CISO Tribune

Vendor comparison · 2 companies

ServiceNow vs Veeam

ServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action. Veeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution. CISO Tribune files both under Incident response and forensics. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • ServiceNow
  • Veeam
ServiceNow vs Veeam: Products, Customers and Funding Compared
ServiceNowServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action.servicenow.comVeeamVeeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution.veeam.com
What it sells
  • Security Operations[1][2][3]ServiceNow Security Operations unifies security, IT, and risk into a single system of action.
  • Security Incident Response[1][3]Security Incident Response uses AI-assisted playbooks that help contain threats.
  • Unified Security Exposure Management[1][2][3]Unified Security Exposure Management comes as the next evolution of Vulnerability Response.
  • Third-party Risk Management[4]Third-party Risk Management centralizes vendor risk in one system.
  • Identity and Access Security[5]Identity and Access Security addresses risk across human, non-human, and AI agent identities.
  • Super Intelligence Control Tower[6]Super Intelligence Control Tower is a central hub to discover, secure, govern, observe, and measure any AI across an enterprise.
  • Veeam Data Platform[5][7][13][16][17]Self-managed data protection backup software for managing your own infrastructure and storage.
  • Veeam Data Cloud[13][21]SaaS backup service that includes backup software, infrastructure and storage.
  • Data Security Posture Management (DSPM)Discovers and classifies sensitive data across a hybrid estate.
  • Coveware by Veeam[1][5]Cyber extortion incident response service.
  • Veeam DataAI Command Platform[5]Maps which AI can reach what data.
  • Veeam Intelligent ResOps[21]Add-on for Veeam Data Cloud for Microsoft 365.
  • Veeam Recovery Orchestrator[14][19]Option for automating recovery workflows.
  • Veeam Incident API[20]RESTful interface for reporting incidents and anomalies to Veeam Backup & Replication.
Categories
Headquarters
Not stated on its pagesSeattle, United States[2]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Insight Partners[3][4][24]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 9, 2026Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.[25]
  • May 12, 2026Veeam launched its Data and AI Trust Maturity Model, a framework for organizations to assess and benchmark how they govern and operationalize AI.[11]
  • February 4, 2026Veeam appointed Piero Gallucci as Regional Vice President for UK and Ireland.[12]
  • December 11, 2025Veeam completed its acquisition of Securiti AI, a data security posture management and privacy company.[24]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types. Security Incident Response includes handing security incidents off to new analysts, and a view of security and risk metrics that executives can use. ServiceNow describes its platform as the cloud-based foundation for all of its products.For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware. For lean teams, Veeam describes guided setup and workflows for deployment and day-to-day management. For enterprises, Veeam describes expert-led incident response, strategic advisory services and flexible purchasing programs.
Last verified
November 5, 2026November 2, 2026

Where they overlap

  • ServiceNow and Veeam are both filed under Incident response and forensics.

Where they differ, field by field

  • ServiceNow's primary category is GRC and integrated risk platforms; Veeam's is Backup and cyber recovery.
  • ServiceNow is also filed under Vulnerability management. Veeam is also filed under Data security posture management.
  • ServiceNow lists Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more. Veeam lists Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
  • Veeam is headquartered in Seattle, United States.
  • Veeam is owned by Insight Partners.

What it sells: ServiceNow

What Security Operations does[1][2][3]
Security Operations consolidates signals from any SIEM, EDR, TIP, scanner, or cloud and maps them to the CMDB for business context. Security Operations applies threat intel and AI to prioritize and act.
What Security Incident Response does[1][3]
Security Incident Response triggers automated containment and remediation tasks across security and IT tools. Security Incident Response coordinates major security incidents in a dedicated workspace with task tracking, integrated collaboration, and executive status reporting.
What Unified Security Exposure Management does[1][2][3]
Unified Security Exposure Management consolidates findings from scanners, cloud, containers, and code into one workflow. Unified Security Exposure Management maps issues to the CMDB for context, prioritizes risks using threat intelligence and AI scoring, and automates remediation.
What Third-party Risk Management does[4]
Third-party Risk Management automates assessments, monitors vendor changes, and routes remediation tasks to the right teams to manage risk consistently across suppliers. Third-party Risk Management centralizes issue tracking across all vendors and automates escalation workflows.
What Identity and Access Security does[5]
Identity and Access Security examines users, groups, roles, and policies to uncover the actual permissions each identity has for specific resources across cloud, SaaS, and on-premises systems. Identity and Access Security discovers non-human identities, maps permissions and blast radius, assigns owners, and reduces sprawl.
What Super Intelligence Control Tower does[6]
Super Intelligence Control Tower auto-discovers agents, models, copilots, MCP servers, and datasets across an enterprise and displays them in a unified inventory tied to the CMDB. Super Intelligence Control Tower tracks AI identity and access, blocks prompt injections, and includes a kill switch to stop an AI agent.

What it sells: Veeam

What Veeam Data Platform does[5][7][13][16][17]
Veeam Data Platform is a self-managed data protection backup software where customers manage their own infrastructure and bring their own storage. One Veeam package includes Veeam Backup & Replication, Veeam ONE and Veeam Recovery Orchestrator. Veeam Data Platform is available in three editions.
What Veeam Data Cloud does[13][21]
Veeam Data Cloud provides data protection and data recovery for multicloud data, delivered through cloud-native backup and storage services. Veeam Data Cloud currently supports Microsoft 365, Entra ID, Salesforce and Azure. Veeam Data Cloud can be purchased through the Microsoft Marketplace, a Veeam Reseller or a Veeam Cloud & Service Provider Partner.
What Data Security Posture Management (DSPM) does
Veeam says DSPM covers structured, unstructured or streaming data. DSPM graphs how data, access, policy and AI usage connect.
What Coveware by Veeam does[1][5]
Coveware by Veeam has handled 1,000’s of cyber extortion matters. Veeam offers end-to-end incident response services backed by Coveware.
What Veeam Intelligent ResOps does[21]
Veeam Intelligent ResOps is an add-on for Veeam Data Cloud for Microsoft 365 that helps organizations get their data ready for AI, audits and incidents. The DataAI Command Graph maps data, AI agents, permissions, access and protection status across the Microsoft 365 tenant and backup estate.
What Veeam Recovery Orchestrator does[14][19]
Veeam Recovery Orchestrator is named as an option for automating recovery workflows. One Veeam package includes Veeam Recovery Orchestrator with Veeam Backup & Replication and Veeam ONE.

Questions about ServiceNow and Veeam

What do ServiceNow and Veeam sell?
ServiceNow sells Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more. Veeam sells Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
Are ServiceNow and Veeam in the same category?
They share Incident response and forensics. ServiceNow's primary category is GRC and integrated risk platforms and Veeam's is Backup and cyber recovery.
Where are ServiceNow and Veeam headquartered?
Veeam is headquartered in Seattle, United States.
Who owns ServiceNow and Veeam?
Veeam is owned by Insight Partners.
Who are ServiceNow and Veeam sold to?
From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types. For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware.
What have ServiceNow and Veeam announced recently?
July 9, 2026: Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.

About ServiceNow

ServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action. ServiceNow Security Operations consolidates signals from any SIEM, EDR, TIP, scanner, or cloud, maps them to the CMDB for business context, and applies threat intel and AI to prioritize and act. ServiceNow Unified Security Exposure Management, shortened to USEM, comes as the next evolution of Vulnerability Response. Unified Security Exposure Management consolidates findings from scanners, cloud, containers, and code into one workflow and maps issues to the CMDB for context. Unified Security Exposure Management prioritizes risks using threat intelligence and AI scoring and automates remediation. Unified Security Exposure Management routes high-priority vulnerabilities directly to IT, dev, and cloud teams with the asset context and workflows needed to fix them. Application Vulnerability Response aligns security and development teams on the same data. Unified Security Exposure Management lets security and cloud teams work from a single system rather than chasing alerts across multiple consoles.[1][2][7]

Security Incident Response establishes a single system of record for security operations with consistent, accountable triage and AI-driven insights. ServiceNow describes correlation of assets, users, and observables across Security Incident Response, Unified Security Exposure Management, and IT Service Management.[1][3]

Security Incident Response triggers automated containment and remediation tasks across security and IT tools. Security Incident Response centralizes data loss prevention incidents from multiple sources, automates assignment and escalation, and tracks policy violations with full audit trails. Security Incident Response coordinates major security incidents in a dedicated workspace with task tracking, integrated collaboration, and executive status reporting. Security Incident Response includes dynamic adjustment of playbooks based on the specific details of the security incident. Security Incident Response includes a unified view of security and risk metrics across SecOps and Integrated Risk Management, so executives can benchmark posture and guide decisions.[3]

Third-party Risk Management centralizes vendor risk in one system. Third-party Risk Management automates assessments, monitors vendor changes, and routes remediation tasks to the right teams to manage risk consistently across suppliers. Third-party Risk Management includes creating and tracking assessments with pre-built, configurable templates, and aligning to global frameworks. Third-party Risk Management collects evidence automatically with templates and ready-to-use content. Third-party Risk Management centralizes issue tracking across all vendors and automates escalation workflows. Third-party Risk Management lets users communicate with vendors through a single secure portal.[4]

Identity and Access Security examines users, groups, roles, and policies to uncover the actual permissions each identity has for specific resources across cloud, SaaS, and on-premises systems. Identity and Access Security maps effective permissions across cloud, SaaS, and on-premises systems to guide automated remediation. Identity and Access Security detects risky access, dormant accounts, and toxic permissions with scoring and automated remediation. Identity and Access Security discovers non-human identities, maps permissions and blast radius, assigns owners, and reduces sprawl. Identity and Access Security identifies AI agents, maps effective access and blast radius, assigns owners, and enforces least privilege.[5]

ServiceNow Super Intelligence Control Tower gives a central hub to discover, secure, govern, observe, and measure any AI across an enterprise. Super Intelligence Control Tower auto-discovers agents, models, copilots, MCP servers, and datasets across an enterprise and displays them in a unified inventory tied to the CMDB for business context. Super Intelligence Control Tower tracks AI identity and access, blocks prompt injections, and includes a kill switch to stop an AI agent. Every AI agent, native or third-party, gets a signed document confirming its identity and defining what it is allowed to do, scoped to the business context. Super Intelligence Control Tower provides compliance gates that are flexible, automated, auditable, and traceable. Super Intelligence Control Tower has out-of-the-box governance workflows and content packs for EU AI Act, NIST AI RMF, and state regulations such as the California AI Transparency Act. Super Intelligence Control Tower is used to evaluate the ROI of every AI asset in an inventory.[6]

The ServiceNow AI Platform is the cloud-based foundation for all ServiceNow products. The ServiceNow AI Platform connects and automates business workflows across the enterprise using one architecture, one data model, and a collection of AI capabilities, business applications, and low-code/no code development tools. The ServiceNow Platform and its native workflows serve all business functions, from IT to HR to customer service, finance and procurement, across all industries and business types. ServiceNow AI Agents are powered by the ServiceNow AI Platform and automate workflows across IT, HR, CRM, and more.[1][3][4][5][7][8]

ServiceNow on the record

Sources

ServiceNow full record

  1. [1]servicenow.comServiceNow · servicenow.com · undated page, accessed November 5, 2026 · Tier A
  2. [2]Vulnerability Response – Threat Intelligence - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  3. [3]Security Incident Response Pricing - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  4. [4]Third-Party Risk Management – ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  5. [5]Identity and Access Security | Risk Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  6. [6]Super Intelligence Control Tower - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  7. [7]IT Asset Management - ITAM - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  8. [8]Resource Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  9. [9]ServiceNow IT Service Management Reviews 2026G2 · undated page, accessed November 10, 2026 · Tier C

Veeam full record

  1. [1]veeam.comVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam software extends winning partnership with seattle orcas through 2027Veeam Software · veeam.com · published June 3, 2025 · Tier A
  3. [3]Insight partners to acquire veeamVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Veeam Data Platform Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 30, 2026 · Tier C
  5. [5]Veeam: Solving Impossible AI & Data ChallengesVeeam · undated page, accessed November 4, 2026 · Tier A
  6. [6]Veeam Cyber Secure: Elite Services for Full Data ResilienceVeeam · undated page, accessed November 4, 2026 · Tier A
  7. [7]Free Backup Software For Windows, VMware, & More - VeeamVeeam · undated page, accessed November 4, 2026 · Tier A
  8. [8]Kubernetes Pricing for Backup SolutionsVeeam · undated page, accessed November 4, 2026 · Tier A
  9. [9]Government Data Backup & ProtectionVeeam · undated page, accessed November 4, 2026 · Tier A
  10. [10]Veeam Trust CenterVeeam · undated page, accessed November 4, 2026 · Tier A
  11. [11]Veeam Launches New Data and AI Trust Maturity Model to Help Organizations Benchmark AI ReadinessVeeam Software · published May 12, 2026 · Tier A
  12. [12]Veeam Appoints Piero Gallucci as Regional Vice President for UK&I, Empowering Organisations for Data Resilience and AI InnovationVeeam Software · published February 4, 2026 · Tier A
  13. [13]Veeam Data Cloud | Secure & Scalable Backup as a ServiceVeeam · undated page, accessed November 10, 2026 · Tier A
  14. [14]Veeam Software Downloads and Product Tours | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  15. [15]#1 Data Protection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  16. [16]VMware Backup and Recovery - How to Backup VMware DataVeeam · undated page, accessed November 10, 2026 · Tier A
  17. [17]AWS Backup & Recovery Solutions | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  18. [18]On-prem and Cloud Backup Solutions for Small BusinessVeeam · undated page, accessed November 10, 2026 · Tier A
  19. [19]Cyber Security and Threat Detection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  20. [20]Veeam + Everpure: Backup, Data Management & Cyber ResilienceVeeam · undated page, accessed November 10, 2026 · Tier A
  21. [21]Veeam Intelligent ResOps for Microsoft 365: AI Data ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  22. [22]Enterprise Backups Solutions and SoftwareVeeam · undated page, accessed November 10, 2026 · Tier A
  23. [23]Salesforce Backup & Recovery | Secure & Automated ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  24. [24]Veeam Completes Acquisition of Securiti AI to Create the Industry’s First Trusted Data Platform for Accelerating Safe AI at ScaleVeeam · published December 11, 2025 · Tier A
  25. [25]Veeam Appoints Michelle Graff as Senior Vice President of Global Partners and ChannelVeeam · published July 9, 2026 · Tier A

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