CISO Tribune

Vendor comparison · 2 companies

iCOUNTER vs Trulioo

In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem. Trulioo sells digital identity verification, fraud prevention, AML screening, and business risk assessment capabilities. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • iCOUNTER
  • Trulioo
iCOUNTER vs Trulioo: Products, Customers and Funding Compared
iCOUNTERIn real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.icounter.comTruliooTrulioo sells digital identity verification, fraud prevention, AML screening, and business risk assessment capabilities.trulioo.com
What it sells
  • CTOS (Counter Threat Operating System)[9]A cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture.
  • Business Verification[1][3][4]Checks company information, ownership, and the people behind a business to support Know Your Business (KYB) checks.
  • Fraud Prevention[4]Assesses email, phone, IP, device, and behavioral signals to identify potential fraud.
  • Business Risk Horizon[4]Combines global business verification data with research by AI agents to deliver explainable risk signals and an overall risk score.
  • Know Your Agent (KYA)[4]Links an AI agent to a verified organization through a signed digital credential.
Categories
Headquarters
Not stated on its pagesVancouver, Canada[2]
Founded
2020[2][7]2011[9]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 1, 2026Trulioo announced a collaboration with Fiserv to bring person and business verification capabilities to Fiserv clients for onboarding and underwriting across global markets.[3]
  • July 23, 2026Trulioo announced the UBO Discovery Agent, an AI agent extending its beneficial ownership discovery capability within its KYB verification workflow.[11]
  • March 12, 2026Trulioo appointed Chad Gerhardstein, Danielle Holbrook Dunn and Uri Zelmanovich as chief risk and strategy officer, chief transformation officer and chief financial officer.[12]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. Our reading is that CTOS is pitched to organizations that already run a third-party program and security tools, which CTOS complements. The ecosystems in scope include critical third parties, technology providers, supply-chain partners, and subsidiaries.From its own pages, Trulioo sells to organizations that verify retail traders, corporate accounts, and beneficial owners while adapting checks to local market requirements. Trulioo describes use cases where player identity and age are verified and risk around deposits and payouts is assessed. Trulioo describes use cases that assess merchants, investigate ownership, and review business risk before onboarding. Trulioo describes use cases that verify senders across markets and screen for sanctions and other financial crime risks.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • iCOUNTER and Trulioo are both filed under Fraud prevention.

Where they differ, field by field

  • iCOUNTER's primary category is Third-party risk and security ratings; Trulioo's is Identity verification.
  • iCOUNTER is also filed under Digital risk protection.
  • iCOUNTER lists CTOS (Counter Threat Operating System). Trulioo lists Business Verification, Fraud Prevention, Business Risk Horizon and Know Your Agent (KYA).
  • Trulioo is headquartered in Vancouver, Canada.
  • iCOUNTER was founded in 2020. Trulioo was founded in 2011.

What it sells: iCOUNTER

What CTOS (Counter Threat Operating System) does[9]
CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations.

What it sells: Trulioo

What Business Verification does[1][3][4]
Trulioo business verification checks company information, uncovers ownership, and checks the people behind a business to support Know Your Business (KYB) checks. The checks also inform risk assessments.
What Fraud Prevention does[4]
Trulioo assesses email, phone, IP, device, and behavioral signals to identify potential fraud. The signals are used to determine when closer review is needed.
What Business Risk Horizon does[4]
Business Risk Horizon combines global business verification data with research by AI agents to deliver explainable risk signals and an overall risk score. Business Risk Horizon brings multiple risk signals into an overall business risk score, supported by five domain scores and underlying signals.

Questions about iCOUNTER and Trulioo

What do iCOUNTER and Trulioo sell?
iCOUNTER sells CTOS (Counter Threat Operating System). Trulioo sells Business Verification, Fraud Prevention, Business Risk Horizon and Know Your Agent (KYA).
Are iCOUNTER and Trulioo in the same category?
They share Fraud prevention. iCOUNTER's primary category is Third-party risk and security ratings and Trulioo's is Identity verification.
Where are iCOUNTER and Trulioo headquartered?
Trulioo is headquartered in Vancouver, Canada.
When were iCOUNTER and Trulioo founded?
iCOUNTER was founded in 2020. Trulioo was founded in 2011.
Who are iCOUNTER and Trulioo sold to?
From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. From its own pages, Trulioo sells to organizations that verify retail traders, corporate accounts, and beneficial owners while adapting checks to local market requirements.
What have iCOUNTER and Trulioo announced recently?
October 1, 2026: Trulioo announced a collaboration with Fiserv to bring person and business verification capabilities to Fiserv clients for onboarding and underwriting across global markets.

About iCOUNTER

In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.

An acceptable security posture can coexist with stolen credentials, access for sale, or an active compromise. Enterprise systems now depend on vendors, SaaS providers, and other third parties that third party risk management programs cannot continuously monitor.

CTOS (Counter Threat Operating System) is a cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture. CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS identifies adversary targeting, exposed credentials, campaign staging, and active compromise signals. Example threats include network or administrator access for sale, compromised VPN credentials, web shells, and data appearing in ransomware files. Active targeting and compromise signals are identified across critical third parties, technology providers, supply-chain partners, and subsidiaries. The Counter Threat Operating System (CTOS) includes third-party risk management and counter fraud capabilities.[1][5][9][10]

CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Intelligence collection across thousands of global sources, including cybercrime forums, credential markets, and ransomware sites, is owned and operated by iCOUNTER. Signals are collected continuously from adversary infrastructure, active compromise activity, exposed credentials, dark web sources, and third-party ecosystem telemetry. HUMINT is augmented with AI parsing of hundreds of databases to identify specific targeted threats. CTOS correlates threat signals against a digital twin of the customer's ecosystem to help determine whether a threat is real, which third parties are affected, the potential business impact, and who needs to act. CTOS determines risk at the Edge of Intelligence Collection, validating threat signals against the customer's ecosystem before findings reach the customer's team. CTOS connects third-party relationships and business dependencies to the organization's risk framework and tiers. AI helps CTOS correlate large volumes of threat signals and determine which are relevant to the customer's ecosystem. CTOS connects validated risk to existing security and risk workflows, and feedback from remediation outcomes informs the intelligence operation.[6]

Using observable connection data, iCOUNTER maps a customer's ecosystem of vendors and data flows. Early warning is given if access to a vendor's network has been gained by cybercriminals. Vendors that have been victims of successful ransomware attacks, or that have exposed data that may include the customer's, are identified.[6]

On the customer's behalf, iCOUNTER runs the intelligence-to-remediation operation: collecting and validating signals, determining ecosystem risk, engaging affected third parties, and coordinating remediation through completion. Under its terms, iCOUNTER provides managed third-party threat detection and response services that perform continuous reconnaissance across the customer's extended third-party ecosystem using human intelligence, technical intelligence, and adversary infrastructure monitoring. The managed services include a Validated Connectivity Inventory, which enumerates third parties based on verified bi-directional data exchange. Prescriptive Remediation provides actionable countermeasures with defensible evidence for third parties to take corrective actions. Analysts at iCOUNTER manage the CTOS Platform to track risk events, communicate with impacted third parties, and track third-party mitigations. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations. Quarterly Business Reviews summarize alerts, mitigations, and current risk profile. Remediation is handled by iCOUNTER, which engages the affected third party, coordinates remediation, and tracks the fix to completion with evidence. Built-in metrics and remediation tracking are used to communicate progress to stakeholders and the board. The Managed Services and the CTOS Platform dashboard are provided by iCOUNTER, Inc.[5]

CTOS complements a customer's existing program, including security ratings, questionnaires, GRC, threat intelligence, and SOC tools. Alongside a SecurityScorecard program, iCOUNTER adds its own intelligence collection, business-specific risk determination, and managed third-party response. A direct integration with SecurityScorecard is not required to begin an iCOUNTER engagement. Any data exchange or workflow integration can be scoped separately around the customer's environment and the products the customer uses. To start, a customer supplies a CSV of priority third parties and ecosystem partners. Customers share their risk framework, priorities, and current service coverage so the engagement can focus on relevant business dependencies. CTOS is aimed at CISOs, third-party risk managers, security operations teams, and compliance officers in enterprises and public sector organizations with complex third party ecosystems.[8]

John Watters acquired iDEFENSE in 2002, four years after its founding in 1998, and later founded iSIGHT Partners in 2007. Following the merger of iSIGHT and Mandiant under the Mandiant brand, John Watters served as President and COO until the company's acquisition by Google in 2022.[5][6][8][9][10][11]

iCOUNTER on the record

Sources

iCOUNTER full record

  1. [1]icounter.comiCOUNTER · icounter.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Icounter emerges from stealth to launch cyber risk intelligence category 302506189iCOUNTER via PR Newswire · prnewswire.com · published July 16, 2025 · Tier A
  3. [3]Counter Cyber Threats Before They Strike | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  4. [4]CTOS: Counter Threat Operating System | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  5. [5]End User Terms of Service | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  6. [6]Third-Party Cyber Risk Solutions | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  7. [7]About iCOUNTER | The Cyber Risk Intelligence CompanyiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  8. [8]iCOUNTER Alongside SecurityScorecard | Threat DetectioniCOUNTER · undated page, accessed October 25, 2026 · Tier A
  9. [9]The Third Wave of Cybersecurity | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  10. [10]Next Generation of Fraud Panel | Jason Brown, iCOUNTERiCOUNTER · undated page, accessed November 10, 2026 · Tier A
  11. [11]Keynote | Intel Led Security for Third Party RiskiCOUNTER · undated page, accessed November 10, 2026 · Tier A

Trulioo full record

  1. [1]trulioo.comTrulioo · trulioo.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trulioo lands strategic investment from ust globalTrulioo · trulioo.com · published August 26, 2014 · Tier A
  3. [3]Trulioo Strengthens Identity Verification for Fiserv Clients Across Global MarketsBusiness Wire · published October 1, 2026 · Tier A
  4. [4]Global Identity Verification and Risk Intelligence | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  5. [5]About Us | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  6. [6]Identity Verification - KYC | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  7. [7]Global Identity Verification Solutions | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  8. [8]Know Your Agent (KYA) | AI Agent Verification | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  9. [9]Privacy, Data Security and Compliance | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  10. [10]Trulioo Expands KYB Leadership With Launch of Credit Decisioning to Power Smarter Risk InsightsTrulioo · published November 13, 2025 · Tier A
  11. [11]Trulioo Launches AI Agent to Resolve Beneficial Ownership Where Global Registries Fall ShortTrulioo · published July 23, 2026 · Tier A
  12. [12]Trulioo Strengthens Executive Bench to Accelerate Enterprise Demand and Platform InnovationTrulioo · published March 12, 2026 · Tier A

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