CISO Tribune

Vendor comparison · 2 companies

HUMAN Security vs Trulioo

HUMAN Security sells the Human Defense Platform, which provides precise decisions to detect and disrupt sophisticated threats and to protect the customer journey. Trulioo sells digital identity verification, fraud prevention, AML screening, and business risk assessment capabilities. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • HUMAN Security
  • Trulioo
HUMAN Security vs Trulioo: Products, Customers and Funding Compared
HUMAN SecurityHUMAN Security sells the Human Defense Platform, which provides precise decisions to detect and disrupt sophisticated threats and to protect the customer journey.humansecurity.comTruliooTrulioo sells digital identity verification, fraud prevention, AML screening, and business risk assessment capabilities.trulioo.com
What it sells
  • Human Defense Platform[3][5]Provides decisions to detect and disrupt sophisticated threats across the customer journey.
  • Ad Integrity Suite[3][6]Brings IVT, brand safety, and viewability intelligence together.
  • Brand Safety[6][7]Brand safety for digital advertising, offered within the Advertising Protection Package.
  • Business Verification[1][3][4]Checks company information, ownership, and the people behind a business to support Know Your Business (KYB) checks.
  • Fraud Prevention[4]Assesses email, phone, IP, device, and behavioral signals to identify potential fraud.
  • Business Risk Horizon[4]Combines global business verification data with research by AI agents to deliver explainable risk signals and an overall risk score.
  • Know Your Agent (KYA)[4]Links an AI agent to a verified organization through a signed digital credential.
Categories
Headquarters
New York, United StatesVancouver, Canada[2]
Founded
Not stated on its pages2011[9]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 7, 2026HUMAN Security announced that its Satori team identified and disrupted a connected TV device spoofing operation called NewsJunkie.[17]
  • March 26, 2026HUMAN Security announced the findings of its 2026 State of AI Traffic & Cyberthreat Benchmark Report.[16]
  • October 1, 2026Trulioo announced a collaboration with Fiserv to bring person and business verification capabilities to Fiserv clients for onboarding and underwriting across global markets.[3]
  • July 23, 2026Trulioo announced the UBO Discovery Agent, an AI agent extending its beneficial ownership discovery capability within its KYB verification workflow.[11]
  • March 12, 2026Trulioo appointed Chad Gerhardstein, Danielle Holbrook Dunn and Uri Zelmanovich as chief risk and strategy officer, chief transformation officer and chief financial officer.[12]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen November 5, 2026[18]
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, HUMAN Security sells mainly to brands, agencies, publishers and platforms in digital advertising, and to online retailers. The company says global organizations across industries use its client-side protection. HUMAN Security also addresses online merchants that must comply with PCI DSS requirements for payment page browser scripts. Retail media networks are named as a setting for its ad fraud protection. Marketing and commerce teams are named as the audience for its AI traffic visibility offer.From its own pages, Trulioo sells to organizations that verify retail traders, corporate accounts, and beneficial owners while adapting checks to local market requirements. Trulioo describes use cases where player identity and age are verified and risk around deposits and payouts is assessed. Trulioo describes use cases that assess merchants, investigate ownership, and review business risk before onboarding. Trulioo describes use cases that verify senders across markets and screen for sanctions and other financial crime risks.
Last verified
November 9, 2026September 27, 2026

Where they overlap

  • HUMAN Security and Trulioo are both filed under Fraud prevention.

Where they differ, field by field

  • HUMAN Security's primary category is Bot and abuse management; Trulioo's is Identity verification.
  • HUMAN Security lists Human Defense Platform, Ad Integrity Suite and Brand Safety. Trulioo lists Business Verification, Fraud Prevention, Business Risk Horizon and Know Your Agent (KYA).
  • HUMAN Security is headquartered in New York, United States. Trulioo is headquartered in Vancouver, Canada.
  • Trulioo was founded in 2011.

What it sells: HUMAN Security

What Human Defense Platform does[3][5]
The Human Defense Platform provides precise decisions to detect and disrupt sophisticated threats. HUMAN says its Decision Engine examines 2,500+ signals per interaction. Signals from across the customer journey are analyzed by 400+ algorithms and adaptive machine-learning models.
What Ad Integrity Suite does[3][6]
Ad Integrity Suite is part of HUMAN's Advertising Protection Package. HUMAN brings IVT, brand safety, and viewability intelligence together to help brands, agencies, and platforms measure media quality and qualify supply.
What Brand Safety does[6][7]
Brand Safety is part of HUMAN's Advertising Protection Package. The package is designed to maximize trust in the ad tech ecosystem.

What it sells: Trulioo

What Business Verification does[1][3][4]
Trulioo business verification checks company information, uncovers ownership, and checks the people behind a business to support Know Your Business (KYB) checks. The checks also inform risk assessments.
What Fraud Prevention does[4]
Trulioo assesses email, phone, IP, device, and behavioral signals to identify potential fraud. The signals are used to determine when closer review is needed.
What Business Risk Horizon does[4]
Business Risk Horizon combines global business verification data with research by AI agents to deliver explainable risk signals and an overall risk score. Business Risk Horizon brings multiple risk signals into an overall business risk score, supported by five domain scores and underlying signals.

Questions about HUMAN Security and Trulioo

What do HUMAN Security and Trulioo sell?
HUMAN Security sells Human Defense Platform, Ad Integrity Suite and Brand Safety. Trulioo sells Business Verification, Fraud Prevention, Business Risk Horizon and Know Your Agent (KYA).
Are HUMAN Security and Trulioo in the same category?
They share Fraud prevention. HUMAN Security's primary category is Bot and abuse management and Trulioo's is Identity verification.
Where are HUMAN Security and Trulioo headquartered?
HUMAN Security is headquartered in New York, United States. Trulioo is headquartered in Vancouver, Canada.
When were HUMAN Security and Trulioo founded?
Trulioo was founded in 2011.
Who are HUMAN Security and Trulioo sold to?
From its own pages, HUMAN Security sells mainly to brands, agencies, publishers and platforms in digital advertising, and to online retailers. From its own pages, Trulioo sells to organizations that verify retail traders, corporate accounts, and beneficial owners while adapting checks to local market requirements.
What have HUMAN Security and Trulioo announced recently?
July 7, 2026: HUMAN Security announced that its Satori team identified and disrupted a connected TV device spoofing operation called NewsJunkie. October 1, 2026: Trulioo announced a collaboration with Fiserv to bring person and business verification capabilities to Fiserv clients for onboarding and underwriting across global markets.

About HUMAN Security

HUMAN Security sells the Human Defense Platform, which provides precise decisions to detect and disrupt sophisticated threats and to protect the customer journey. HUMAN says its platform helps stop sophisticated bot attacks and prevent cyberfraud. HUMAN describes its platform as modular.[5]

HUMAN verifies more than 20 trillion digital interactions weekly across 3 billion unique devices. The HUMAN Decision Engine examines 2,500-plus signals per interaction. Signals from throughout the customer journey are analyzed by 400-plus algorithms and adaptive machine-learning models.[1][5]

HUMAN offers protection for media from fraud, malvertising, and performance-warping traffic, built for advertisers, publishers, and platforms. Ad Integrity Suite is part of HUMAN's Advertising Protection Package. HUMAN brings IVT, brand safety, and viewability intelligence together to help brands, agencies, and platforms measure media quality and qualify supply. Brand Safety is part of HUMAN's Advertising Protection Package. Ad Quality Defense is for publishers and platforms. HUMAN filters policy, content, and technical violations before the bidding process. HUMAN detects invalid clicks in real time to preserve campaign effectiveness.[5][6][7][8][9]

HUMAN enables safe agentic commerce through its AgenticTrust and HUMAN Sightline platforms. AgenticTrust detects AI agent traffic, applies real-time permissions, and prevents fraud. AgenticTrust safeguards accounts, checkout, and critical business logic while allowing trusted AI agents to shop and transact on behalf of customers. HUMAN describes agentic commerce as buyer-side AI agents acting on behalf of consumers to browse, compare, and transact, and says AgenticTrust makes these interactions visible and controllable. HUMAN offers a solution that protects against fraud from bots, humans, and AI agents and governs traffic based on intent. HUMAN provides a view into AI-driven traffic to measure AI-driven engagement and distinguish humans from bots and AI agents. HUMAN identifies and classifies AI agents across sites and apps, including their provider, type, and trust level. HUMAN offers a solution to identify bad bots, verify AI agents, and apply granular traffic controls.[5][10][11][12]

Client-side Defense protects against client-side supply chain attacks, including digital skimming, Magecart, and formjacking. Client-side Defense simplifies PCI compliance tasks and protects against attacks from client-side scripts. HUMAN says a single line of code is deployed to comply with PCI DSS 4. HUMAN says online merchants must comply with PCI DSS requirements for payment page browser scripts, numbered 6.4.3 and 11.6.1. HUMAN says it simplifies compliance by auto-discovering client-side scripts, streamlining authorization and justification, assuring script integrity, and alerting to header changes. HUMAN says audit reports can be produced on demand to demonstrate PCI DSS compliance. HUMAN says its client-side offer integrates with messaging, ticket management, SIEM, and collaboration tools.[13][14][15]

For retail and e-commerce, HUMAN says its solutions safeguard e-commerce web and mobile applications from digital fraud and abuse, and customers can select modules based on the specific challenges they face. HUMAN says it blocks malicious activity at signup, login, and post-login to prevent fraud using fake and compromised accounts. HUMAN blocks automated credential stuffing and account takeover attacks. HUMAN defends against price and content scraping. HUMAN blocks carding, scalping, and inventory hoarding bots. HUMAN says 99.99% of human visitors proceed without a verification challenge. HUMAN secures retail media networks against ad fraud, malvertising, click fraud, and ad quality violations.[15]

HUMAN's Satori Threat Intelligence Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes. HUMAN reports that at the peak of the Konfety investigation, malicious apps generated 10 billion fraudulent ad requests per day. HUMAN reports that in the BadBox investigation, nearly 280,000 devices were affected by an ad fraud scheme. HUMAN says global organizations across industries use its client-side protection.[1][2][7][11][13]

HUMAN Security on the record

Sources

HUMAN Security full record

  1. [1]humansecurity.comHUMAN Security · humansecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Privacy policyHUMAN Security · humansecurity.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]HUMAN SecurityHUMAN Security · undated page, accessed October 25, 2026 · Tier A
  4. [4]MediaGuard Reviews & Product Details - G2G2 · undated page, accessed October 25, 2026 · Tier C
  5. [5]The Human Defense Platform | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  6. [6]Ad Integrity Suite - HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  7. [7]Brand Safety | Human SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  8. [8]Ad Quality Defense for Digital Advertising | Human SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  9. [9]Click Fraud | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  10. [10]Agentic Commerce Security - Monitor & Control AI Agents | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  11. [11]Agentic Visibility | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  12. [12]Package Plans - HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  13. [13]Client-Side Security | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  14. [14]Simplify PCI DSS Compliance with HUMAN Client-Side DefenseHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  15. [15]E-commerce Cybersecurity Services | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  16. [16]HUMAN Security’s 2026 State of AI Traffic & Cyberthreat Benchmark Report Signals a New Internet Era: Automation Growth Now Outpaces HumansHUMAN Security · published March 26, 2026 · Tier A
  17. [17]HUMAN Security Disrupts CTV Device Spoofing Operation “NewsJunkie”HUMAN Security · published July 7, 2026 · Tier A
  18. [18]HUMAN Security Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 5, 2026 · Tier C

Trulioo full record

  1. [1]trulioo.comTrulioo · trulioo.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trulioo lands strategic investment from ust globalTrulioo · trulioo.com · published August 26, 2014 · Tier A
  3. [3]Trulioo Strengthens Identity Verification for Fiserv Clients Across Global MarketsBusiness Wire · published October 1, 2026 · Tier A
  4. [4]Global Identity Verification and Risk Intelligence | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  5. [5]About Us | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  6. [6]Identity Verification - KYC | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  7. [7]Global Identity Verification Solutions | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  8. [8]Know Your Agent (KYA) | AI Agent Verification | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  9. [9]Privacy, Data Security and Compliance | TruliooTrulioo · undated page, accessed November 10, 2026 · Tier A
  10. [10]Trulioo Expands KYB Leadership With Launch of Credit Decisioning to Power Smarter Risk InsightsTrulioo · published November 13, 2025 · Tier A
  11. [11]Trulioo Launches AI Agent to Resolve Beneficial Ownership Where Global Registries Fall ShortTrulioo · published July 23, 2026 · Tier A
  12. [12]Trulioo Strengthens Executive Bench to Accelerate Enterprise Demand and Platform InnovationTrulioo · published March 12, 2026 · Tier A

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