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  9. [9]TruVision | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  10. [10]TruAudience | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  11. [11]Marketing Audiences | TruAudience | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  12. [12]Consumer and Marketing Insights | TruAudience | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  13. [13]Branded Communications | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A
  14. [14]Free Credit Score, Report, Monitoring & Alerts | TransUnionTransUnion · undated page, accessed November 10, 2026 · Tier A

Veriff full record

  1. [1]veriff.comVeriff · veriff.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veriff acquires Vespia, advancing its vision for a unified Trust PlatformVeriff · undated page, accessed September 27, 2026 · Tier A
  3. [3]Our locationsVeriff · veriff.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]The Global Leader in Identity Verification Software - VeriffVeriff · undated page, accessed October 30, 2026 · Tier A
  5. [5]HMAC Authentication and Endpoint Security | Veriff.comVeriff · undated page, accessed October 30, 2026 · Tier A
  6. [6]Verified and Trusted by Customers Worldwide - VeriffVeriff · undated page, accessed October 30, 2026 · Tier A
  7. [7]Veriff Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  8. [8]Comprehensive Document & Identity Verification - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  9. [9]Increase Conversions with Easy Age Validation - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  10. [10]Secure Your Business with Veriff Fraud Protect - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  11. [11]Fast, Convenient & Accurate Liveness Detection | Veriff.comVeriff · undated page, accessed November 3, 2026 · Tier A
  12. [12]Welcome to the Trust Center - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  13. [13]Veriff pricing & KYC plans | Self-Serve & EnterpriseVeriff · undated page, accessed November 3, 2026 · Tier A
  14. [14]Case Studies - VeriffVeriff · undated page, accessed November 3, 2026 · Tier A
  15. [15]Rebellion redefine banking from SpainVeriff · undated page, accessed November 3, 2026 · Tier A
  16. [16]Security and ComplianceVeriff · undated page, accessed November 3, 2026 · Tier A
  17. [17]Veriff and Data Zoo partner to strengthen global identity trustVeriff · published February 17, 2026 · Tier A
  18. [18]Veriff appoints Rob Brazier as Chief Product Officer to lead next phase of trust infrastructure strategyVeriff · published March 17, 2026 · Tier A
  19. [19]Veriff upgrades Marketplace suite to strengthen trust across dual-sided digital ecosystemsVeriff · published February 25, 2026 · Tier A
  20. [20]Veriff sets new industry benchmark: 100% detection rate of synthetic identity documents in global IDNet testingVeriff · published January 27, 2026 · Tier A

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