CISO Tribune

Vendor comparison · 2 companies

NewCore vs WatchGuard Technologies

NewCore sells an identity platform for governing access by AI agents, with Discover, Secure and Govern capabilities and an option that also manages people. WatchGuard Technologies sells a Unified Security Platform that combines network, endpoint, identity and cloud protection, purpose-built for MSPs servicing midsize companies and SMBs. CISO Tribune files both under Workforce IAM and SSO. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • NewCore
  • WatchGuard Technologies
NewCore vs WatchGuard Technologies: Products, Customers and Funding Compared
NewCoreNewCore sells an identity platform for governing access by AI agents, with Discover, Secure and Govern capabilities and an option that also manages people.newcore.ioWatchGuard TechnologiesWatchGuard Technologies sells a Unified Security Platform that combines network, endpoint, identity and cloud protection, purpose-built for MSPs servicing midsize companies and SMBs.watchguard.com
What it sells
  • Discover[1][2]Maps people and AI agents into one identity graph across identity vendors, showing every agent, its owner and what it can reach.
  • Secure[1][2]Issues short-lived, task-scoped access for agents bounded by the permissions of the person the agent acts for, removing standing credentials.
  • Govern[1][2]Checks every agent action against a policy engine that can allow, ask or deny, letting access be revoked from one place with ownership recorded.
  • Identity Foundation[1][2]Combines human and agent identity management under shared policies, including phishing-resistant sign-in and a Secure Split Key capability.
  • Unified Security Platform[1][5]WatchGuard unifies network, endpoint, identity and cloud protection under one agent, one console and one AI intelligence layer.
  • Firebox M Series[9]Firebox M Series rackmount appliances provide NGFW features.
  • Endpoint Security 360[11]WatchGuard Endpoint Security 360 is an autonomous zero trust endpoint detection and response solution.
  • AuthPoint[7][12][13]WatchGuard AuthPoint provides cloud-based authentication and access to applications.
  • Total Identity Security[13]Total Identity Security combines AuthPoint MFA with Dark Web Credential Monitoring.
  • WatchGuard Cloud[1][5][7][9][13]WatchGuard Cloud is built for MSPs and gives one place to deploy, standardize, monitor and report across all customers.
  • Compliance Reporting[15]WatchGuard Compliance Reporting offers configurable compliance controls and reports for regulatory needs.
Categories
Headquarters
Not stated on its pagesSeattle, United States[4]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Vector Capital since 2022[6]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 7, 2026WatchGuard Technologies appointed Vincent Hwang as Chief Product Officer, reporting to CEO Joe Smolarski.[16]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen October 30, 2026[6]
Who it fits
Not written yetWatchGuard delivers its security to businesses exclusively through managed service provider and reseller partners. Businesses receive protection configured and managed for them by a local WatchGuard partner. WatchGuard describes its devices as suited to securing branch offices, distributed networks and large data centers. WatchGuard secure access points are described for small offices, retail locations, schools, warehouses and outdoor deployments. WatchGuard Endpoint Security 360 is described as suited to organizations and MSPs.
Last verified
October 29, 2026September 27, 2026

Where they overlap

  • NewCore and WatchGuard Technologies are both filed under Workforce IAM and SSO.

Where they differ, field by field

  • NewCore's primary category is Non-human identity security; WatchGuard Technologies's is Firewalls and NGFW.
  • WatchGuard Technologies is also filed under Identity threat detection and response and EDR and XDR.
  • NewCore lists Discover, Secure, Govern and Identity Foundation. WatchGuard Technologies lists Unified Security Platform, Firebox M Series, Endpoint Security 360, AuthPoint, Total Identity Security and 2 more.
  • WatchGuard Technologies is headquartered in Seattle, United States.
  • WatchGuard Technologies is owned by Vector Capital, since 2022.

What it sells: WatchGuard Technologies

What Firebox M Series does[9]
Firebox M Series rackmount appliances provide NGFW features. Firebox rackmount appliances integrate with WatchGuard Cloud and ThreatSync and offer centralized management and AI-powered XDR correlation.
What Endpoint Security 360 does[11]
WatchGuard Endpoint Security 360 is an autonomous zero trust endpoint detection and response solution that blocks unknown applications automatically and continuously monitors trusted applications for signs of compromise. WatchGuard Endpoint Security 360 provides visibility into blocked executions, compromised trusted applications and the progression of attacks across endpoints.
What AuthPoint does[7][12][13]
WatchGuard AuthPoint provides cloud-based authentication and access to applications. AuthPoint MFA supports push, passkeys, TOTP, QR codes, hardware tokens and zero trust policies. AuthPoint is managed in WatchGuard Cloud, which configures policies, synchronizes users and enforces controls from one interface.
What Total Identity Security does[13]
Total Identity Security combines AuthPoint MFA with Dark Web Credential Monitoring. WatchGuard continuously monitors workforce user credentials across dark web, deep web and breach databases using AI-driven intelligence, and can alert affected end users directly. WatchGuard Cloud lets MSPs manage MFA and credential monitoring across customer accounts.
What WatchGuard Cloud does[1][5][7][9][13]
WatchGuard Cloud is built for MSPs and gives one place to deploy, standardize, monitor and report across all customers. ThreatSync XDR is part of WatchGuard Cloud and correlates activity across WatchGuard security layers. WatchGuard Cloud provides visibility, configuration control and real-time threat monitoring so MSPs can manage network security from anywhere with an Internet connection.
What Compliance Reporting does[15]
WatchGuard Compliance Reporting offers configurable compliance controls and reports for regulatory needs. WatchGuard Compliance Reporting is integrated with WatchGuard NDR and WatchGuard SaaS, delivering over 100 AI-refined network cybersecurity controls. WatchGuard Compliance Reporting includes configurable compliance report templates for ISO-27001, NIST 800-53, NIST 171/CMMC, UK Cyber Essentials, FFIEC, CISA Ransomware Defense, Cyber Insurance Compliance and Supply Chain Compliance.

Questions about NewCore and WatchGuard Technologies

What do NewCore and WatchGuard Technologies sell?
NewCore sells Discover, Secure, Govern and Identity Foundation. WatchGuard Technologies sells Unified Security Platform, Firebox M Series, Endpoint Security 360, AuthPoint, Total Identity Security and 2 more.
Are NewCore and WatchGuard Technologies in the same category?
They share Workforce IAM and SSO. NewCore's primary category is Non-human identity security and WatchGuard Technologies's is Firewalls and NGFW.
Where are NewCore and WatchGuard Technologies headquartered?
WatchGuard Technologies is headquartered in Seattle, United States.
Who owns NewCore and WatchGuard Technologies?
WatchGuard Technologies is owned by Vector Capital, since 2022.
Who are NewCore and WatchGuard Technologies sold to?
WatchGuard delivers its security to businesses exclusively through managed service provider and reseller partners.
What have NewCore and WatchGuard Technologies announced recently?
July 7, 2026: WatchGuard Technologies appointed Vincent Hwang as Chief Product Officer, reporting to CEO Joe Smolarski.

About NewCore

NewCore sells an identity platform for governing access by AI agents, with Discover, Secure and Govern capabilities and an option that also manages people.

NewCore describes the problem this way: identity was built for people who sign in, and a blended workforce of people and AI agents now acts across the business, with no clear ownership of what those agents do. The company says most teams still cannot answer three questions: where the AI agents are, what they can connect to and how, and how to control what they do.[2]

For the first question, NewCore says it maps people and AI agents in one identity graph across every identity vendor a customer runs. The stated aim is to find every agent, who owns it and what it can reach.[1][2]

For the second question, NewCore describes short-lived, task-scoped access, bounded by the permissions of the person the agent acts for. NewCore states that agents hold no standing credentials.[1][2]

For the third question, NewCore says every agent action is checked against one policy engine that returns allow, ask or deny. Access can be revoked from one place, and every decision is tied to an owner.[1][2]

NewCore describes a unified identity plane in which humans and AI agents authenticate, get authorized, are secured and are governed as they reach enterprise apps and systems. Every action is recorded in an audit trail. NewCore says every approved request receives just-in-time, per-action access.[2]

NewCore offers two ways to start. In the first, customers discover, secure and govern their AI agents while the current identity platform keeps handling employee sign-in. That route begins with a read-only connection, and NewCore says nothing has to be migrated. In the second, customers upgrade to one identity platform that manages people and agents together with shared policies and clear ownership. That option includes phishing-resistant sign-in and Secure Split Key for people.[1][2]

NewCore on the record

Sources

NewCore full record

  1. [1]newcore.ioNewCore · newcore.io · undated page, accessed October 29, 2026 · Tier A
  2. [2]The Agentic Identity Company | NewCoreNewCore · undated page, accessed November 5, 2026 · Tier A

WatchGuard Technologies full record

  1. [1]watchguard.comWatchGuard Technologies · watchguard.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Watchguard launches new high performance firebox appliances secure modernWatchGuard Technologies · watchguard.com · published June 2, 2026 · Tier A
  3. [3]vectorcapital.comVector Capital · vectorcapital.com · published July 5, 2022 · Tier A
  4. [4]Dex991WatchGuard Technologies via SEC EDGAR · sec.gov · published July 25, 2006 · Tier A
  5. [5]WatchGuard | Comprehensive Cybersecurity SolutionsWatchGuard Technologies · undated page, accessed October 30, 2026 · Tier A
  6. [6]WatchGuard Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 30, 2026 · Tier C
  7. [7]Centralized Management & Visibility | WatchGuard CloudWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  8. [8]Managed Security Services for MSPs | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  9. [9]Rackmount Firewall Appliances | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  10. [10]WatchGuard Endpoint Security | AI-Powered ProtectionWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  11. [11]WatchGuard Endpoint Security 360 - Zero Trust EDRWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  12. [12]AuthPoint 30-Day Free Trial | WatchGuard Free AuthPointWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  13. [13]AuthPoint Total Identity Security | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  14. [14]Secure Wireless APs for Your Business | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  15. [15]Compliance Reporting | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  16. [16]WatchGuard Appoints Vincent Hwang as Chief Product OfficerWatchGuard Technologies · published July 7, 2026 · Tier A

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